Camping de Lakens

What Camping de Lakens does

Camping de Lakens is a privately held beach camping resort located at Zeeweg 60 in Bloemendaal aan Zee, Netherlands, within the National Park Zuid-Kennemerland and approximately 100 steps from the North Sea coast. The resort operates seasonally from end of March to end of October and is owned by De Kennemer Duincampings B.V., a Dutch private limited company that also owns Camping Geversduin, Camping Bakkum, and Watertoren Duin & Bosch. The property is staffed by 13 employees and holds Green Key Gold certification as well as ANWB Erkend status.

The core offering comprises 18+ accommodation types spanning traditional camping pitches (Dunespot, Loungespot, Playtown, Comfort Area, Relaxplace, Beachspot, Helmspot) and glamping units (Safari Tents, Bell Tents, De Waard tents, Retro Trailer, Airstream, Beachbus, Beachshacks, Seashacks, Dunedome, Beachdome, Seacocoon, Dunelodge, Backpackshacks). On-site amenities include Restaurant Gestrand, an SPAR supermarket, the Fit & Zen Zone gym, a Finnish and infrared sauna complex, and a Wellness Dome offering massage and beauty treatments. The resort layers on activity programming (Dunegolf, watersports via Surfana and Mifune, bike rentals via Behind the Beach, yoga, beach cleanups) and seasonal events (Dune Fest, Surfana Family Camp summer packages).

Revenue is generated through a mix of pay-as-you-go and subscription-style pricing: per-night pitch and accommodation rents, tourist tax (€4.23 per person per night from age 4), preference surcharges (€25), extra-person fees (€17.20/night from the 4th guest), seasonal pitch subscriptions, and ancillary services spanning F&B, retail, wellness, and activity fees. Distribution is direct-to-consumer via a multilingual website (NL/DE/EN), a mobile app, an on-site reception, and cross-promotion through the Kennemer Duincampings group.

Name

Camping de Lakens

Legal name

De Kennemer Duincampings B.V.

Website

https://campingdelakens.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Camping de Lakens is a privately held beach camping resort in Bloemendaal aan Zee, Netherlands, offering 18+ accommodation types, on-site F&B, wellness, and activity programming to Dutch and international leisure travelers. It operates seasonally under Kennemer Duincampings B.V.

Ownership category

akta.pro rank

Product category

Beach Camping and Glamping Resort

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Beach camping resort
• Glamping accommodations
• Outdoor hospitality services
• Campsite rental services
• Wellness recreation services

Headquarters

HQ city

Bloemendaal aan Zee

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Campsite Rentals: Revenue from renting camping pitches including Dunespot, Loungespot, Relaxplace, Comfort Area, Beachspot, Helmspot, and Playtown locations. Pricing varies by pitch type and season.
2. Accommodation Rentals: Revenue from renting glamping accommodations including Safari Tents, Bell Tents, De Waard tents, Retro Trailer, Airstream, Beachbus, Beachshack, Seashack, Seashack Deluxe, Dunedome, Beachdome, Seacocoon, Dunelodge, and Backpackshack units.
3. Food & Beverage: Revenue from Restaurant Gestrand (on-site restaurant), SPAR Supermarket, and food truck operations during events like Dune Fest.
4. Wellness & Spa Services: Revenue from spa treatments, massages, beauty treatments, and wellness services in the Wellness Dome.
5. Retail & Souvenirs: Revenue from the reception shop selling merchandise, souvenirs, recycled products from Juttersgeluk, and the KDC DOEBOEK activity book.
6. Seasonal Camping: Seasonal camping pitches offering year-round access to the resort with included amenities like sauna, fitness, and parking.
7. Activities & Rentals: Revenue from activities including Dunegolf, bike rentals through Behind the Beach, surf lessons, and event packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Camping de Lakens is a beach camping resort in Bloemendaal aan Zee, Netherlands, offering traditional camping pitches, 18+ types of glamping and unique accommodations (Safari Tents, Bell Tents, Airstream, Retro Trailer, Beachbus, Dunelodge, Beachshack, Seacocoon, etc.), on-site wellness facilities (sauna, spa, gym), dining (Restaurant Gestrand, SPAR supermarket), and 30+ recreational activities (watersports, Dunegolf, beach programs) for Dutch and international tourists seeking beach vacations.

Product overview

Camping de Lakens is a beach camping resort offering a diverse portfolio of accommodations and camping experiences. The core offering includes traditional camping pitches (Dunespot, Loungespot, Playtown, Comfort area, Relaxplace, Beachspot) and glamping accommodations (Safari Tents, Bell Tents, Waard tents, Airstream, Retro Trailer, Beachbus, Beachshack, Beachdome, Dunedome, Seacocoon, Seashack, Backpackshack). Premium offerings include the Surfana Family Camp sub-brand offering all-inclusive surf vacation packages with glamping tents, meals, and activities. On-site facilities include Fit & Zen Zone gym, sauna complex, Wellness Dome, Restaurant Gestrand, SPAR supermarket, and bike rental. Activities range from watersports (surfing, kitesurfing) to fitness classes, dune golf, and beach cleanup programs. The resort hosts seasonal events including Dune Fest and summer camps.

Differentiator

Problem solved

Functional benefit

Brands

• Surfana Family Camp: A pop-up surf village at the camping offering fully catered family vacations with surf lessons, glamping tents, activities, and meals.
• Restaurant Gestrand
• Fit & Zen Zone
• Green Key Gold

Products and services

• Safari Tent Accommodation Fully equipped safari tents at Surfana Family Camp, available in 3-4 person and 3-6 person sizes. Includes daily healthy breakfast and vegetarian dinners. Targeted at families seeking all-inclusive beach vacations with surf lifestyle experience.
• Bell Tent Accommodation Luxury bell tents in two variants: standard Bell Tent (2 persons, 4x4m) and Lotus Bell Tent (2-4 persons) with cozy interiors, beds, mini fridges, and electric heaters. Lotus Bell Tent includes breakfast buffet, vegetarian dinners, surfboard/wetsuit usage, and wellness access. Targets couples and small families.
• De Waard Tent Accommodation Tent accommodations available in 4-person (24.2m2) and 6-person sizes with multiple bedrooms, kitchenettes, electric heaters, hammocks, and picnic tables. Linen rental available. Targets families and groups seeking traditional tent camping with amenities.
• Dunelodge Accommodation Sturdy tent with wooden frame featuring 40m2 space, 2 bedrooms, kitchen, bathroom with shower/toilet/sink, smart TV, and openslaande deuren for indoor/outdoor living. Targets families and groups seeking premium camping with full amenities.
• Beachshack Accommodation Luxury wooden cabins with 28-35m2 space accommodating 5 persons (2 adults + 3 children). Features own kitchen and bathroom, deck with seating and hammock, and panoramic windows. Targets families seeking hotel-like comfort in nature.
• Beachdome Accommodation Dome accommodation with panoramic windows offering 82m2 space and views. Accommodates 6 persons with luxury kitchen, bathroom with bathtub, and smart TV. Targets larger families and groups seeking premium glamping with scenic views.
• Dunedome Accommodation 12.5m2 luxury tent accommodating 5 persons (2 adults + 3 children). Features kitchen, bathroom with shower/toilet/sink, and veranda with hammock. Targets families seeking compact luxury glamping.
• Seacocoon Accommodation 56m2 luxury tent for 6 persons with full kitchen (dishwasher, 4-burner induction), bathroom with bathtub and separate toilet, air conditioning, smart TV, and fiber WiFi. Features double bed and two bunk beds. Targets larger groups and families seeking premium comfort.
• Seashack Accommodation Luxury hotel-style rooms with 15m2 space for 2 persons, including Seashack and Seashack DeLuxe variants. Features double bed, bathroom with rain shower, kitchen with coffee maker, and hammock. Includes breakfast at Restaurant Gestrand. Seashack DeLuxe adds sleeping loft and private terrace. Targets couples seeking romantic getaways.
• Airstream Accommodation Trendy Airstream trailer hidden in a dune valley with private sauna and shower cabin. Features double bed, seating area convertible to another double bed, full kitchen with oven, and 14m2 space. Targets couples seeking unique retro-style accommodation with private wellness.
• Beachbus Accommodation Converted American schoolbus offering unique accommodation. Private location with own toilet and kitchen, accommodating 4 persons on double bunk bed. 16m2 space. Targets families and groups seeking distinctive, memorable stays.
• Retro Trailer Accommodation 1950s-style retro trailer with modern amenities. 18m2, suitable for 2 adults and 2 children, featuring separate bedroom, bathroom with shower/toilet, kitchen, AC, smart TV, and WiFi. Targets families seeking nostalgic, distinctive camping experience.
• Backpackshack Accommodation Simple cabins for backpackers and roadtrippers, available in Bora Bora (2 persons, 4.4m2) and Lanikai (3 persons, 4.7m2) variants. Features single bunk bed, mini fridge, hammock, and shared chill area. Includes breakfast at Restaurant Gestrand. Targets budget travelers and backpackers.
• Beachspot Campsite Pitches Tent pitches at northern point of camping near the beach, available with or without electricity. Sandy surface suitable for 4-person or 2-person tents. Includes communal BBQ and authentic beach vibe. Targets traditional campers wanting beach proximity.
• Helmspot Campsite Pitches Central tent pitches surrounded by vegetation, close to all facilities. Standard Helmspot and Helmspot Deluxe variants with private picnic tables and electricity. Helmspot Deluxe offers protected location ideal for sunset drinks. Free access to gym and sauna facilities included.
• Playtown Family Camping Pitches Family camping pitches with sandpits, trampolines, and car-free zone near playground. Ideal for young families with 7-night minimum receiving complimentary ice cream. Targets families with young children seeking safe camping environment.
• Loungespot Campsite Pitches Spacious camping pitches with private picnic table and free sauna access. Suitable for all camping equipment with sunset views. Targets campers seeking comfort with scenic value.
• Dunespot Campsite Pitches Beach vibe camping pitches surrounded by dunes, close to all facilities. Suitable for all camping equipment with easy access to Kennemerduinen nature. Targets nature-oriented campers seeking dune landscape experience.
• Comfort Area Campsite Pitches Premium camping pitches with water tap, sewage connection, and optional hammock. Includes all amenities for comfortable camping. Targets caravan and motorhome owners seeking premium pitch amenities.
• Relaxplace Campsite Pitches Quietly located pitches at edge of dunes with hammock. Space for tent, camper or caravan with sauna access. Targets campers seeking tranquil, natural setting.
• Surfana Family Camp Package Pop-up surf village offering all-inclusive beach vacation packages. Includes glamping tents, daily breakfast, 4x weekly vegetarian dinner, surf lessons, activities, and entertainment. Organized in partnership with Surfana. Targets families seeking complete surf vacation experiences.
• Fit & Zen Zone Fitness Facility Gym and wellness area open daily 09:00-21:30 for guests 16+. Includes free access to fitness equipment, group classes like yoga and bootcamp, and calisthenics outdoor park. Targets health-conscious guests and wellness seekers.
• Sauna Facilities Sauna complex with Finnish sauna (Butterkop) for campers and De Wastobbe with Finnish sauna, infrared sauna, and Turkish steam bath for accommodation guests. Open 10:00-22:00, 18+. Targets wellness seekers and relaxation-focused guests.
• Wellness Dome Spa Services Wellness center offering massages (Relaxing, Hotstone, kids massage) and beauty treatments. Reservations required via online booking system. Targets guests seeking professional spa and beauty services.
• Restaurant Gestrand Restaurant in the dunes with menu and playground. Open year-round with varying hours. Offers dining with outdoor terrace, playground, and takeaway services. Also hosts Dune Fest events. Targets all resort guests and visitors.
• SPAR Supermarket On-site SPAR supermarket for groceries and daily necessities during stay. Also houses the laundromat. Targets camping guests seeking convenience shopping on-site.
• Dunegolf Activity Mini-golf course combining minigolf with playful challenges in the dune landscape. Features 12 holes and 4 unique dexterity games including maze and balance beam. Open daily 10:45-21:45. Targets families and active guests.
• Watersport Activities Watersports including surfing (Surfana school), kitesurfing, catamaran sailing, and SUP. Lessons, rentals, and storage available through Surfana and Mifune Watersports partners. Camping guests receive 15% discount on first Mifune lesson. Targets active travelers and watersports enthusiasts.
• Bike Rental Service Bike rental through Behind the Beach partnership providing bicycles for all ages, including skelters for children. Located on-site during season for guest convenience. Targets families and active guests.
• Seasonal Camping (Seizoenkamperen) Seasonal camping pitches from beginning to end of season. Includes pitch 70-120m2, sauna access, parking, 6 persons, 16 amp electricity, and shower facilities. Targets repeat visitors and seasonal campers seeking extended stays.
• Holiday Packages (Arrangementen) Special holiday packages including Easter (April 3-7), Ascension (May 13-18), Pentecost (May 22-26), Formula 1 (August 20-24), and 7=6 camping deals. Targets guests seeking themed holiday experiences aligned with school holidays and events.
• Camping de Lakens Mobile App Mobile app for Android and iOS to manage reservations, book facilities, check activities, and access Mijn de Lakens account. Available in Google Play and App Store. Targets all resort guests for on-property convenience.

Quantifiable outcome

• Green Key Gold certification - highest environmental recognition in hospitality sector

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SurfanacoreStrategic or Co-development PartnerSurfana operates the Surfana Family Camp on Camping de Lakens premises, offering surf lessons, surf camp experiences, and summer camps for children. This partnership provides the resort's signature beach lifestyle experience with professional watersports instruction and family-oriented surf holidays.
• Mifune WatersportssupportingTechnology or IntegrationMifune Watersports provides kitesurfing, catamaran sailing, surf, and SUP lessons on the beach in Bloemendaal aan Zee. Camping guests receive 15% discount on first lesson via 'Mijn de Lakens' portal.
• SPAR SupermarktcoreOthersOn-site SPAR supermarket provides convenience shopping for camping guests, including groceries, essentials, and camping supplies. Also houses the laundromat.
• Restaurant GestrandcoreOthersOn-site restaurant operated independently, offering dining with outdoor terrace, playground, and takeaway services. Also hosts Dune Fest events.
• JuttersgeluksupportingStrategic or Co-development PartnerPartnership with Juttersgeluk for sustainable merchandise made from collected beach plastic. Products sold in reception shop include recycled armbands and other items. Also participates in Plastic Soup Walk beach cleanup activities.
• Behind the BeachsupportingChannel Partner/ Reseller/ DistributorBike rental partner providing bicycles for all ages, including skelters for children. Located on-site during season for guest convenience.
• PWN (Provincial Waterleidingbedrijf Noord-Holland)supportingStrategic or Co-development PartnerWater company partnership for green management planning. PWN collaborates on nature management within National Park Zuid-Kennemerland where the camping is located.
• Kennemer DuincampingscoreOthersParent company owning and operating three campings: Camping de Lakens (Bloemendaal aan Zee), Camping Geversduin (Castricum), and Camping Bakkum (Castricum aan Zee). Also associated with Watertoren Duin & Bosch.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vacansoleil: European camping specialist offering tent, mobile-home, and glamping accommodations across many sites including coastal destinations. Comparable on glamping inventory, European family target market, and short-stay booking model.
• RCN Vakantieparken: Dutch holiday-park operator running multiple campgrounds and vacation parks across the Netherlands, including beachside locations. Direct overlap in target customer (families), product (camping pitches + accommodations), and pricing tier with Camping de Lakens.
• EuroParcs: Dutch operator of holiday parks with a strong coastal and nature portfolio, including glamping-style accommodations. Comparable on product breadth, family target market, and multi-property Dutch footprint.
• Molecaten: Established Dutch camping and bungalow park chain with multiple coastal and nature-based sites. Competes directly for the same family camping segment and offers a comparable mix of pitches, glamping, and on-site facilities.
• Camping Geversduin: Sibling property within the Kennemer Duincampings group in Castricum, operating a comparable mix of camping pitches, accommodations, and on-site facilities under the same management playbook. The most operationally comparable site to de Lakens.

Broad incumbents

• Landal GreenParks: Large Dutch/European holiday-park operator offering bungalows, cottages, and camping at nature-rich locations. Overlaps in family-vacation target market and nature-based positioning but operates at much larger scale and with broader accommodation types.
• Center Parcs Europe: Large European operator of forest and coastal holiday parks with extensive on-site activities, F&B, and wellness. Comparable in the family activity-led vacation model and bundled F&B/wellness offering, but at substantially larger scale.
• Roompot: Major Dutch holiday-park operator with coastal and inland parks, plus a strong direct-to-consumer digital booking platform. Comparable on family Dutch/European customer base and accommodation diversity, but at significantly larger scale.

Regional players

• Sandaya: French-headquartered European camping and holiday-park operator with a portfolio of beachside and nature campgrounds. Comparable product offering but primarily France/Mediterranean footprint, making it a regional rather than direct Dutch competitor.
• Strandparken De Zeeuwse Kust: Dutch coastal holiday-park operator offering camping and beach accommodations on the Zeeland coast. Comparable beachside family camping proposition, but in a different coastal geography rather than directly competing in Bloemendaal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camping-de-lakens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping de Lakens