What Citizen CPR Foundation does

The Citizen CPR Foundation, legally CPR Foundation, Inc., is a 501(c)(3) nonprofit founded in 1987 and headquartered in Overland Park, Kansas, with a staff of approximately 8. Its mission is to reduce mortality from out-of-hospital sudden cardiac arrest (SCA) by strengthening every link in the "Chain of Survival" through education, community mobilization, and convening of resuscitation professionals.

The foundation's core offerings are (1) the HEARTSafe Community designation program, a quality-improvement framework built on 13 process measures covering CPR training, AED access, dispatch performance, and continuous QI that has been adopted by 600+ U.S. municipalities, and (2) the biennial Cardiac Arrest Survival Summit (CASSummit), a multi-day conference featuring 135+ sessions across seven tracks and 205 faculty, which in 2025 drew 1,005 attendees from all 50 states, DC, and 13 countries. Supporting programs include Learn CPR & AED Usage, CPR in Schools, Community Training, Resuscitation Leadership Programs (with the Resuscitation Academy), In-Hospital Strategies, Dispatch CPR, and three recognition platforms: the 40 Under 40 program, the Hans H. Dahll Award, and the William H. Montgomery Excellence in Education Award.

Monetization is multi-stream and nonprofit-conventional: tax-deductible individual donations (tiered at $25/$50/$100 and custom), biennial CASSummit exhibitor booths ($2,950–$7,000) and sponsorships ($3,750 Bronze to $30,000 Diamond), and multi-year Platinum/Gold partnerships with healthcare OEMs and associations including the American Heart Association, American Red Cross, Laerdal, ZOLL, Defibtech, Stryker, CARES, and WorldPoint. The foundation serves communities/municipalities, EMS and hospital clinicians, K-12 and higher-education institutions, survivors/advocates, and corporate CSR partners, with the majority of U.S. states (39 + DC) now legislating CPR training prior to high-school graduation — a key policy tailwind.

Name

Citizen CPR Foundation

Legal name

CPR Foundation, Inc.

Website

https://citizencpr.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

The Citizen CPR Foundation is a 501(c)(3) nonprofit that operates the HEARTSafe Community quality-improvement program (600+ designated municipalities) and the biennial Cardiac Arrest Survival Summit, equipping communities, EMS and hospital clinicians, and schools with CPR/AED training and resuscitation best practices.

Ownership category

akta.pro rank

Product category

Public Health & Resuscitation Education

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

akta.pro secondary industry

Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

Keywords

• Sudden cardiac arrest education
• CPR training programs
• Community resuscitation initiatives
• AED public access
• Cardiac arrest survival

Headquarters

HQ city

Not publicly disclosed

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: As a 501(c)(3) non-profit organization, the foundation relies on donations from individuals and organizations to fund programs and awareness initiatives that drive impactful change in cardiac arrest survival rates.
2. Partnership Programs: Revenue generated through Platinum and Gold partnership tiers that provide brand alignment, national PR recognition, website recognition, eNewsletter features, content sharing, networking opportunities, and social media exposure.
3. CASSummit Conference Revenue: Revenue from exhibitor booth sales and sponsorships for the biennial Cardiac Arrest Survival Summit, including booth pricing from $2,950 to $7,000 and sponsorship tiers from $3,750 to $30,000.
4. Platinum Partner Program: Elite partnership tier offering enhanced visibility through dedicated Platinum Partners page, national PR updates, quarterly virtual planning sessions, and exclusive Summit recognition.
5. Gold Partner Program: Partnership tier providing strategic engagement through biennial in-person meetings and quarterly collaboration sessions with the foundation's program strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Citizen CPR Foundation is a 501(c)(3) nonprofit that delivers community-based programs, educational resources, and a national quality improvement framework to improve sudden cardiac arrest survival rates. Its core offerings are the HEARTSafe Community designation program (with 13 process measures and 600+ designated communities), the biennial Cardiac Arrest Survival Summit (CASSummit) conference, CPR/AED training and curriculum resources, and recognition/awards programs for resuscitation leaders.

Product overview

The Citizen CPR Foundation operates as a nonprofit organization offering a portfolio of educational programs, events, and community initiatives focused on sudden cardiac arrest survival. The primary offerings include the biennial Cardiac Arrest Survival Summit (CASSummit) conference and the HEARTSafe Community designation program, supplemented by educational resources for CPR/AED training, resuscitation leadership programs, and recognition awards (40 Under 40, Hans H. Dahll Award, William H. Montgomery Award). These programs work together to strengthen the Chain of Survival through community education, professional training, and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardiac Arrest Survival Summit (CASSummit) A biennial, multi-day conference serving as the central hub for resuscitation professionals, educators, experts, and advocates. Features 135+ sessions across seven educational tracks addressing every link in the chain of survival, including workshops on CPR/ECC guidelines, hands-on demonstrations, and networking opportunities. Audience: prehospital and in-hospital resuscitation practitioners, educators, survivors, and community advocates.
• HEARTSafe Community Program A nationally recognized community-based quality improvement program that provides a framework for improving sudden cardiac arrest survival rates through systematic implementation of 13 process measures including CPR training, public access defibrillation, emergency dispatch performance, and continuous quality improvement. Over 600 communities have earned this designation. Audience: cities, counties, and fire districts.
• Learn CPR & AED Usage Educational Resources Educational resources and guidance on performing Hands-Only CPR and using automated external defibrillators (AEDs), including step-by-step instructions, recognition of sudden cardiac arrest signs, and rhythm-specific songs for maintaining CPR pace. Audience: lay rescuers and community members.
• CPR in Schools Program Program resources to help schools implement CPR and AED training for students, with advocacy support for state legislation requiring CPR training for high school graduation. 39 states and Washington DC have passed such laws. Audience: K-12 schools, school districts, colleges, and universities.
• Community Training Program Resources and programs to grow community readiness for cardiac arrest response, including Public Access Defibrillation (PAD) programs, mobile CPR training programs, and training for families of high-risk patients. Audience: community organizations and the public.
• Resuscitation Leadership Programs Leadership and training programs for EMS systems and hospital code teams, including the Resuscitation Academy Leadership Program (2-day immersive seminar) and High-Performance CPR Train the Trainer Program. Audience: EMS training officers, instructors, and hospital resuscitation leaders.
• In-Hospital Strategies Initiative Resources and best practices for improving in-hospital cardiac arrest response including new leadership structures, team communication, high-quality CPR techniques, debriefing protocols, and targeted temperature management. Audience: hospital code teams and clinical leadership.
• Dispatch CPR (Telephone CPR) Initiative Programs to improve dispatch-assisted CPR (DA-CPR) and telephone CPR (TCPR) programs, helping ensure telecommunicators give callers proper CPR instructions and overcome barriers like identifying agonal breathing. Audience: emergency dispatch centers and 911 telecommunicators.
• 40 Under 40 Awards Program Annual recognition program celebrating 40 exceptional individuals under 40 who are transforming the landscape of sudden cardiac arrest survival through training, response, research, and innovation. Audience: emerging leaders in resuscitation science, training, and advocacy.
• Hans H. Dahll Award Biennial award honoring Hans H. Dahll, a founding director of the Citizen CPR Foundation. Recognizes outstanding contributions to CPR and emergency cardiovascular care through research, education, and innovation. Sponsored by the Laerdal Foundation for Acute Medicine. Audience: senior resuscitation researchers and educators.
• William H. Montgomery, MD Excellence in Education Award Award sponsored by the Laerdal Foundation for Acute Medicine, presented at each CASSummit to promote educational excellence, including a plaque and $1,000 honorarium for the lead presenter. Audience: presenters at CASSummit.
• Cardiac Arrest Survival Video Contest Annual contest co-hosted with the Sudden Cardiac Arrest Foundation to recognize videos increasing awareness of sudden cardiac arrest and the importance of citizen CPR and AEDs. Winner receives an AED. Audience: videographers, educators, and awareness advocates.
• Corporate Partner Program (Platinum and Gold tiers) Multi-year partnership program with Platinum and Gold tiers providing brand alignment, national PR recognition, website listing, eNewsletter features, content sharing, networking opportunities, and social media exposure. Audience: healthcare companies, medical device manufacturers, and corporations.

Quantifiable outcome

• Communities can double survival rates from less than 10% to 20%, potentially saving 60,000 lives annually in the U.S.
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core, supporting and flagship.

• City of Fort CollinscoreStrategic or Co-development Partner · 1 January 2026Partner in Poudre Fire Authority's HEARTSafe Community initiative, collaborating on cardiac arrest survival improvement efforts.
• Colorado State UniversitycoreStrategic or Co-development Partner · 1 January 2026Partner in Poudre Fire Authority's HEARTSafe Community initiative. Hosts public CPR kiosks, provides monthly CPR instruction, and integrates PulsePoint responder application. Part of collaborative effort serving 200,000+ residents.
• UCHealthcoreStrategic or Co-development Partner · 1 January 2026Healthcare partner in Poudre Fire Authority's HEARTSafe Community initiative. Provides clinical guidance and training resources as part of collaborative effort to improve cardiac arrest survival.
• Poudre School DistrictcoreStrategic or Co-development Partner · 1 January 2026Educational partner in HEARTSafe Community initiative. Implemented cardiac emergency response planning with trained teams in high schools and expansion to middle and elementary schools.
• Larimer Emergency Telephone Authority (LETA)coreStrategic or Co-development Partner · 1 January 2026Emergency communications partner supporting Poudre Fire Authority's HEARTSafe Community initiative through dispatch integration and telephone CPR protocols.
• Fort Collins 911coreStrategic or Co-development Partner · 1 January 2026Emergency dispatch partner in HEARTSafe Community initiative, supporting real-time identification of nearby AEDs during cardiac arrest emergencies.
• San Bernardino County SheriffsupportingStrategic or Co-development Partner · 1 January 2026AED placement partner with Rancho Cucamonga Fire District. AEDs have been placed in all Sheriff patrol vehicles serving Rancho Cucamonga.
• CONFIREcoreStrategic or Co-development Partner · 1 January 2026Accredited dispatch center partner providing telephone-guided CPR instructions and supporting PulsePoint technology that alerts trained bystanders to nearby cardiac emergencies and AED locations.
• Partner CouncilflagshipStrategic or Co-development Partner · 1 January 2025Strategic advisory group including American Heart Association, American Red Cross, Defibtech, Laerdal Medical, and ZOLL. Works to advance the foundation's life-saving mission through strategic collaborations, initiatives, and outreach. Members help fund programs and awareness initiatives that drive impactful change.
• RedFlash GroupsupportingGTM or Marketing Partner · 1 January 2025Gold Sponsor of CASSummit 2025 providing marketing and communications support for the summit.
• Cardio PartnerssupportingGTM or Marketing Partner · 1 January 2025Silver Sponsor of CASSummit 2025 supporting the cardiac arrest survival mission.
• Heart & StrokesupportingGTM or Marketing Partner · 1 January 2025Silver Sponsor of CASSummit 2025 supporting the cardiac arrest survival mission.
• PRESTANsupportingGTM or Marketing Partner · 1 January 2025Silver Sponsor of CASSummit 2025 supporting the cardiac arrest survival mission.
• Air Methods (Native Air)supportingStrategic or Co-development Partner · 1 January 2025Partnered with Phoenix Fire Department, Phoenix Police Department, Arizona Grand Resort & Spa, and American Red Cross to conduct drowning awareness drill at CASSummit 2025. Provided helicopter support and demonstrated use of Zoll AutoPulse for mechanical CPR on all Native Air aircraft.
• Resuscitation AcademycoreStrategic or Co-development Partner · 1 January 2018Foundation committed to improving survival from out-of-hospital cardiac arrest. Collaborates with Citizen CPR Foundation to offer Leadership Program and High-Performance CPR Train the Trainer Program for EMS training officers and instructors.
• American Heart Association (AHA)flagshipStrategic or Co-development Partner · 1 January 2017Platinum Partner and Pioneer force in cardiovascular health, dedicated to saving lives through its extensive network of authorized Training Centers. Provides essential training and skills sessions that empower communities to respond effectively to cardiac emergencies. Contributed to the development of the 2005, 2010, and 2015 North American Guidelines. Member of the Partner Council working to reduce cardiac arrest-related deaths through collaboration.
• American Red CrossflagshipStrategic or Co-development Partner · 1 January 2017Platinum Partner and Diamond Sponsor of CASSummit 2025. Has been at the forefront of first aid and resuscitation training for over 100 years. Their mission of preparedness is supported by world-class instructors and innovative online courses that equip individuals with skills needed to lead in emergencies. Sponsors demonstration events including drowning awareness drills at CASSummit.
• LaerdalflagshipStrategic or Co-development Partner · 1 January 2017Platinum Partner and sponsor providing products and solutions that enhance patient outcomes and community survival. Committed to advancing resuscitation science and medical education, strengthening the chain of survival worldwide. Sponsors the Hans H. Dahll Award and William H. Montgomery Award through the Laerdal Foundation for Acute Medicine.
• CARES (Cardiac Arrest Registry to Enhance Survival)coreStrategic or Co-development Partner · 1 January 2017Platinum Partner committed to improving survival rates from sudden cardiac arrest by collecting and analyzing critical data from emergency medical services and hospitals. Through their efforts, they enhance treatment protocols and strengthen community preparedness, driving improvements in cardiac arrest response.
• WorldPointcoreStrategic or Co-development Partner · 1 January 2017Platinum Partner dedicated to delivering high-quality training and improving healthcare outcomes. Prioritizes exceptional customer service and collaborative partnerships that drive positive results in life-saving initiatives across communities.
• ZOLLflagshipStrategic or Co-development Partner · 1 January 2017Signature Sponsor of CASSummit 2025 and Platinum Partner. Focused on advancing emergency care through innovative resuscitation and acute critical care technology. Their medical products and software empower healthcare professionals, EMS teams, and lay rescuers to provide effective, life-saving interventions every day. Provided Zoll AutoPulse for mechanical CPR demonstrations.
• DefibtechcoreStrategic or Co-development Partner · 1 January 2017Gold Partner and leader and innovator in the design and manufacture of automated external defibrillators (AEDs), mechanical chest compressors, and other life-saving resuscitation products. With more than 375,000 units in the field, Defibtech has drawn accolades for its commitment to saving lives by producing the best AEDs medical technology can offer.
• StrykercoreStrategic or Co-development Partner · 1 January 2017Platinum Sponsor of CASSummit 2025, supporting the foundation's mission to improve sudden cardiac arrest survival rates.
• Sudden Cardiac Arrest FoundationcoreStrategic or Co-development Partner · 1 January 2017Joint presenter of the Cardiac Arrest Survival Video Contest and co-presenter of Lifetime Achievement Award with Citizen CPR Foundation. Collaborative partner in survival awareness initiatives.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Safety Council: Larger established nonprofit covering broader safety topics (CPR, first aid, occupational safety). Overlaps with CCPRF on CPR/AED training delivery but operates as a broader safety incumbent rather than a cardiac-arrest specialist.

Emerging players

• Project ADAM: Nationwide initiative helping schools implement cardiac emergency response plans, CPR/AED training, and drills. Overlaps directly with CCPRF's school-focused programs and HEARTSafe school initiatives.
• Parent Heart Watch: National nonprofit focused on preventing sudden cardiac arrest in youth, including AED placement in schools and youth CPR training. Comparable audience (schools, parents) and partial mission overlap with CCPRF's CPR-in-Schools program.

Direct peers

• Sudden Cardiac Arrest Foundation: Closely aligned mission-focused nonprofit co-presenting awards and the Cardiac Arrest Survival Video Contest with CCPRF. Directly comparable as a sudden cardiac arrest awareness, survivor support, and advocacy nonprofit.
• American Red Cross: Major U.S. training organization offering CPR/AED/first aid certification to consumers and professionals. As a Diamond Sponsor and Platinum Partner, Red Cross directly competes and collaborates with CCPRF in the same training and preparedness space.
• American Heart Association: The dominant U.S. nonprofit focused on cardiovascular health, CPR training, and ECC guidelines. AHA is both a Platinum Partner and a key content peer — overlapping directly on CPR training, ECC guidelines authorship, and resuscitation advocacy.
• Resuscitation Academy: Foundation focused on improving out-of-hospital cardiac arrest survival through EMS leadership training. Partners with CCPRF to deliver Leadership and High-Performance CPR Train-the-Trainer programs — directly comparable training-focused nonprofit.

Others

• PulsePoint Foundation: Nonprofit building a mobile app that alerts trained bystanders to nearby cardiac arrests and AEDs. Featured in multiple CCPRF HEARTSafe case studies — adjacent enabling technology partner in the resuscitation chain of survival.
• ILCOR (International Liaison Committee on Resuscitation): International body that produces the resuscitation science consensus that underpins AHA/ERC guidelines. Adjacent enabler of CCPRF's training content — not a direct competitor but a critical peer in the resuscitation ecosystem.

Regional players

• Heart & Stroke (Canada): Canada's national health nonprofit focused on heart disease and stroke. Comparable mission, programs (CPR training, advocacy), and CASSummit sponsorship — operates in a different geography but is thematically and operationally aligned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citizencprf
• LinkedInlinkedin.com/company/citizen-cpr-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizen CPR Foundation