CENTER POINT COUNSELING, INC.

What CENTER POINT COUNSELING, INC. does

Centerpoint Counseling Services, LLC is a private outpatient mental health practice founded in 2005 and operating two physical locations in Eastern Idaho — a headquarters inside Rexburg Medical Center in Rexburg and a second office in Ammon — with teletherapy extending its reach across Idaho. The practice provides individual therapy, couples therapy (including Discernment Counseling), child and family therapy, group therapy, and psychiatric medication management, delivered by approximately 35-40 staff including licensed therapists (LCSW, LMFT, LCPC, LPC, LMSW), a psychiatrist, a PMHNP, and clinical supervisors. The clinical team is differentiated by certifications in specialized modalities — CSAT certification for problematic sexual behavior treatment, Carnes 30-Task Model programming, IPAST-based betrayal trauma treatment, Grief Recovery Method, and youth suicide prevention through The Jason Foundation partnership.

The business model is fee-for-service clinical care, monetized through insurance billing (paneled with Aetna, Blue Cross, Idaho Medicaid, Kaiser, and United Healthcare), EAP authorizations from multiple providers, out-of-pocket session fees, and a discounted tier ($48-$69) for sessions delivered by supervised graduate-level intern therapists. Group therapy is priced at $48 per session, with select groups billable to insurance. A free light-therapy service is offered to the community as a non-billed engagement tool. The core technology stack is conventional: a HIPAA-compliant Google Meet instance for teletherapy, a third-party patient portal and intake system (ehryyourway.com), PayPal-based payment processing, and reCAPTCHA on account creation — no proprietary platform, AI capability, or data flywheel is evident. Distribution relies on insurance panel visibility, employer EAP partnerships (Melaleuca, Madison School District, City of Rexburg), community reputation built over 20 years, and direct phone-based scheduling.

Name

CENTER POINT COUNSELING, INC.

Legal name

Centerpoint Counseling Services, LLC

Website

https://centerpointcounseling.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Centerpoint Counseling Services is a private outpatient mental health practice founded in 2005, operating from Rexburg and Ammon, Idaho. It provides individual, couples, family, and group therapy, psychiatric medication management, and teletherapy to Eastern Idaho communities, with specializations in trauma, grief, and problematic sexual behaviors.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Outpatient mental health services
• Individual therapy services
• Couples counseling services
• Psychiatric medication management
• Telemental health services

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outpatient Therapy Services: Revenue generated from individual, couples, family, and group therapy sessions. Session fees vary by service type and provider. Insurance is billed for eligible clients, with copays determined by insurance contracts.
2. Medication Management Services: Psychiatric medication management services including prescription, dose adjustments, medication reviews, and monitoring. Billed through insurance or as out-of-pocket payments.
3. Discounted Intern Therapy: Graduate-level intern therapists provide counseling at reduced rates ($48-$69/session), offering more affordable access while under clinical supervision. These sessions are not billable to insurance.
4. Group Therapy: Therapy groups (Grief Recovery, Problematic Sexual Behaviors, Betrayal Trauma, DBT, Rising Strong) priced at $48/session plus materials. Some groups are billable to insurance.
5. Free Community Services: Free Light Therapy Box service offered to community members for SAD treatment in 30-minute increments. Available to non-clients as well.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Center Point Counseling, Inc. operates a private outpatient mental health counseling practice in Eastern Idaho, delivering individual therapy, couples therapy, child and family therapy, group therapy, psychiatric medication management, grief recovery, DBT, and specialized treatment for problematic sexual behaviors and betrayal trauma. Services are delivered in person at Rexburg and Ammon offices and via HIPAA-compliant Google Meet teletherapy across Idaho, billed through private insurance, Idaho Medicaid, EAP authorizations, and out-of-pocket payments.

Product overview

Centerpoint Counseling Services is a mental health counseling practice offering a comprehensive suite of therapeutic services from its Rexburg and Ammon, Idaho locations. The practice provides individual, couples, child and family, and group therapy using evidence-based modalities including DBT, EMDR, CBT, and specialized approaches for trauma and behavioral issues. Key service modules include medication management, telemental health (via HIPAA-compliant Google Meet), grief recovery, problematic sexual behavior treatment, and betrayal trauma therapy. The practice also offers discounted services through intern therapists, group therapy, and free light therapy. Services are delivered both in-person and via teletherapy throughout Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one psychotherapy for adults addressing anxiety, fear, LGBTQ+ issues, men's issues, and oppositional defiance using DBT, Play Therapy, EMDR, CBT, Acceptance and Commitment Therapy, Mindfulness-Based Therapy, EFT, Trauma-Focused CBT, and CSAT.
• Couples Therapy
• Child & Family Therapy
• Group Therapy
• Dialectical Behavioral Therapy (DBT)
• Grief Recovery Program
• Medication Management
• Telemental Health
• Discounted Services Program
• Problematic Sexual Behavior Treatment
• Betrayal Trauma Therapy
• Rising Strong & Daring Greatly Group Programs
• Light Therapy for SAD

Quantifiable outcome

• Grief Recovery Method group - 8-10 weeks structured program for processing loss
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major, minor and strategic.

• The Jason Foundation, Inc.coreStrategic or Co-development PartnerPartnership for youth suicide prevention services. Both Rexburg and Ammon locations partner with The Jason Foundation to provide suicide prevention resources and support.
• International Institute for Trauma and Sexual Problematic Behavioral Professionals (IITAP)coreStrategic or Co-development PartnerUse of Sexual Dependency Inventory 4.0 assessment tool developed by IITAP for evaluating problematic sexual behaviors. Therapists pursue CSAT certification through IITAP.
• Grief Recovery InstitutecoreStrategic or Co-development PartnerGrief Recovery Method® Outreach Program operated under the format and guidelines established by the Grief Recovery Institute. Therapists extensively trained as specialists.
• MelaleucamajorChannel Partner/ Reseller/ DistributorMajor employer offering Employee Assistance Program (EAP) benefits covering 3-6 free mental health sessions for employees. Melaleuca employees can access Centerpoint services through EAP authorization.
• Madison School DistrictmajorChannel Partner/ Reseller/ DistributorLocal school district employer offering EAP benefits covering mental health sessions for employees. District employees referred through HR department EAP authorization.
• City of RexburgminorChannel Partner/ Reseller/ DistributorMunicipal employer offering EAP benefits covering mental health sessions for City of Rexburg employees.
• MyGroup/McLaughlin YoungminorChannel Partner/ Reseller/ DistributorEAP company providing authorization for employees to receive mental health services at Centerpoint.
• BPA HealthminorChannel Partner/ Reseller/ DistributorEAP company providing authorization for employees to receive mental health services.
• Blomquist HaleminorChannel Partner/ Reseller/ DistributorEAP company providing authorization for employees to receive mental health services.
• Health AdvocateminorChannel Partner/ Reseller/ DistributorEAP company providing authorization for employees to receive mental health services.
• Intermountain HealthcareminorChannel Partner/ Reseller/ DistributorEAP company providing authorization for employees to receive mental health services.
• University of Utah and Idaho State UniversitystrategicStrategic or Co-development PartnerDr. James Morris is working with University of Utah and Idaho State University to establish a psychiatry training program in Southeastern Idaho to bring more mental health providers to the area.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Peers

• Brightside Health:

Direct peers

• Ellie Mental Health: Outpatient mental health franchise operating multi-modality therapy clinics (individual, couples, family, group) with teletherapy across multiple US states. Closely comparable service mix and clinic-based delivery model to Centerpoint, with a franchise growth strategy the subject practice lacks.
• Two Chairs: Outpatient therapy practice chain delivering in-person and virtual individual and couples therapy with employed clinicians. Matches Centerpoint on therapy-first outpatient model and emphasis on matching clients to specialized therapists.
• LifeStance Health: One of the largest US outpatient mental health practices operating multi-state clinics with employed therapists and psychiatrists across in-person and telehealth channels. Comparable to Centerpoint in core therapy + medication management delivery, though at vastly larger geographic and capital scale.
• Cerebral: Virtual mental health provider combining therapy with medication management for anxiety, depression, and ADHD. Directly comparable integrated therapy-plus-psychiatry model to Centerpoint's medication management service, delivered virtually rather than in-person.
• Talkspace: National online therapy and psychiatry platform serving individuals and enterprises via messaging, live video, and EAP channels. Comparable telehealth therapy and psychiatry service line to Centerpoint's telemental health offering, at substantially larger scale.
• Thriveworks: Multi-state outpatient mental health practice combining therapy, psychiatry, and teletherapy with insurance and EAP billing. Directly comparable hybrid in-person/telehealth outpatient model and payer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/center-point-counseling-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTER POINT COUNSELING, INC.