Cedeo
Cedeo is a Stockholm-based CRM consultancy and HubSpot Platinum Partner that implements, customizes, and operates HubSpot and Freshsales Suite primarily for Swedish mid-market and enterprise clients in manufacturing, wholesale, tech/SaaS, and service industries.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Stockholm County, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cedeo does
Cedeo AB is a privately held Swedish CRM consultancy headquartered at Kungsgatan 64, Stockholm. Founded in 2019 and operating with approximately 9 employees, the company specializes in implementing, customizing, and operating HubSpot (Platinum Solutions Partner) and Freshsales Suite (Sweden's leading partner) for Swedish mid-market and enterprise customers across manufacturing, wholesale/distribution, tech/SaaS, consulting, service/installation, and rental/property management verticals.
The company's core technology stack is the HubSpot CRM ecosystem (Sales, Marketing, Service, Content, and Operations Hubs), with proprietary add-ons including Cedeo Insights — which enriches CRM records with Swedish registry data from Bolagsverket and SCB — and Cedeo Superpowers, a suite of custom HubSpot enhancements. Cedeo also offers a pre-built ERP connector integrating Freshsales Suite with Monitor ERP (G4/G5), Microsoft Dynamics (NAV, AX, Business Central), and Epicor, enabling unified sales and business data for manufacturing and distribution clients.
Cedeo monetizes through three primary revenue streams: (1) professional services for CRM implementation, onboarding, migration, integration, and training; (2) recurring subscriptions including tiered Marketing-as-a-Service (SEK 8,900–29,900/month) and Prospecting-as-a-Service (SEK 899/month for up to 50 prospects); and (3) project-based campaign, event, and survey packages. Distribution is via direct enterprise field sales with dedicated account managers, HubSpot partner referrals, content marketing through the Cedeo Knowledge Bank, and inside sales for smaller engagements — all concentrated in the Swedish domestic market.
Cedeo firmographics
Firmographics- Name
- Cedeo
- Legal name
- Cedeo AB
- Website
- https://cedeo.se
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cedeo is a Stockholm-based CRM consultancy and HubSpot Platinum Partner that implements, customizes, and operates HubSpot and Freshsales Suite primarily for Swedish mid-market and enterprise clients in manufacturing, wholesale, tech/SaaS, and service industries.
- Ownership category
- akta.pro rank
Cedeo industry classification
Industry- Product category
- CRM Consulting Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
Keywords
Where Cedeo is headquartered
LocationHeadquarters
- HQ city
- Stockholm, Stockholm County
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Cedeo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- HubSpot Implementation & Consulting: Professional services for HubSpot CRM implementation, onboarding, migration, and integration. Includes user training, configuration, and ongoing consulting.
- Marketing as a Service Subscription: Monthly subscription model offering ongoing marketing support including content creation, distribution, campaign management, and strategy. Three tiers: Bronze (40 points/month), Silver (100 points/month), Gold (200 points/month).
- Freshsales Suite Services: Implementation, onboarding, training, and support services for Freshsales CRM in Sweden.
- Prospecting as a Service: Monthly service identifying target companies matching ideal customer profiles and enriching CRM with prospect data. Base price 899 SEK/month for up to 50 prospects/month.
- Marketing Campaign Packages: One-time project fees for specific marketing deliverables such as event packages (16,900 SEK), campaign packages (12,900 SEK), and content packages.
- Lead Boost Services: Sales-driven lead generation and advertising-driven lead generation services with guaranteed results, priced from 14,900 SEK per engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Scoring Setup Package |
| One time/ perpetual license | One time | Survey Package Starter |
| Subscription | Pay-as-you-go | Survey Package Custom |
| Subscription | Monthly | Bronze Tier - Marketing as Service |
| Subscription | Monthly | Silver Tier - Marketing as Service |
| Subscription | Monthly | Gold Tier - Marketing as Service |
| One time/ perpetual license | One time | Event Package |
| One time/ perpetual license | One time | Campaign Package |
| Outcome Based/ Performance | One time | Sales-Driven Lead Boost |
| Subscription | Monthly | Prospecting as a Service |
| One time/ perpetual license | One time | Freshsales Start Package User |
| One time/ perpetual license | One time | Freshsales Reports & Dashboards |
| One time/ perpetual license | One time | Freshsales Marketing Automation |
| One time/ perpetual license | One time | Freshsales Inbound Marketing Strategy |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Cedeo product offering
Product offeringCore offering
Cedeo is a Swedish CRM consultancy that implements, configures, and operationalizes HubSpot and Freshsales Suite for businesses, bundling these platforms with its own proprietary add-ons (Cedeo Insights and Cedeo Superpowers). The company also delivers recurring marketing-as-a-service, prospecting, lead-scoring, and survey services to help clients run ongoing sales, marketing, and customer-care operations.
Product overview
Cedeo is a Platinum HubSpot Partner and Freshsales Suite specialist offering a comprehensive portfolio of CRM, sales, marketing automation, and customer service solutions. The core offering centers on HubSpot's platform (Sales Hub, Marketing Hub, Service Hub, Content Hub, Operations Hub) bundled through HubSpot by Cedeo with Cedeo's own Superpowers add-ons including Cedeo Insights for Swedish company data enrichment. Additionally, Cedeo offers Freshsales Suite as an alternative CRM, and supplementary services including Marketing as a Service (subscription and packages), Scoring Services, Lead Generation Services, Customer Surveys, and Prospecting as a Service. The company focuses on helping businesses develop sales, marketing, and customer care through modern tools and smart working methods.
Differentiator
Problem solved
Functional benefit
Products and services
- HubSpot by Cedeo A unique packaging combining HubSpot's CRM with Cedeo's proprietary Superpowers in a feature-rich and cost-effective total solution for Swedish businesses.
- Cedeo Superpowers Custom solutions developed by Cedeo to help customers get more out of their HubSpot CRM, including integrations and contract management extensions.
- Cedeo Insights Enriches HubSpot CRM with Swedish company data from Bolagsverket (Companies Registration Office) and SCB (Statistics Sweden), automatically filling in company information.
- Freshsales Suite (Sweden service offering) Feature-rich and affordable CRM system with marketing, chat, and phone support, offered by Cedeo as Sweden's leading Freshsales Suite implementation and support partner.
- Marketing as a Service (Marknadsföring som tjänst) Subscription-based marketing service offering content creation, distribution via email and social media, campaign management, and lead generation. Available in Bronze (8,900 SEK/month), Silver (17,900 SEK/month), and Gold (29,900 SEK/month) tiers.
- Scoring Services Lead scoring, Fit scoring, and health score setup and configuration services to help prioritize sales efforts based on customer data. Includes a 19,900 SEK Scoring Setup Package.
- Lead Generation Services (Lead Boost) Sales-driven and ad-driven lead boost services to maximize lead generation effectiveness through targeted campaigns and retargeting, priced from 14,900 SEK with guaranteed results.
- Customer Surveys & Enquiries Survey packages using HubSpot tools to measure CSAT, NPS, and NKI customer satisfaction metrics, including Starter (8,900 SEK) and Custom-tier offerings.
- Prospecting as a Service (Prospektering som tjänst) Monthly prospecting service that identifies target companies matching ICP criteria and imports them into CRM, starting at 899 SEK/month for up to 50 prospects per segment with contact data available at additional cost.
- Smooth Selling / Sales Enablement Sales enablement methodology and service focused on simplifying the seller's day, minimizing administration, helping prioritize efforts, and providing access to necessary tools.
Quantifiable outcome
- 7x results and +35% revenue increase for customers (Workflow Nordic case study)
Companies that use Cedeo
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles3 records
Cedeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature5 records
Cedeo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreCedeo is a Platinum Solutions Partner of HubSpot, one of the highest partnership levels. They provide HubSpot implementation, onboarding, migration, integration, and ongoing optimization services. Cedeo offers unique packages combining HubSpot with their proprietary Cedeo Superpowers solutions.
- Freshworks (Freshsales Suite)coreCedeo is recognized as Sweden's leading partner for Freshsales Suite CRM. They offer implementation, onboarding, training, and integration services, including a unique ERP connector for Monitor ERP, Dynamics, and Epicor systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cedeo competitors and assessment
Company assessmentBroad incumbents
- Salesloft: Sales engagement platform offering CRM-adjacent sales automation capabilities. Comparable as a broader incumbent competing for the same sales automation and prospecting budget Cedeo addresses via HubSpot.
- HubSpot: Global CRM platform vendor and Cedeo's primary partner. Operates broadly across sales, marketing, and service hubs; the platform Cedeo resells, configures, and extends via Cedeo Superpowers.
- Freshworks: Global vendor of Freshsales Suite CRM. Cedeo is Sweden's leading Freshworks partner and resells/implements the platform, making Freshworks a strategic partner and the natural upstream incumbent in Cedeo's portfolio.
Emerging players
- Pipedrive: CRM platform popular with SMBs and mid-market companies in Europe. Comparable as an alternative CRM Cedeo might win or lose against when prospects choose between HubSpot/Freshsales and a self-serve SMB CRM.
- Vainu: Nordic B2B data and company intelligence platform. Comparable because Cedeo Insights uses similar official-company data enrichment logic and Vainu is a potential substitute/partner for Cedeo's prospecting stack.
Direct peers
- Digitalist Sweden: Swedish digital agency and HubSpot partner providing CRM implementation, marketing automation, and content services. Directly competes for the same Swedish mid-market HubSpot deployment engagements as Cedeo.
- Brikk: Nordic HubSpot partner focused on CRM implementation and inbound marketing for B2B companies. Comparable as a regional HubSpot partner delivering implementation and managed services to mid-market clients.
- Kraftvaerk: Denmark-based HubSpot Elite Partner delivering CRM implementation, marketing automation, and digital transformation services across the Nordics. Closely comparable regional HubSpot partner with overlapping service lines and ICP.
- Eleven: Swedish HubSpot partner and inbound marketing agency offering CRM implementation and digital marketing services. Competes for the same Swedish HubSpot implementation and managed marketing engagements.
- Avidly: Nordic HubSpot Elite Partner offering HubSpot implementation, marketing automation, and inbound services across Sweden, Denmark, Norway, and Finland. Directly comparable as a HubSpot-first CRM consultancy serving the same Nordic mid-market and enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cedeo social profiles
Digital presenceCedeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cedeo leadership team
Management profileNumber of profiles
Profiles2 records
Cedeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cedeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cedeo
What does Cedeo do?
Cedeo is a Swedish CRM consultancy that implements, configures, and operationalizes HubSpot and Freshsales Suite for businesses, bundling these platforms with its own proprietary add-ons (Cedeo Insights and Cedeo Superpowers). The company also delivers recurring marketing-as-a-service, prospecting, lead-scoring, and survey services to help clients run ongoing sales, marketing, and customer-care operations.
Is Cedeo a public or private company?
Cedeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cedeo founded?
Cedeo was founded in 2019. It employs 1 to 10 people.
Where is Cedeo based?
Cedeo is headquartered in Stockholm, Stockholm County, Sweden, in the Europe region.
How does Cedeo make money?
Six revenue lines are on record. HubSpot Implementation & Consulting is the primary driver. The others are marketing as a Service Subscription, freshsales Suite Services, prospecting as a Service, marketing Campaign Packages and lead Boost Services.
Who are Cedeo's main competitors?
Broad incumbents on record are Salesloft, HubSpot and Freshworks. Emerging players are Pipedrive and Vainu. Direct peers are Digitalist Sweden, Brikk, Kraftvaerk, Eleven and Avidly.
Does Cedeo have an API?
No public API is recorded for Cedeo.
What industry is Cedeo in?
Cedeo's product category is CRM Consulting Services. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 541511 and its SIC code is 7374.