Carolina Shutter & Blinds

What Carolina Shutter & Blinds does

Carolina Shutter & Blinds is a privately held custom window coverings retailer founded in 1991 and headquartered in Winston-Salem, North Carolina, operating across North Carolina, South Carolina, and North Georgia. The company designs, manufactures, and installs made-to-measure window treatments across four core categories: plantation shutters (wood and composite), window blinds (wood, faux wood, aluminum, and Hunter Douglas-branded), window shades (cellular/honeycomb, roller, Roman, bamboo, blackout, exterior, and light-filtering), and drapery (custom panels with hardware, cornices, and swags). Premium offerings include motorized products integrated with Amazon Alexa, Google Home, and Apple HomeKit, and complementary services span professional installation and cleaning.

The business runs a sales-led, direct-to-consumer model in which design consultants conduct free in-home consultations to measure windows, recommend products, and quote custom orders, with professional installation delivered by trained technicians. Pricing is quote-based and not publicly disclosed; a "Save up to 30%" promotional discount is advertised, and third-party consumer financing is offered through a partnership with Hearth for loan amounts ranging from $1,000 to $250,000. The company emphasizes a lifetime warranty, made-in-America products, and local manufacturing as core value propositions, and generates demand through local SEO, an extensive educational blog, Facebook/Instagram, a Google Business Profile, and customer referrals supported by 196 Google reviews.

Carolina Shutter & Blinds is a small regional operator with approximately 15 employees, no disclosed institutional funding, no parent company, and no management-team information in the public record. The customer base is predominantly residential homeowners, with a secondary commercial segment. The firm claims 1,200+ customers and 2,500+ finished projects with a stated 99% client satisfaction rate, though no revenue, growth, or financial data is disclosed in available sources.

Name

Carolina Shutter & Blinds

Legal name

Carolina Shutter & Blinds

Website

https://carolinashutterandblinds.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Shutter & Blinds is a privately held Winston-Salem, NC-based custom window coverings retailer founded in 1991, manufacturing and installing made-to-measure shutters, blinds, shades, and drapery for residential homeowners across North Carolina, South Carolina, and North Georgia via a free in-home consultation and professional installation model.

Ownership category

akta.pro rank

Product category

Residential Window Treatments

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Custom window treatments
• Plantation shutters
• Residential window coverings
• Custom drapery installation
• Motorized window shades

Headquarters

HQ city

Winston-Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Window Treatment Products: One-time purchase of custom-made window coverings including plantation shutters, window blinds, window shades, and drapery. Products are manufactured to custom measurements for each customer order.
2. Professional Installation Services: Installation services provided by trained professionals for all window treatment products, included with or separate from product purchases.
3. Financing Services: Third-party financing options offered through Hearth to help customers finance purchases, including 0% financing promotional periods and loan amounts from $1,000-$250,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Carolina Shutter & Blinds manufactures and sells custom-made residential window coverings — including plantation shutters, window blinds, window shades, and drapery — measured, quoted, and installed via free in-home design consultations across North Carolina, South Carolina, and North Georgia. The product portfolio spans wood, faux wood, composite, aluminum, vinyl, PVC, and fabric materials, with options for motorized and smart-home-integrated operation. Complementary professional services include measurement, installation, and cleaning of window treatments, all backed by a lifetime warranty.

Product overview

Carolina Shutter & Blinds is a residential window treatment retailer offering custom-made shutters, blinds, shades, and draperies along with professional installation services. The core product categories include Plantation Shutters (wood and composite), Window Blinds (aluminum, faux wood, wood, Hunter Douglas), Window Shades (cellular/honeycomb, roller, roman, bamboo, blackout, exterior), and Drapery (custom panels with various linings and hardware). The company provides complementary services including professional cleaning and installation. Premium options include motorized and smart home-integrated treatments that work with Amazon Alexa, Google Home, and Apple HomeKit. The product portfolio features Hunter Douglas branded products alongside proprietary custom solutions, with offerings spanning budget-friendly mini blinds to high-end custom plantation shutters and motorization upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantation Shutters Custom-made plantation shutters with adjustable louvers in wood and composite materials, available in multiple louver sizes (2.5", 3.5", 4.5"), providing privacy, light control, energy efficiency, and aesthetic enhancement for residential windows.
• Window Blinds Adjustable custom blinds offering precise light control and privacy, available in aluminum, faux wood, real wood, and Hunter Douglas branded options including mini, plantation-style, and specialty variants for residential windows.
• Window Shades Custom fabric window shades including cellular/honeycomb (single, double, triple cell for insulation), roller, roman, bamboo, blackout, light-filtering, sheer, natural woven, specialty shape, and top-down/bottom-up configurations for residential windows.
• Drapery Custom-made drapery panels with options for blackout lining, privacy lining, and various pleat styles, paired with drapery hardware (rods, tracks, brackets), cornices, and swags for residential windows balancing light control, privacy, and insulation.
• Window Treatment Installation Professional installation service ensuring proper measurement, alignment, secure mounting, and smooth operation of purchased window treatments, performed by trained technicians across NC, SC, and GA service areas.
• Window Treatment Cleaning Services Professional cleaning solutions designed to restore freshness, maintain fabric integrity, and improve indoor air quality for installed window treatments.
• Customer Financing (via Hearth) Third-party financing through Hearth providing residential customers with loan options from $1,000 to $250,000, terms from 2 to 12 years, and 0% promotional financing options to support purchase affordability.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Blinds.com: Large online-only custom window covering retailer offering measured-install services nationwide. Comparable on product breadth (blinds, shades, shutters, drapery) and competing for the same end-customer via a digital-first path.
• Budget Blinds: Franchise-based custom window covering retailer offering in-home consultations, professional measuring, and installation across the U.S., including the Carolinas. Closest direct competitor given shared free-consultation, custom-measure, and installation-led model.
• Stoneside: National custom blinds and shades retailer offering in-home design consultations and professional installation. Closely matches Carolina's free-consultation, custom-made, professionally-installed value proposition.
• Smith & Noble: Custom window treatment specialist offering made-to-measure blinds, shades, shutters, and drapery with professional measuring and installation—directly comparable premium-positioned custom-blinds experience.
• SelectBlinds: Direct-to-consumer online custom window treatment retailer offering made-to-measure blinds, shades, and shutters at value price points. Comparable as a competing channel for digitally researching residential customers in the Carolinas.
• The Shade Store: Premium custom window treatment retailer offering free design consultations, made-to-measure blinds, shades, shutters, and drapery—directly comparable on the custom-measure-plus-design-consultation model.
• 3 Day Blinds: National custom window treatment retailer with in-home design consultations, manufacturing, and installation—directly competitive on the made-to-measure value proposition that Carolina Shutter & Blinds offers.
• Gotcha Covered: Franchise-based custom window covering and home-soft-goods retailer providing in-home consultations and installation—directly comparable operating model and competitive overlap in regional markets.

Emerging players

• Bumble Bee Blinds: Faster-growing franchise in the in-home custom window treatment category expanding nationally. Comparable operating model with emerging competitive overlap in adjacent regional markets.

Broad incumbents

• Hunter Douglas: Dominant manufacturer of premium branded blinds, shades, and motorized window coverings—Carolina Shutter & Blinds explicitly resells Hunter Douglas products. Comparable as a category-defining incumbent shaping pricing, distribution, and product standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CarolinaShutterandBlinds
• Instagraminstagram.com/carolinashutterandblinds
• LinkedInlinkedin.com/company/carolina-shutter-&-blinds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Shutter & Blinds