Casseroles
- Company typePrivate
- Founded-
- HeadquartersAtlanta, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Casseroles firmographics
Firmographics- Name
- Casseroles
- Legal name
- Casseroles
- Website
- https://casserolesatlanta.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Casseroles industry classification
Industry- Product category
- Prepared Meals Retail
- NAICS
- Frozen Specialty Food Manufacturing (311412), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
Keywords
Where Casseroles is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Casseroles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Prepared Meals and Retail Food Sales: One-time purchase model for prepared meals, sides, desserts, and specialty food items sold at retail. Customers purchase individual dishes, casseroles, soups, salads, sandwiches, and baked goods. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Main dish casseroles with portion sizes from individual to large |
| Unit Pricing | Pay-as-you-go | Breakfast and brunch items including quiche, strata, French toast, burritos |
| Unit Pricing | Pay-as-you-go | Soups, salads, and sandwiches |
| Unit Pricing | Pay-as-you-go | Side dishes and appetizers |
| Unit Pricing | Pay-as-you-go | Desserts including whoopie pies, ice cream, cookies, cakes, and popsicles |
| Other | Pay-as-you-go | Local delivery within defined service areas |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Casseroles product offering
Product offeringCore offering
Casseroles is a prepared meals shop and local market in Atlanta that cooks ready-to-eat and frozen meals from scratch daily using fresh ingredients. It sells entrees, sides, soups, salads, sandwiches, breakfast and brunch items, desserts, and complementary market goods (beer, wine, sweets, greeting cards, local goods, fresh flowers) directly to walk-in customers, with optional heated pickup, in-house local delivery, and gift certificates.
Product overview
Casseroles is a prepared meals shop and local market offering a diverse menu of ready-to-eat and frozen dishes across multiple categories. The core offering consists of Prepared Meals organized into product lines: Main Dish Staples (entrees including vegetarian, seafood, chicken, and beef options), Sides and Appetizers (mac & cheese varieties and dips), Breakfast and Brunch (egg dishes, French toasts, strata, bagels, burritos), Soups, Salads, and Sandwiches, Desserts (partner bakery items), and rotating Daily Specials. The business also operates a Local Market for goods and offers services including Grab 'n Go pickup, Heated Dish Pickup, Delivery Service, and Gift Certificates. The company differentiates through made-from-scratch preparation with fresh ingredients and no pre-order requirement for standard menu items.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Dish Staples Signature prepared entrees made from scratch with fresh ingredients, including vegetarian options (Stacked Bean and Vegetable Enchiladas, Eggplant Parmesan, Low Carb Vegetarian Lasagna), seafood (Shrimp & Grits, Cod En Papillote, Maryland Style Crabcakes), chicken (Pineapple Chicken, Chicken & Biscuits), beef (Meatloaf & Mashed Potatoes, Beef Bolognese Lasagna, Meatballs & Marinara), and Freezer Burritos. Available in individual, petite, small, medium, and large portion sizes.
- Sides and Appetizers Side dishes including Classic Cheddar Mac & Cheese, Caramelized Onion Mac & Cheese, Korean BBQ Pork Mac & Cheese, Loaded Baked Potato Casserole, Broccoli & Quinoa, Corn Casserole, and Southern Squash Casserole; plus appetizers such as Mexican Street Corn Dip, Spinach and Artichoke Dip, 4-Layer Fiesta Dip, Cocktail Meatballs, and Stuffed Jalapenos.
- Breakfast and Brunch Morning offerings including Granola, Shakshuka, Baked Oatmeal Muffins, Low-Carb Breakfast Casserole, Turkey Sausage Strata, French Toast Casseroles (Blackberry & Ricotta, Pecan Praline, Orange Cardamom), New Yorker Bagels, Callie's Hot Little Biscuits, Breakfast Burritos, and Quiche.
- Soups, Salads, and Sandwiches Fresh soups including Chicken Turmeric Soup, Butternut Squash Soup, and Tomato Soup; salads including Curry Chicken Salad, Green Pea Salad, Dill Pickle Pasta Salad, Miso Egg Salad, Mediterranean Cucumber Salad, Texas Caviar, Potato Salad, Broccoli Salad, Garden Salad, and Mediterranean Salad; sandwiches including Egg Salad Sandwich, Smoked Turkey & Provolone, and Prosciutto & Fresh Mozzarella.
- Desserts Assorted desserts sourced from partner bakeries including Whoopie Pies from No Big Whoop Bakery, Daydream Ice Cream Sandwiches, Daydream Brownie Ice Cream Pints, Bar Cookies and Cake Slices from Southern Sweets, King of Pops frozen treats, and Coco & Chip Cookie Dough.
- Daily Specials Rotating daily special entrees featuring seasonal and creative dishes such as Vegetable Curry with Coconut-Lime Basmati, Roasted Half Chicken Chimichurri, Vegetable Samosa Pie, Vegan Rigatoni Bolognese, Cheesy Beef & Macaroni, Cod en Papillote, and Maryland Style Crabcakes. Announced each morning via the daily email newsletter.
- Local Market On-site market at the Atlanta storefront offering sweets, beer, wine, greeting cards, local goods, and fresh flowers, complementing the prepared meals assortment.
- Delivery Service
- Heated Dish Pickup Service to have dishes warmed and ready to eat with advance notice — 1 hour for small casseroles, 2 hours for medium or large casseroles — enabling customers to pick up ready-to-eat meals.
- Gift Certificates
Companies that use Casseroles
Customer profileSegments2 records
Ideal customer profiles2 records
Casseroles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casseroles partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- No Big Whoop BakeryminorSupplier of Whoopie Pies sold at Casseroles. Available at $3.25 each or $9.50 each.
- Daydream Ice CreamminorSupplier of ice cream sandwiches (assorted flavors, $11) and brownie ice cream pints (assorted flavors, $3.50 each) sold at Casseroles.
- Southern SweetsminorSupplier of bar cookies (lemon bars, blondies, cappuccino bars) and cake slices sold at Casseroles.
- King of PopsminorSupplier of frozen popsicles sold at $19 per bag.
- New Yorker BagelminorSupplier of bagels sold frozen at Casseroles. Varieties include everything, french toast, cinnamon raisin, onion, sesame seed, rainbow, and bialys. $14 for 6 bagels per pack.
- Callie's Hot Little BiscuitsminorSupplier of frozen biscuits sold at Casseroles. Varieties include cinnamon, country ham, chive & cheese, buttermilk, and gluten free. Sold frozen.
- Logan Turnpike MillminorSupplier of stone-ground grits used in the Shrimp & Grits dish. Located in Blairsville, GA.
Recent moves4 records
Expansion highlights4 records
Casseroles competitors and assessment
Company assessmentEmerging players
- Sunbasket: Meal kits and prepared meals DTC brand. Comparable on the prepared-meal category with a rotating chef-driven menu, but ships nationally rather than through local retail.
- Daily Harvest: Frozen, single-serve prepared plant-based meals and snacks shipped DTC. Overlaps on the frozen, portion-controlled convenience positioning, but with a national DTC subscription model.
- Tovala: Smart-oven-prepared meal delivery. Comparable on the 'heat-and-eat from refrigerated/frozen prepared SKU' experience Casseroles offers via heated dish pickup.
- Trifecta: Organic prepared meal delivery service. Comparable on the premium, ingredient-quality positioning Casseroles uses to justify scratch-made pricing.
- Splendid Spoon: Plant-based prepared meals and grain bowls DTC. Overlaps with the rotating weekly menu and frozen/ready-to-heat convenience category.
Direct peers
- Factor: Frozen, chef-prepared ready-to-heat meals shipped nationwide. Closest analog to Casseroles' core frozen-prepared-meals offering, with weekly subscription pricing that Casseroles currently lacks.
- Freshly: Ready-to-eat prepared meal delivery brand (owned by Nestlé). Comparable on the 'fresh, ready-to-eat entrée' value proposition that drives Casseroles' main dish line.
- CookUnity: Chef-prepared meal delivery marketplace. Comparable on the rotating-menu, chef-driven prepared meal model Casseroles runs on a local-retail scale.
Broad incumbents
- Whole Foods Market (prepared foods): National grocer with extensive grab-and-go prepared meals, hot bars, and local bakery/partner programs. Direct overlap with Casseroles' retail-storefront and grab-and-go prepared meal model at scale.
Regional players
- Breadwinner Café & Bakery: Atlanta-based bakery/café offering scratch-prepared soups, salads, sandwiches, and entrées. Same local Atlanta prepared-food retail and scratch-quality positioning as Casseroles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Casseroles social profiles
Digital presenceCasseroles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casseroles leadership team
Management profileNumber of profiles
Casseroles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casseroles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casseroles
What does Casseroles do?
Casseroles is a prepared meals shop and local market in Atlanta that cooks ready-to-eat and frozen meals from scratch daily using fresh ingredients. It sells entrees, sides, soups, salads, sandwiches, breakfast and brunch items, desserts, and complementary market goods (beer, wine, sweets, greeting cards, local goods, fresh flowers) directly to walk-in customers, with optional heated pickup, in-house local delivery, and gift certificates.
Is Casseroles a public or private company?
Casseroles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casseroles founded?
Casseroles was founded in -1. It employs 11 to 50 people.
Where is Casseroles based?
Casseroles is headquartered in Atlanta, Germany, in the Europe region.
How does Casseroles make money?
One revenue line is on record: prepared Meals and Retail Food Sales.
Who are Casseroles's main competitors?
Emerging players on record are Sunbasket, Daily Harvest, Tovala, Trifecta and Splendid Spoon. Direct peers are Factor, Freshly and CookUnity. Whole Foods Market (prepared foods) is listed as a broad incumbent. Breadwinner Café & Bakery is listed as a regional player.
Does Casseroles have an API?
No public API is recorded for Casseroles.
What industry is Casseroles in?
Casseroles's product category is Prepared Meals Retail. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing. Its NAICS code is 311412 and its SIC code is 2030.