Care Bakery

What Care Bakery does

Care Bakery is a Calgary-based, privately held gluten-free bakery founded around 2010 by chef Kerry Bennett after she was diagnosed with celiac disease during culinary training at SAIT. The company crafts and bakes a seven-SKU product line (Ancient Grain Bun, Burger Bun, Dinner Roll, Deli Bun, Pizza Crust, Sandwich Bun, and White Loaf) using short-list, rice flour-based formulations that are all gluten-free and dairy-free, with vegan options. Its core technical differentiation is a 60-second microwave reheat process (20-25 seconds in industrial microwaves) that delivers soft, fresh-baked quality from a frozen product, paired with what the company describes as the shortest ingredient list in the gluten-free category.

Care Bakery operates a hybrid B2C/B2B business model. Revenue is generated through unit sales of finished bakery products, primarily through grocery retail partners across Canada (Calgary Co-op, Federated Co-op, Safeway/Sobeys, Ben's Meat & Deli, Blush Lane) and through a dedicated foodservice channel distributed via broadline distributors Gordon Food Services and Sysco plus regional operators (J & S, Pratts, Pinnacle, Yen Brothers). The 'For Chefs' channel targets restaurants, catering, schools, and health-driven establishments. Marketing is organic-social-led across Instagram, Twitter, Facebook, and YouTube, supplemented by recipe content and a website store locator.

The company is bootstrapped with no disclosed external investors, no funding rounds, and no M&A activity. It employs approximately 8 people at its Calgary headquarters and main baking facility (3823 29 Street NE). Pricing is not publicly disclosed; products are sold per unit through retail and foodservice channels. Geographic scope is exclusively Canada, and the company has no API, software products, or disclosed technology integrations beyond its e-commerce website and social presence.

Name

Care Bakery

Legal name

Care Bakery

Website

https://carebakery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Bakery is a Calgary-based gluten-free bakery producing seven bun, loaf, roll, and pizza crust SKUs for Canadian consumers and foodservice operators, distributed nationally through grocery banners (Sobeys, Co-ops) and broadline foodservice distributors (Sysco, Gordon Food Services).

Ownership category

akta.pro rank

Product category

Specialty Gluten-Free Bakery

NAICS

Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Gluten-free bakery
• Dairy-free baked goods
• Frozen bread products
• Specialty foodservice bread
• Clean label bakery

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail/B2C Gluten-Free Bakery Products: Care Bakery sells frozen gluten-free bakery products (buns, loaves, pizza crusts, dinner rolls) through grocery retail partners across Canada, including Calgary Co-op, Federated Co-op, Safeway/Sobeys, Ben's Meat & Deli, and Blush Lane. Products are crafted and baked to order, sold by unit (e.g., per bun, per loaf).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Care Bakery manufactures and sells seven gluten-free, dairy-free bakery products — buns (Ancient Grain, Burger, Deli, Sandwich), a Dinner Roll, a 12-inch Pizza Crust, and a White Loaf — crafted and baked to order at its Calgary facility. Products use rice flour-based formulations with pronounceable ingredients and are designed to reheat to fresh-baked quality in 60 seconds in a standard microwave. The line is sold across Canada through grocery retail partners and foodservice distributors.

Product overview

Care Bakery is a Canadian gluten-free bakery offering seven distinct bread products that are chef-made and chef-endorsed. The product portfolio includes the Ancient Grain Bun (vegan), Burger Bun, Dinner Roll, Deli Bun, Pizza Crust, White Loaf, and Sandwich Bun. All products are gluten-free, dairy-free, and made with simple, pronounceable ingredients using rice flour bases (white/brown rice flour, potato starch, tapioca starch). Products feature a 60-second microwave reheating process and are distributed across grocery stores and restaurants in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Ancient Grain Bun Gluten-free and vegan burger bun made with ancient grains including brown rice flour, millet, teff, flax, hemp, and chia seeds, weighing 110g per bun. Suitable for plant-based burgers, avocado toast, and breakfast sandwiches; targets vegan consumers and those with egg allergies.
• Burger Bun Gluten-free and dairy-free burger bun containing eggs, weighing 108g per bun. Suitable for beef, lamb, pork, or veggie burgers, as well as Sloppy Joes and breakfast sandwiches.
• Dinner Roll Gluten-free and dairy-free dinner roll weighing 42g per roll. Designed as a side for dinner, suitable for BBQ sliders, kid-sized sandwiches, and tea sandwiches.
• Deli Bun Gluten-free and dairy-free deli bun weighing 98g per bun. Designed for hot dogs and can also be used for garlic bread or crostini for charcuterie boards.
• Pizza Crust Gluten-free and dairy-free 12-inch pizza crust weighing 248g, made with gluten-free spices. Can be used as pizza or soft flat bread.
• White Loaf Gluten-free and dairy-free white loaf bread with 40g slices. Suitable for sandwiches and bread-based dishes such as stuffing, breadcrumbs, or bread pudding.
• Sandwich Bun Gluten-free and dairy-free sandwich bun containing eggs. Suitable for traditional sandwiches, Mexican tortas, Cuban sandwiches, Croque Monsieurs, meatball subs, and can be used for stuffed French toast.

Quantifiable outcome

• 60-second microwave reheat time (home microwave) vs. standard alternatives
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Gordon Food Services (GFS)coreChannel Partner/ Reseller/ DistributorGordon Food Services is one of Care Bakery's main distributors, distributing gluten-free bakery products to foodservice operators across Canada. As a broadline foodservice distributor, GFS enables Care Bakery to reach a wide range of restaurant and catering customers.
• SyscocoreChannel Partner/ Reseller/ DistributorSysco is one of Care Bakery's main distributors, providing broad distribution reach to restaurant and foodservice operators across Canada. Sysco's national footprint enables Care Bakery to scale its foodservice presence.
• J & S Food ServiceminorChannel Partner/ Reseller/ DistributorRegional foodservice distributor serving as one of Care Bakery's main distribution partners for restaurant and foodservice customers.
• Pratts Food ServicesminorChannel Partner/ Reseller/ DistributorRegional foodservice distributor listed as one of Care Bakery's main distributors for foodservice sales.
• Pinnacle Distribution Inc.minorChannel Partner/ Reseller/ DistributorRegional foodservice distributor listed as one of Care Bakery's main distributors for foodservice sales.
• Yen BrothersminorChannel Partner/ Reseller/ DistributorRegional foodservice distributor listed as one of Care Bakery's main distributors for foodservice sales.
• Calgary Co-opcoreChannel Partner/ Reseller/ DistributorCalgary Co-op is a key retail grocery partner of Care Bakery, distributing gluten-free bakery products to consumers through its Calgary-area stores. The company is listed prominently on Care Bakery's store locator.
• Federated Co-opcoreChannel Partner/ Reseller/ DistributorFederated Co-op is a key retail grocery partner distributing Care Bakery products across its co-operative network in Canada.
• Safeway/SobeyscoreChannel Partner/ Reseller/ DistributorSafeway/Sobeys is a major national grocery chain serving as a key retail partner for Care Bakery, distributing gluten-free products to consumers across Canada.
• Ben's Meat & DeliminorChannel Partner/ Reseller/ DistributorIndependent specialty retailer and deli distributing Care Bakery gluten-free products to local consumers.
• Blush LaneminorChannel Partner/ Reseller/ DistributorOrganic and natural foods retailer chain distributing Care Bakery gluten-free products, appealing to health-conscious consumer segments.
• WinsportminorChannel Partner/ Reseller/ DistributorWinsport is a health and nutrition-driven sports facility that stocks Care Bakery products as part of its food service offerings, demonstrating adoption by wellness-oriented establishments.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Bob's Red Mill: Natural foods brand best known for gluten-free flours, baking mixes, and grains; also produces gluten-free bread and bakery mixes. Adjacent rather than directly competitive — they supply ingredient inputs and mix products where Care Bakery competes in finished baked goods.

Broad incumbents

• Schar: European-headquartered gluten-free specialist with broad portfolio of breads, rolls, pizza, and baked goods sold globally including North America. Comparable in gluten-free baked goods category but operates at much larger, multinational scale.
• Glutino: Long-standing North American gluten-free baked goods and snacks brand carried across mainstream grocery. Overlaps with Care Bakery on gluten-free breads but spans a much wider product portfolio (crackers, pretzels, cookies).

Direct peers

• Canyon Bakehouse: Gluten-free bread and bun brand sold in U.S. and Canadian grocery and foodservice channels. Closely comparable product mix (buns, loaves) and channel strategy to Care Bakery, including foodservice penetration.
• Katz Gluten Free: Gluten-free baked goods company producing breads, buns, cookies, and pastries for retail and foodservice. Comparable product breadth within gluten-free bakery and similar distribution through grocery and online.
• Little Northern Bakehouse: Gluten-free and allergen-friendly bread brand (buns, loaves) distributed in North American grocery. Comparable on product form, allergen-friendly positioning, and retail channel.
• Udi's Gluten Free: One of the largest North American gluten-free bakery brands, producing gluten-free breads, buns, and pizza crusts sold through grocery and foodservice. Directly comparable to Care Bakery on product category (gluten-free baked goods) and dual retail/foodservice distribution model, but with significantly larger scale.

Emerging players

• Simple Kneads: Smaller-scale gluten-free bread and pizza crust maker with focus on clean ingredients. Closely comparable on clean-label, short-ingredient positioning and gluten-free bread category, though smaller and less distributed than Care Bakery.
• BFree Foods: Gluten-free wraps, breads, and pizza bases distributed in North America and Europe. Comparable on gluten-free bread/pizza SKUs and allergen-friendly positioning; smaller and more growth-stage than Care Bakery.
• Outer Aisle: Producer of gluten-free, low-carb sandwich thins and pizza crusts sold through U.S. grocery and natural channels. Comparable on gluten-free pizza crust and bun form factors, though positioned on cauliflower/plant-based rather than rice-flour base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carebakery
• YouTubeyoutube.com/channel/UCDI-RRokk1Zu0IogZDAwhRg
• Facebookfacebook.com/CareBakeryGF
• Instagraminstagram.com/carebakery
• LinkedInlinkedin.com/company/carebakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Bakery