CaloSpa Rejuvenation Center

What CaloSpa Rejuvenation Center does

CaloSpa Rejuvenation Center is a private medical spa (medspa) operating three owned-and-operated locations across Louisville and Lexington, Kentucky, and Floyds Knobs, Indiana. Founded and medically directed by Dr. Bradley Calobrace, MD, FACS, the practice provides a comprehensive range of non-surgical and minimally invasive aesthetic services to affluent adults, with an affiliated CaloAesthetics Plastic Surgery Center extending the offering into surgical procedures. The clinical team includes four surgeons, multiple ExpertInjector™-designated nurse practitioners, nationally recognized trainers, licensed aestheticians, and massage therapists, supported by a chief operating officer (Nickoli Neville). Operations are concentrated in the Kentucky/Indiana tri-state metro area, with concierge services offered for out-of-town patients seeking specialized procedures.

The service portfolio centers on injectable treatments (BOTOX, Dysport, DAXXIFY, JUVÉDERM, Restylane, RHA, Sculptra, Radiesse, Kybella), advanced laser and energy-based devices (HALO hybrid fractional laser, Forever Young BBL, Moxi, ClearSilK, CoolSculpting Elite, EMSCULPT Neo, Morpheus8, Sofwave, EMFACE, ellacor, EMTONE), skin tightening and facial treatments, hair restoration (NeoGraft, micropigmentation), and the CaloWellness division offering hormone replacement therapy, peptide therapy, GLP-1-based medical weight loss, hyperbaric oxygen therapy, red light therapy, and sexual wellness treatments. Underlying technology is a layered stack of third-party FDA-cleared medical devices combined with proprietary physician-directed treatment protocols, supported by the VISIA Complexion Analysis imaging system for treatment planning. A physician-dispensed retail product line (ALASTIN, ZO Skin Health, Skinceuticals, LATISSE, Pavise) extends monetization beyond in-clinic services.

CaloSpa generates revenue through a hybrid model combining per-treatment service fees, multi-session treatment packages, retail product sales, and a $199/month CaloPerks membership that provides 10–20%+ tiered discounts to drive repeat visits and cross-category spend. Go-to-market is consultative and direct: prospective patients book in-person or phone consultations where providers assess needs and recommend personalized treatment plans. Distribution is entirely through the three owned locations and an online product storefront, with no franchising or third-party channels. Marketing relies on content-driven SEO, an extensive blog, social media (notably a 2024 LEO Weekly Best Instagram recognition), local earned media (Wave 3 Listens), interactive quizzes, and a managed 4.9-star Google reputation across 969 reviews. The company is privately held, founder/physician-owned, with no disclosed outside funding, parent company, or M&A activity.

Name

CaloSpa Rejuvenation Center

Legal name

CaloSpa

Website

https://calospa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CaloSpa Rejuvenation Center is a private medical spa operating three locations in Louisville and Lexington, KY, and Floyds Knobs, IN, offering injectables, laser and body contouring treatments, skin tightening, hair restoration, and integrative wellness services to affluent adults.

Ownership category

akta.pro rank

Product category

Medical Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical spa services
• Aesthetic injectables
• Laser skin treatments
• Body contouring services
• Wellness therapies

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Medical Services: One-time and series-based aesthetic treatment sessions spanning injectables, laser treatments, body contouring, skin tightening, hair restoration, and surgical procedures. Revenue is generated per treatment session or treatment package (e.g., laser hair removal requires 8 sessions). The related CaloAesthetics plastic surgery center handles surgical procedures, extending the service range and revenue potential.
2. CaloPerks Membership: Recurring monthly membership program at $199/month providing 10% off all products, services, and surgeon's fees; monthly member-only specials at 15–20% off; and surprise deals over 20% off. This subscription model drives predictable recurring revenue and incentivizes higher treatment frequency.
3. Medical Skincare Products: Sale of physician-directed skincare product lines including ALASTIN, ZO Skin Health, Skinceuticals, LATISSE, Pavise, (plated) SkinScience, BIOCORNEUM, Upneeq, Skinade, and supplements. Patients are recommended products during consultations as part of personalized treatment plans.
4. Day Spa Services: Relaxation services including massage therapy, facials, and cupping therapy offered as standalone treatments or complementary to medical aesthetic services. Available on a walk-in basis for existing clients and new patients.
5. CaloWellness Services: Integrative wellness treatments including hormone replacement therapy, peptide therapy, medical weight loss (GLP-1 programs), nutraceuticals, B12+ injections, MIC injections, hyperbaric oxygen therapy, red light therapy, and sexual wellness — many offered as ongoing programs with regular visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

CaloSpa Rejuvenation Center is a multi-location medical spa offering physician-directed aesthetic services including neuromodulator and dermal filler injectables, advanced laser skin rejuvenation, body contouring, skin tightening, hair restoration, and an integrative CaloWellness division for hormone, peptide, and weight-loss programs. The practice also retails medical-grade skincare lines and runs a $199/month CaloPerks membership delivering tiered discounts across products, services, and affiliated surgical fees.

Product overview

CaloSpa Rejuvenation Center is a comprehensive medical spa offering a full spectrum of aesthetic and wellness services across injectables, laser treatments, body contouring, skin tightening, hair restoration, wellness therapies, and medical-grade skincare products. The core offering centers on injectables (neuromodulators like BOTOX, Dysport, DAXXIFY, and dermal fillers including JUVÉDERM, Restylane, RHA, Sculptra, Radiesse) and advanced laser treatments (HALO hybrid laser, Forever Young BBL, Moxi, ClearSilk, laser hair removal). Body contouring services include CoolSculpting Elite, EMSCULPT Neo, truSculpt iD, Accufit, and Morpheus8, while skin tightening options feature Sofwave, EMFACE, ellacor, PDO Thread Lift, and RF Microneedling. The CaloWellness division provides hormone replacement therapy (partnered with Evexias), cupping therapy, hyperbaric oxygen therapy, red light therapy, peptide therapy, medical weight loss, and sexual wellness treatments. Day spa services include facials and massage therapy. The company also offers retail skincare products including LATISSE, ZO Skin Health, Skinceuticals, and ALASTIN. The CaloPerks membership program provides ongoing value for clients. Treatments are delivered across three locations in Louisville and Lexington, KY, and Floyds Knobs, IN, by a team of board-certified surgeons, nurse practitioners, physician assistants, licensed aestheticians, and licensed massage therapists.

Differentiator

Problem solved

Functional benefit

Brands

• CaloWellness: A wellness program at CaloSpa offering hormone replacement therapy, peptide therapy, red light therapy, and holistic treatments for vitality and sexual wellness.
• CaloPerks

Products and services

• BOTOX Neuromodulator injection that temporarily relaxes facial muscles to smooth frown lines, crow's feet, and forehead wrinkles; results typically appear within 10 days.
• Dysport Neuromodulator injection similar to BOTOX used to treat dynamic wrinkles and expression lines.
• XEOMIN Clean-formula neuromodulator injectable for smoothing dynamic facial wrinkles.
• DAXXIFY Neuromodulator using Peptide Exchange Technology that delivers wrinkle-smoothing results lasting 6-9 months, longer than traditional BOTOX.
• Jeuveau Modern neuromodulator injection for treating facial wrinkles and lines.
• JUVÉDERM Dermal Fillers Hyaluronic acid-based dermal filler family for restoring volume, smoothing lines, plumping lips, and enhancing facial contours with immediate results.
• Restylane Dermal Fillers Hyaluronic acid filler collection (Lyft, Refyne, Defyne) for treating lips, lines, and facial volume loss.
• RHA Collection Dermal Fillers Resilient Hyaluronic Acid dermal fillers designed to move naturally with facial dynamics while maintaining a natural appearance.
• Sculptra Aesthetic Poly-L-lactic acid biostimulator that gradually stimulates collagen production for facial rejuvenation and nonsurgical butt augmentation, with results lasting up to 2 years.
• Radiesse Calcium-based filler that immediately restores volume while stimulating collagen for longer-lasting facial rejuvenation results.
• Kybella Injection treatment that permanently destroys fat cells under the chin to reduce double-chin appearance.
• HALO Hybrid Fractional Laser World's first tunable hybrid fractional laser combining ablative and non-ablative wavelengths for comprehensive skin rejuvenation with approximately half the downtime of traditional resurfacing.
• Forever Young BBL BroadBand Light treatment that refreshes skin by addressing brown spots, redness, thinning skin, and rosacea for comprehensive complexion renewal.
• Moxi Laser Non-ablative fractional laser treatment for early signs of sun damage and aging, ideal for lunchtime procedures with minimal downtime.
• ClearSilk Laser Non-ablative laser treatment targeting fine lines, uneven skin tone, texture, and acne scarring with no downtime.
• Laser Hair Removal Two-laser hair removal system (Sciton Bare HR and Lumenis LightSheer) providing effective hair reduction on face and body, typically delivered as a series of approximately 8 sessions.
• CoolSculpting Elite FDA-cleared cryolipolysis system that eliminates stubborn fat cells through controlled cooling for non-invasive fat reduction.
• EMSCULPT Neo Body contouring treatment combining radiofrequency and HIFEM magnetic energy to build muscle and reduce fat simultaneously.
• truSculpt iD Radiofrequency body sculpting treatment for reducing fat and tightening skin.
• Accufit Muscle building and toning treatment using targeted electrical stimulation.
• Morpheus8 Radiofrequency microneedling device that remodels skin and subdermal tissue for tightening and contouring.
• Sofwave Ultrasound-based skin tightening treatment that stimulates collagen production for lifting and firming.
• EMFACE Treatment using radiofrequency and magnetic stimulation to simultaneously tighten skin and build facial muscles.
• ellacor Micro-Coring Micro-Coring treatment using hollow needles to remove tiny columns of skin for visible tightening without surgery or extensive downtime.
• PDO Thread Lift Minimally invasive thread lifting procedure for facial rejuvenation and skin tightening.
• EMTONE Cellulite Reduction Cellulite treatment combining radiofrequency and mechanical energy to address all five major causes of cellulite simultaneously for smoother, tighter skin.
• miraDry Sweat Treatment Microwave technology treatment for permanent reduction of underarm sweating and odor.
• Emsella Treatment for pelvic floor strengthening and urinary incontinence using targeted electromagnetic energy.
• NeoGraft Hair Restoration Automated follicular unit extraction and implantation system for natural-looking hair transplant results.
• Hormone Replacement Therapy (Evexias) Bioidentical hormone replacement therapy (BHRT) including hormone testing, pellet therapy, peptides, and nutraceuticals for personalized wellness plans, delivered in partnership with Evexias Health Solutions.
• Medical Weight Loss Program Physician-guided weight loss program combining GLP-1 medications, nutrition planning, and lifestyle support for sustainable weight management.
• Peptide Therapy Targeted amino acid chain therapy to stimulate natural healing and regenerative processes for improved sleep, metabolism, and performance.
• Hyperbaric Oxygen Therapy (HBOT) Treatment delivering concentrated oxygen in a pressurized chamber to enhance healing, reduce inflammation, and improve cell repair.
• Red Light Therapy Full-body treatment using low-level red wavelengths to stimulate cellular repair, increase circulation, and support collagen production.
• Sexual Wellness (diVa/diVaTyte) Personalized treatments including diVa and diVaTyte that address the hormonal, physical, and emotional components of sexual health.
• Massage Therapy Tailored massage techniques for stress relief, muscle relaxation, and physical wellness support.
• HydraFacial Medical-grade hydradermabrasion treatment that cleanses, extracts, and hydrates skin.
• Chemical Peels Exfoliating treatments including VI Peel and PRX Peel that remove damaged skin layers for improved texture and tone.
• Dermaplaning Manual exfoliation technique that removes dead skin cells and vellus hair for smoother skin.
• Microneedling Treatment using small needles to stimulate natural collagen production for healthier, more youthful skin.
• Micropigmentation Scalp micropigmentation technique that creates the appearance of denser hair through tattooing.
• VISIA Complexion Analysis Advanced digital skin analysis system that captures multi-spectral images to evaluate skin conditions and guide personalized treatment planning.
• CaloPerks Membership All-inclusive membership program starting at $199/month offering 10% off all products, services, and surgeon's fees; monthly member-only specials at 15-20% off; and exclusive deals over 20% off.
• LATISSE Prescription treatment for inadequate or insufficient eyelashes that promotes lash growth.
• ZO Skin Health Physician-dispensed skincare line including ZO Medical products with high-concentration retinol and pharmaceutical-grade formulations.
• Skinceuticals Advanced evidence-based medical-grade skincare line including CE Ferulic vitamin C serum.
• ALASTIN Skincare Innovative skincare line designed to support skin rejuvenation and maintain results after procedures.

Quantifiable outcome

• Up to 90% of adult women have cellulitis; EMTONE addresses all five major causes simultaneously
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Evexias Health SolutionscoreStrategic or Co-development PartnerCaloSpa's CaloWellness division partners with Evexias Health Solutions to deliver advanced bioidentical hormone replacement therapy (BioTE), peptide protocols, and functional medicine programs. Evexias provides patented bioidentical hormone pellet therapy, pharmaceutical-grade nutraceuticals, and personalized peptide formulations. The partnership enables CaloSpa to offer a comprehensive, evidence-based integrative wellness program targeting hormonal balance, energy, sexual wellness, and longevity for both men and women.
• CaloAesthetics Plastic Surgery CentercoreOthersCaloAesthetics is the affiliated plastic surgery center operated by the same founder (Dr. Bradley Calobrace) and brand family. The two entities function as a single aesthetic care ecosystem — med spa patients seeking surgical outcomes are referred to CaloAesthetics, while surgical patients receive non-surgical maintenance treatments at CaloSpa. CaloPerks membership discounts apply to surgeon's fees at CaloAesthetics, further integrating the two.
• Wave 3 ListensminorGTM or Marketing PartnerWave 3 Listens (local Louisville TV news station) featured CaloSpa and CaloAesthetics providers in a 3-part video series covering the annual CaloSpa Open House event. The media partnership raised brand awareness and promoted exclusive event savings to the local viewing audience.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• BTL Aesthetics: Manufacturer of EMSCULPT Neo, EMTONE, EMFACE, and Emsella — several flagship body contouring and skin tightening devices used by CaloSpa. As a critical technology partner, BTL's R&D pipeline, pricing, and exclusive territorial arrangements materially affect CaloSpa's competitive positioning.
• Galderma: Manufacturer of Restylane, Sculptra, Dysport, and other aesthetic injectables that anchor CaloSpa's injectable revenue. Strategic supplier-partner relationship rather than direct competitor, but pipeline decisions on new fillers/biostimulators directly impact CaloSpa's service portfolio competitiveness.
• Allergan Aesthetics (AbbVie): Manufacturer of BOTOX, JUVÉDERM, Kybella, and Latisse — all key CaloSpa product offerings. Not a direct competitor but a critical upstream supplier whose pricing, supply continuity, and product innovation directly shape CaloSpa's cost structure and treatment menu.

Direct peers

• Ideal Image: Largest U.S. med spa chain with national footprint offering injectables, laser hair removal, body contouring, and skin rejuvenation. Directly comparable business model — physician-directed aesthetic services with subscription/membership programs — but at vastly greater scale and geographic reach, making it both a competitor and a strategic benchmark for CaloSpa's growth ceiling.
• Evolve Med Spa: Multi-location medical spa offering injectables, body contouring, laser treatments, and wellness services. Comparable service mix spanning aesthetics and wellness, and a similar membership-driven retention approach.
• Skinney Medspa: Multi-location medical spa offering injectables, body contouring, laser treatments, and skincare with a strong social-media-driven brand. Comparable core service offering and membership-driven model, but concentrated in NYC/South Florida metros rather than the Midwest.
• LaserAway: National med spa chain specializing in laser hair removal, body contouring, injectables, and skin treatments with a tech-forward, millennial-skewed brand. Comparable service menu and consumer-segment focus; competes on accessibility and digital marketing rather than the surgeon-led premium positioning CaloSpa emphasizes.
• Sona MedSpa: Mid-size medical spa chain offering injectables, laser hair removal, body contouring, and skincare with physician oversight. Comparable service portfolio and multi-location operating model; relevant benchmark for CaloSpa's potential regional expansion path.
• SkinSpirit: Premium medical spa chain offering injectables, lasers, body contouring, and skincare with a strong brand built on provider expertise and clinical credibility. Highly comparable to CaloSpa in service mix, physician-led positioning, and membership-driven retention, though concentrated in West Coast and select metros.

Emerging players

• Milan Laser Hair Removal: Largest U.S. laser hair removal specialty chain with significant Midwest presence. Not a full-line med spa competitor but a partial-overlap emerging player that captures hair-removal share that would historically flow to multi-service med spas like CaloSpa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/calospa-rejuvenation-center
• Instagraminstagram.com/calospa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaloSpa Rejuvenation Center