LE TACOS DE LYON ®
Le Tacos de Lyon SASU is a private French fast-food franchisor founded in 1999 in Lyon, operating 11 restaurants across 6 cities in France and Tunisia under a franchise and virtual brand license model centered on French Tacos.
- Company typePrivate
- Founded1999
- HeadquartersGrenoble, France
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What LE TACOS DE LYON ® does
Le Tacos de Lyon SASU is a private French fast-food franchise operator headquartered in Levallois-Perret (registered address 87 bis rue Aristide Briand, 92300; SIRET 848093084), founded in 1999 in Lyon by brothers Karim and Salah Dardouri. The company claims to be the original inventor of the French Tacos — a tortilla filled with meat, fries and a proprietary "Sauce Fromagère Secrète" — and positions itself as the pioneer of the category that has since been widely copied across French fast-food. Its core product line extends beyond tacos to a "TD Luxes" premium range, "TD Bowls," "Burgers Original," snacks, salads, desserts and a customizable "compose ton tacos" offering, with Halal certification prominently displayed.
The business operates through a franchise-led model: 11 restaurant locations across 6 cities (Lyon with 3 sites, Grenoble, Échirolles, Aix-en-Provence, Paris and Tunis, the only international site). Franchisees pay a €25,000 entry fee, a €6,000 training fee, and ongoing royalties of 5% of revenue plus a 2% marketing contribution, with a stated minimum personal investment of €80,000 per unit. The franchisor reports average franchisee revenue of €1–2M per location and a 20% EBE (operating margin) at unit level; the average customer ticket is €14.84. A complementary "virtual brand license" channel allows independent restaurateurs to operate delivery-only under the brand with lower operational requirements. Distribution combines proprietary Click & Collect via commande-tacosdelyon.com with listings on all major French aggregators — Uber Eats, Deliveroo, Just Eat and Glovo — and the marketing mix is heavily event-driven, with public inauguration events, DJ sets, free-product giveaways and iPhone raffles designed to fuel franchise demand and footfall.
The technology stack is light: a Wix-hosted WordPress site with WooCommerce-style ordering, no proprietary software platform, no disclosed AI/ML capabilities, no app, no API, and no enterprise integrations beyond delivery aggregators. Revenue is undisclosed; no external funding, M&A or institutional backing has been reported. The company's value proposition to consumers rests on inventor heritage and the secret cheese sauce, while the franchise pitch is built around unit economics (20% EBE), turnkey support and the strength of an "original" brand positioning in a category saturated with imitators.
LE TACOS DE LYON ® firmographics
Firmographics- Name
- LE TACOS DE LYON ®
- Legal name
- SASU Le Tacos de Lyon Franchise
- Website
- https://letacosdelyon.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Le Tacos de Lyon SASU is a private French fast-food franchisor founded in 1999 in Lyon, operating 11 restaurants across 6 cities in France and Tunisia under a franchise and virtual brand license model centered on French Tacos.
- Ownership category
- akta.pro rank
LE TACOS DE LYON ® industry classification
Industry- Product category
- Fast Casual Dining
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where LE TACOS DE LYON ® is headquartered
LocationHeadquarters
- HQ city
- Grenoble
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
LE TACOS DE LYON ® business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: Entry fee of 25,000€ per franchise, with ongoing royalties of 5% of revenue and 2% marketing contribution. Training fee of 6,000€ additional. Average franchise revenue 1-2 million € per location with EBE (operating profit) of 20%.
- Restaurant Sales: Direct revenue from 11 restaurant locations across France and Tunisia, including dine-in, Click & Collect, and delivery orders. Ticket average of 14.84€ per transaction.
- Virtual Brand License: Brand licensing model where independent restaurateurs can integrate the Le Tacos de Lyon brand into their existing operations, dedicated to delivery/Takeaway only. Provides passive income stream with lower operational requirements than full franchise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Average customer transaction ticket |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LE TACOS DE LYON ® product offering
Product offeringCore offering
LE TACOS DE LYON is a French fast-casual restaurant chain that sells the original French Tacos (a flour tortilla filled with meat, French fries and a signature secret cheese sauce), along with TD Luxes premium editions, TD Bowls, Burgers Original, snacking items, salads and desserts for dine-in, click-and-collect and delivery. Beyond consumer food sales, the company licenses its brand and operating concept to independent franchisees and partner restaurants (including a virtual brand model), generating franchise entry fees, royalties and marketing contributions.
Product overview
Le Tacos de Lyon is a French fast-food restaurant chain and the inventor of the French Tacos since 1999. Founded by brothers Karim and Salah Dardouri in Lyon, the company operates on a franchise model with 11 restaurants across 6 cities in France and Tunisia. The core product offering centers on the signature French Tacos - a tortilla filled with meat, fries, and secret cheese sauce, grilled to perfection. The menu extends to premium TD Luxes tacos, TD Bowls, Burgers Original, snacking items, salads, and desserts. The company offers both dine-in and delivery/click-and-collect services through their own ordering platform and third-party delivery aggregators (Uber Eats, Deliveroo, Just Eat, Glovo). Franchise opportunities are available with comprehensive support including training, site selection, and marketing assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- French Tacos (Tacos Lyonnais) The signature product of the brand: a flour tortilla filled with meat, French fries and LE TACOS DE LYON's proprietary secret-recipe cheese sauce, offered to individual customers via dine-in, click-and-collect and third-party delivery.
- TD Luxes Premium edition of the signature French Tacos, positioned as a gourmet upmarket version and sold to individual consumers at franchised restaurants.
- TD Bowls Bowl-format version of the Tacos concept, offered as a menu alternative to the tortilla-wrapped French Tacos at franchised restaurants.
- Burgers Original Hamburger line sold alongside French Tacos and Bowls, broadening the menu offer at franchised restaurants.
- Snacking range (Tenders, Wings, Potatoes, Mozza Sticks, Nuggets) Side and sharable menu range (chicken tenders, wings, potatoes, mozzarella sticks, nuggets) sold to consumers at franchised restaurants.
- Salades Fresh salad options sold at franchised restaurants as a lighter alternative to the Tacos and Burgers menu items.
- Desserts Sweet menu items (desserts) sold to consumers at franchised restaurants to complement savory items.
- Franchise Program B2B franchise offering through which the company licenses its brand, concept and secret cheese sauce recipe to independent franchisees for a €25,000 entry fee plus 5% royalties and 2% marketing contribution, with disclosed average unit revenue of €1–2 million.
- Click & Collect online ordering Direct online ordering and in-store pickup service operated by LE TACOS DE LYON via its own ordering website, allowing customers to pre-order the full menu for collection at franchised restaurants.
- Third-party delivery service Delivery of the brand's full menu to consumers via third-party delivery platforms including Uber Eats, Deliveroo, Just Eat and Glovo.
Quantifiable outcome
- Franchise locations achieve 20% operating profit margin (EBE)
- +3 more outcomes
Companies that use LE TACOS DE LYON ®
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
LE TACOS DE LYON ® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
LE TACOS DE LYON ® partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Wajdi (Lyon 7 Franchisee)coreNew franchisee Wajdi operates the Lyon 7 location opening April 2025 at 32 rue de l'Université. Represents new entrepreneur joining the network as an individual franchisee operating under the brand with full support from Le Tacos de Lyon.
- Uber EatscoreThird-party delivery aggregator partner enabling delivery orders across multiple restaurant locations in France.
- DeliveroocoreThird-party delivery aggregator partner for restaurant delivery service in France.
- Just EatcoreThird-party delivery aggregator partner for restaurant delivery service in France.
- GlovocoreThird-party delivery aggregator partner for restaurant delivery service in France.
- GraphcomminorWebsite development and responsible editorial partner based in Levallois-Perret, France. Handles website maintenance, development, and technical support for letacosdelyon.com.
Scale indicators6 records
Recent moves3 records
Expansion highlights4 records
LE TACOS DE LYON ® competitors and assessment
Company assessmentBroad incumbents
- Buffalo Grill: Leading French casual dining restaurant chain with broad national footprint. Comparable in French market positioning, family/young adult demographic, and franchise-style operations across multiple locations.
- Burger King France: International QSR giant with strong French presence. Competes for the same fast-food occasions and value-conscious young demographic, particularly through its burgers and delivery operations.
- Brioche Dorée: Established French fast-casual chain offering sandwiches, salads, and pastries. Broader menu incumbent operating in similar French QSR space with a significantly larger footprint and brand recognition.
- Subway France: Global QSR franchise with substantial French presence. Comparable in franchise-led model, multi-channel distribution, and broader QSR category positioning targeting similar lunch and quick-meal occasions.
- KFC France: Major global QSR chain with strong French delivery and dine-in presence. Competes for similar casual dining occasions and family/young adult consumers, with comparable franchise strategy and delivery aggregator partnerships.
Direct peers
- Mamas Tacos: French Tacos franchise competitor operating under a similar multi-menu, late-night QSR model. Targets the same young adult/student demographic with comparable pricing and menu structure.
- Class'Croute: French QSR franchise chain historically focused on sandwiches, salads, and quick meals. Comparable in franchise model, French market focus, and multi-channel (dine-in, delivery, Click & Collect) operations.
- Tacos Avenue: Major French Tacos franchise chain with broad national presence. Direct competitor offering similar menu (tacos, burgers, bowls) and franchise model targeting the same customer segment.
- O Tacos: The largest French Tacos chain in France with hundreds of locations. Directly competes with Le Tacos de Lyon in the same French Tacos category with a similar menu and target demographic.
- Tacos King: French Tacos chain with broad franchise network. Direct competitor in the same QSR category with similar menu composition and franchise-led growth strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
LE TACOS DE LYON ® social profiles
Digital presenceLE TACOS DE LYON ® financial estimates
Financial estimateRevenue estimate
Valuation estimate
LE TACOS DE LYON ® leadership team
Management profileNumber of profiles
Profiles2 records
LE TACOS DE LYON ® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LE TACOS DE LYON ® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LE TACOS DE LYON ®
What does LE TACOS DE LYON ® do?
LE TACOS DE LYON is a French fast-casual restaurant chain that sells the original French Tacos (a flour tortilla filled with meat, French fries and a signature secret cheese sauce), along with TD Luxes premium editions, TD Bowls, Burgers Original, snacking items, salads and desserts for dine-in, click-and-collect and delivery. Beyond consumer food sales, the company licenses its brand and operating concept to independent franchisees and partner restaurants (including a virtual brand model), generating franchise entry fees, royalties and marketing contributions.
Is LE TACOS DE LYON ® a public or private company?
LE TACOS DE LYON ® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LE TACOS DE LYON ® founded?
LE TACOS DE LYON ® was founded in 1999.
Where is LE TACOS DE LYON ® based?
LE TACOS DE LYON ® is headquartered in Grenoble, France, in the Europe region.
How does LE TACOS DE LYON ® make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are restaurant Sales and virtual Brand License.
Who are LE TACOS DE LYON ®'s main competitors?
Broad incumbents on record are Buffalo Grill, Burger King France, Brioche Dorée, Subway France and KFC France. Direct peers are Mamas Tacos, Class'Croute, Tacos Avenue, O Tacos and Tacos King.
Does LE TACOS DE LYON ® have an API?
No public API is recorded for LE TACOS DE LYON ®.
What industry is LE TACOS DE LYON ® in?
LE TACOS DE LYON ®'s product category is Fast Casual Dining. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its NAICS code is 722513 and its SIC code is 5812.