Chong Hoe Healthcare TCM Pte Ltd

What Chong Hoe Healthcare TCM Pte Ltd does

Chong Hoe Healthcare TCM Pte Ltd is a Singapore-based Traditional Chinese Medicine (TCM) practice founded in 1957 by Mr Chan Toh Heng and now led by third-generation family physicians. The company delivers holistic TCM clinical care across four main clinic locations (Bukit Timah, Clarke Quay, Serangoon Gardens, Tampines) supplemented by house-call services, and employs 14 practising physicians each holding 13–50 years of clinical experience, all registered with Singapore's Ministry of Health (MOH) and the TCM Practitioners Board (TCMPB). Core clinical offerings include acupuncture, moxibustion, cupping, tuina massage, Five Elements Tuina (delivered in part through the proprietary EMMA robotic masseuse with sensor and 3D vision technology), paediatric tuina, fertility and pregnancy care, pain management and sports medicine, dietary therapy, TCM aesthetics, and personalised herbal prescriptions.

Revenue is generated through five distinct streams: per-visit consultation and treatment fees (core clinical), retail sales of branded TCM products via a directly operated e-commerce storefront (herbal soups, teas, tonics such as cordyceps and bird's nest, capsules, patches, gift cards priced $50–$200), fee-based educational workshops (TCM Paediatric Tuina series at SGD 11.80/class or SGD 30 for a three-class bundle), customised corporate wellness services and event-exclusive products, and a points-based Herb Points loyalty programme that rewards repeat spending. The go-to-market is primarily direct-to-consumer via physical clinics and owned digital channels, with a complementary B2B motion routed through insurance partners (Aetna, IHP, Mednefits), wellness aggregators (ClassPass, Smartian, Health365), and corporate wellness programmes (Fullerton Health, NTUC SME, Spa-1). Customers span adult patients seeking pain/digestive/stress care, women seeking fertility and confinement support, parents seeking paediatric tuina, and corporate clients purchasing wellness events and bulk products.

Operationally, Chong Hoe blends offline clinical infrastructure with digital retail, content marketing (TCM column, 'Let's Talk TCM' Spotify podcast, social channels including Xiaohongshu), and a broad partnership ecosystem. The third generation has executed a brand modernisation while preserving the family's herbal heritage, and is actively scaling through productisation of services (workshops, EMMA), retail SKU expansion, and channel partnerships — though no public financials, funding history, or disclosed revenue figures are available to quantify growth.

Name

Chong Hoe Healthcare TCM Pte Ltd

Legal name

Chong Hoe Healthcare Pte Ltd

Website

https://chonghoehealthcare.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Chong Hoe Healthcare is a Singapore-based Traditional Chinese Medicine practice founded in 1957, operating four clinics with 14 MOH-registered bilingual physicians serving adult, paediatric, fertility and corporate wellness patients through clinical services, retail TCM products, and educational workshops.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Healthcare

NAICS

Offices of Other Health Practitioners (6213), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ)

Keywords

• Traditional chinese medicine
• TCM clinical services
• Chinese herbal remedies
• Acupuncture and tuina therapy
• TCM wellness products

Headquarters

HQ city

Bukit Timah

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TCM Clinical Services: Consultation and treatment services including acupuncture, moxibustion, cupping, tuina massage, Five Elements Tuina, and customised herbal prescriptions. Revenue generated from consultation fees plus treatment/medicine charges per visit.
2. TCM Products & Wellness Retail: Online shop selling TCM products including herbal soups (养生汤系列), herbal tea blends, capsules, premium tonics (cordyceps, bird's nest, ginseng), herbal patches, medicated rubs, thermal flasks, and gift cards. One-time product purchases.
3. Courses & Educational Workshops: Fee-based educational programs including TCM Paediatric Tuina Series workshops, TCM principles courses, diet therapy workshops, and natural home remedies classes. Conducted by clinic physicians.
4. Corporate Events & Custom Services: Custom TCM wellness services for corporate events including TCM talks, workshops, bulk tea blends, and event-exclusive products.
5. Loyalty Program (Herb Points): Members earn Herb Points (1 point per $1 spent) and can redeem for discounts ($1 OFF at 100 points, $3 OFF at 250 points, $5 OFF at 400 points, $10 OFF at 800 points) and free shipping.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Chong Hoe Healthcare provides Traditional Chinese Medicine clinical services including TCM consultations, acupuncture, moxibustion, cupping, paediatric tuina massage, Five Elements Tuina, and pain management treatments delivered by MOH-registered bilingual physicians across four clinic locations in Singapore. The company also retails authentic Chinese herbs, herbal soups, tonics, supplements, and wellness accessories through its online shop, and conducts educational TCM workshops for parents and corporate wellness programs.

Product overview

Chong Hoe Healthcare is a heritage TCM clinic established in 1957, operating as a multi-channel Traditional Chinese Medicine wellness business comprising clinical services, retail products, and educational offerings. The core clinical services include TCM Consultation & Medication, Acupuncture/Moxibustion/Cupping, TCM Paediatric Tuina Massage, Five Elements Tuina (using robotic masseuse EMMA), Pain Management & Sports Medicine, Dietary Therapy, Fertility & Pregnancy Care, TCM Aesthetics, and House Call services. The retail product line encompasses Premium Herbs & Tonics, Herbal Boost Capsules, Herbal Soups, Herbal Teas, Cordyceps, Bird's Nest, Acupoint Patches, Itch & Pain Relief topicals, Baby & Me pregnancy series, Bath Time products, Premium Tonics, Thermal Flasks, Gift Cards, and Bundles. Educational offerings include TCM Articles, the Let's Talk TCM podcast, TCM Paediatric Tuina workshop series (Respiratory Wellness, Sleep & Mental Clarity, Digestive Wellness), and general TCM courses. Additional services include corporate event customization, loyalty programs, and house call consultations. The business is regulated by MOH and the TCMPB.

Differentiator

Problem solved

Functional benefit

Products and services

• TCM Consultation & Medication

Quantifiable outcome

• 4 clinic locations serving patients across Singapore
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Fullerton HealthcoreStrategic or Co-development PartnerHealthcare provider partnership providing corporate health services and employee wellness programs.
• Aetna InternationalcoreChannel Partner/ Reseller/ DistributorInternational health insurance provider. Chong Hoe Healthcare services may be covered under Aetna health benefit plans for corporate clients and employees.
• MednefitscoreChannel Partner/ Reseller/ DistributorEmployee benefits platform allowing users to use health wallet for TCM services at Chong Hoe Healthcare clinics.
• NTUC SME (USME)minorStrategic or Co-development PartnerNTUC's SME union providing support for small and medium enterprises including employee wellness programs.
• City SproutsminorStrategic or Co-development PartnerWellness and urban farming partner. Collaboration for holistic wellness offerings combining TCM with sustainable living concepts.
• TouchminorOthersWellness partner collaboration for complementary health and wellness services.
• SmartianminorGTM or Marketing PartnerClassPass and CradleNest integration through Smartian platform for wellness class discovery and booking.
• ClassPassminorChannel Partner/ Reseller/ DistributorWellness class marketplace allowing users to book and attend TCM wellness classes at Chong Hoe Healthcare.
• FitivateminorOthersFitness and wellness platform integration for wellness services discovery.
• Factory 1611minorStrategic or Co-development PartnerWellness and lifestyle space partner for events and wellness programming.
• Element YogaminorStrategic or Co-development PartnerYoga studio partnership for complementary wellness offerings combining yoga and TCM practices.
• Magenta WellnessminorStrategic or Co-development PartnerWellness partner providing additional health and wellness services.
• Health365minorChannel Partner/ Reseller/ DistributorHealth platform partner for wellness services and health content distribution.
• IHP (International Healthcare Provider)minorChannel Partner/ Reseller/ DistributorInternational healthcare provider network for coverage of TCM services.
• Singapore Health CentralminorOthersHealth media and content partnership for health awareness and education.
• Dementia SingaporeminorOthersTCM in Dementia educational talk delivered by Physician Eunice at Dementia Singapore headquarters on 20 January 2024.
• Nanyang Technological University (NTU) - TCM Career FairminorOthersPhysician James Chan sharing on TCM herbs at career fair organised for TCM undergraduates in August 2023.
• GrabminorGTM or Marketing PartnerWellness event collaboration through Grab's wellness offerings.
• Babies BlissminorStrategic or Co-development PartnerBaby and maternal care partner for related wellness services.
• Gentle Therapy Family SkincareminorStrategic or Co-development PartnerSkincare partner for family wellness offerings.
• TrueVineminorStrategic or Co-development PartnerWellness partner for community health initiatives.
• We Love SupermomminorGTM or Marketing PartnerMaternal and family wellness platform partnership.
• CradleNestminorStrategic or Co-development PartnerMaternal and childcare wellness partner integrated through Smartian platform.
• BoostVitaliTEAminorStrategic or Co-development PartnerHerbal tea and wellness beverage partner for complementary products.
• The Wellness CommuteminorStrategic or Co-development PartnerWellness community partner for health and wellness content and events.
• Spa-1minorStrategic or Co-development PartnerCorporate wellness collaboration with Spa-1 in Q4 2023 including two lunch-time talks on TCM & Pain Management by Physician Eunice Aw.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Healthway Medical: A large Singapore private healthcare chain offering Western medical, dental, and TCM-adjacent services across many clinics. Comparable as a multi-location Singapore healthcare provider competing for the same patients, though broader in scope beyond TCM.
• Eu Yan Sang: A heritage Singapore-headquartered TCM brand founded in 1879, operating a large chain of TCM clinics, retail stores, and wellness products across Asia. Directly comparable to Chong Hoe in heritage positioning, clinic services, and branded TCM products, though at significantly larger scale and listed status.

Direct peers

• Oriental Remedies Group: A Singapore TCM and wellness clinic chain offering physician-led TCM treatments including acupuncture, herbal medicine, and tuina. Comparable in clinical TCM services, bilingual physician positioning, and integration with modern wellness practices.
• Sin Kang TCM: A Singapore TCM clinic chain offering acupuncture, cupping, tuina, herbal medicine, and pain management services across multiple outlets. Closely comparable in service mix, multi-location clinic model, and Singapore consumer focus.
• Ma Kuang TCM: A major Singapore-based TCM clinic chain with multiple branches providing acupuncture, herbal medicine, tuina, and women's health services. Comparable in clinic-based TCM delivery model and breadth of services including fertility and pain management.
• Yong Kang Medical: A Singapore TCM clinic group offering a range of traditional therapies including acupuncture, cupping, and herbal prescriptions. Comparable in multi-branch TCM clinic model targeting similar Singapore consumer base.
• Singapore Thong Chai Medical Institution: A long-established heritage TCM charitable institution in Singapore offering physician consultations, acupuncture, herbal medicine, and tuina services. Comparable in heritage positioning, breadth of TCM services, and Singapore-based multi-generational physician model.
• Kin Teck Tong TCM: A Singapore TCM clinic group offering traditional Chinese medicine services including physician consultations, acupuncture, and herbal prescriptions. Comparable in TCM clinical service model and Singapore patient base.

Emerging players

• NTU Chinese Medicine Clinic: An academic TCM clinic operated by Nanyang Technological University's Chinese Medicine programme. Comparable in TCM physician consultations and treatments, and Chong Hoe has even partnered with NTU for career fairs — though operating model is academic rather than commercial.
• Pulse TCM: A Singapore TCM clinic offering modernized traditional medicine services including acupuncture and herbal treatment. Comparable in TCM service category and Singapore market, though typically smaller and more focused on specific niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChongHoeHealthcare
• Facebookfacebook.com/chonghoehealthcare
• LinkedInlinkedin.com/company/chong-hoe-healthcare-tcm-pte-ltd
• Instagraminstagram.com/chonghoehealthcare
• TikToktiktok.com/@chonghoehealthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chong Hoe Healthcare TCM Pte Ltd