GOT Corporation
Campaigner (GOT Corporation / j2 Global Canada) is a 20-year-old email marketing automation platform owned by Ziff Davis, serving SMB eCommerce merchants, agencies, resellers, and nonprofits with email/SMS automation, AI-driven audience segmentation, and eCommerce integrations.
- Company typePrivate
- Founded2004
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GOT Corporation does
GOT Corporation, doing business as Campaigner, is a 20-year-old email marketing automation platform operated by j2 Global Canada, Inc. and wholly owned by Ziff Davis, Inc. since the 2021 acquisition of j2 Global. The platform provides email campaign design (drag-and-drop builder, mobile-responsive templates), multi-channel automation workflows (email plus SMS), AI-powered audience segmentation (AI Insight Builder and Audience Insights), dynamic content personalization, list hygiene (Reputation Defender), and eCommerce integrations (WooCommerce, BigCommerce). It is the orchestration layer of the Ziff Davis Growth Ecosystem, which bundles SMTP relay, email verification (Kickbox), identity resolution (Full Contact), and industry tooling (Email Industries) to address the "complexity gap" customers face as their lists scale.
Campaigner monetizes primarily through contact-based monthly subscriptions with usage-based overage charges, complemented by pay-as-you-go email credits, professional creative services, and partner/reseller revenue. Pricing is not publicly disclosed; customers access the platform via a 30-day full-feature free trial and can self-serve or engage an inside sales team for guided demos. Distribution combines direct digital acquisition, an inside sales motion for mid-market deals, and a multi-tier channel program (resellers, agencies, affiliates) plus eCommerce platform integrations. Customer segments include eCommerce merchants (primary), marketing agencies, technology resellers, and nonprofit organizations — a horizontal segmentation approach across global markets with formal EMEA presence via an Ireland-registered Data Protection Officer.
The company is incorporated in Ontario, Canada (Ottawa governing law) and operates with offices in Ottawa, Los Angeles, New York, and Dublin. It holds self-certifications across EU-U.S., UK Extension, Swiss-U.S. Data Privacy Frameworks and APEC CBPR, enforces CAN-SPAM and CASL compliance, and reports no venture funding or public listing.
GOT Corporation firmographics
Firmographics- Name
- GOT Corporation
- Legal name
- j2 Global Canada, Inc.
- Website
- https://campaigner.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Campaigner (GOT Corporation / j2 Global Canada) is a 20-year-old email marketing automation platform owned by Ziff Davis, serving SMB eCommerce merchants, agencies, resellers, and nonprofits with email/SMS automation, AI-driven audience segmentation, and eCommerce integrations.
- Ownership category
- akta.pro rank
GOT Corporation industry classification
Industry- Product category
- Email Marketing Automation Software
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where GOT Corporation is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
GOT Corporation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Contact-Based): Recurring monthly subscription fees billed based on the highest number of contacts or subscribers in the account at any point during the billing cycle. Fees scale upward as contact lists grow but do not automatically reduce if contacts diminish. This is the primary revenue stream.
- Usage-Based Overage Charges: Automatic overage fees applied when customers exceed their plan's allotted email or contact allowance. Each email or contact in excess of the monthly allowance incurs per-unit charges.
- Pay-as-You-Go Plans: Per-campaign email pricing where customers purchase email credits and are charged per campaign delivered. Credits must be used within 12 months of purchase; unused balances are non-refundable.
- Professional / Creative Services: Additional services including email copy creation, template design and optimization, blog content, design audits, and social media content creation offered as add-on professional services.
- Reseller / Partner Revenue: Resellers and agency partners pay subscription fees to Campaigner for the right to sublicense and resell the platform to their own customers, generating indirect revenue through the partner channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact-based subscription tiers (exact tiers and pricing not publicly disclosed) |
| Subscription | Monthly | Volume-based subscription plans for high-volume senders |
| Unit Pricing | Pay-as-you-go | Pay-as-You-Go email credits |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
GOT Corporation product offering
Product offeringCore offering
GOT Corporation sells the Campaigner email marketing automation platform, a SaaS solution that enables businesses to design, send, and automate email and SMS marketing campaigns with AI-powered audience segmentation, visual multi-channel workflows, dynamic personalization, and deliverability optimization. The platform is sold primarily on contact-based monthly subscriptions, supplemented by usage-based overage fees, pay-as-you-go email credits, and optional creative/professional services.
Product overview
Campaigner is a unified email marketing automation platform offering a comprehensive suite of tools for email campaign management, SMS marketing, and multi-channel automation. The core Campaigner platform provides email design, contact management, and deliverability features, while specialized modules and add-ons extend capabilities including the REST API for developers, AI-powered Audience Insights and AI Insight Builder for intelligent segmentation, Automation Workflows for visual multi-channel journey building, Dynamic Content for personalization, and Reputation Defender for sender protection. The platform integrates natively with WooCommerce and BigCommerce for eCommerce, and operates within the Ziff Davis Growth Ecosystem alongside SMTP Relay, Kickbox, Full Contact, and Email Industries for infrastructure, verification, data enrichment, and industry-specific solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Campaigner: Advanced email marketing platform for campaign automation, featuring email design, automation workflows, SMS marketing, personalization, and audience intelligence tools.
Products and services
- Campaigner (Core Email Marketing Automation Platform) Core SaaS platform sold on monthly contact-based subscriptions providing email campaign design, contact management, automation workflows, deliverability optimization, and multi-channel (email + SMS) marketing for SMB and mid-market businesses globally.
- Campaigner SMS Add-on SMS marketing module enabling standalone SMS campaigns and SMS-trigger steps inside multi-channel email automation workflows; designed for marketers seeking higher engagement rates than email alone.
- Campaigner REST API
Quantifiable outcome
- Up to 6x more conversions and sales when using multi-channel automation workflows vs. generic email drip campaigns
- +1 more outcomes
Companies that use GOT Corporation
Customer profileSegments4 records
Ideal customer profiles4 records
GOT Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
GOT Corporation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Ziff DavisflagshipCampaigner is part of the Ziff Davis Martech division, serving as the orchestration layer within a specialized ecosystem of industry-leading brands under Ziff Davis ownership. Ziff Davis provides corporate backing, shared infrastructure, and cross-brand data assets.
- SMTP.comcoreSMTP.com is part of the Ziff Davis growth ecosystem alongside Campaigner, providing SMTP relay services for transactional and marketing email delivery infrastructure.
- KickboxcoreKickbox provides email verification and validation services as part of the Ziff Davis ecosystem, integrated with Campaigner to support list hygiene and deliverability (Reputation Defender feature).
- Full ContactcoreFull Contact provides identity resolution and customer data enrichment capabilities integrated into the Ziff Davis ecosystem, supporting Campaigner's audience intelligence and personalization features.
- WooCommercecoreCampaigner offers a free WooCommerce plugin that connects online stores directly to Campaigner, enabling automated trigger emails (abandoned cart, purchase confirmation, post-purchase follow-ups) and shopper data synchronization.
- BigCommercecoreCampaigner offers a free BigCommerce integration that connects online stores to Campaigner, similar to the WooCommerce plugin, enabling store event-triggered email automation and data sync.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GOT Corporation competitors and assessment
Company assessmentDirect peers
- MailerLite: MailerLite is a direct peer — a streamlined email marketing and automation platform focused on SMB and creator markets with a drag-and-drop builder, automation workflows, and landing pages. It competes on simplicity and price in the same low-mid SMB segment.
- ActiveCampaign: ActiveCampaign offers email marketing automation with a visual builder, CRM, and multi-channel workflows aimed at SMB and mid-market. It is a direct competitor with similar feature scope (automation, segmentation, personalization) and overlapping customer base.
- Klaviyo: Klaviyo is a direct competitor in email and SMS marketing automation, particularly strong in eCommerce. It offers comparable automation workflows, segmentation, and eCommerce integrations (Shopify, WooCommerce, BigCommerce), directly contesting Campaigner's primary eCommerce segment with a newer, AI-forward product.
- Mailchimp: Mailchimp (owned by Intuit) is the most direct peer — a leading email marketing automation platform targeting SMB and mid-market with similar drag-and-drop builders, automation workflows, and multi-channel capabilities. It competes head-to-head with Campaigner in the same customer segments and price points.
- Brevo (formerly Sendinblue): Brevo is a direct peer offering email marketing, SMS, marketing automation, and CRM for SMBs. Its multi-channel orchestration model and pricing structure closely mirror Campaigner's value proposition, competing for the same horizontal SMB buyer.
- AWeber: AWeber is a long-standing email marketing platform with automation, templates, and landing pages targeting SMBs and solopreneurs. It competes directly with Campaigner in the small-business email market and represents a similar legacy competitor with comparable feature breadth.
- iContact: iContact is a sibling brand — also part of the Ziff Davis Martech division — and a direct competitor offering email marketing automation. The shared parent means cross-sell and cannibalization dynamics, but functionally iContact is the closest comparable peer from the same corporate family.
- Constant Contact: Constant Contact is a long-standing SMB email marketing platform with similar drag-and-drop editing, automation, and event-driven campaigns. It targets the same small business and nonprofit segments that Campaigner serves and is one of the most direct competitive analogues.
- GetResponse: GetResponse offers email marketing automation, landing pages, webinars, and eCommerce tools targeted at SMBs. It competes directly with Campaigner on automated workflows, segmentation, and eCommerce integrations.
Broad incumbents
- HubSpot Marketing Hub: HubSpot is a broad incumbent marketing suite that includes email automation, workflows, and CRM as part of a larger platform. While broader in scope than Campaigner, it competes for the same mid-market professional marketer buyer and represents an upward expansion path that could pull customers away.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GOT Corporation social profiles
Digital presenceGOT Corporation compliance and trust
Trust signalCompliance6 records
GOT Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOT Corporation leadership team
Management profileNumber of profiles
GOT Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOT Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOT Corporation
What does GOT Corporation do?
GOT Corporation sells the Campaigner email marketing automation platform, a SaaS solution that enables businesses to design, send, and automate email and SMS marketing campaigns with AI-powered audience segmentation, visual multi-channel workflows, dynamic personalization, and deliverability optimization. The platform is sold primarily on contact-based monthly subscriptions, supplemented by usage-based overage fees, pay-as-you-go email credits, and optional creative/professional services.
Is GOT Corporation a public or private company?
GOT Corporation is a private company. It is classified as corporate owned and is currently operating.
When was GOT Corporation founded?
GOT Corporation was founded in 2004. It employs 11 to 50 people.
Where is GOT Corporation based?
GOT Corporation is headquartered in Ottawa, Canada, in the North America region.
How does GOT Corporation make money?
Five revenue lines are on record. Subscription Plans (Contact-Based) is the primary driver. The others are usage-Based Overage Charges, pay-as-You-Go Plans, professional / Creative Services and reseller / Partner Revenue.
Who are GOT Corporation's main competitors?
Direct peers on record are MailerLite, ActiveCampaign, Klaviyo, Mailchimp, Brevo (formerly Sendinblue), AWeber, iContact, Constant Contact and GetResponse. HubSpot Marketing Hub is listed as a broad incumbent.
Does GOT Corporation have an API?
Yes. Campaigner offers a REST API that allows developers to build custom integrations and automate email marketing workflows. The API enables programmatic access to email campaign management, contact list handling, and automation features. Developer documentation is at www.campaigner.com/features/rest-api.
What industry is GOT Corporation in?
GOT Corporation's product category is Email Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 541810 and its SIC code is 7372.