Chamas Group' | Tacos®
Chamas Tacos® is a France-based quick-service restaurant chain and franchisor specialising in French Tacos, operating 100+ locations across France, Belgium, the UAE, Australia, and New Caledonia, serving mass-market consumers via dine-in, takeaway, click & collect, and third-party delivery.
- Company typePrivate
- Founded2014
- HeadquartersValence, Auvergne-Rhône-Alpes, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Chamas Group' | Tacos® does
Chamas Group SAS, trading as Chamas Tacos®, is a France-incorporated (SAS, SIREN 833 419 559, headquartered in Alixan) quick-service restaurant operator and franchisor founded in 2014, specialised in the French Tacos category — a tortilla-wrapped, made-to-order dish positioned between fast food and casual dining. The company's core offering is a fixed recipe library of eight signature tacos (Le Typik, Le Tarticrispy, Le Légendaire, Le Suprême Raclette, Le Chèvre Miel, L'Indien, Le Veggie, Le Tandoori) priced between €7.90 and €11.50, alongside bowls, wraps, menus, sides, desserts and beverages, served through four fulfilment modes: dine-in (Sur Place), takeaway (À Emporter), click & collect, and third-party delivery (Livraison) via Uber Eats and Deliveroo and the dishop.co online ordering platform. The brand operates a mobile loyalty app on iOS and Android and a 'Jeu Tacos' gamified online configurator for customer engagement. Distribution is entirely direct-to-consumer.
The business model combines own-restaurant sales, franchise royalties and entry fees, and brand partnerships. Chamas moved from a single unit to a franchise-led growth model in 2016, reached 50 restaurants in 2018, surpassed 100 points of sale in 2024, and now operates across five countries — France, Belgium, UAE, Australia, and New Caledonia — with a stated 2026 target of 120 restaurants and franchise-program references to 150. Underlying technology is a standard QSR stack: third-party ordering (dishop.co), delivery aggregators (Uber Eats, Deliveroo), and a mobile app with loyalty rewards; no proprietary AI, API, or SDK is exposed. Brand-side partners include Coca-Cola and Lipton (beverage suppliers) and financial/operational partners Société Générale, Banque Populaire, and DC Food. The company is privately held, founder-managed, with no disclosed funding rounds, institutional investors, M&A activity, or management-team disclosures in the available material, and revenue figures are not publicly reported.
Chamas Group' | Tacos® firmographics
Firmographics- Name
- Chamas Group' | Tacos®
- Legal name
- CHAMAS GROUP
- Website
- https://chamas-tacos.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chamas Tacos® is a France-based quick-service restaurant chain and franchisor specialising in French Tacos, operating 100+ locations across France, Belgium, the UAE, Australia, and New Caledonia, serving mass-market consumers via dine-in, takeaway, click & collect, and third-party delivery.
- Ownership category
- akta.pro rank
Chamas Group' | Tacos® industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where Chamas Group' | Tacos® is headquartered
LocationHeadquarters
- HQ city
- Valence, Auvergne-Rhône-Alpes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Chamas Group' | Tacos® business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Food Sales: Direct food and beverage sales from dine-in, takeaway, and click & collect orders across all restaurant locations
- Third-party Delivery: Sales through Uber Eats and Deliveroo delivery platforms with per-order transaction fees
- Franchise Fees: Initial franchise fees and ongoing royalty payments from franchisees in the network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Tacos (Le Typik, Le Tarticrispy, Le Suprême Raclette, Le Chèvre Miel, Le Tandoori, Le Veggie) |
| Unit Pricing | Pay-as-you-go | Specialty Tacos (L'Indien) |
| Unit Pricing | Pay-as-you-go | Premium Tacos (Le Légendaire) |
| Subscription | Monthly | Loyalty Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Chamas Group' | Tacos® product offering
Product offeringCore offering
Chamas Tacos operates a quick-service restaurant chain specializing in French-style tacos — tortilla-wrapped dishes with proprietary fillings such as Le Typik, Le Tarticrispy, Le Suprême Raclette, Le Chèvre Miel, L'Indien, Le Veggie, Le Tandoori, and the premium Le Légendaire. The chain serves customers through dine-in (Sur Place), takeaway (À Emporter), click & collect, and third-party delivery via Uber Eats and Deliveroo. In parallel, Chamas Tacos licenses its brand through a franchise program offering entrepreneurs an end-to-end restaurant opening package with initial training, opening assistance, and ongoing support.
Product overview
Chamas Tacos is a French fast-food restaurant chain specializing in 'French Tacos' - a unique type of tortilla-wrapped dish with various fillings. The offering consists of signature tacos products (Le Typik, Le Tarticrispy, Le Légendaire, Le Suprême Raclette, Le Chèvre Miel, L'Indien, Le Veggie, Le Tandoori) across multiple menu categories including Signatures, Tacos, Bols, Wraps, Menus, Ch'Dips, Chamas Box, Desserts, and Boissons. The company provides four service modes: Livraison (delivery), Click & Collect (online ordering with pickup), Sur Place (dine-in), and À Emporter (takeaway). Additionally, Chamas Tacos operates a franchise program with 120+ restaurants across France and internationally, and offers an interactive digital engagement feature called 'Jeu Tacos' for customers to customize tacos and win promotional codes.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 1 million tacos sold historically
Companies that use Chamas Group' | Tacos®
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Chamas Group' | Tacos® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Chamas Group' | Tacos® partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Uber EatscoreThird-party delivery partner enabling customer orders through Uber Eats platform for home delivery
- DeliveroocoreThird-party delivery partner enabling customer orders through Deliveroo platform for home delivery
- Coca-ColaminorBrand partner providing beverages, listed among trusted brands on website
- LiptonminorBrand partner providing beverages, listed among trusted brands on website
- DC FoodminorFood industry partner, listed among trusted brands on website
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
Chamas Group' | Tacos® competitors and assessment
Company assessmentDirect peers
- Class Croutte: French QSR/franchise chain with significant overlap on French Tacos and related casual formats, competing head-to-head in the same price range and consumer segment in France.
- Pitaya: French fast-casual franchise chain specializing in Asian street food with similar QSR/franchise structure, comparable dine-in/takeaway/delivery model, and overlapping target consumer in French cities.
- O'Tacos: Direct French Tacos specialist operating the largest competing franchise network in France; same product category (tortilla-wrapped Mexican-style format), same target consumer, and same franchise-led growth model as Chamas Tacos.
- La Boîte à Pizza: French QSR pizza franchise chain with comparable counter-service/dine-in/takeaway/delivery model and similar franchise-led footprint across French cities.
- Tacos de Lyon: Regional French Tacos concept competing with Chamas in key metropolitan markets such as Lyon, where Chamas has multiple locations.
Broad incumbents
- KFC France: Established chicken-focused QSR franchise chain in France with dense location footprint and delivery partnerships via Uber Eats/Deliveroo; comparable as a scaled franchise QSR in the French market.
- Taco Bell: Global taco-format QSR brand that anchors the broader tortilla/taco category Chamas operates in; useful as a benchmark for category economics, franchising, and digital engagement.
- Big Mamma Group: Major French restaurant group operating a wide portfolio of fast-casual and casual dining concepts across France and Europe; comparable as an investor/operator playbook for scaling restaurant brands in the French market.
- Five Guys France: Premium-positioned QSR chain operating franchises in French cities, competing for higher-priced lunch and dinner occasions with delivery partnerships on the same platforms Chamas relies on.
- Subway France: Global QSR franchise operator using an analogous franchise + multi-channel (dine-in/takeaway/delivery) model and competing for the same quick, affordable lunch occasion in France.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chamas Group' | Tacos® social profiles
Digital presenceChamas Group' | Tacos® compliance and trust
Trust signalCompliance2 records
Chamas Group' | Tacos® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chamas Group' | Tacos® leadership team
Management profileNumber of profiles
Chamas Group' | Tacos® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chamas Group' | Tacos® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chamas Group' | Tacos®
What does Chamas Group' | Tacos® do?
Chamas Tacos operates a quick-service restaurant chain specializing in French-style tacos — tortilla-wrapped dishes with proprietary fillings such as Le Typik, Le Tarticrispy, Le Suprême Raclette, Le Chèvre Miel, L'Indien, Le Veggie, Le Tandoori, and the premium Le Légendaire. The chain serves customers through dine-in (Sur Place), takeaway (À Emporter), click & collect, and third-party delivery via Uber Eats and Deliveroo. In parallel, Chamas Tacos licenses its brand through a franchise program offering entrepreneurs an end-to-end restaurant opening package with initial training, opening assistance, and ongoing support.
Is Chamas Group' | Tacos® a public or private company?
Chamas Group' | Tacos® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chamas Group' | Tacos® founded?
Chamas Group' | Tacos® was founded in 2014. It employs 101 to 250 people.
Where is Chamas Group' | Tacos® based?
Chamas Group' | Tacos® is headquartered in Valence, Auvergne-Rhône-Alpes, France, in the Europe region.
How does Chamas Group' | Tacos® make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are third-party Delivery and franchise Fees.
Who are Chamas Group' | Tacos®'s main competitors?
Direct peers on record are Class Croutte, Pitaya, O'Tacos, La Boîte à Pizza and Tacos de Lyon. Broad incumbents are KFC France, Taco Bell, Big Mamma Group, Five Guys France and Subway France.
Does Chamas Group' | Tacos® have an API?
No public API is recorded for Chamas Group' | Tacos®.
What industry is Chamas Group' | Tacos® in?
Chamas Group' | Tacos®'s product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its NAICS code is 722513 and its SIC code is 5810.