California Roots Presents INC.

What California Roots Presents INC. does

California Roots Presents INC., operating under the Doing Business As name Good Vibez Presents, is a California-based live event promotion and music festival production company. Founded in 2010 per firmographic data (with the Good Vibez Presents brand dating to a 2021 copyright notice on the corporate site), the company produces a portfolio of branded live music events anchored by the flagship California Roots Music & Arts Festival — a multi-day reggae, rock, and alternative music festival — and the Holo Holo beach festival series held across Sacramento, Avila Beach, and Long Beach. Additional properties include the Total Vibez Live concert series in Irvine and San Jose, Good Vibez SLO at the Dairy Creek Golf Course in San Luis Obispo, and Good Vibez San Jose, alongside individual concert programming at the Fremont Theater in San Luis Obispo featuring touring artists such as Jack Johnson, Toro y Moi, and Silversun Pickups.

The company operates without a proprietary technology platform; event listings and marketing content are delivered via a content-driven website (goodvibezpresents.com), with ticketing routed through third-party platforms (Prekindle, Tixr) and proprietary event-specific ticketing sites (totalvibezlive.com, goodvibezlive.com). Merchandise is sold through a separate e-commerce storefront (goodvibezunlimited.com). Marketing is executed through organic social media channels (Facebook, Instagram, LinkedIn, YouTube) and an email newsletter managed via the arep.co subscription platform.

The business model is B2C event production: revenue is generated from ticket sales, sponsorship, and merchandise across a slate of individual concerts and multi-day festivals. The company employs approximately 13 people, holds no disclosed institutional funding, and operates exclusively within California, serving concert and festival attendees in the reggae, island-style, and alternative music niches. No management team, board, parent company, or ownership structure is publicly disclosed.

Name

California Roots Presents INC.

Legal name

Good Vibez Presents

Website

https://calirootspresents.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

California Roots Presents INC., operating as Good Vibez Presents, is a California-based live event promoter producing the California Roots Music & Arts Festival, the Holo Holo beach festival series, and Total Vibez Live concerts for reggae, island, and alternative music fans across multiple California venues.

Ownership category

akta.pro rank

Product category

Live Music Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concert & Tour Promoters (MPAIAFAA), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live event promotion
• Music festival production
• Concert booking
• Live music events
• Festival management

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels6 records

Core offering

California Roots Presents INC. (DBA Good Vibez Presents) promotes and produces live music events and multi-day music festivals across California. Its portfolio includes the California Roots Music & Arts Festival, the Holo Holo Music Festival series in Sacramento, Avila Beach, and Long Beach, the Total Vibez Live concert series in Irvine and San Jose, and the Good Vibez SLO and Good Vibez San Jose event series, with tickets sold through direct ticketing sites and third-party platforms (Prekindle, Tixr).

Product overview

California Roots Presents INC. operates as a live events and music festival production company. The company produces a portfolio of music events including the California Roots Music & Arts Festival (their flagship multi-day event), the Holo Holo beach festival series (Sacramento, Avila Beach, and Long Beach), and the Total Vibez Live and Good Vibez event series. The company functions as an event promoter organizing individual concert dates and multi-day festival experiences featuring live music performances.

Differentiator

Problem solved

Functional benefit

Brands

• California Roots: Music and Arts Festival brand featuring reggae, hip-hop, and alternative music events.
• Holo Holo Music Festival
• Total Vibez Live
• Good Vibez SLO

Products and services

• California Roots Music & Arts Festival A multi-day music and arts festival held in California featuring reggae, rock, hip-hop, and alternative music artists, positioned as Good Vibez Presents' flagship event.
• Holo Holo Sacramento Music Festival A two-day music festival held in Sacramento, California featuring island-style and reggae music performances.
• Holo Holo Avila Beach Music Festival A beachfront music festival held at Avila Beach Resort, California featuring island and reggae music artists.
• Holo Holo Long Beach Music Festival A music festival held in Long Beach, California featuring island-style and tropical music performances.
• Total Vibez Live A multi-city live music event series featuring performances by various touring artists at venues including Great Park Live in Irvine and the San Jose venue.
• Good Vibez SLO A live music event held at Dairy Creek Golf Course in San Luis Obispo, California featuring multiple artist performances.
• Good Vibez San Jose A live music event series held in San Jose, California featuring various touring artists and performances.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: Global leader in live entertainment, owning Ticketmaster and a massive festival portfolio. Provides competitive context as the dominant incumbent in concert promotion, ticketing, and venue operations across California.
• AEG Presents: One of the world's largest live entertainment promoters and venue operators. Overlaps with Good Vibez on concert and festival promotion but operates globally with substantially larger scale and broader genre coverage.

Direct peers

• Nederlander Concerts: Long-standing independent concert promoter operating across the Western U.S., including California venues. Directly comparable as a regional promoter focused on mid-to-large-scale touring acts at theater and mid-size venues.
• Another Planet Entertainment: Independent California-based concert and festival promoter producing events across Northern California venues. Directly comparable as a regional promoter operating multi-venue festivals and concert series within the same California market.
• C3 Presents: Austin-based festival and concert promoter behind Austin City Limits Music Festival and Lollapalooza. Comparable as an independent promoter operating a flagship festival plus a multi-city concert series with a strong regional brand identity.
• Superfly Presents: Independent experiential events company behind Bonnaroo and Outside Lands. Comparable as an independent festival-focused operator building multi-brand live event portfolios with genre and lifestyle curation similar to Good Vibez's reggae/island focus.
• Goldenvoice: California concert promoter and AEG Presents subsidiary operating Coachella and other major festivals. Closest direct competitor given California footprint, multi-festival portfolio, and regional concert promotion at venues such as the Shrine.

Others

• Eventbrite: Self-service ticketing and event technology platform used by many independent promoters including live music event operators. Comparable as an ecosystem enabler and distribution channel rather than a direct promoter competitor.

Regional players

• Jam Productions: Independent concert promoter operating primarily in the Midwest. Comparable business model (independent regional promoter of mid-size concerts and festivals) but operates in a different geography from Good Vibez's California-only footprint.
• Noise Pop Industries: San Francisco Bay Area-based independent music events producer behind the Noise Pop Festival and venue programming. Comparable as a California indie promoter producing multi-venue festival and concert series, though at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goodvibezpresents
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/california-roots-presents-inc-
• Instagraminstagram.com/goodvibezpresents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Roots Presents INC.