Flexpulse
Flexpulse B.V. operates PlanRijles, a cloud-based all-in-one driving school management platform serving Dutch driving schools of every size with CBR-integrated scheduling, invoicing, payments, communication, and theory learning modules.
- Company typePrivate
- Founded2011
- HeadquartersTilburg, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Flexpulse does
Flexpulse B.V. is a Tilburg, Netherlands-based software company that operates PlanRijles, a cloud-based all-in-one driving school management platform. The product is delivered as a PHP-based web application with native mobile apps across iOS, Android, and Huawei App Gallery, and serves driving schools of every size (sole proprietors, mid-size schools, large fleets, and franchise operations) across all Dutch license categories — car, motorcycle, scooter, tractor, bus, truck, Code 95 commercial transport, and taxi. Its core technical differentiator is a direct CBR Top Internet API integration that automates student authorization via DigiD, exam booking, and result synchronization with the Dutch driving license authority.
The platform bundles a dynamic agenda, invoicing with iDEAL/Mollie/iZettle payment links, multi-channel communication (email/SMS/WhatsApp), a cash book, kilometer registration, fleet management, accounting exports, and an embedded theory learning module powered by Nationaal Theoriecentrum content. Flexpulse reports 1,500+ daily active instructors and 3,500+ daily active students, claims 100% uptime since January 2015, and ships approximately 18 software updates per month.
The business model is a per-instructor subscription (€44.95/month for full-time instructors, with a 50% promotional rate for the first three months and a €124.95 setup fee often waived), supplemented by the Unlimited Theory Module (€24.95–€39.95/month), a 20% commission on direct theory sales, and resale margins on theory products. Distribution is product-led via a self-serve 14-day free trial on the company website, with sales assistance through free online demos and on-location demonstrations; the company operates exclusively in the Netherlands with EU-resident data under GDPR/AVG. Flexpulse has no disclosed funding history, no parent company, and operates with a 1–10 person team.
Flexpulse firmographics
Firmographics- Name
- Flexpulse
- Legal name
- Flexpulse B.V.
- Website
- https://flexpulse.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flexpulse B.V. operates PlanRijles, a cloud-based all-in-one driving school management platform serving Dutch driving schools of every size with CBR-integrated scheduling, invoicing, payments, communication, and theory learning modules.
- Ownership category
- akta.pro rank
Flexpulse industry classification
Industry- Product category
- Driving School Management Software
- NAICS
- Automobile Driving Schools (611692)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)
Keywords
Where Flexpulse is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Flexpulse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Software Subscription: Monthly subscription fee per instructor for access to PlanRijles driving school management software. Includes planning, scheduling, invoicing, and administrative features.
- Theory Module Subscription: Monthly subscription for unlimited theory access. Part-time instructors pay €24.95/month, full-time instructors pay €39.95/month. Includes live lessons, video courses, and practice exams.
- Theory Commission: 20% commission on theory product sales when students purchase directly. Driving schools earn commission without handling inventory or shipping.
- Theory Resale: Driving schools can purchase theory products and resell to students at self-determined prices, capturing margin between wholesale and retail pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Full-time Instructor |
| Subscription | Monthly | Part-time Instructor Theory Module |
| Subscription | Monthly | Full-time Instructor Theory Module |
| Transaction based/ take rate | Pay-as-you-go | Theory Commission Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Flexpulse product offering
Product offeringCore offering
Flexpulse develops and sells PlanRijles, a cloud-based driving school management platform that helps driving instructors and schools schedule lessons, manage student records, issue invoices, process iDEAL payments, and book CBR exams through native integration with the CBR Top Internet API. The product suite includes web software, iOS/Android/Huawei mobile apps, an optional theory learning module, a Code 95 transport-sector variant, and a transition/onboarding service.
Product overview
Flexpulse offers PlanRijles, a cloud-based all-in-one driving school management software platform. The core PlanRijles system integrates scheduling/agenda management, student administration, invoicing/payments, and communication into a unified platform. Key modules include a Dynamic Agenda with day/week/month views, invoicing with iDEAL payment integration, multi-channel communication (email/SMS/WhatsApp), CBR Top Internet integration for exam management, a Theory Learning Module via Nationaal Theoriecentrum partnership, Code 95 transport module for commercial licenses, availability scheduling with Multiplanner bulk planning, kilometer registration, and accounting software exports. The product is available as both web-based software and native mobile applications (iOS, Android, Huawei) with student and instructor versions. Flexpulse serves driving schools of all sizes (small, medium, large, franchise) and supports all license categories (car, motorcycle, scooter, tractor, bus, truck, Code 95, taxi). The company deploys approximately 18 updates per month, maintains 100% uptime since January 2015, and serves over 1,500 daily active instructors and 3,500 daily active students.
Differentiator
Problem solved
Functional benefit
Brands
- PlanRijles: The primary software product/platform for driving school management, including scheduling, invoicing, student administration, and theory learning modules.
Products and services
- PlanRijles Cloud-based driving school management software that lets driving instructors and schools schedule lessons, manage student records, issue invoices, process iDEAL payments, and book CBR exams in one integrated system. It is sold as a per-instructor monthly subscription to Dutch driving schools.
- PlanRijles Mobile App Native mobile application for PlanRijles available on iOS, Android, and Huawei AppGallery, allowing instructors and students to manage lessons and information on mobile devices with real-time synchronization to the PlanRijles platform.
- Theory Learning Module Optional add-on module that integrates theory learning content into PlanRijles, enabling driving schools to offer theory exam preparation alongside practical lesson scheduling. It is sold via a separate subscription tier and is associated with a 20% commission on related theory product sales.
- PlanRijles Transport (Code 95) Specialized variant or configuration of PlanRijles targeting the transport sector and Code 95 professional driver training, adapted for scheduling and administering periodic Code 95 refresher courses and cohorts.
- Transition / Onboarding Service Paid transition and onboarding service that helps new driving school customers migrate their data and processes onto PlanRijles, currently offered with the setup fee waived under a promotion.
Quantifiable outcome
- 1500+ daily active instructors and 3500+ daily active students using the platform
- +2 more outcomes
Companies that use Flexpulse
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Flexpulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature8 records
Flexpulse partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and minor.
- CBR (Centraal Bureau Rijvaardigheidsbewijzen)coreCBR Top Internet integration enables automatic synchronization of learner data, exam bookings, and exam results. Students can authorize the driving school via DigiD, and the system automatically imports student information, schedules exams, and receives results without manual data entry.
- Nationaal TheoriecentrumcoreIntegration for theory learning content including live online lessons, video courses, practice exams, and study materials for car, motorcycle, scooter, tractor, bus, truck, Code95, and taxi categories. Includes pass guarantee.
- iDEALcorePayment processing integration allowing students to pay for lessons via secure iDEAL bank transfers. Payment links can be sent via SMS or WhatsApp.
- MolliesupportingPayment service provider for processing online payments from students to driving schools.
- iZettle (Zettle)supportingPoint-of-sale payment terminal integration for in-person cashless payments at driving schools.
- AccountorsupportingAccounting services partner providing bookkeeping support for driving schools using PlanRijles.
- Lens MediasupportingProvider of theory learning materials and examination platform content for the Nationaal Theoriecentrum integration.
- Smit RijschoolservicesupportingProvider of driving school educational materials and services, co-provider of theory content.
- SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorRecognized as an approved training company (erkend leerbedrijf) for internships and work-based learning positions.
- Rijschool KantoorsupportingPartner platform for driving school administration and services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Flexpulse competitors and assessment
Company assessmentEmerging players
- Teachworks: Lesson-based business management software for tutoring, music, and training businesses; comparable in offering scheduling, invoicing, and student records around per-instructor subscription pricing for small lesson-based service providers.
- TutorCruncher: Tutoring business management SaaS serving independent tutors and small tutoring firms with scheduling, invoicing, and student tracking — comparable vertical SaaS model targeting individual-instructor SMBs in an education-adjacent service delivery context.
- SimplyBook.me: Online booking SaaS for service-based SMBs across multiple verticals including driving schools; overlaps with Flexpulse on scheduling, client communication, and payment features, with customizable intake forms analogous to PlanRijles' new enrollment form.
Broad incumbents
- Calendly: Mass-market scheduling SaaS used by individuals and SMBs for appointment booking; a substitute for parts of PlanRijles' scheduling layer, particularly for solo driving instructors seeking lower-cost, lower-feature solutions.
- Magister: Established Dutch school administration platform widely used in Dutch secondary education; broader incumbent in Dutch education software that touches the same regulatory ecosystem, though focused on K-12 schools rather than driving schools.
- Square Appointments: Block's appointment scheduling and payments product targeting SMB service businesses with built-in POS and payments; competes with parts of PlanRijles' invoicing and payment features at low or no incremental cost.
- Somtoday: Dutch cloud-based student information and school administration platform used across Dutch education institutions; broad incumbent operating in the same Dutch education-software space, though with K-12 focus rather than driving school specialization.
- Mindbody: Vertical SaaS for fitness, wellness, and appointment-based service businesses; analogous business model of subscription SaaS targeting SMB service providers with scheduling, payments, and client management at per-seat or per-location pricing.
- Acuity Scheduling: Established horizontal appointment-scheduling SaaS (owned by Squarespace) used by service businesses including driving schools; competes with Flexpulse on core scheduling/invoicing capabilities but lacks driving-school-specific CBR integrations.
Direct peers
- Rijschool Kantoor: Dutch driving school administration platform listed as a partner in Flexpulse's data; operates in the same niche vertical (Dutch rijschool management) with overlapping scheduling, invoicing, and student-administration functionality for SMB driving schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flexpulse social profiles
Digital presenceFlexpulse compliance and trust
Trust signalCompliance1 record
Flexpulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexpulse leadership team
Management profileNumber of profiles
Flexpulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexpulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexpulse
What does Flexpulse do?
Flexpulse develops and sells PlanRijles, a cloud-based driving school management platform that helps driving instructors and schools schedule lessons, manage student records, issue invoices, process iDEAL payments, and book CBR exams through native integration with the CBR Top Internet API. The product suite includes web software, iOS/Android/Huawei mobile apps, an optional theory learning module, a Code 95 transport-sector variant, and a transition/onboarding service.
Is Flexpulse a public or private company?
Flexpulse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flexpulse founded?
Flexpulse was founded in 2011. It employs 1 to 10 people.
Where is Flexpulse based?
Flexpulse is headquartered in Tilburg, Netherlands, in the Europe region.
How does Flexpulse make money?
Four revenue lines are on record. Software Subscription is the primary driver. The others are theory Module Subscription, theory Commission and theory Resale.
Who are Flexpulse's main competitors?
Emerging players on record are Teachworks, TutorCruncher and SimplyBook.me. Broad incumbents are Calendly, Magister, Square Appointments, Somtoday, Mindbody and Acuity Scheduling. Rijschool Kantoor is listed as a direct peer.
Does Flexpulse have an API?
No public API is recorded for Flexpulse.
What industry is Flexpulse in?
Flexpulse's product category is Driving School Management Software. Its primary akta.pro industry code is EDAFAIAG, Tutoring & Homework Help Marketplaces (On-Demand). Its NAICS code is 611692 and its SIC code is 7372.