California Turf Equipment

What California Turf Equipment does

California Turf Equipment (doing business as Cal Turf) is a privately held, multi-brand commercial equipment dealer founded in 1984 and headquartered at 956 North J Street in Tulare, California, serving customers across Central California. The company distributes specialized turf maintenance, arborist, and grounds equipment from a portfolio of brand partners including Exmark (The Toro Company), ABI Attachments, Redexim, Morbark, Baroness, Avant, Yamaha, Columbia, Cushman, Greenworks, Walker, and Newstripe. Its product categories span mowing systems (zero-turn, diesel, and electric commercial mowers), golf and sports turf equipment (aerators, overseeders, verticutters, synthetic turf care), tree-care and arborist equipment (chippers, stump grinders, rigging and climbing gear), wheel loaders with attachments, and utility vehicles.

Cal Turf's commercial model combines equipment sales, a dedicated parts department (positioning it as Central California's designated parts hub for Redexim and Morbark and claiming one of the largest Exmark Diesel parts inventories in the country), and an in-house service operation offering mobile and in-shop repair, preventive maintenance, and attachment installs. Revenue is generated through quote-based equipment sales, fixed-price parts/accessories via the e-commerce site (with $300 free-shipping threshold), and recurring service contracts. Customer segments include government and institutional grounds maintenance (parks, schools, public works), tree care and arborist companies, sports turf management (golf courses, baseball/softball fields, sports complexes), and commercial landscapers.

The company has 9 employees and operates via a direct-to-consumer go-to-market combining its e-commerce storefront (calturf.com) with phone-based consultative sales, quote requests, appointment scheduling, and trade-in valuation tools. It is a dealer of third-party technologies — including the ABI Force Z-23 platform with its RVF hydraulic control, VibraFlex, and patented Wheel Lift System, plus Exmark's Horizon360 Connect telematics — rather than an originator of proprietary equipment IP. No app, API, or AI capability of its own is disclosed, and no funding rounds, M&A activity, or institutional investor involvement is indicated.

Name

California Turf Equipment

Legal name

Cal Turf

Website

https://calturf.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

California Turf Equipment (Cal Turf) is a privately held, multi-brand dealer of commercial turf, arborist, and grounds maintenance equipment founded in 1984 in Tulare, California, serving government, tree-care, sports-turf, and commercial-landscape customers across Central California with equipment sales, parts, and service.

Ownership category

akta.pro rank

Product category

Commercial Turf and Grounds Maintenance Equipment

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Construction Machinery & Equip (3531)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

akta.pro secondary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Commercial turf equipment
• Arborist equipment supply
• Sports turf maintenance
• Zero turn mowers
• Equipment parts service

Headquarters

HQ city

Tulare, Ca

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of turf maintenance equipment including zero turn mowers, golf course equipment, tree care equipment, utility vehicles, and related machinery from partnered brands.
2. Parts and Accessories: Genuine parts sales for all equipment sold, with dedicated parts department to help customers find what they need.
3. Service and Repair: Full-service department offering mobile and in-shop service, preventive maintenance, multi-point inspections, hydraulic/electrical/drivetrain repairs, and attachment installs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

California Turf Equipment (Cal Turf) is a multi-brand commercial equipment dealer based in Tulare, California, selling turf maintenance, arborist, golf course, and sports field equipment from brands such as Exmark, ABI, Redexim, Morbark, Baroness, Avant, and Yamaha. The company sells mowing systems, zero-turn mowers, aerators, verti-cutters, overseeders, topdressers, tree care equipment, utility vehicles, and related attachments through e-commerce and phone channels. In addition to equipment sales, Cal Turf operates a parts department and a full-service repair department offering mobile and in-shop service to professional customers across Central California.

Product overview

California Turf Equipment is a dealer of commercial turf, arborist, and grounds maintenance equipment. The company operates as a multi-brand distributor offering a comprehensive portfolio organized around several core categories: (1) Mowing Systems including Zero Turn, Diesel Zero Turn, and Electric Zero Turn mowers from Exmark and other brands; (2) Golf and Sports Turf Equipment including aeration, verticutting, overseeding, synthetic turf maintenance, and debris management; (3) ABI Force system comprising the Z-23 zero-turn self-propelled machine with over 15 interchangeable attachments (Profile Blade, Stealth Blades, VibraFlex, Mini-Box, Fine Finish Broom, Multi-Function Rake, Scarifiers, Seed/Fertilizer Spreader, Plug/Core Aerator, Slit Aerator, Pro Finisher, Edger, Rear Scoop, Rear Soil Finisher, Versiblade Mini-Box) plus towed equipment (Infield Rascal Pro, Infield Grader) and drag mats (Rigid, Coco, XD Flexible); (4) Redexim turf maintenance equipment including Verti-Drain aerators, Multi Seeders, Verti-Core, Turf Tidy, Speed Clean, Combi Groom, and Overseeder 3D; (5) Baroness golf course equipment including fairway mowers, contour rotary mowers, and riding greens mowers; (6) Avant wheel loaders and attachments; (7) Arborist equipment including Morbark chippers, stump grinders, mini skid steers, rigging gear, climbing gear, ropes, saws, and protective equipment; (8) Yamaha utility vehicles. The company also offers parts, service, and supports equipment from brands including ABI, Baroness, Cushman, Exmark, Greenworks, Morbark, Redexim, Walker, and Yamaha.

Differentiator

Problem solved

Functional benefit

Products and services

• ABI Force Z-23 A revolutionary zero-turn, self-propelled ground preparation machine with patented RVF technology for precise hydraulic control of attachments. Features speed and depth locks, heavy-duty air filtration, and quick-swap attachments for infield and grounds preparation tasks.
• Exmark Lazer Z Diesel Series Mowers Wide-area diesel zero-turn mowers (72-inch, 96-inch, and 144-inch UltraCut deck configurations) for professional-grade finish across large fields, parks, and campuses. The 144-inch model can mow 11.5 acres per hour.
• Exmark Electric Lazer Z V-Series Premier commercial electric zero-turn mower with 60-inch Adapt-equipped Electric Series 4 cutting deck and HyperCell power system delivering up to 7+ hours runtime, with Horizon360 Connect app-based connectivity.
• Wood Chippers Morbark tree care equipment for chipping wood and brush, supplied to professional tree care operators in Central California.
• Stump Grinders Equipment for grinding tree stumps, including Avant stump grinder with crosswise-mounted cutting disc, for arborist and tree care professionals.
• Wheel Loaders and Avant Attachments Avant wheel loaders (models 528, 635i, 755i, 860) with various attachments including stump grinders, root grapples, timber grabs, trenchers, buckets, pallet forks, leaf blowers, and flail mowers.
• Baroness Golf Equipment Premium golf course equipment including LM551 fairway mower (5-unit), GM2810 contour rotary mower, LM311/LM315GC riding greens mowers, and LM331/LM351 surround and trim mowers.
• Redexim Turf Maintenance Equipment Redexim turf maintenance equipment including Verti-Drain 7416 aerator (14-inch depth), Multi Seeder 1600/2100 overseeders, Verti-Core III 1600, Turf Tidy 3000 sweeper, Speed Clean 1000, Combi Groom synthetic turf groomer, and Overseeder 3D 1575.
• Infield Rascal Pro Ultimate infield surfaces groomer producing results for daily grooming and light renovation, featuring VibraFlex and Profile Blade attachments with patented Wheel Lift System for depth control.
• Infield Grader Performance-oriented, cost-effective infield maintenance groomer designed for use behind a riding mower or zero-turn with a rear hitch.
• 4600 SP Self-Propelled Airless Striping Machine Self-propelled airless striping machine with 10-inch pneumatic balloon tires and four-wheel design for straighter lines on athletic fields.
• Utility Vehicles Yamaha-powered utility vehicles including Drive 2 Adventurer series and U-Max models with AC or lithium battery powertrain options, plus Cushman and Columbia commercial and industrial vehicles.
• Arborist Equipment and Climbing Gear Arborist equipment including mini skid steers, rigging gear (blocks, devices, slings), climbing gear (carabiners, snaps, climbing devices, spikes, positioning lanyards, harnesses), rope, saws and pruners, protective workwear, and traffic control equipment.
• Equipment Service and Repair Full-service department offering mobile and in-shop service, preventive maintenance, multi-point inspections, hydraulic/electrical/drivetrain repairs, and attachment installs for all equipment brands sold.
• Parts and Accessories Genuine parts sales for all equipment sold, with dedicated parts department to help customers find what they need. Includes one of the largest inventories of Exmark Diesel mower parts in the country and serves as Central California's designated parts hub for Redexim and Morbark.

Quantifiable outcome

• Exmark Lazer Z Diesel 144-inch model can mow 11.5 acres per hour
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ABI (ABI Attachments)coreChannel Partner/ Reseller/ DistributorReseller of ABI Force equipment including the Z-23 platform and all compatible attachments (Profile Blade, Stealth Blades, VibraFlex, Mini-Box, Fine Finish Broom, etc.). ABI is an American company founded by Kevin Keigley that invented the TR3 Rake.
• Exmark (The Toro Company)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Exmark commercial mowers including Lazer Z Diesel series, Electric Lazer Z V-Series, Electric Vertex V-Series, Staris E Series, and walk-behind mowers. Maintains one of the largest inventories of Exmark Diesel mower parts in the country.
• RedeximcoreChannel Partner/ Reseller/ DistributorCentral California's designated Redexim parts hub. Sells Redexim turf maintenance equipment including Verti-Drain aerators, Overseeders, Topdressers, and synthetic turf equipment.
• MorbarkcoreChannel Partner/ Reseller/ DistributorCentral California's designated Morbark parts hub. Provides parts and service for Morbark wood chippers and stump grinders.
• BaronesscoreChannel Partner/ Reseller/ DistributorReseller of Baroness golf course equipment including fairway mowers (LM551, LM531), contour rotary mowers (GM2810), riding greens mowers (LM311, LM315GC), and surround/trim mowers.
• Yamaha (Drive Vehicles)minorChannel Partner/ Reseller/ DistributorReseller of Yamaha utility vehicles including Drive 2 Adventurer series and U-Max vehicles with various powertrain options.
• AvantcoreChannel Partner/ Reseller/ DistributorReseller of Avant wheel loaders and attachments including stump grinders, root grapples, timber grabs, trenchers, buckets, pallet forks, and various other attachments.
• Columbia VehiclesminorChannel Partner/ Reseller/ DistributorReseller of Columbia commercial and industrial vehicles.
• CushmanminorChannel Partner/ Reseller/ DistributorReseller of Cushman utility vehicles.
• GreenworksminorChannel Partner/ Reseller/ DistributorReseller of Greenworks electric-powered commercial equipment.
• Walker ManufacturingminorChannel Partner/ Reseller/ DistributorReseller of Walker zero turn mowers and accessories.
• NewstripeminorChannel Partner/ Reseller/ DistributorReseller of Newstripe field striping machines and HashMark Paint and Go hash mark stencils.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SiteOne Landscape Supply: SiteOne Landscape Supply is the largest US distributor of landscaping, irrigation, and grounds maintenance products — a broad incumbent that serves many of the same contractor and institutional customers as Cal Turf but with a much wider product catalog including non-equipment supplies.
• RDO Equipment Co. RDO Equipment is one of the largest John Deere dealers in North America, offering commercial mowing, construction, and grounds equipment with full parts and service across many states. Broader incumbent that overlaps Cal Turf in commercial turf equipment but at much greater scale and geographic reach.
• Stotz Equipment: Stotz Equipment is a large multi-state John Deere dealer carrying commercial mowing, agricultural, and grounds maintenance equipment with parts and service. A broader incumbent that overlaps Cal Turf in commercial mower and grounds equipment categories but with a wider product portfolio and geographic footprint.

Emerging players

• Agri Supply: Agri Supply is a multi-state retail chain selling outdoor power equipment, lawn and garden tractors, and grounds maintenance equipment to consumers and small contractors. Comparable to Cal Turf in product categories and direct-to-customer e-commerce model, but with broader consumer focus and different geographic footprint.

Regional players

• Greenville Turf & Tractor: Greenville Turf & Tractor is a multi-brand turf and tractor dealer serving the Southeastern US with comparable lines to Cal Turf (Toro/Exmark, Stihl, Jacobsen) and the same institutional and commercial customer base, but operating in a different geography.

Direct peers

• J Thomas Equipment: J Thomas Equipment is a specialty turf equipment dealer distributing Toro, Exmark, and other commercial turf brands to golf courses, sports fields, and grounds maintenance contractors. Highly comparable to Cal Turf in customer segments (golf, sports turf, municipal), brand portfolio, and dealership service model.
• Mutton Power Equipment: Mutton Power Equipment is a specialty turf and grounds maintenance equipment dealer distributing Toro/Exmark, Stihl, and other commercial brands with parts and service. Directly comparable to Cal Turf in dealer model, commercial turf focus, and target customers (municipalities, golf, sports turf, contractors).
• Pacific Golf & Turf: Pacific Golf & Turf is a multi-brand distributor of golf, sports turf, and grounds maintenance equipment serving the Western US — directly comparable to Cal Turf in product mix (Toro/Exmark, Smithco, Jacobsen lines), customer base (golf courses, municipalities, contractors), and dealer-based business model.
• Professional Turf Products: Professional Turf Products is a Toro/Exmark distributor specializing in golf and turf equipment with parts and service support — a direct peer to Cal Turf in product lines (Exmark zero-turns, aerators, topdressers) and customer base (golf courses, municipalities, sports complexes).
• Steven Willand Inc: Steven Willand is a commercial turf and grounds maintenance equipment dealer in the Northeast carrying Toro, Exmark, and other brands. Directly comparable to Cal Turf in dealer business model, brand portfolio, and end-customer segments (golf, sports turf, municipalities, contractors).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/california-turf-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Turf Equipment