Carrér Irrigação

What Carrér Irrigação does

Carrér Irrigação is a Brazilian irrigation-equipment distributor founded in 1987 and headquartered in Tatuquara, Paraná (Curitiba metro area), operating with 19 employees. The company distributes more than 10,000 products across irrigation systems (drip, sprinkler, micro-pressure, cannon, reel, and pivot), greenhouse structures and materials, garden equipment, and hydraulic accessories. It also designs custom technical irrigation projects as a professional service. The company holds an authorized Rain Bird distributorship for automation products and builds its offering around irrigation, hydraulics, landscaping, and gardening categories.

The business model is hardware distribution augmented by a fee-based custom irrigation project design service. Pricing is quote-based, with customers directed to WhatsApp, phone, or in-store consultations. The company operates a dual-channel strategy: a physical retail store in Curitiba and an online store via the Loja Integrada platform serving all of Brazil. Go-to-market is sales-led, with personalized technical consulting as the primary differentiator, supported by organic social media presence on Instagram and Facebook.

Carrér serves SMBs and individual customers across four use-case segments: agriculture (the primary segment, including small rural producers), sports fields, gardens and landscaping, and greenhouse cultivation. Customer testimonials and the product mix indicate a fragmented customer base of small producers and end consumers rather than large enterprise agricultural operators. The company is privately held (CNPJ 80.274.194/0001-52), with no disclosed funding, no M&A activity, no patents, and no management team information publicly available.

Name

Carrér Irrigação

Legal name

Carrér Irrigação

Website

https://carrer.agr.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrér Irrigação is a Brazilian irrigation-equipment distributor founded in 1987 serving agricultural, sports-field, landscaping, and small rural-producer customers with 10,000+ products via a physical store in Curitiba and a nationwide online store.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Equipment

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Farm Machinery & Equipment (3523), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

akta.pro secondary industries

Irrigation & Outdoor Plumbing Products (IMADALAI), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE)

Keywords

• Irrigation systems
• Greenhouse structures
• Garden equipment
• Agricultural hydraulics
• Irrigation project design

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Irrigation Systems and Products: The company generates revenue primarily through the sale of irrigation systems, components, and accessories. This includes drip irrigation, sprinkler, micro-pressure, cannon, reel, and pivot systems along with piping and connections.
2. Greenhouse (Estufa) Products and Services: Revenue from greenhouse structures, slabs, gutters, plastic films, and shading screens. Products include metallic structures, Tunnel Hermano (PVC Greenhouse), Bandeirantes style greenhouse, and customized additive films.
3. Garden Line Products: Sales of garden equipment including lawn mowers, grass cutters, blowers, pruning shears, sprayers, hoses, water tanks up to 25000L, and related accessories.
4. Technical Irrigation Projects: Customized technical irrigation project design and planning services tailored to specific customer needs in agriculture, landscaping, and sports fields.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carrér Irrigação distributes more than 10,000 products across irrigation, hydraulics, landscaping, and gardening categories. The company sells irrigation systems (drip, sprinkler, micro-pressure, cannon, reel, and pivot), greenhouse structures and coverings, garden equipment (mowers, trimmers, sprayers, tanks), and accessories, complemented by customized technical irrigation project design services. It operates a physical store in Curitiba, Paraná and an online store serving all of Brazil.

Product overview

Carrér Irrigação is an irrigation solutions company founded in 1987, offering a comprehensive portfolio of products and services. The core offering includes irrigation systems (drip, sprinkler, micro-pressure, cannon, reel, and pivot systems), greenhouses (Estufas), and garden products. The company provides custom technical irrigation project planning as a service, distributes more than 10,000 products across irrigation, hydraulics, landscaping, and gardening categories, and serves as a Rain Bird distributor for automation solutions. Products are available through both physical stores and an online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistemas de Irrigação (Irrigation Systems) Complete irrigation systems for agriculture, landscaping, and sports fields, including drip (gotejamento), sprinkler (aspersão), micro-pressure, cannon (canhão), reel (carretel), and pivot systems, plus piping, connections, and pumps (motobombas, combustion pumps, tractor pumps, water wheels). For farmers, landscapers, sports facility operators, and rural property owners.
• Estufas (Greenhouses) Greenhouse structures, materials, and coverings including metallic structures, Túnel Hermano (PVC Greenhouse), Bandeirantes-style greenhouses, customized additive covering films, shade screens, slabs (Selabs), and gutters (calhas). For agricultural producers needing controlled-environment cultivation setups.
• Linha Jardim (Garden Line) Garden equipment and accessories including brush cutters, lawn mowers, blowers, pruning shears, backpack and piston sprayers, hoses, water tanks up to 25,000L, rotary and micro-tractor hoes, suction hoses, dredge pumps, wires, and personal protective equipment. For residential gardeners, landscapers, and small rural property owners.
• Projetos de Irrigação (Irrigation Project Design) Customized technical irrigation project planning and design services tailored to specific customer needs in agriculture, landscaping, and sports fields. For customers requiring expert planning of irrigation systems rather than off-the-shelf product purchases.
• Acessórios (Accessories) Wide variety of accessories and components for irrigation and hydraulic systems, available through both the physical store and online store. For irrigation system installers, maintenance customers, and end users.
• Automação Rain Bird (Rain Bird Automation) Rain Bird smart irrigation automation products, including controllers and sensors, distributed by Carrér as part of integrated irrigation project solutions. For agricultural producers, sports field operators, and landscaping professionals seeking automated irrigation control.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Rain BirdcoreTechnology or IntegrationCarrér Irrigação is an authorized distributor of Rain Bird automation products. Rain Bird is a leading manufacturer of irrigation products including controllers, sensors, and smart irrigation systems. This partnership enables Carrér to offer automation solutions as part of their irrigation project offerings.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rivulis Irrigation: Global micro and drip irrigation solutions provider with active distribution in Brazil. Comparable as a manufacturer/distributor of drip lines, sprinklers, and filters targeting agriculture and landscaping end users.
• Netafim: Global leader in drip and micro-irrigation with a strong Brazil presence. Directly comparable as an irrigation systems provider serving agriculture, landscaping, and sports fields, though at much larger scale and with proprietary technology.
• Jain Irrigation Systems: Large Indian-headquartered irrigation, piping, and agricultural inputs company with global distribution including Latin America. Comparable as a full-stack provider of drip, sprinkler, and pivot irrigation systems for farmers and landscapers.

Broad incumbents

• Toro Company: US-based diversified manufacturer with a significant irrigation segment (drip, sprinkler, controllers). Comparable product overlap and similar customer base in landscape, golf, and agriculture, though operates globally and at much larger scale.
• Rain Bird Corporation: US-based global irrigation manufacturer and Carrér's automation partner. Comparable as a major brand in irrigation controllers, sprinklers, and smart systems; overlaps with Carrér's automation offering but operates as a manufacturer rather than distributor.
• Valmont Industries (Valley Irrigation): US-listed company with the Valley Irrigation pivot and mechanized irrigation business. Directly comparable through pivot irrigation systems, which Carrér also distributes, and serves large-scale Brazilian agriculture.
• Hunter Industries: US manufacturer of irrigation products for landscape and golf/sports turf. Comparable product portfolio (sprinklers, controllers, valves) targeting similar landscaping and sports-field use cases, though focused on landscape rather than broad-acre agriculture.
• Lindsay Corporation (Zimmatic): US manufacturer of Zimmatic center-pivot and lateral-move irrigation systems, with active Latin American distribution. Comparable in the pivot irrigation category that Carrér distributes, serving large Brazilian farms.

Regional players

• Casa do Adubo: Brazilian farm supply retailer with multiple physical stores and an e-commerce channel selling irrigation, fertilizers, tools, and garden equipment. Comparable as a multi-category agricultural retail competitor in Brazil.
• Irrigabrasil: Brazilian irrigation equipment distributor and project provider serving agricultural and landscaping customers. Closest direct regional peer in terms of distribution model, customer base, and product portfolio within Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carrerirrigacao
• Instagraminstagram.com/carrerirrigacao
• LinkedInlinkedin.com/company/carrerirrigacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrér Irrigação