Caring Crew
Caring Crew is a Peterborough, UK-based home care services provider delivering personal care, live-in care, dementia support, and disability services to elderly and vulnerable individuals in their own homes, operating 24/7 across the East of England since 2012.
- Company typePrivate
- Founded2012
- HeadquartersPeterborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Caring Crew does
Caring Crew is a privately held home care services provider headquartered in Peterborough, England, operating continuously since 2012 under the leadership of Registered Manager Kerry Kaur. The company delivers in-home care services 24 hours a day, 365 days a year across Peterborough and the wider Cambridgeshire/East of England region, to elderly individuals, people with dementia or Alzheimer's, adults with learning disabilities or autism, children and young people, people recovering from hospital discharge, and those requiring end-of-life support. The service portfolio includes Personal Care, Live-In Care (with 24 Hour and Sleep-In variants), Respite Care, Dementia & Alzheimer's Care, Learning Disability & Autism Support, Medication Assistance, Companionship, Children & Young People Care, Re-enablement Care, and Hospital Discharge Assistance.
Caring Crew operates a direct-to-consumer go-to-market, with customer acquisition driven primarily through its website, online enquiry forms, and phone/email inbound contact. Revenue is generated on a managed-services basis: personal care is priced hourly, live-in care is sold as weekly packages, and consumer pricing is quote-based and not publicly disclosed. The published pay rates (£11.70–£15.70/hour for Care Assistants, £700/week for Live-in Care Assistants) reflect staff costs rather than client fees. There is no proprietary technology platform; the company uses an internal app for staff to log care visits and calls in place of paper forms. The business is registered with the Care Quality Commission (CQC) and operates with a leadership team of three named individuals, supported by an internal training function delivered by four qualified senior trainers.
Caring Crew is structured as a UK private limited company with no disclosed institutional investors, parent entity, subsidiaries, or M&A activity. With 12 total employees, the company sits firmly in the micro-enterprise category of the UK social care market, relying on a long tail of individual private-pay households rather than enterprise contracts.
Caring Crew firmographics
Firmographics- Name
- Caring Crew
- Legal name
- Caring Crew
- Website
- https://caringcrew.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caring Crew is a Peterborough, UK-based home care services provider delivering personal care, live-in care, dementia support, and disability services to elderly and vulnerable individuals in their own homes, operating 24/7 across the East of England since 2012.
- Ownership category
- akta.pro rank
Caring Crew industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)
- akta.pro secondary industries
- Dementia Companion & Engagement Care (HSABAEAA), Live-In Respite Care (Multi-Day) (HSABAGAC), Routine In-Home Hospice Care (HSABAFAA)
Keywords
Where Caring Crew is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Caring Crew business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Home Care Services: Caring Crew generates revenue through providing various home care services including personal care, live-in care, dementia care, medication assistance, companionship, and support for children and young people. Services are priced hourly or as weekly live-in care packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Hourly | Care Assistant - £11.70 – £15.70 per hour |
| Unit Pricing | Weekly | Live-in Care Assistant - £700.00 per week |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Caring Crew product offering
Product offeringCore offering
Caring Crew is a home care services provider that delivers a range of in-home support services to elderly individuals, people with dementia or learning disabilities, children and young people, and those recovering from hospital stays. Services include Personal Care, Live-In Care, Dementia & Alzheimer's Care, Medication Assistance, Companionship, Respite Care, Re-enablement, and Hospital Discharge Assistance, delivered 24/7, 365 days a year in clients' own homes across the Peterborough and Cambridgeshire region.
Product overview
Caring Crew is a home care service provider offering a unified portfolio of care services rather than a technology product platform. The core service offering includes Live-In Care (with 24 Hour Care and Sleep-In options), Personal Care, Respite Care, and specialized care for Dementia & Alzheimer's, Learning Disabilities & Autism, and Children & Young People. Supporting services include Medication Assistance, Companionship, Re-enablement Care, and Hospital Discharge Assistance. All services operate 24/7, 365 days a year, delivered in clients' own homes. The company is registered with the Care Quality Commission (CQC) and provides services to elderly, adults, and vulnerable individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Live-In Care Round-the-clock care service where a caregiver resides in the client's home, providing continuous support including assistance with daily activities, medication management, and companionship. Targeted at individuals needing 24/7 support in their own home.
- 24 Hour Care Care service with a caregiver staying alert with the client through the night, offering continuous vigilance and support for individuals requiring non-stop attention.
- Sleep-In Care Care service where a caregiver sleeps at the client's residence to provide round-the-clock availability and support, suitable for individuals who primarily need overnight reassurance.
- Respite Care Temporary care service designed to relieve family members who care for loved ones, providing compassionate care coverage on a short-term basis.
- Personal Care Assistance with daily living activities such as bathing, dressing, personal hygiene, and other daily tasks to help individuals maintain independence at home.
- Dementia & Alzheimer's Care Specialized care for individuals with dementia or Alzheimer's disease, including memory stimulation activities, structured routines, and personalized care plans delivered by trained staff.
- Learning Disability & Autism Support Tailored support for individuals with learning disabilities or autism, including assistance with personal care, daily activities, and independent living skills.
- Medication Assistance Support with medication management, including establishing appropriate procedures and schedules to ensure safe administration of medication for clients.
- Companionship Social and emotional support services to combat loneliness, including activities, conversations, and accompaniment to social events for isolated individuals.
- Children & Young People Care Home and community support services for children and young people, including assistance with daily living, educational support, and community activities.
- Re-enablement Care Support services for individuals recovering from accidents or surgery to facilitate recovery and help regain mobility and independence.
- Hospital Discharge Assistance Transition care package including hospital discharge assistance and transportation to help individuals return home after hospitalization.
Companies that use Caring Crew
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Caring Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caring Crew partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Care Quality Commission (CQC)coreCaring Crew is registered with the Care Quality Commission, the independent regulator of health and social care in England. This registration is a mandatory requirement for providing care services and ensures the company meets essential quality and safety standards.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Caring Crew competitors and assessment
Company assessmentDirect peers
- Right at Home UK: National UK home care franchise delivering personal care, dementia support, live-in and respite care. Comparable in customer segment (elderly at home), service mix and CQC-registered operating model.
- Bluebird Care: UK franchise network providing personal care, live-in care, dementia care and companionship to elderly and disabled clients at home. Overlaps directly with Caring Crew on service lines, target customer and CQC framework.
- SweetTree Home Care Services: London-based home care specialist offering dementia, learning disability, and elderly personal care. Directly comparable service menu and CQC framework, though operating in a different region.
- Home Instead Senior Care UK: National UK home care franchise offering personal care, dementia care, live-in care, and companionship to elderly clients in their own homes. Directly comparable to Caring Crew on service mix, customer segment, and CQC-regulated delivery model, but at significantly greater scale.
- Total Community Care: UK home care provider offering live-in, complex, and personal care for elderly and disabled clients. Comparable service lines, customer segment, and CQC-regulated operating model.
- Caremark: UK home care franchise providing personal care, dementia, learning disability and respite services to clients in their own homes. Directly comparable in service breadth, target customers and CQC-regulated delivery.
- Apex Care: UK regional home care provider offering live-in, visiting, dementia and complex care. Comparable service portfolio and CQC framework, with similar scale to Caring Crew.
- Heritage Healthcare: UK home care franchise delivering personal care, dementia support, live-in and respite services. Similar service mix, elderly/at-home customer base, and CQC-regulated operating model to Caring Crew.
- Helping Hands Home Care: Established UK home care provider offering live-in, visiting, dementia and respite care across England and Wales. Directly comparable service portfolio and CQC-regulated home-based delivery model.
Broad incumbents
- Prestige Nursing & Care: Larger UK-wide nursing and home care provider offering complex care, dementia, and live-in services. Overlaps with Caring Crew on home-based elderly care but operates at much greater scale with nursing capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Caring Crew social profiles
Digital presenceCaring Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caring Crew leadership team
Management profileNumber of profiles
Profiles3 records
Caring Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caring Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caring Crew
What does Caring Crew do?
Caring Crew is a home care services provider that delivers a range of in-home support services to elderly individuals, people with dementia or learning disabilities, children and young people, and those recovering from hospital stays. Services include Personal Care, Live-In Care, Dementia & Alzheimer's Care, Medication Assistance, Companionship, Respite Care, Re-enablement, and Hospital Discharge Assistance, delivered 24/7, 365 days a year in clients' own homes across the Peterborough and Cambridgeshire region.
Is Caring Crew a public or private company?
Caring Crew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caring Crew founded?
Caring Crew was founded in 2012. It employs 11 to 50 people.
Where is Caring Crew based?
Caring Crew is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Caring Crew make money?
One revenue line is on record: home Care Services.
Who are Caring Crew's main competitors?
Direct peers on record are Right at Home UK, Bluebird Care, SweetTree Home Care Services, Home Instead Senior Care UK, Total Community Care, Caremark, Apex Care, Heritage Healthcare and Helping Hands Home Care. Prestige Nursing & Care is listed as a broad incumbent.
Does Caring Crew have an API?
No public API is recorded for Caring Crew.
What industry is Caring Crew in?
Caring Crew's product category is Home Care Services. Its primary akta.pro industry code is HSABAAAB, Conversation, Cognitive Stimulation & Activity Facilitation, with a secondary code of HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 62161 and its SIC code is 8082.