GOT Corporation

What GOT Corporation does

GOT Corporation, doing business as Campaigner, is a 20-year-old email marketing automation platform operated by j2 Global Canada, Inc. and wholly owned by Ziff Davis, Inc. since the 2021 acquisition of j2 Global. The platform provides email campaign design (drag-and-drop builder, mobile-responsive templates), multi-channel automation workflows (email plus SMS), AI-powered audience segmentation (AI Insight Builder and Audience Insights), dynamic content personalization, list hygiene (Reputation Defender), and eCommerce integrations (WooCommerce, BigCommerce). It is the orchestration layer of the Ziff Davis Growth Ecosystem, which bundles SMTP relay, email verification (Kickbox), identity resolution (Full Contact), and industry tooling (Email Industries) to address the "complexity gap" customers face as their lists scale.

Campaigner monetizes primarily through contact-based monthly subscriptions with usage-based overage charges, complemented by pay-as-you-go email credits, professional creative services, and partner/reseller revenue. Pricing is not publicly disclosed; customers access the platform via a 30-day full-feature free trial and can self-serve or engage an inside sales team for guided demos. Distribution combines direct digital acquisition, an inside sales motion for mid-market deals, and a multi-tier channel program (resellers, agencies, affiliates) plus eCommerce platform integrations. Customer segments include eCommerce merchants (primary), marketing agencies, technology resellers, and nonprofit organizations — a horizontal segmentation approach across global markets with formal EMEA presence via an Ireland-registered Data Protection Officer.

The company is incorporated in Ontario, Canada (Ottawa governing law) and operates with offices in Ottawa, Los Angeles, New York, and Dublin. It holds self-certifications across EU-U.S., UK Extension, Swiss-U.S. Data Privacy Frameworks and APEC CBPR, enforces CAN-SPAM and CASL compliance, and reports no venture funding or public listing.

Name

GOT Corporation

Legal name

j2 Global Canada, Inc.

Website

https://campaigner.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Campaigner (GOT Corporation / j2 Global Canada) is a 20-year-old email marketing automation platform owned by Ziff Davis, serving SMB eCommerce merchants, agencies, resellers, and nonprofits with email/SMS automation, AI-driven audience segmentation, and eCommerce integrations.

Ownership category

akta.pro rank

Product category

Email Marketing Automation Software

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Email marketing automation
• Multi-channel campaign software
• SMS marketing platform
• Audience intelligence tools
• ECommerce email integrations

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Contact-Based): Recurring monthly subscription fees billed based on the highest number of contacts or subscribers in the account at any point during the billing cycle. Fees scale upward as contact lists grow but do not automatically reduce if contacts diminish. This is the primary revenue stream.
2. Usage-Based Overage Charges: Automatic overage fees applied when customers exceed their plan's allotted email or contact allowance. Each email or contact in excess of the monthly allowance incurs per-unit charges.
3. Pay-as-You-Go Plans: Per-campaign email pricing where customers purchase email credits and are charged per campaign delivered. Credits must be used within 12 months of purchase; unused balances are non-refundable.
4. Professional / Creative Services: Additional services including email copy creation, template design and optimization, blog content, design audits, and social media content creation offered as add-on professional services.
5. Reseller / Partner Revenue: Resellers and agency partners pay subscription fees to Campaigner for the right to sublicense and resell the platform to their own customers, generating indirect revenue through the partner channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

GOT Corporation sells the Campaigner email marketing automation platform, a SaaS solution that enables businesses to design, send, and automate email and SMS marketing campaigns with AI-powered audience segmentation, visual multi-channel workflows, dynamic personalization, and deliverability optimization. The platform is sold primarily on contact-based monthly subscriptions, supplemented by usage-based overage fees, pay-as-you-go email credits, and optional creative/professional services.

Product overview

Campaigner is a unified email marketing automation platform offering a comprehensive suite of tools for email campaign management, SMS marketing, and multi-channel automation. The core Campaigner platform provides email design, contact management, and deliverability features, while specialized modules and add-ons extend capabilities including the REST API for developers, AI-powered Audience Insights and AI Insight Builder for intelligent segmentation, Automation Workflows for visual multi-channel journey building, Dynamic Content for personalization, and Reputation Defender for sender protection. The platform integrates natively with WooCommerce and BigCommerce for eCommerce, and operates within the Ziff Davis Growth Ecosystem alongside SMTP Relay, Kickbox, Full Contact, and Email Industries for infrastructure, verification, data enrichment, and industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Campaigner: Advanced email marketing platform for campaign automation, featuring email design, automation workflows, SMS marketing, personalization, and audience intelligence tools.

Products and services

• Campaigner (Core Email Marketing Automation Platform) Core SaaS platform sold on monthly contact-based subscriptions providing email campaign design, contact management, automation workflows, deliverability optimization, and multi-channel (email + SMS) marketing for SMB and mid-market businesses globally.
• Campaigner SMS Add-on SMS marketing module enabling standalone SMS campaigns and SMS-trigger steps inside multi-channel email automation workflows; designed for marketers seeking higher engagement rates than email alone.
• Campaigner REST API

Quantifiable outcome

• Up to 6x more conversions and sales when using multi-channel automation workflows vs. generic email drip campaigns
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Ziff DavisflagshipOthersCampaigner is part of the Ziff Davis Martech division, serving as the orchestration layer within a specialized ecosystem of industry-leading brands under Ziff Davis ownership. Ziff Davis provides corporate backing, shared infrastructure, and cross-brand data assets.
• SMTP.comcoreTechnology or IntegrationSMTP.com is part of the Ziff Davis growth ecosystem alongside Campaigner, providing SMTP relay services for transactional and marketing email delivery infrastructure.
• KickboxcoreTechnology or IntegrationKickbox provides email verification and validation services as part of the Ziff Davis ecosystem, integrated with Campaigner to support list hygiene and deliverability (Reputation Defender feature).
• Full ContactcoreTechnology or IntegrationFull Contact provides identity resolution and customer data enrichment capabilities integrated into the Ziff Davis ecosystem, supporting Campaigner's audience intelligence and personalization features.
• WooCommercecoreTechnology or IntegrationCampaigner offers a free WooCommerce plugin that connects online stores directly to Campaigner, enabling automated trigger emails (abandoned cart, purchase confirmation, post-purchase follow-ups) and shopper data synchronization.
• BigCommercecoreTechnology or IntegrationCampaigner offers a free BigCommerce integration that connects online stores to Campaigner, similar to the WooCommerce plugin, enabling store event-triggered email automation and data sync.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MailerLite: MailerLite is a direct peer — a streamlined email marketing and automation platform focused on SMB and creator markets with a drag-and-drop builder, automation workflows, and landing pages. It competes on simplicity and price in the same low-mid SMB segment.
• ActiveCampaign: ActiveCampaign offers email marketing automation with a visual builder, CRM, and multi-channel workflows aimed at SMB and mid-market. It is a direct competitor with similar feature scope (automation, segmentation, personalization) and overlapping customer base.
• Klaviyo: Klaviyo is a direct competitor in email and SMS marketing automation, particularly strong in eCommerce. It offers comparable automation workflows, segmentation, and eCommerce integrations (Shopify, WooCommerce, BigCommerce), directly contesting Campaigner's primary eCommerce segment with a newer, AI-forward product.
• Mailchimp: Mailchimp (owned by Intuit) is the most direct peer — a leading email marketing automation platform targeting SMB and mid-market with similar drag-and-drop builders, automation workflows, and multi-channel capabilities. It competes head-to-head with Campaigner in the same customer segments and price points.
• Brevo (formerly Sendinblue): Brevo is a direct peer offering email marketing, SMS, marketing automation, and CRM for SMBs. Its multi-channel orchestration model and pricing structure closely mirror Campaigner's value proposition, competing for the same horizontal SMB buyer.
• AWeber: AWeber is a long-standing email marketing platform with automation, templates, and landing pages targeting SMBs and solopreneurs. It competes directly with Campaigner in the small-business email market and represents a similar legacy competitor with comparable feature breadth.
• iContact: iContact is a sibling brand — also part of the Ziff Davis Martech division — and a direct competitor offering email marketing automation. The shared parent means cross-sell and cannibalization dynamics, but functionally iContact is the closest comparable peer from the same corporate family.
• Constant Contact: Constant Contact is a long-standing SMB email marketing platform with similar drag-and-drop editing, automation, and event-driven campaigns. It targets the same small business and nonprofit segments that Campaigner serves and is one of the most direct competitive analogues.
• GetResponse: GetResponse offers email marketing automation, landing pages, webinars, and eCommerce tools targeted at SMBs. It competes directly with Campaigner on automated workflows, segmentation, and eCommerce integrations.

Broad incumbents

• HubSpot Marketing Hub: HubSpot is a broad incumbent marketing suite that includes email automation, workflows, and CRM as part of a larger platform. While broader in scope than Campaigner, it competes for the same mid-market professional marketer buyer and represents an upward expansion path that could pull customers away.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/got-corporation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOT Corporation