Chaves Imobiliária

What Chaves Imobiliária does

Chaves Imobiliária is a traditional Brazilian real estate brokerage operating as a sole proprietorship from a single office in Conselheiro Pena, in the interior of Minas Gerais. The firm is staffed by nine employees and holds the mandatory CRECI-MG broker license (registration MG 13790) as well as a CNAI property appraiser certification (25252), enabling it to intermediate property transactions and issue appraisals under Brazilian real estate regulation. Its addressable market is individual retail buyers, sellers, tenants, and landlords in a small interior municipality.

The brokerage's offering spans the full residential transaction lifecycle: sale intermediation (current active inventory of nine urban properties for sale), rental intermediation (four urban units for rent), property appraisal, and housing consortium (consórcio imobiliário) intermediation. Listed asking prices range from roughly R$50,000 for smaller lots to R$220,000 for larger lots, indicating a low-to-mid ticket residential focus rather than commercial or luxury segments. As a Caixa Econômica Federal banking correspondent, the firm can also originate mortgage applications on-site, which embeds it in the dominant federal housing-finance channel and positions it as a one-stop financing point for a market with limited banking infrastructure.

Revenue mechanics follow the standard Brazilian brokerage model: commissions on intermediated sales and rentals (typically in the 5-6% range for sales, one to two months' rent for rentals, though no explicit rates are disclosed), plus fees on appraisal work and on consortium card administration. Distribution is omnichannel-light: a physical office supported by a website and presence on Facebook and Instagram. There is no proprietary technology platform, no disclosed digital transaction tooling, and no franchise or network affiliation, leaving the firm reliant on its local relationships and the Caixa referral flow to compete against national portals and larger regional brokerages.

Name

Chaves Imobiliária

Legal name

Chaves Imobiliária

Website

https://chavesimobiliaria.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Chaves Imobiliária is a nine-person, sole-proprietorship real estate brokerage in Conselheiro Pena, Minas Gerais, licensed under CRECI-MG, that intermediates residential sales, rentals, appraisals, and housing consortia for individual buyers, sellers, and tenants in a small interior market.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Mortgage financing
• Property appraisal

Headquarters

HQ city

Conselheiro Pena

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales Commission: Commissions earned on completed property sales transactions. The company facilitates the sale of residential lots, apartments, and houses to buyers in the local Conselheiro Pena market.
2. Property Rental Services: Rental income from managing and facilitating residential and commercial property rentals including kitinetes, stores, and commercial spaces.
3. Banking Correspondent Services: Revenue from Caixa Econômica Federal as a banking correspondent, facilitating home loans, vehicle financing, housing consortiums, and payroll deduction loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Chaves Imobiliária is a licensed real estate brokerage operating in Conselheiro Pena, Minas Gerais, Brazil, offering property sales and rentals for urban and rural properties (houses, apartments, lots, kitinetes, commercial spaces). The firm also operates as a Correspondente Bancário Caixa Aqui, facilitating Caixa Econômica Federal mortgage loans, housing consortia, vehicle loans, and consigned loans, and provides certified property appraisal services (CNAI 25252).

Product overview

Chaves Imobiliária is a real estate broker offering a comprehensive portfolio of property services. The core offerings consist of property sales (Venda) and rentals (Aluguel) for both urban and rural properties, including residential lots, houses, apartments, kitinetes (studio apartments), and commercial spaces (lojas). These core services are complemented by financial products through its role as a Caixa Banking Correspondent, offering mortgage financing for new and used properties, lots, and construction, as well as housing consortia for residential and vehicle purchases. The company also provides certified property appraisal services. The platform operates as a listing-based website displaying available properties with details and photographs.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Property Sales (Venda de Imóveis Urbanos)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Emerging players

• Loft: Brazilian proptech focused on residential property buying, selling, and brokerage using digital tools. Overlaps with Chaves on residential brokerage but operates at much greater scale and with proprietary technology.
• QuintoAndar: Brazilian proptech platform specializing in residential rentals and property sales with a digital-first model. While operating in larger cities, it represents the technology-enabled competitive direction that traditional brokers like Chaves face.

Broad incumbents

• Viva Real: Major Brazilian online real estate marketplace owned by OLX Group. Aggregates listings from brokerages and competes for buyer attention in the same residential and commercial categories served by Chaves Imobiliária.
• Imóvel Web: Brazilian real estate classifieds platform listing properties across multiple regions. Operates in adjacent space to traditional brokers like Chaves by aggregating and marketing listings from competing brokerages.
• OLX Brasil: Large Brazilian classifieds platform with significant real estate listings including properties in smaller markets like Conselheiro Pena. Represents an alternative discovery channel that competes with brokerage-listed inventory.
• Zap Imóveis: One of Brazil's largest online real estate listing platforms, aggregating listings from brokerages like Chaves. While not a direct broker, it is the dominant channel where Brazilian consumers search for property, shaping the competitive context for traditional brokerages.

Direct peers

• RE/MAX Brasil: Global real estate franchise with a broad Brazilian franchise network of independent brokerages. Operates the same commission-based brokerage model for residential and commercial property sales and rentals, competing for the same local-market customers as Chaves Imobiliária.
• Century 21 Brasil: International real estate franchise operating across Brazil with a network of locally-owned brokerages. Highly comparable to Chaves Imobiliária as both are licensed brokerage offices serving local residential and commercial property markets with commission-based revenue and similar service portfolios.
• Lopes Imóveis: One of the largest traditional Brazilian real estate brokerages, offering property sales, rentals, and financing facilitation. Operates the same fundamental brokerage model as Chaves, though at much larger scale and with a focus on higher-end urban markets.

Regional players

• Habitar Brasil Imóveis: Regional Brazilian real estate brokerage with operations in interior Minas Gerais markets. Closely comparable as a similarly sized regional player operating in non-metropolitan Minas Gerais municipalities with a similar service mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/chavesimob
• Instagraminstagram.com/chavesimob
• LinkedInlinkedin.com/company/chaves-imobili%C3%A1ria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaves Imobiliária