Carroll Wine & Spirits
Carroll Wine & Spirits is a privately held, Indiana-exclusive wholesale distributor and direct importer of fine wines and spirits founded in 1990. Its 24-person team operates a climate-controlled Fishers, Indiana warehouse, supplying licensed retailers and restaurants across the state with a curated global portfolio.
- Company typePrivate
- Founded1990
- HeadquartersFishers, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Carroll Wine & Spirits does
Carroll Wine & Spirits is a privately held wholesale distributor and direct importer of fine wines and spirits, founded in 1990 as Carroll Company and headquartered in a 24-person operation out of a climate-controlled warehouse at 9880 East 121st Street, Fishers, Indiana. The company serves exclusively licensed Indiana accounts — retailers, restaurants, and licensed liquor establishments — by phone order through an in-house order department and account managers, and gates pricing behind a customer-login digital price book. Carroll also acts as a direct importer for a curated set of international wineries, including Cascina Pian d'Or (Italy), Château Larose-Trintaudon (France), Maison Blanc Senthille (France), and Santa Alicia (Chile), alongside representation of more than 40 domestic and international producer partners spanning heritage wineries and craft distilleries.
The business is run by co-owners Gary Hensley and Michel Pascal, who acquired the company in 2005 and built on prior experience at Olinger Distribution and The Wine Gallery. The senior team includes Kevin Giacometti (Director of Sales & Marketing, with the company since 2008), Kelly Fleming (Director of Vendor Relations, 30+ year tenure), and Brian Borlik (Director of Fine Wine Accounts, hired in 2024 from RNDC and National Wine & Spirits with three decades of fine wine portfolio experience). The product portfolio is stored end-to-end in a temperature-controlled warehouse to preserve product integrity from receipt through distribution.
Revenue is generated through transactional wholesale margins on wine and spirits sold to licensed Indiana accounts, supplemented by direct-importer economics on a select set of international SKUs. Carroll does not publicly disclose pricing, customer-level volumes, or financial results; the company has no parent organization, no institutional investors, and no subsidiaries. All operations and revenue are concentrated within a single U.S. state, which is both the core of its 30+ year incumbency advantage and its principal concentration risk.
Carroll Wine & Spirits firmographics
Firmographics- Name
- Carroll Wine & Spirits
- Legal name
- Carroll Wine & Spirits
- Website
- https://carrollwineandspirits.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carroll Wine & Spirits is a privately held, Indiana-exclusive wholesale distributor and direct importer of fine wines and spirits founded in 1990. Its 24-person team operates a climate-controlled Fishers, Indiana warehouse, supplying licensed retailers and restaurants across the state with a curated global portfolio.
- Ownership category
- akta.pro rank
Carroll Wine & Spirits industry classification
Industry- Product category
- Wine and Spirits Wholesale Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)
Keywords
Where Carroll Wine & Spirits is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carroll Wine & Spirits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Wine & Spirits Distribution: Revenue generated through wholesale distribution of wines and spirits to licensed Indiana accounts including retailers and restaurants. Also acts as a direct importer of select wineries worldwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Carroll Wine & Spirits product offering
Product offeringCore offering
Carroll Wine & Spirits is a wholesale purveyor and direct importer of fine wines and spirits serving licensed Indiana accounts such as retailers, restaurants, and licensed liquor establishments. The company distributes a curated portfolio that combines direct imports from select international wineries with representation of domestic and international vendors, all stored in a state-of-the-art temperature-controlled warehouse.
Product overview
Carroll Wine & Spirits operates as a wholesale distributor and importer of fine wines and spirits, serving licensed Indiana accounts (retailers and restaurants). The company offers a curated portfolio of hundreds of wine and spirits brands sourced from international producers. Their product offering includes direct imports from select wineries worldwide (Cascina Pian d'Or, Château Larose-Trintaudon, Maison Blanc Senthille, Santa Alicia) as well as representation of numerous domestic and international vendors. All products are stored in their climate-controlled warehouse to ensure product integrity.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale wine and spirits distribution to licensed Indiana accounts
Companies that use Carroll Wine & Spirits
Customer profileSegments1 record
Ideal customer profiles1 record
Carroll Wine & Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carroll Wine & Spirits partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered core and minor.
- Aquitaine Wine CompanycoreWinery partner represented by Carroll Wine & Spirits in Indiana market.
- Banville Wine MerchantscoreWine merchant partner in the portfolio of represented wineries.
- Blue Ice VodkacoreSpirit brand partner represented in the portfolio.
- Blue Ridge SpiritscoreSpirit brand partner represented in the portfolio.
- Blue Rock VineyardcoreWinery partner in the portfolio.
- Boisset CollectioncoreWine collection partner represented in Indiana.
- Bronco Wine CompanycoreWine company partner in the portfolio.
- Brown County WinerycoreIndiana winery partner in the portfolio.
- Cascina Pian d'OrcoreItalian winery partner. Direct importer of Bricco Riella Moscato d'Asti, Grapolli Rossi Brachetto, and Serena Sweet Red.
- Castle & KeycoreDistillery partner in the portfolio.
- Charles JacquincoreSpirit brand partner in the portfolio.
- Chateau Larose-TrintaudoncoreFrench winery partner. Direct importer of Château Larose-Trintaudon Haut-Médoc Cru Bourgeois.
- Dreyfus AshbycoreWine import partner in the portfolio.
- Goldschmidt VineyardscoreVineyard partner in the portfolio.
- Kokomo WinescoreWinery partner in the portfolio.
- Impex BeveragescoreBeverage import partner in the portfolio.
- Opici Wines & SpiritscoreWine and spirits partner in the portfolio.
- Origins Organic ImportscoreOrganic wine import partner in the portfolio.
- Vias WinecoreWine partner in the portfolio.
- VintuscoreWine import partner in the portfolio.
- WinebowcoreWine import partner in the portfolio.
- Groth Vineyards & WineryminorWinery partner in the portfolio.
- Shafer VineyardsminorWinery partner in the portfolio.
- Paul Hobbs WineryminorWinery partner in the portfolio.
- Le École WineryminorWinery partner in the portfolio.
- Honig Vineyard & WineryminorWinery partner in the portfolio.
- Gary Farrell WineryminorWinery partner in the portfolio.
- Morgan WineryminorWinery partner in the portfolio.
- Grayson CellarsminorWinery partner in the portfolio.
- Jorge Ordonez SelectionsminorWine import partner in the portfolio.
- Journeyman DistilleryminorDistillery partner in the portfolio.
- J.W. RutledgeminorDistillery partner in the portfolio.
- Purity DistilleryminorDistillery partner in the portfolio.
- Hotel Tango DistilleryminorDistillery partner in the portfolio.
- Moondrops DistilleryminorDistillery partner in the portfolio.
- Nulu WhiskeysminorWhiskey brand partner in the portfolio.
- Robert Craig WineminorWinery partner in the portfolio.
- Quady WineryminorWinery partner in the portfolio.
- Santa Alicia WinesminorChilean winery partner. Direct importer.
- Milbrandt WinesminorWinery partner in the portfolio.
- M.F. CellarsminorWinery partner in the portfolio.
- Maison Blanc SenthilleminorFrench winery partner. Direct importer.
- Resurrection BrandsminorBrand partner in the portfolio.
Scale indicators2 records
Recent moves1 record
Expansion highlights3 records
Carroll Wine & Spirits competitors and assessment
Company assessmentBroad incumbents
- Breakthru Beverage Group: Major multi-state wine and spirits distributor serving licensed accounts across the Midwest and beyond. Directly competes with Carroll for Indiana retail and restaurant business while offering broader geographic reach.
- Southern Glazer's Wine and Spirits: The largest U.S. alcoholic beverage distributor operating across virtually all states including Indiana. Competes for the same on-premise and retail accounts but with massive logistics scale and supplier negotiating power that sub-regional wholesalers cannot match.
- Republic National Distributing Company (RNDC): One of the largest U.S. wine and spirits wholesalers with multi-state coverage including Indiana. Serves the same licensed-account customer base as Carroll, but at national scale with broader portfolios and supplier-funded programs.
Direct peers
- Vias Imports: Specialty wine importer and distributor; named as a Carroll vendor partner. Operates a comparable fine-wine import model targeting independent retail and on-premise accounts.
- Opici Wines & Spirits: Family-owned wine and spirits importer and distributor; named as a Carroll vendor partner. Operates the same import-plus-distribute motion with a similar emphasis on fine-wine curation.
- Impex Beverages: Beverage import specialist; named as a Carroll vendor partner. Operates a directly analogous import-plus-U.S.-distribution model for premium international wine and spirits brands.
- Vintus: Fine-wine import specialist; named as a Carroll vendor partner. Closely comparable in scope and product category — curated portfolio of premium international wineries distributed to U.S. licensed accounts.
- Dreyfus Ashby: Fine-wine import company; named as a Carroll vendor partner. Comparable fine-wine-only import and distribution focus serving U.S. independent retail and on-premise channels.
- Winebow: National importer and distributor of fine wines and spirits; named as one of Carroll's vendor partners. Operates a similar importer-plus-distributor model with a curated fine-wine focus analogous to Carroll's positioning.
Emerging players
- Boisset Collection: Producer and importer of premium wines; named as a Carroll vendor partner. Comparable in curating and distributing a fine-wine portfolio but operates as both producer and distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carroll Wine & Spirits social profiles
Digital presenceCarroll Wine & Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carroll Wine & Spirits leadership team
Management profileNumber of profiles
Profiles6 records
Carroll Wine & Spirits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carroll Wine & Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carroll Wine & Spirits
What does Carroll Wine & Spirits do?
Carroll Wine & Spirits is a wholesale purveyor and direct importer of fine wines and spirits serving licensed Indiana accounts such as retailers, restaurants, and licensed liquor establishments. The company distributes a curated portfolio that combines direct imports from select international wineries with representation of domestic and international vendors, all stored in a state-of-the-art temperature-controlled warehouse.
Is Carroll Wine & Spirits a public or private company?
Carroll Wine & Spirits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carroll Wine & Spirits founded?
Carroll Wine & Spirits was founded in 1990. It employs 11 to 50 people.
Where is Carroll Wine & Spirits based?
Carroll Wine & Spirits is headquartered in Fishers, United States, in the North America region.
How does Carroll Wine & Spirits make money?
One revenue line is on record: wholesale Wine & Spirits Distribution.
Who are Carroll Wine & Spirits's main competitors?
Broad incumbents on record are Breakthru Beverage Group, Southern Glazer's Wine and Spirits and Republic National Distributing Company (RNDC). Direct peers are Vias Imports, Opici Wines & Spirits, Impex Beverages, Vintus, Dreyfus Ashby and Winebow. Boisset Collection is listed as an emerging player.
Does Carroll Wine & Spirits have an API?
No public API is recorded for Carroll Wine & Spirits.
What industry is Carroll Wine & Spirits in?
Carroll Wine & Spirits's product category is Wine and Spirits Wholesale Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 42482 and its SIC code is 5180.