Casa Blanco

What Casa Blanco does

Casa Blanco is a privately held, family-owned Argentine home improvement retailer and manufacturer, founded in 1947 by Guillermo Blanco in Tandil, Buenos Aires Province. Operated across four generations of the Blanco family, the company today combines a multi-category building materials storefront with an in-house PVC window and door fabrication capability added in 2013. Core products include self-manufactured PVC openings (fabricated with TECNOPERFILES SA profiles, KALCIYAN DVH glass, and German GU Gretsch-Unitas multipoint hardware), steel and aluminum openings, flat panel doors, automated gates, Ilva porcelain tiles, Roca sanitary ware, faucets, heating systems, piping, pool equipment and chemicals, pumps, water softeners, and agricultural water infrastructure.

Underlying technology centers on a proprietary PVC manufacturing workflow: thermofusion-welded frames (rather than mechanically assembled), double perimetral contact weather-stripping for hermetic sealing, galvanized steel reinforcement for security and large-format spans, and DVH double-glazed units for thermal and acoustic insulation. Casa Blanco claims up to 68% energy savings in heating/cooling and 25x acoustic transmission reduction compared to single-glass alternatives. The broader assortment is sourced via reseller relationships with Ilva, Klaukol, Roca, Vulcano, hth/Clorotec, Gromanti, Estalgrif, and Aberturas El Italo.

The business model is direct, quote-based sales through a single physical showroom at Falucho 1198, Tandil, supplemented by phone (three lines), WhatsApp, and a website contact form. Customers include residential homeowners, architects, builders, mid-market developers (documented in completed projects including Edificio Piorno y Roca and Edificio 11 de Septiembre y Las Heras), and rural/agricultural property owners. Casa Blanco provides end-to-end service for PVC openings — consultation, design, on-site measurement, fabrication, and installation — with a maintained project archive for post-sale support. There is no e-commerce platform, no disclosed public pricing, and no external investors; the company is independently funded through family ownership.

Name

Casa Blanco

Legal name

Casa Blanco

Website

https://casablanco.com.ar

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Blanco is a fourth-generation family-owned Argentine retailer and PVC window/door manufacturer in Tandil, selling building materials, custom PVC openings, and installation services to homeowners, builders, and rural property owners in Buenos Aires Province.

Ownership category

akta.pro rank

Product category

Building materials and PVC windows and doors

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Interior Doors (IMADAIAB)

akta.pro secondary industry

Windows, Doors & Millwork Distribution (CRAOAFAI)

Keywords

• PVC windows and doors
• Building materials retail
• Home improvement supplies
• Door and window installation
• Construction finishing products

Headquarters

HQ city

Tandil

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Building Materials Retail Sales: Casa Blanco sells a broad range of building materials including flooring, wall tiles, faucets, sanitary ware, steel and aluminum openings, doors, automated gates, heating systems, piping, pool products, and pumps. Sales are conducted through its physical storefront with a quote-based pricing model.
2. Custom PVC Opening Manufacturing and Installation: The company designs, fabricates, measures on-site, and installs custom high-performance PVC openings. This is a core differentiator and revenue stream, combining product sales with professional installation services. Post-sale support and maintenance are also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Casa Blanco manufactures and installs custom high-performance PVC windows and doors (aberturas de PVC) in-house in Tandil, Argentina, using TECNOPERFILES SA profiles, KALCIYAN DVH glass, and GU Gretsch-Unitas German hardware. The company also operates a multi-category building materials retail showroom selling flooring, tiles, faucets, sanitary ware, steel and aluminum openings, panel doors, automated gates, heating systems, piping, pool equipment, pumps, water softeners, and windmill/water infrastructure products.

Product overview

Casa Blanco is a family-owned Argentine home improvement retailer and manufacturer based in Tandil, with 73 years of history (since 1947). The company operates as a multi-category building materials retailer and, since 2013, a manufacturer of high-performance PVC openings (windows and doors). The core product is the self-manufactured PVC window and door line featuring profiles from TECNOPERFILES SA, DVH glass from KALCIYAN, and German hardware from GU Gretsch-Unitas. The broader product portfolio includes steel/aluminum openings, flat panel doors, automated gates, flooring and wall tiles (Ilva porcelain), sanitary ware, faucets, heating systems (boilers and radiant floor), piping, pool equipment and chemicals, pumps, water softeners, and windmill systems. The company differentiates through its PVC openings manufacturing capability with thermal and acoustic insulation properties, energy savings of up to 68%, and complete installation services including post-sale support.

Differentiator

Problem solved

Functional benefit

Products and services

• Aberturas de PVC (PVC Windows and Doors) Casa Blanco's flagship manufactured product line featuring PVC windows and doors with various opening types including fixed, practicable, oscillating, projecting, sliding, folding, and parallel configurations. Made with TECNOPERFILES SA profiles, KALCIYAN certified DVH glass, and GU Gretsch-Unitas German hardware. Designed for residential and commercial new construction and renovation projects.
• Aberturas de Acero y Aluminio (Steel and Aluminum Doors and Windows) Steel and aluminum openings including doors, windows, ventilation windows, gate fronts, and gates in standard sizes, as well as Linea Herrero windows and reinforced double-injected sheet metal doors and gates. Available for residential and commercial projects.
• Puertas Placa (Flat Panel Interior Doors) Interior doors in MDF, laminated and pantographed finishes with steel or wood frames. Available in lines including Linea 2000, Linea 2006, Masonite, and Clasica. Targeted at residential interior applications.
• Portones Automatizados (Automated Gates) Self-manufactured opening gates including swing gates, sliding gates, and PVC lift gates, plus aluminum roll-up gates, all with automation capability. Designed for residential and commercial property access.
• Pisos y Revestimientos (Flooring and Wall Tiles) Complete line of Ilva porcelain tiles in various sizes (60x60cm, 60x120cm, 20x120cm, 22.5x90cm), plus Klaukol cement-based adhesives and grout products. For residential and commercial flooring and wall covering installations.
• Grifería (Faucets) Faucet products including conventional and innovative options such as valve systems, digital faucets, and sensor-based systems for bathroom, hydromassage, and kitchen use. Includes monoblock systems, ceramic closure, and non-rising stem designs.
• Sanitarios (Sanitary Ware) Bathroom equipment including conventional, hanging, and disabled-access toilets; standard and hydromassage bathtubs; basins and furniture; shower boxes, screens, and trays. For residential and commercial bathroom installations.
• Calefacción (Heating Systems) Heating solutions including boilers for heating and sanitary hot water, plus piping and accessories for radiant floor heating systems. For residential and commercial climate control.
• Cañerías (Piping) Piping for water, sewage, and gas applications with corresponding accessories. For residential and commercial plumbing installations.
• Artículos para Piscinas y Tratamiento de Agua (Pool and Water Treatment Products) Pool maintenance products including concentrated, granular, and solid chlorine; test kits, algaecides, and clarifiers; 4-in-1 buoys; purifiers, collectors, thermal enclosures, PVC deck, maintenance products, skimmers, bottom drains, adjustable returns, wall fittings, ladders, railings, robotic cleaners, telescopic pipes, hoses, bottom cleaners, and diving boards. Water treatment filters for over and under-counter installation.
• Bombas y Ablandadores (Pumps and Water Softeners) Pump products including pressure pumps, submersible pumps, pool pumps, manure pumps, grinder pumps, motor pumps, pressure washers, and generators. Water softeners for residential, building, and industrial applications.
• Aguadas y Molinos (Water Wells and Windmills) Windmills, Australian tanks, drinkers, cylinders, and polyethylene piping for water wells and livestock water systems. For rural and agricultural water infrastructure.
• Asesoramiento e Instalación (Advisory and Installation Services) Full-service support from consultation through measurement, fabrication, and installation of high-performance PVC windows and doors. Includes post-sale service with detailed project archives for maintenance and modifications. For architects, builders, and homeowners undertaking PVC opening projects.

Quantifiable outcome

• Up to 68% energy savings in climatization (heating/cooling)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TECNOPERFILES SAcoreTechnology or IntegrationTECNOPERFILES SA is described as the company with the greatest trajectory in the Latin American market for manufacturing high-performance PVC profiles for openings. Casa Blanco uses TECNOPERFILES SA high-end PVC profile systems as the core structural material for its manufactured windows and doors.
• KALCIYANcoreTechnology or IntegrationKALCIYAN has the most installed technology in Argentina for manufacturing double-glazed hermetic (DVH) glass units. Raw materials are primarily of European origin and produced under international certifications. Casa Blanco uses KALCIYAN DVH glass in its PVC openings for thermal and acoustic insulation.
• GU Gretsch-UnitascoreTechnology or IntegrationGU Gretsch-Unitas is a German market leader in manufacturing window components and hardware. Casa Blanco installs GU German hardware on its PVC windows, providing multipoint locking, precision operation, durability, and elegant design.
• IlvaminorOthersIlva is a porcellanato tile manufacturer. Casa Blanco carries a complete line of Ilva porcellanato tiles in various sizes (60x60cm, 60x120cm, 20x120cm, 22.5x90cm) as part of its flooring and wall tile category.
• KlaukolminorOthersKlaukol manufactures cement-based adhesives and grout (pastinas) for tile installation. Casa Blanco offers Klaukol products as part of its flooring and wall tile offering.
• RocaminorOthersRoca is a global sanitary ware and faucet manufacturer. Casa Blanco stocks Roca sanitary ware (conventional, wall-mounted, and disabled-access models), bathtubs including hydromassage, basins and furniture, and shower enclosures, boxes, and trays.
• GromantiminorOthersGromanti is a door manufacturer. Casa Blanco offers Gromanti doors (particularly for its puertas placa/panel door line) and provides a catalog link for customer reference.
• EstalgrifminorOthersEstalgrif is a faucet and bathroom accessory manufacturer. Casa Blanco offers Estalgrif products in its faucet and bathroom accessories category.
• Aberturas El ItalominorOthersAberturas El Italo is a steel and aluminum opening manufacturer. Casa Blanco carries El Italo products (doors, windows, vents, porticos, portons) in standard sizes as part of its steel and aluminum opening category.
• VulcanominorOthersVulcano is a pool equipment manufacturer producing filters, pumps, and softeners. Casa Blanco offers Vulcano pool products and provides a catalog link to Vulcano's pool range.
• hth / ClorotecminorOthershth and Clorotec are pool chemical brands producing chlorine, algaecides, clarifiers, and related water treatment products. Casa Blanco carries these products and provides catalog links for customer reference.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Others

• Veka: Veka is a German global manufacturer of PVC window and door profile systems with operations across Latin America. It is a global upstream supplier in the same PVC openings systems category that Casa Blanco's fabrication depends on, enabling and competing at the profile level rather than finished window level.
• Deceuninck: Deceuninck is a Belgian global manufacturer of PVC window and door systems with a strong presence across Latin America. It is a global upstream supplier in the PVC openings category, enabling local fabricators like Casa Blanco and competing at the systems level.
• Tecnoperfiles: Tecnoperfiles is the leading Latin American manufacturer of high-performance PVC profiles for openings and is Casa Blanco's core structural material supplier. It is an upstream enabling supplier in the same PVC openings value chain, with broader regional reach and branded profile systems.
• Rehau: Rehau is a German multinational manufacturer of polymer-based solutions including PVC window and door profile systems, with established operations across Latin America. It is a global upstream supplier and systems competitor in the PVC openings category that Casa Blanco serves through local fabrication.

Regional players

• FV (FV S.A.): FV is an Argentine manufacturer of faucets, bathroom accessories, and complementary bathroom products based in Buenos Aires. It is a regional peer whose products compete in the same faucets and sanitary ware categories Casa Blanco distributes through its Tandil building materials showroom.
• Blaisten: Blaisten is an Argentine regional home improvement retailer serving Greater Buenos Aires and surrounding provinces with a wide assortment of building materials and finishes. It is a regional peer competing with Casa Blanco in multi-category building materials retail, focused on a different but adjacent geographic footprint.

Direct peers

• Aberturas El Italo: Aberturas El Italo is an Argentine steel and aluminum opening manufacturer whose products Casa Blanco carries as a supplier. It is a direct peer in the openings category, serving similar regional residential and commercial customers with comparable door and window solutions across the Buenos Aires Province market.
• Sodimac Argentina: Sodimac is a major home improvement chain operating in Argentina under Falabella, offering building materials, tools, and home improvement products through multiple locations. It is a direct competitor to Casa Blanco's retail building materials assortment, with similar category breadth but national store footprint.
• Easy Argentina: Easy is Argentina's largest home improvement retail chain, offering a broad assortment of building materials, tools, and renovation products across multiple store locations. It competes directly with Casa Blanco's multi-category building materials retail business, though at significantly greater scale and geographic reach.

Broad incumbents

• Aluar: Aluar is Argentina's largest aluminum producer with a significant building products division including Aluar Aberturas (doors and windows). It is a broad incumbent in openings manufacturing and supply, with national scale, vertical integration, and brand presence far exceeding Casa Blanco's regional Tandil operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CasaBlancoAberturasPVC
• Instagraminstagram.com/casablancotandil
• LinkedInlinkedin.com/company/casa-blanco-tandil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Blanco