Circular Design
Circular Design is a Bristol-based non-profit web design agency founded in 2023 that builds, hosts, and maintains accessible, carbon-negative WordPress websites for nonprofits, social enterprises, activists, and purpose-driven SMBs, combining one-time project revenue with recurring care-plan subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Circular Design does
Circular Design is a UK-registered non-profit web design agency headquartered in Bristol, founded in 2023 (originally as GSF Creations). It designs, builds, hosts, and maintains WordPress websites for mission-driven organizations, with primary customers in the nonprofit/charity segment and secondary segments including social enterprises, activist organizations, and purpose-driven SMBs and politicians. The agency has delivered 50+ purpose-driven websites to date and operates with a small team of approximately five people, over half of whom have lived experience of forced migration. All profits are reinvested into social and environmental projects, and the agency is accredited as a Living Wage Employer, Good Business Charter member, People + Planet First Verified social enterprise, and a finalist at the 2025 UK Social Enterprise Awards.
The service portfolio is structured around three phases: Build (WordPress design and development, conversion and engagement strategy), Grow (UX and accessibility audits, SEO), and Maintain (three-tier care plans, green hosting, translation, privacy compliance, Divi 5 migration). The underlying technology stack is WordPress, augmented by an ecosystem of plugins including RankMath (SEO), WP-Rocket (performance), LearnDash (LMS), WooCommerce, FundraiseUp (donations), Sugar Calendar, TranslatePress (multilingual), Cloudflare (CDN/security), and Stripe (payments). The hosting offering runs on 100% renewable energy infrastructure across UK, Europe, and the US, with double carbon offset through Fair Climate Fund, Gold Standard, and Fairtrade certified credits, marketed as carbon-negative hosting.
Revenue is generated through two primary mechanics: one-time web design and migration projects (with a referral-driven minimum budget of €3,000+) and recurring monthly subscriptions via three Website Care Plans priced at £49/£99/£199 (Essential/Professional/Premium), with equivalent Swiss franc pricing in DACH markets. Go-to-market is sales-led and direct, driven through the circulardesign.io website, organic content and SEO, social channels, a £200 referral scheme, and bookable Google Calendar discovery calls. The company also offers SEO and digital marketing services on a professional-services basis and serves clients in the UK, Switzerland, Germany, and the US.
Circular Design firmographics
Firmographics- Name
- Circular Design
- Legal name
- Circular Design
- Website
- https://circulardesign.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Circular Design is a Bristol-based non-profit web design agency founded in 2023 that builds, hosts, and maintains accessible, carbon-negative WordPress websites for nonprofits, social enterprises, activists, and purpose-driven SMBs, combining one-time project revenue with recurring care-plan subscriptions.
- Ownership category
- akta.pro rank
Circular Design industry classification
Industry- Product category
- Web Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where Circular Design is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Circular Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Web Design Services: One-time website design and development projects for new websites or redesigns, including responsive design, conversion optimization, and accessibility compliance
- Website Care Plans: Recurring monthly subscriptions for website maintenance, security, backups, content updates, and ongoing support across three tiers (Essential, Professional, Premium)
- Sustainable Hosting: Green hosting services on renewable energy infrastructure across UK, Europe, and US regions
- SEO and Digital Marketing Services: Search engine optimization services and website audits for purpose-driven organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan - Basic maintenance and security |
| Subscription | Monthly | Professional Plan - Content updates and support |
| Subscription | Monthly | Premium Plan - Comprehensive website management |
| Subscription | Annual | Non-profit Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Circular Design product offering
Product offeringCore offering
Circular Design is a non-profit web design agency that designs, builds and maintains carbon-negative WordPress websites for nonprofits, charities, social enterprises, activists, and mission-driven businesses. Its offering spans website design and development, conversion strategy, UX and accessibility audits, SEO optimization, AI-powered translation, green hosting on renewable energy with double carbon offset, and recurring website care plans. All websites include WCAG accessibility, multilingual support, and sustainable hosting as standard.
Product overview
Circular Design is a non-profit web design agency offering a portfolio of managed WordPress services structured around three phases: Build (web design, development, conversion strategy), Grow (UX audits, SEO optimisation), and Maintain (care plans, green hosting). The core offering is WordPress Design & Development with supporting services including AI-powered Translation Services, Privacy Policy Management, and Divi 5 Migration. Website maintenance is structured in three escalating Care Plans (Essential, Professional, Premium) covering backups, security, content updates, and advanced development work. All websites are hosted on carbon-negative green infrastructure. The company also provides Conversion & Engagement Strategy to drive donations, sign-ups, and campaign actions.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Design & Development
Quantifiable outcome
- 68% increase in engagement time, 124% increase in session duration, 57% increase in user-initiated actions based on aggregated analytics
Companies that use Circular Design
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Circular Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature3 records
Circular Design partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Pal-Swiss Tech HubsminorEmployment partner providing pathways for refugee talent in the tech sector. Supports Circular Design's mission to create job opportunities for marginalized communities.
- JusoorminorEmployment partner supporting refugee employment in technology through skills development and job placement programs.
- IntechgrationminorEmployment partner focused on integration through technology employment for displaced professionals.
- Gaza Sky GeeksminorEmployment partner providing tech employment opportunities and remote work for Gaza developers.
- Experts by ExperienceminorEmployment partner connecting professionals with lived experience to meaningful work opportunities.
- Fair Climate FundcoreSustainability partner providing accredited climate protection projects for carbon offsetting. All websites hosted with double carbon offset through Fairtrade certified climate projects.
- Gold StandardcoreSustainability partner providing Gold Standard carbon credits for offsetting website emissions.
- FairtradecoreSustainability partner providing Fairtrade certified carbon credits for carbon offset programs.
- 20i HostingcoreHosting infrastructure partner providing green web hosting services across UK, Europe, and US regions.
- Business for GoodcoreSocial business accreditation programme certifying Circular Design as a certified social enterprise.
- Good Business ChartercoreAccreditation body recognizing responsible business practices across 10 components of good employment.
- Living Wage FoundationcoreAccrediting body certifying Circular Design as a Living Wage Employer.
- Phone Credit for RefugeesminorImpact partner receiving pro bono support and impact grants for refugee connectivity projects.
- Tomorrow's Youth OrganisationminorImpact partner receiving support for youth empowerment and development programmes.
- Verein FAIR!minorSwiss impact partner working on sustainability, participation, and social cohesion.
- Yoga and Sports for RefugeesminorImpact partner receiving pro bono services for refugee support through wellness programmes.
- Human Rights Legal ProjectminorImpact partner receiving support for human rights legal advocacy work.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Circular Design competitors and assessment
Company assessmentBroad incumbents
- Hostinger Horizons: Large, low-cost web hosting and website builder serving SMBs and individuals globally. Comparable on green/renewable hosting claims and WordPress focus, but operating at much larger scale and price points.
- GreenGeeks: Established green web hosting provider with renewable energy infrastructure and WordPress hosting. Comparable sustainability positioning and hosting service, though lacks the design/agency layer of Circular Design.
- SiteGround: Major WordPress-specialized hosting provider with managed hosting and site-building tools. Comparable underlying WordPress technology and sustainability initiatives, but operates as infrastructure vendor rather than agency.
Direct peers
- Human Made: WordPress-focused digital agency offering enterprise website builds, hosting, and ongoing support. Comparable in core technology (WordPress), care-plan subscription structure, and sustainability/performance positioning.
- Firespring: Provides web design, hosting, and marketing services specifically to nonprofits and mission-driven organizations, with a recurring care/support offering. Direct competitor with longer US track record.
- Whole Whale: US-based digital agency specializing in web design, data, and tech services for nonprofits and social enterprises. Directly comparable to Circular Design in mission-driven focus, WordPress/website builds, and nonprofit client base.
- MediaCause: Nonprofit-focused digital agency offering web design, branding, and digital marketing for charities and social impact organizations. Comparable in vertical specialization, service mix, and recurring support model.
- Kanopi Studios: WordPress design and development agency serving mission-driven organizations including nonprofits. Comparable in core technology stack (WordPress), accessibility focus, and recurring care/maintenance plans.
Emerging players
- Network for Good: Nonprofit software and services provider offering donation platforms, CRM, and website tools to charities. Adjacent competitor addressing similar buyer needs through software rather than custom design.
- Wired Impact: Provides nonprofit website software and services focused on supporter engagement and donations. Comparable in target segment (nonprofits) and managed website/service model, though more software-product than agency.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Circular Design social profiles
Digital presenceCircular Design compliance and trust
Trust signalCompliance7 records
Circular Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circular Design leadership team
Management profileNumber of profiles
Circular Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circular Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circular Design
What does Circular Design do?
Circular Design is a non-profit web design agency that designs, builds and maintains carbon-negative WordPress websites for nonprofits, charities, social enterprises, activists, and mission-driven businesses. Its offering spans website design and development, conversion strategy, UX and accessibility audits, SEO optimization, AI-powered translation, green hosting on renewable energy with double carbon offset, and recurring website care plans. All websites include WCAG accessibility, multilingual support, and sustainable hosting as standard.
Is Circular Design a public or private company?
Circular Design is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Circular Design founded?
Circular Design was founded in 2023. It employs 1 to 10 people.
Where is Circular Design based?
Circular Design is headquartered in Bristol, United Kingdom, in the Europe region.
How does Circular Design make money?
Four revenue lines are on record. Web Design Services are the primary driver. The others are website Care Plans, sustainable Hosting and SEO and Digital Marketing Services.
Who are Circular Design's main competitors?
Broad incumbents on record are Hostinger Horizons, GreenGeeks and SiteGround. Direct peers are Human Made, Firespring, Whole Whale, MediaCause and Kanopi Studios. Emerging players are Network for Good and Wired Impact.
Does Circular Design have an API?
No public API is recorded for Circular Design.
What industry is Circular Design in?
Circular Design's product category is Web Design Services. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 541430 and its SIC code is 7330.