Citti's Florist

What Citti's Florist does

Citti's Florist is a privately held retail florist established in 1960 in Campbell, California, serving the San Francisco Bay Area including Campbell, San Jose, and the broader Santa Clara Valley. The company sells floral arrangements, plants, balloons, gift baskets, and complementary gift items (teddy bears, leis, wine, non-floral accessories) through a direct-to-consumer model spanning physical retail, local delivery, and an e-commerce storefront. The business also provides full-service wedding and corporate event floral design, including complimentary bridal consultations, ceremony and reception décor, balloon arches, and rental items such as candelabras and columns. The company is named "Best of the Best" by the San Jose Mercury News and has operated continuously for over 60 years, with associations to the Citti family (Adrianna Citti).

The business operates on a standard eflorist e-commerce platform integrated with the Teleflora network, which extends its reach to national and international delivery. It has no mobile app, no public API, and no proprietary software beyond the standard storefront. Revenue is generated through three primary streams: one-time retail floral purchases across price points ranging from $15.99 (single stem budvase) to $499.99+ (premium rose bouquets, banquet centerpieces up to $507.99); recurring subscription packages (Year of Roses, Year of Flowers, Year of Memorial Flowers, Executive Plant Package) at 3, 6, or 12-month terms; and professional wedding and event services priced per project. A loyalty/rewards program and gift cards add repeat-purchase mechanics.

Customer segments include individual consumers purchasing for personal occasions, wedding clients requiring comprehensive floral services, and corporate/event planners working with Bay Area venues including Courtyard by Marriott San Jose, DoubleTree by Hilton Campbell, Levi's Stadium, and multiple Santana Row establishments. Distribution is omnichannel: local Bay Area delivery (same-day available), national FedEx delivery via Teleflora, international delivery via Teleflora, and by-appointment wedding consultations at the Campbell headquarters. Marketing is primarily organic—local SEO, Facebook, Instagram, and Yelp—with no disclosed paid acquisition or external capital. The company employs approximately 9 people and operates independently with no parent company, subsidiaries, or venture backing.

Name

Citti's Florist

Legal name

Citti's Florists

Website

https://cittisflorist.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Citti's Florist is a privately held, family-owned retail florist based in Campbell, California, serving individual consumers, weddings, and corporate events across the San Francisco Bay Area with local delivery, national Teleflora shipping, and recurring subscription packages.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

akta.pro industry

PRIMARYCRAFABAN

Flowers, Gifts & Specialty Occasion Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Retail florist services
• Floral arrangements
• Wedding floral design
• Event flower decoration
• Local flower delivery

Headquarters

HQ city

Campbell, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Floral Products: One-time purchases of floral arrangements, plants, balloons, gift baskets, and specialty items for various occasions including anniversaries, birthdays, weddings, and sympathy.
2. Yearly Subscription Packages: Recurring monthly delivery programs including Year of Roses, Year of Flowers, Year of Memorial Flowers, and Executive Plant packages delivered over 3, 6, or 12 months.
3. Wedding and Event Services: Custom wedding floral design, event decoration, bridal party flowers, ceremony and reception decor, rental items including candelabras, columns, urns, arches, and balloon arches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Citti's Florist is a traditional retail florist that designs, sells, and delivers fresh floral arrangements, plants, gift baskets, balloons, and event décor to individual consumers and event clients. The company operates physical storefronts in Campbell and San Jose, California, and provides same-day local delivery in the Santa Clara Valley as well as national and international shipping via the Teleflora network. It also offers full-service wedding and event floral design, recurring monthly subscription packages, and sympathy/memorial products.

Product overview

Citti's Florists operates as a traditional retail florist offering a diverse portfolio of floral arrangements and related gift products. The core offerings include balloon bouquets, centerpieces for various table types (buffet, cocktail, high, low, banquet), floral bouquets, mixed arrangements, roses, exotic designs, and plants. The company provides event-specific services including wedding florals (bridal bouquets, ceremony décor, reception centerpieces), graduation and party centerpieces, stage décor, and sympathy/memorial arrangements. Additional products include gift baskets (fruit, gourmet, wine), teddy bears and plush animals, leis, corsages, and non-floral gift items. The business offers subscription-style yearly packages for recurring floral delivery (roses, flowers, plants, memorial flowers) in 3, 6, or 12-month terms. Citti's also provides cemetery grave placement services and operates a loyalty/rewards program. The company positions itself as a full-service florist with over 60 years of history serving the San Francisco Bay Area, offering both local delivery and national shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Services
• Yearly Packages (Subscription Floral Delivery)
• Sympathy and Memorial Floral Products
• Grave Placement Service
• Gift Cards
• Wine and Sparkling Cider Gifts
• Fruit, Gourmet and Gift Baskets
• Balloons for Events

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorProud member of the Teleflora network, enabling national and international delivery coordination, access to Teleflora-designed arrangements, and brand credibility through the Teleflora brand association.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ProFlowers: Online flower and gift retailer that ships directly to consumers, similar to The Bouqs in bypassing local florists. Comparable to Citti's in the e-commerce floral category and competes for the same gifting and occasion-driven purchases.
• 1-800-Flowers.com: National online floral and gifting retailer that drives much of the U.S. consumer flower market through digital channels. Comparable to Citti's as a direct competitor in flower and gift retail, with significantly broader scale and an aggregator business model that competes with local florists for occasion-driven purchases.

Emerging players

• BloomNation: Online marketplace that partners with local florists (similar to Citti's) to enable online ordering and delivery. Comparable in that it serves the same local florist operating model and competes for the same end consumer, while providing technology infrastructure that Citti's lacks.
• Farmgirl Flowers: Direct-to-consumer online florist delivering curated bouquets sourced from partner farms. Comparable to Citti's in the DTC floral category but with a younger, digital-native brand targeting a similar occasion-driven purchase occasion.
• The Bouqs Company: Farm-direct online floral retailer that bypasses local florists by shipping directly from growers to consumers. Comparable to Citti's in the e-commerce flower category but represents a structurally disruptive model that competes for the same consumer occasions.
• Afloral: Online retailer specializing in silk flowers, artificial plants, and wedding floral décor. Comparable to Citti's in the floral category with partial overlap in wedding/event décor, though positioned toward the faux/silk segment rather than the fresh-cut flowers that are Citti's core.

Regional players

• Edible Arrangements: Specialty gift retailer that competes with florists for the gifting occasion through fruit arrangements and edible bouquets. Comparable to Citti's as a competitor in the gift-for-occasions category, particularly for birthdays, thank you, and corporate gifting where both brands compete for the same discretionary spend.

Direct peers

• FTD (now part of The Floral Society / owned by various): Legacy floral wire service and online retailer that, like Teleflora, connects local florists to fulfill national orders. Direct comparable to Citti's in the same flower delivery category with a long-standing market presence and similar reliance on the local florist network model.
• From You Flowers: Online floral marketplace that aggregates local florists (similar to Teleflora/FTD model) to deliver flowers nationwide. Comparable to Citti's in the flower delivery category and directly competes for the same consumer purchase occasions.
• Teleflora: National floral delivery network that Citti's is a member of. Operates as a marketplace connecting local florists to fulfill orders, directly comparable to Citti's in the floral retail category and a strategic partner that also competes for the same end consumer purchase occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cittisfloristcampbell
• Instagraminstagram.com/flowersbycittis
• LinkedInlinkedin.com/company/citti's-florist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citti's Florist