Cicero Animal Clinic, P.C.

What Cicero Animal Clinic, P.C. does

Cicero Animal Clinic, P.C. is a family-owned, full-service veterinary hospital operating from a single location at 8803 Brewerton Rd, Brewerton, New York, serving pet owners across Cicero, Clay, North Syracuse, and surrounding Central NY communities. Founded in 2000 by Dr. Gayanna Gilbraith as a one-veterinarian practice, the clinic has grown to a four-veterinarian operation supported by twelve total employees. The facility is purpose-built with four exam rooms, a dedicated surgery room, a digital radiology suite, a full in-house laboratory for same-day diagnostics, separate cat ward accommodations, and treatment-capable equipment for cold laser therapy and IVCA-certified veterinary chiropractic care. Beyond dogs and cats, the practice treats exotic pets, pocket pets, avians, and rabbits, and offers wellness plans for adults, puppies, and kittens.

The business operates on a fee-for-service revenue model with recurring subscription revenue from adult and puppy/kitten wellness plans. Service offerings are organized around ten core clinical products (physical examinations, surgery, dentistry with dental X-ray, vaccinations, radiology, chiropractic care, cold laser therapy, and adult plus puppy/kitten wellness plans) augmented by digital add-ons: a PetDesk mobile app, VetStoria-powered 24/7 online booking, VetTriage telehealth consultations, an Our Vet online pharmacy, and a pet health checker tool. Client communications and reminders are automated through the AVA Voice/AVA Outbound AI platform, while financing is enabled via CareCredit and Scratchpay partnerships. Marketing channels center on an SEO-optimized website, content marketing through blog and instructional video series, client testimonials, and SMS/email outreach. The clinic runs extended weekday hours (Mon-Thu 7am-8pm) and offers bilingual service (Hablamos Español). The practice is privately held with no disclosed institutional investors, parent company, or active M&A activity.

Name

Cicero Animal Clinic, P.C.

Legal name

Cicero Animal Clinic, P.C.

Website

https://ciceroanimalclinic.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cicero Animal Clinic, P.C. is a family-owned, full-service veterinary hospital in Brewerton, NY, operating since 2000 with four veterinarians serving dogs, cats, and exotic pet owners across Central New York via in-person care and digital touchpoints.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Preventive Care & Vaccination Clinics (HLAMAAAB)

Keywords

• Veterinary services
• Pet healthcare
• Small animal clinic
• Exotic pet care
• Veterinary diagnostics

Headquarters

HQ city

Brewerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Services - Fee-for-Service: Traditional fee-for-service veterinary care model offering physical examinations, surgery, dentistry, vaccination, radiology, chiropractic care, cold laser therapy, and wellness plans for cats, dogs, exotic pets, pocket pets, avians, and rabbits. Revenue is generated through per-visit service fees and wellness plan subscriptions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Cicero Animal Clinic, P.C. is a full-service veterinary hospital providing physical examinations, surgery, dentistry with dental X-ray, vaccinations, digital radiology, chiropractic care, cold laser therapy, and wellness plans for dogs, cats, and exotic pets. The clinic operates a state-of-the-art facility with an in-house laboratory, digital radiology suite, surgery room, and four exam rooms, delivering preventive, diagnostic, surgical, and therapeutic care from a single Brewerton, NY location.

Product overview

Cicero Animal Clinic, P.C. is a full-service veterinary hospital offering a comprehensive range of pet care services delivered through its state-of-the-art facility in Brewerton, NY. The clinic operates as a unified service offering centered around its physical hospital with four exam rooms, digital radiology suite, full in-house laboratory, and surgery room. Core clinical services include Physical Examinations, Surgical Services, Dentistry and Dental X-ray, Vaccinations, Radiology and Imaging, and Cold Laser Therapy. Specialized services include Chiropractic Care (Dr. Gilbraith, IVCA-certified) and wellness plans for both adult pets and puppies/kittens. The clinic extends its care through digital touchpoints including an Online Pharmacy powered by Our Vet, VetTriage telehealth consultations, Pet Health Checker tool, and educational content via instructional videos. Client communication is enhanced through PetDesk mobile app, Vetstoria online booking, and AVA Voice/AVA Outbound AI-powered communications for appointment reminders and notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Examinations Routine wellness and preventive health checkups for pets to assess overall health status and identify potential issues early.
• Surgical Services
• Dentistry and Dental X-ray
• Vaccination Services
• Radiology and Imaging
• Chiropractic Care Services
• Cold Laser Therapy
• Adult Cat and Dog Wellness Plans
• Puppy and Kitten Wellness Plans
• In-House Laboratory Diagnostics

Quantifiable outcome

• Approximately 25% of dogs diagnosed with arthritis in lifetime; 60% have X-ray evidence of it. In cats, 90% over 12 years show radiographic osteoarthritis signs.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PetDeskcoreTechnology or IntegrationPetDesk powers the clinic's mobile app for appointment management and client communications. Pet owners can download the app to access services, manage appointments, and receive notifications.
• AVA Voice / AVA OutboundcoreTechnology or IntegrationAI-powered client communication system for sending appointment reminders, wellness notifications, and other outreach via phone/SMS. Includes recording acknowledgement at start of outreach calls.
• VetStoriacoreTechnology or IntegrationOnline booking platform enabling 24/7 appointment scheduling through the clinic website. Embedded booking widget with direct link to appointment calendar.
• VetTriageminorGTM or Marketing PartnerTelehealth triage service partnership providing remote pet health consultations and directing clients to the clinic for in-person care when needed.
• CareCreditminorGTM or Marketing PartnerHealthcare financing partner offering payment plans for pet care expenses. Displayed on website and contact page as accepted payment option.
• ScratchpayminorGTM or Marketing PartnerPet care financing partner offering payment plans. Displayed alongside CareCredit as accepted payment option for veterinary services.
• Veterinary Medical Center - East SyracuseminorOthersEmergency veterinary partner for after-hours emergencies. Contact: 315-446-7933. Not accepting emergencies Fridays 2am to Sundays 8am.
• Cornell University Companion Animal HospitalminorOthersEmergency veterinary referral partner. Contact: (607) 253-3060.
• Emergency Veterinary Services (Rochester)minorOthersEmergency veterinary referral partner in Rochester area. Contact: (585) 775-0020.
• Urgent Veterinary Care (Auburn)minorOthersEmergency veterinary referral partner in Auburn area. Contact: (315) 515-3074.
• Upstate Veterinary Specialists (Latham)minorOthersSpecialty veterinary referral partner in Latham area. Contact: (518) 783-3198.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thrive Pet Healthcare: Multi-site veterinary consolidator offering GP, specialty, and emergency services across hundreds of locations. A natural strategic acquirer for independent GP clinics like Cicero with multi-vet teams and modern facilities.
• PetVet Care Centers: Veterinary consolidator with over 140 GP, specialty, and emergency hospitals. Comparable mid-market consolidator profile targeting community practices similar to Cicero.
• WellHaven Pet Health: Veterinary hospital consolidator with a portfolio of GP and mixed-animal practices. Competes for talent and acquisition targets in the same mid-sized independent practice segment.
• National Veterinary Associates (NVA): Large network of over 1,000 veterinary hospitals, including GP and specialty. NVA's acquisition strategy targets independent community practices, making it a directly comparable and potential acquirer of Cicero Animal Clinic.
• VetCor: Owner-operator of more than 850 veterinary hospitals across 42 states. Explicitly acquires and retains the community feel of independent GP practices, making it one of the closest comparable consolidators.
• Banfield Pet Hospital: Nationwide chain of ~1,000 full-service veterinary clinics, primarily inside PetSmart stores. Offers the same GP wellness, vaccination, surgery, and dental services as Cicero, with greater scale and brand recognition.
• BluePearl Veterinary Partners: Specialty and emergency veterinary hospital network. While not a direct GP competitor, it operates in the same regional market and competes for complex/advanced cases that Cicero may otherwise refer in-house.
• VCA Animal Hospitals: Largest owner and operator of veterinary hospitals in the U.S. with over 1,000 locations. Competes in the same companion animal GP services market as Cicero Animal Clinic and is a likely acquirer of independent single-site practices.

Emerging players

• AirVet: Telehealth and client engagement platform for veterinary clinics. While not a clinical direct competitor, it overlaps with Cicero's VetTriage offering and represents the broader tech-enabled vet services landscape the clinic competes within.

Regional players

• Eastside Animal Hospital (Syracuse): Established independent GP veterinary clinic operating in the Syracuse metropolitan area. Directly comparable as a community-anchored, multi-vet independent practice competing for the same Central NY pet owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cicero-animal-clinic-p-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cicero Animal Clinic, P.C.