CASA Living
CASA Living is a boutique South African interiors studio in Durban that curates and sells premium international furniture, custom window treatments, and Somfy smart-home automation to residential homeowners and contract/trade clients through a showroom and e-commerce store.
- Company typePrivate
- Founded2010
- HeadquartersUmhlanga, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CASA Living does
CASA Living is a boutique interiors studio headquartered in Umhlanga Ridge, Durban, South Africa, operating as an authorized dealer for over 20 premium international furniture, window treatment, and smart-home brands including Ton, Luxaflex, Somfy, Miniforms, Elmar Cucine, Gallotti & Radice, and Giellesse. Founded in 2010 as Casa Blinds (a Luxaflex Blinds Gallery Store) and rebranded in 2021, the company provides custom-curated interior solutions spanning custom blinds, shutters, curtains, premium furniture (chairs, sofas, tables, storage), rugs, and Somfy motorization components. Its operations are anchored in a physical showroom at 48 Meridian Drive, Umhlanga Ridge, complemented by a WooCommerce-powered e-commerce site (casaliving.co.za) with 44+ listed SKUs priced in South African Rand.
The company runs a direct-to-consumer model combined with contract/trade sales. Revenue streams include one-time retail product sales (general furniture and window treatments), custom-made residential solutions ordered via request-to-order, contract/trade sales to corporate clients (visible logos include BIDTANKS, GPW, INVESTEC, MARSH, and TRASNET), and Somfy hardware sales (motors, remotes, sensors, battery packs). Marketing is executed through organic social channels (Facebook, Instagram, TikTok) plus WhatsApp direct communication, and the customer base spans residential homeowners, retail buyers, and contract/commercial clients. Casa Living is privately held, founder-owned, with no disclosed institutional investors, funding rounds, or M&A activity in the available record.
CASA Living firmographics
Firmographics- Name
- CASA Living
- Legal name
- Casa Living
- Website
- https://casaliving.co.za
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CASA Living is a boutique South African interiors studio in Durban that curates and sells premium international furniture, custom window treatments, and Somfy smart-home automation to residential homeowners and contract/trade clients through a showroom and e-commerce store.
- Ownership category
- akta.pro rank
CASA Living industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where CASA Living is headquartered
LocationHeadquarters
- HQ city
- Umhlanga
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
CASA Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Product Sales: Direct sales of furniture, window treatments, and home automation products through e-commerce platform. Products include chairs, rugs, sofas, tables, storage units, and Somfy automation components.
- Custom Residential Solutions: Custom-made residential products including window coverings, furniture, and interior solutions for individual clients.
- Contract/Trade Sales: B2B sales to corporate clients including BIDTANKS, GPW, INVESTEC, MARSH, and TRASNET for office and commercial interior projects.
- Somfy Automation Components: Sales of motors, remotes, sensors, and accessories for automated window treatments (blinds, curtains, awnings).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Retail Products |
| Unit Pricing | Pay-as-you-go | Somfy Automation Products |
| One time/ perpetual license | Multi-year contract | Custom Made Products |
| One time/ perpetual license | Multi-year contract | Premium International Furniture |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CASA Living product offering
Product offeringCore offering
CASA Living is a boutique interiors studio that sells custom window treatments (blinds, shutters, curtains), premium international furniture, Indian cotton rugs, and Somfy motorization components through a showroom in Umhlanga Ridge and an online storefront. The business serves residential homeowners, retail e-commerce customers, and contract/trade clients with custom-made and ready-to-purchase interior solutions from world-renowned brands including Luxaflex, Ton, Miniforms, Gallotti & Radice, Giellesse, and Elmar Cucine.
Product overview
CASA Living is a boutique interiors studio in South Africa offering a curated range of custom window treatments (blinds, shutters, curtains) and furniture. The core product offering centers on custom window coverings including Roller Blinds, Duettes, Venetians, and Shutters with motorization options through Somfy smart home components. The furniture portfolio includes seating (chairs, sofas, lounge armchairs, barstools, stools), tables (dining, coffee, bar), and storage solutions. The company represents world-renowned international brands including Luxaflex for custom blinds, TON for bentwood furniture, and various Italian and Spanish furniture manufacturers. Products are sold through trade (contract/commercial projects), retail (direct consumers), and customization services. The business operates as a single point of contact for residential and commercial interior transformations.
Differentiator
Problem solved
Functional benefit
Companies that use CASA Living
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
CASA Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CASA Living partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, key and supporting.
- ToncoreCzech Republic-based bentwood furniture manufacturer. The world's oldest bentwood furniture brand. Casa Living is an authorized dealer representing Ton products in South Africa.
- LuxaflexcorePremium blinds and shutters brand. Casa Living originally opened as a Luxaflex Blinds Gallery Store in 2010. Continues as authorized dealer for custom blinds and shutters.
- SomfycoreGlobal leader in motorized window treatment automation. Casa Living offers Somfy motors, remotes, sensors, and accessories for blinds, curtains, and awnings. Products include Sonesse motor range, Glydea curtain motors, Eolis sensors, Connexoon interface, and related hardware.
- MiniformskeyItalian furniture manufacturer. Casa Living represents Miniforms as an authorized dealer for their furniture collections.
- Elmar CucinekeyItalian kitchen manufacturer. Casa Living represents Elmar Cucine products in South Africa.
- Gallotti & RadicekeyItalian luxury furniture brand. Casa Living represents Gallotti & Radice as an authorized dealer.
- GiellessekeyItalian furniture manufacturer. Casa Living represents Giellesse products in South Africa.
- ShakesupportingItalian furniture brand. Casa Living represents Shake Design products.
- JoquersupportingSpanish furniture manufacturer. Casa Living represents Joquer products.
- LebomsupportingSpanish furniture brand. Casa Living represents Lebom products.
- TrekusupportingSpanish furniture manufacturer. Casa Living represents Treku products.
- Ferreira de SÁsupportingRug manufacturer. Casa Living represents Ferreira de SÁ rug products.
- TactosupportingRug brand. Casa Living represents Tacto rugs.
- MarkiluxsupportingGerman awning manufacturer. Casa Living represents Markilux outdoor/patio awning products in South Africa.
- PointsupportingOutdoor/patio furniture brand. Casa Living represents Point products.
- VentolitesupportingSouth African awning manufacturer. Casa Living represents Ventolite awning products.
- MobeniasupportingContract and office furniture manufacturer. Casa Living represents Mobenia products.
- OfifransupportingContract and office furniture brand. Casa Living represents Ofifran products.
- SancalsupportingSpanish contract and office furniture manufacturer. Casa Living represents Sancal products.
- VetsaksupportingSouth African sofa and beanbag manufacturer. Casa Living represents Vetsak products.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
CASA Living competitors and assessment
Company assessmentDirect peers
- Block & Chisel: South African retailer specializing in solid wood furniture and home décor. Comparable to Casa Living as a curated premium furniture retailer serving the local design-conscious residential market.
- La Grange Interiors: South African bespoke interiors and furniture retailer. Comparable as a curated interiors studio combining furniture, lighting, and décor for premium residential clients.
- Mobelli: South African contemporary furniture and outdoor retailer. Comparable as a premium residential and contract furniture retailer with e-commerce and showroom channels.
- @home: Major South African furniture and homeware retail chain. Comparable in offering furniture, soft furnishings, and décor across price tiers to residential and contract customers through showrooms and online.
- Coricraft: South African furniture retail chain offering upholstered and case goods furniture. Comparable as a multi-channel furniture retailer operating in the same geographic market with similar product breadth.
- Weylandts: South African premium furniture and homeware retailer with multiple showrooms. Comparable as a high-end residential interiors destination carrying curated international design brands for affluent South African consumers.
- Hertex: South African fabric, rug, and homeware retailer. Comparable to Casa Living's rugs and soft furnishings category, serving interior design-led customers with premium textiles.
Broad incumbents
- Country Road (Woolworths Holdings home): Larger Australian-origin design retailer with strong South African presence selling homeware alongside apparel. Comparable as a premium design-led home furnishings brand with broader scale than Casa Living.
Others
- LUXAFLEX (Hunter Douglas): Casa Living's own core supplier relationship. Comparable as a window coverings brand and supplier rather than competitor; included as an ecosystem reference for Casa Living's blinds and shutters category.
Emerging players
- The Sleeping Bear: Boutique South African homeware and gift retailer. Comparable as a smaller curated home furnishings retailer but with a more limited furniture assortment than Casa Living.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CASA Living social profiles
Digital presenceCASA Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
CASA Living leadership team
Management profileNumber of profiles
CASA Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CASA Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CASA Living
What does CASA Living do?
CASA Living is a boutique interiors studio that sells custom window treatments (blinds, shutters, curtains), premium international furniture, Indian cotton rugs, and Somfy motorization components through a showroom in Umhlanga Ridge and an online storefront. The business serves residential homeowners, retail e-commerce customers, and contract/trade clients with custom-made and ready-to-purchase interior solutions from world-renowned brands including Luxaflex, Ton, Miniforms, Gallotti & Radice, Giellesse, and Elmar Cucine.
Is CASA Living a public or private company?
CASA Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CASA Living founded?
CASA Living was founded in 2010. It employs 1 to 10 people.
Where is CASA Living based?
CASA Living is headquartered in Umhlanga, South Africa, in the Africa region.
How does CASA Living make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are custom Residential Solutions, contract/Trade Sales and somfy Automation Components.
Who are CASA Living's main competitors?
Direct peers on record are Block & Chisel, La Grange Interiors, Mobelli, @home, Coricraft, Weylandts and Hertex. Country Road (Woolworths Holdings home) is listed as a broad incumbent. LUXAFLEX (Hunter Douglas) is listed as an others. The Sleeping Bear is listed as an emerging player.
Does CASA Living have an API?
No public API is recorded for CASA Living.
What industry is CASA Living in?
CASA Living's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5700.