City Sports Clubs

What City Sports Clubs does

City Sports Club is a California-focused, multi-location fitness club brand operated by Fitness International, LLC, the same privately-held parent company that runs the LA Fitness and Esporta Fitness brands. The company runs 21+ club locations concentrated across Northern and Central California, including the Bay Area, Sacramento, and East Bay submarkets, with corporate headquarters in Irvine, CA and a secondary office in Irving, TX. Members gain access to a full-service fitness platform that combines free weights, cardio equipment, weight rooms, functional training turf, Junior Olympic-sized lap pools (maintained at 80–84°F), spas, saunas, basketball and racquetball courts, group fitness studios, and complimentary certified fitness assessments.

The product portfolio follows a platform-plus-modules architecture. The base membership includes the gym floor, pool, courts, and group fitness class library (Yoga, Zumba, Cycle, Kickbox, Mat Pilates, Aqua Fit, Body Works, Step Plus Abs, Cycle Zone). Layered add-on modules generate incremental revenue: "Pilates by City Sports Club" boutique Reformer studios at 8 locations (using Balanced Body Reformers), certified personal training under separate contract, Kids Klub childcare, sports leagues and tournaments, corporate wellness packages, and the LES MILLS+ on-demand streaming subscription at $6/month. A proprietary mobile app provides contactless check-in, digital membership card, class and court booking, personal training scheduling, and VIP guest pass creation. Third-party partners — including Australian Swim School, British Swim School, Safe-Splash, Perspire, Planet Beach, The Hydration Room, Spine and Sport, and Omni-Fight — operate ancillary swim, sauna, IV therapy, and sports-therapy services at select locations on an asset-light basis.

Revenue is overwhelmingly subscription-recurring via monthly EFT-billed dues, with most memberships structured month-to-month and freeze options available at $10/month (standard) or $35 (paid-in-full plans). Pricing is not publicly disclosed and varies by location. Go-to-market combines online self-serve signup via the website (ZIP-based club finder), in-club direct sales with facility tours, and a dedicated corporate wellness sales motion for B2B accounts. Marketing channels include the website, Facebook, Instagram, X, YouTube, email, SMS, blog content, and a referral/guest-pass program (free 3-day guest pass; 7-day VIP pass). The company is privately held, has 202 employees, and carries health-studio registrations across California, Florida (HS3536–HS13387), and Texas (080543).

Name

City Sports Clubs

Legal name

Fitness International, LLC

Website

https://citysportsfitness.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Health club memberships
• Group fitness classes
• Personal training services
• Corporate wellness programs
• Reformer pilates studios

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Dues: Monthly recurring membership dues for gym access. Most memberships are month-to-month with electronic funds transfer (EFT) billing. Membership freeze options available at $10/month for monthly dues members.
2. Personal Training: Additional-charge personal training services with certified trainers providing customized workout programs. Separate contract and fees required.
3. Pilates Studio: Reformer Pilates classes offered as a premium add-on service. Separate contract and fees required. Available at 8 studio locations.
4. Corporate Wellness Program: Corporate membership packages providing discounted rates for employee gym access with customized enrollment and billing.
5. LES MILLS+ Subscription: On-demand fitness content subscription added to membership for $6/month. Access to 2,000+ workouts via Les Mills Media Limited.
6. Third-Party Services: Premium ancillary services including swim lessons, sauna and spa treatments, and wellness services offered by independent third-party providers at select club locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

City Sports Club operates a chain of full-service health and fitness clubs across California, providing members with access to free weights, cardio machines, group fitness classes, personal training, Junior Olympic-sized pools, sports courts, and on-demand digital workouts. The company offers both month-to-month and prepaid memberships with optional add-ons such as Pilates studio classes, Kids Klub childcare, and LES MILLS+ streaming subscriptions, and serves both individual consumers and corporate wellness programs.

Product overview

City Sports Club operates as a multi-location fitness center chain offering a unified health club platform with diverse exercise options. The core offering includes traditional gym facilities (free weights, cardio equipment, weight rooms, functional training areas) plus aquatics (Junior Olympic pools, spa, sauna). Adjacent to the core fitness platform, the company provides modular add-ons including group fitness classes (YOGA, ZUMBA, CYCLE, KICKBOX CARDIO, MAT PILATES, AQUA FIT, BODY WORKS PLUS ABS, STEP PLUS ABS, CYCLE ZONE), certified personal training with complimentary fitness assessments, and a boutique Pilates studio (Pilates by City Sports Club) using Balanced Body Reformers. Digital extensions include a proprietary mobile app for contactless check-in and class booking, plus an LES MILLS+ on-demand subscription ($6/month). Additional services encompass sports leagues/tournaments (basketball, racquetball), corporate wellness programs, Kids Klub childcare, and third-party services such as swim lessons and spa treatments. The product portfolio functions as a platform-plus-modules architecture where all members access the base club facilities, with optional paid enhancements for specialized classes, personal training, and childcare.

Differentiator

Problem solved

Functional benefit

Brands

• Pilates by City Sports Club: Pilates studio service offering Reformer Pilates classes at select locations
• LES MILLS+

Products and services

• City Sports Club Gym & Fitness

Quantifiable outcome

• Burn up to 400-550 calories per class depending on intensity level
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Australian Swim SchoolminorStrategic or Co-development PartnerThird-party swim lesson provider offering services at select club locations. Independently owned and operated service enhancing member aquatic offerings.
• British Swim SchoolminorStrategic or Co-development PartnerThird-party swim instruction service available at select locations. Operated independently from the gym brand.
• Omni-FightminorStrategic or Co-development PartnerThird-party fitness service provider at select clubs. Independently owned and operated.
• PerspireminorStrategic or Co-development PartnerThird-party infrared sauna and wellness service available at select club locations.
• Planet BeachminorStrategic or Co-development PartnerThird-party spray tan and spa services at select club locations. Independently owned and operated.
• Safe-SplashminorStrategic or Co-development PartnerThird-party swim school providing lessons at select club locations.
• Spine and SportminorStrategic or Co-development PartnerThird-party sports therapy and rehabilitation service at select club locations.
• Swim GuruminorStrategic or Co-development PartnerThird-party swim instruction provider available at select clubs.
• SwimtasticminorStrategic or Co-development PartnerThird-party swim lesson provider operating at select club locations.
• The Hydration RoomminorStrategic or Co-development PartnerThird-party IV therapy and wellness service at select club locations.
• Waterworks AquaticsminorStrategic or Co-development PartnerThird-party swim instruction and aquatic programs at select club locations.
• Les Mills Media LimitedcoreTechnology or IntegrationProvider of LES MILLS+ on-demand fitness content. Offers 2,000+ workouts including BODYPUMP, BODYCOMBAT, RPM, and other Les Mills programs. Independent company providing digital content integrated with City Sports Club membership for $6/month additional subscription.
• Balanced BodycoreTechnology or IntegrationEquipment provider for Pilates by City Sports Club studios. Provides Balanced Body Reformers used in all Reformer Pilates classes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LA Fitness: Operated by the same parent (Fitness International, LLC), LA Fitness runs a near-identical multi-club model with free weights, group classes, pools, basketball/racquetball courts, and personal training across hundreds of locations. The closest comparable to City Sports Club in both product mix and operational structure.
• Gold's Gym: Established national gym brand with comparable mid-market positioning, multiple California locations, and a similar mix of free weights, cardio, group classes, and personal training. A long-standing competitor in the same consumer segment.
• Chuze Fitness: California-based value-priced gym chain with locations in Southern California, expanding into markets that overlap with City Sports Club. Offers a comparable full-facility model (weights, cardio, group classes, childcare) targeting similar value-conscious consumers.
• 24 Hour Fitness: Headquartered in California with a multi-club fitness club chain offering weights, group fitness, pools, and personal training. Competes head-to-head with City Sports Club in Northern California and Sacramento, with overlapping mid-market positioning.
• Crunch Fitness: National mid-market gym chain with a similar full-service offering (weights, group classes, personal training, HIIT programs) and brand-positioning between low-cost and premium. Operates several California locations in markets that overlap with City Sports Club.
• Esporta Fitness: Another Fitness International brand offering a similar full-service gym model with group classes, pools, and family programming. Co-branded in the same portfolio, making it a direct internal comparable for member pricing, amenities, and unit economics.
• Planet Fitness: Largest US gym chain by member count, operating a low-cost card-based model. Competes for the entry-level member segment in California cities where City Sports Club operates, putting pressure on the price-sensitive end of the membership base.
• EOS Fitness: California-focused value gym chain with multiple locations in markets overlapping with City Sports Club (Bay Area, Sacramento). Offers a similar mix of weights, cardio, group classes, and personal training at comparable mid-market price points.

Regional players

• Fitness SF: San Francisco-focused independent gym chain offering weights, group classes, pools, and personal training in a multi-club model within the Bay Area. Overlaps directly with City Sports Club in the San Francisco market with a similar community-club positioning.

Broad incumbents

• Life Time Fitness: Premium full-service fitness club operator with a broader portfolio (luxury clubs, group fitness, spas, family programming, digital apps) targeting higher-end consumers. Comparable product mix but at a premium price tier above City Sports Club, with California locations creating overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CitySportsClubs
• YouTubeyoutube.com/channel/UCF2vpczMTUPqA0IVayPPFeA
• Facebookfacebook.com/CitySportsClubs
• Instagraminstagram.com/CitySportsClubs
• LinkedInlinkedin.com/company/city-sports-clubs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Sports Clubs