B. YOGA BASEL GMBH

What B. YOGA BASEL GMBH does

B. YOGA BASEL GMBH is a private Swiss limited company (GmbH) founded in 2006 and operating a single physical yoga studio under the trade name B.Yoga at Hutgasse 1 on the Marktplatz in central Basel, Switzerland. The company delivers in-person yoga instruction across fourteen-plus traditions including Vinyasa, Jivamukti, Ashtanga, Hatha, Yin, Kundalini, Prenatal, Postnatal, Kids, Toddler, and Family yoga, with 30-40 classes per week available on a drop-in basis and bookable through the third-party MindBody platform. Founder and authorized representative Daniela Fuentes, who holds a Jivamukti Advanced Certification and MAS in Curating from ZHdK, oversees the studio and personally teaches Ashtanga and advanced Jivamukti classes.

Revenue is generated through five streams: single-class purchases and class packs (5-class and 10-class); tiered recurring memberships (monthly Tapas, unlimited monthly, quarterly, semester, and annual) priced CHF 135-250 per month; private 60- and 90-minute sessions at CHF 125 and CHF 175 respectively; workshops hosted with local and international teachers; and an annual 250-hour Yoga Alliance-certified teacher training program priced CHF 4,500-5,000. The company maintains a hybrid customer segmentation approach with reduced pricing tiers for students, Tanzburo members, creatives, and financially needy individuals, supporting broad accessibility within the Basel market.

The studio operates a direct-to-consumer go-to-market with no disclosed digital product, app, or API. Distribution is entirely via the physical Basel location, supplemented by the MindBody online booking system. The company is governed as a founder/owner-operated GmbH with no disclosed external investors, parent company, or institutional ownership; the firm holds no known patents, trademarks, or awards, and operates exclusively in the Basel geographic market.

Name

B. YOGA BASEL GMBH

Legal name

B.YOGA BASEL GmbH

Website

https://byoga.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

B. YOGA BASEL GMBH operates a single physical yoga studio in central Basel, Switzerland, offering 30-40 weekly classes across 14+ yoga traditions plus an annual Yoga Alliance-certified teacher training program, serving a diverse consumer membership base through drop-in classes, memberships, workshops, and private sessions.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fine Arts Schools (61161)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Kids & Family Yoga (HSADACAK), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Yoga teacher training
• Prenatal yoga classes
• Yoga memberships
• Meditation sessions

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Sales: Revenue generated from single class purchases and class packages (5-class and 10-class packs) at varying price points for regular and reduced (student) rates.
2. Membership Subscriptions: Monthly, quarterly, semester, and annual unlimited memberships providing unlimited access to yoga classes, with tiered pricing based on affordability and student status.
3. Teacher Training Programs: 250-hour Yoga Teacher Training Vinyasa Krama programs offered annually at premium pricing (CHF 4500-4800 early bird or CHF 4800-5000 regular), with reduced rates for students.
4. Workshops and Events: Revenue from workshops hosted with local and international yoga teachers, including specialized training events.
5. Private Sessions: 60-minute and 90-minute private yoga sessions at CHF 125 and CHF 175 respectively, for up to 2 participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

B.Yoga Basel is a multi-style yoga studio offering 30-40 weekly drop-in classes across Vinyasa, Jivamukti, Ashtanga, Hatha, Yin, Kundalini, Prenatal/Postnatal, Family, Kids, and Toddler yoga traditions. It complements these classes with a Yoga Alliance-certified 250-hour Yoga Teacher Training program, workshops led by local and international teachers, and 60- and 90-minute private yoga sessions for individuals or pairs.

Product overview

B.Yoga Basel operates as a multi-style yoga studio offering a comprehensive range of in-person classes and educational programs. The core offerings consist of drop-in yoga classes across 14+ styles (Vinyasa, Jivamukti, Ashtanga, Hatha, Yin, Kundalini, Prenatal/Postnatal, Family, Kids, Toddler, and more) available 30-40 times weekly, complemented by a Yoga Alliance-certified 250-hour Teacher Training program and special workshops with visiting teachers. The business model centers on membership subscriptions (unlimited monthly/annual plans) and class packages, with private lessons as an additional service.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes In-studio group yoga instruction across Vinyasa, Jivamukti, Ashtanga Vinyasa, Hatha, Yin, Kundalini, Prenatal/Postnatal, Kids, Toddler, and Family Yoga traditions, offered 30-40 times per week as drop-in and registered sessions for all levels.
• Yoga Teacher Training (250-Hour Vinyasa Krama & In-Depth Studies) Yoga Alliance-certified 250-hour teacher training program teaching Vinyasa Krama methodology, covering techniques, teaching methodology, anatomy, philosophy, and practicum, held over 6 months for aspiring yoga teachers with at least 2 years of practice.
• Workshops & Events

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yoga AlliancecoreOthersB.Yoga Basel is a registered and certified yoga school through Yoga Alliance. Their 250-hour Yoga Teacher Training program is officially registered and certified by Yoga Alliance 200 Hr. Yoga Teacher Training Standards 2026. This certification provides graduates with internationally recognized credentials.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Alo Yoga: Premium yoga-inspired activewear and lifestyle brand that also operates yoga classes, events, and immersive experiences. Comparable in premium yoga lifestyle positioning and event-driven community model, though its primary business is apparel rather than studio operations.

Broad incumbents

• CorePower Yoga: Large US-based yoga studio chain offering multi-style heated and non-heated yoga classes with memberships and teacher training. Comparable as a multi-location yoga studio operator, though it operates at far greater scale and a different price tier than B.Yoga Basel.
• Pure Yoga: Premium multi-location yoga brand operating studios in Asia and internationally with multi-style classes, teacher training, and workshops. Comparable as a premium multi-style yoga operator with international teacher events and YTT programs.
• YogaWorks: Multi-style yoga studio chain with teacher training programs and diverse class formats including Vinyasa, Hatha, and Yin. Comparable in offering breadth and the inclusion of a Yoga Alliance-aligned YTT, though it operates at a larger multi-city scale.
• Equinox Yoga: High-end fitness club chain offering yoga classes, wellness programming, and instructor-led sessions within a premium club membership. Comparable in premium positioning and yoga as a core programming pillar, though yoga is one offering within a broader fitness portfolio.

Direct peers

• Y7 Studio: Boutique yoga studio brand offering multi-style classes including Vinyasa, Yin, and flow formats with drop-in and unlimited memberships. Comparable in its boutique multi-style positioning and member-driven model, though it operates in major US metros rather than Switzerland.

Regional players

• Aspiria Group: Premium European wellness and fitness club operator with locations in Switzerland, Germany, and Italy offering yoga, fitness, spa, and wellness programming. Comparable as a Swiss/European premium wellness operator where yoga is part of a broader membership offering.
• Kieser Training: Swiss-founded strength training and fitness studio chain with locations across Switzerland, Germany, and other European markets. Comparable as a Swiss-headquartered specialized fitness operator competing for the same Basel wellness customers.
• Holmes Place: European premium fitness and wellness club chain with locations across Switzerland, Germany, and other European countries offering yoga classes and wellness services. Comparable as a European premium fitness operator with yoga programming in overlapping geographies.

Emerging players

• Wanderlust: Yoga and wellness festival/events brand that hosts multi-day yoga experiences, teacher-led workshops, and immersive retreats globally. Comparable in its teacher-workshop and event-driven revenue model that B.Yoga runs at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b.yoga-basel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B. YOGA BASEL GMBH