What Clean Boating does

Clean Boating is a non-profit environmental organization (legally 'The Clean Boating Association') founded in 2020 and headquartered in Cala D'Or, Mallorca, Spain. Its stated mission is to activate the pleasure boating community across the Mediterranean to reduce plastic pollution and promote sustainable boating practices. The organization delivers its impact through hands-on beach and sea clean-up events (e.g., EU Clean Up Day, World Ocean Day, an annual Summer Charity Night), educational workshops at schools and sailing clubs, and bilingual (English/Spanish) resources including a 9-step Clean Boater Guide. It holds Carbon Neutral Certification for 2025 via Yacht Carbon Offset and is an official signatory of the EU Mission 'Restore our Ocean and Waters by 2030' Charter, aligning its work with UN Sustainable Development Goal 14 (Life Below Water).

The organization operates on a hybrid community-led and community-funded model. Its revenue streams consist of recurring and one-time donations processed via Stripe (€5–€20 per transaction), memberships (pricing not publicly disclosed), and a small merchandise line comprising three bag SKUs priced at €20, €49, and €55. Distribution occurs through the company's own e-commerce storefront, on-site presence at boat shows (Palma Boat Show, Boot Düsseldorf), and an active network of over 15 business collaborators spanning marinas, charter operators, hospitality groups, consumer brands, and educational institutions (e.g., Sea Teach, Ancasta, Cala d'Or Marina, IKOS Resorts, Majorica, Balearia, Palma Aquarium). Clean Boating has no proprietary technology platform, software product, or AI system; its primary tools are educational guides, cleanup resources, and event-based community organizing frameworks.

The organization is led by a six-person core team: President Mike John, Secretary Silja Teege, Treasurer Natalia Gonzalo, Environmental Educator & Event Planner Luca Jendrek, and Board Member/Advisor Anja Vinter. It targets two primary segments: individual boaters and ocean enthusiasts seeking actionable sustainable-boating guidance, and marine-industry businesses (marinas, charter companies, nautical service providers) seeking sustainability branding and community engagement. Schools and families are a secondary segment served through educational programming. Operating geography is the Mediterranean, with awareness reach extending into broader European markets via international boat-show participation and global initiatives such as Somos Océanos' 'Letters to the Sea.'

Name

Clean Boating

Legal name

The Clean Boating Association

Website

https://clean-boating.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clean Boating is a Mallorca-based non-profit environmental organization that activates the Mediterranean pleasure boating community through beach clean-ups, sustainable-boating education, and partnerships with marinas and charter operators to reduce plastic pollution in the sea.

Ownership category

akta.pro rank

Product category

Marine Conservation Services

NAICS

Support Activities for Water Transportation (4883), Other Support Activities for Water Transportation (48839)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup) (TLAHAIAH), Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)

Keywords

• Marine conservation services
• Ocean cleanup initiatives
• Sustainable boating education
• Environmental nonprofit programs
• Plastic pollution awareness

Headquarters

HQ city

Cala D'Or

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Annual and individual memberships provide recurring revenue and community engagement. Members receive educational resources, cleanup tools, and access to events and auctions.
2. Donations: One-time and recurring donations accepted via Stripe, ranging from €5 to €20 per transaction.
3. Merchandise sales: Sale of branded eco-friendly products including The Shoulder Bag (€49), The Hand Bag (€20), and The Big Bag (€55) through their online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Clean Boating is a nonprofit marine conservation organization that empowers the Mediterranean boating community to reduce plastic pollution through a 9-step Clean Boater Guide, organized beach and sea cleanup events, educational workshops, and a membership program. It funds its mission through individual and recurring donations, branded merchandise sales (e.g., The Shoulder Bag, The Hand Bag, The Big Bag), and partnerships with marinas, charter companies, and nautical businesses. The organization also contributes to broader initiatives such as the EU Mission Charter for Ocean Restoration and UN SDG 14.

Product overview

Clean Boating is a non-profit organization (Clean Boating Association Mallorca) focused on marine conservation, particularly reducing plastic pollution in the Mediterranean Sea. The organization operates primarily as an NGO rather than a technology company. Its offerings include merchandise products (The Shoulder Bag, The Hand Bag, The Big Bag) sold to raise funds for conservation activities, educational resources such as the Clean Boater Guide (available in English and Spanish), and membership programs for individuals and businesses. The organization also conducts beach and sea clean-up events, educational workshops, and awareness campaigns. Clean Boating does not offer a technology platform or software products.

Differentiator

Problem solved

Functional benefit

Products and services

• The Shoulder Bag A branded shoulder bag priced at €49.00, sold through the Clean Boating online shop to raise funds for marine conservation activities. Targeted at customers who want to support the organization's plastic pollution reduction mission.
• The Hand Bag A branded hand bag priced at €20.00, sold through the Clean Boating online shop to support the organization's marine conservation mission.
• The Big Bag A larger branded bag priced at €55.00, sold through the Clean Boating online shop to support the organization's marine conservation mission.
• Clean Boating Membership Program Annual and individual membership subscriptions for boaters and ocean lovers who want to engage with Clean Boating's marine conservation community. Members receive educational resources, access to cleanup tools, and invitations to events and auctions.
• Clean Boater Guide (9-step sustainable boating guide) A practical 9-step actionable guide for sustainable boating, available in English and Spanish, that helps boaters reduce plastic pollution and adopt eco-friendly practices on and off the water.
• Community Beach and Sea Cleanup Events Organized hands-on beach and underwater cleanup events, including EU Clean Up Day (August 1, 2023: 53 participants collected 15 kg of waste including 932 cigarette butts) and World Ocean Day 2025 (over 400 cigarette butts collected with students, divers, and the community). Targeted at volunteers, students, divers, and partner organizations.
• Annual Summer Charity Event Annual charity event (e.g., Summer Night for the Ocean) co-hosted with nautical and tourism partners to raise funds for ocean protection, including the 2024 edition with Sea Teach, Ancasta, and Cala d'Or Marina.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Yacht Carbon OffsetcoreStrategic or Co-development Partner · 1 January 2025Clean Boating achieved certified carbon neutrality for 2025 through Yacht Carbon Offset, a specialist in carbon compensation for the superyacht and marine industry. The certification supports the Ombepo Wind Project in Namibia, providing verified transparency and traceability of offsets.
• Sea TeachminorGTM or Marketing Partner · 1 July 2024Sea Teach co-hosted the 2024 Summer Charity Event with Clean Boating, Ancasta, and Cala d'Or Marina to raise funds for ocean protection.
• AncastaminorGTM or Marketing Partner · 1 July 2024Ancasta co-hosted the 2024 Summer Charity Event supporting plastic-free seas and ocean protection.
• Cala d'Or MarinaminorGTM or Marketing Partner · 1 July 2024Cala d'Or Marina hosted the 2024 Summer Charity Event and is an ongoing location partner for Clean Boating activities.
• Diver Center MallorcaminorGTM or Marketing Partner · 1 August 2023Collaborative partner for the EU Clean Up Day beach cleanup event on August 1st, 2023, contributing volunteer divers for underwater waste collection.
• Nauta MorgauminorGTM or Marketing Partner · 1 August 2023Collaborative partner for the EU Clean Up Day beach cleanup event on August 1st, 2023.
• EU Mission 'Restore our Ocean and Waters by 2030'coreStrategic or Co-development PartnerClean Boating joined the EU Mission Charter, pledging action to safeguard marine and freshwater ecosystems as part of a bold European initiative targeting ocean restoration by 2030, mobilizing citizens, researchers, businesses, and authorities.
• UN Sustainable Development Goal 14 (Life Below Water)coreStrategic or Co-development PartnerClean Boating actively supports UN SDG 14, contributing to the global agenda by raising awareness about marine pollution, promoting responsible boating practices, and engaging the sailing community in hands-on ocean protection.
• Somos OcéanosminorStrategic or Co-development PartnerClean Boating joined 'Letters to the Sea' by Somos Océanos, a global initiative to collect 1,000,000 letters from young ocean lovers around the world.
• IKOS ResortsminorGTM or Marketing PartnerListed as a business partner collaborating with Clean Boating to fight plastic pollution.
• JobesportsminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Salinas de TrencminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Trendel SollerminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• QuelyminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• MajoricaminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Palma AquariumminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Dor BoatsminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Starfish BoatminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Vinyas On AlegeminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Cuevas del DrachminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• ZOE MallorcaminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• BaleàriaminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.
• Tauchschule MallorcaminorGTM or Marketing PartnerListed as a business partner on the Clean Boating business collaboration page.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Healthy Seas: Healthy Seas is a marine conservation foundation focused on removing waste from seas, including ghost fishing nets, with operations across the Mediterranean. Directly comparable in both geographic focus and volunteer-driven marine cleanup methodology.
• Surfrider Foundation Europe: Surfrider Foundation is a grassroots nonprofit focused on ocean conservation, beach cleanups, and water quality advocacy with a European chapter. Highly comparable community-led marine conservation model operating across coastal regions.
• Waste Free Oceans: Waste Free Oceans is a European nonprofit foundation mobilizing stakeholders across the plastics value chain to reduce marine litter. Directly comparable in Mediterranean marine debris focus and partnership-driven approach.
• 4ocean: 4ocean is a for-profit ocean cleanup company that funds marine debris removal through branded merchandise sales and memberships. Directly comparable to Clean Boating's donation-plus-merchandise model and ocean cleanup mission, though operating at significantly larger scale globally.
• Sailors for the Sea (Sailors for the Sea Powered by Oceana): Sailors for the Sea is a nonprofit that educates and activates the boating community on ocean conservation. Almost identical target audience and mission to Clean Boating, focused on sustainable boating practices in coastal communities.

Broad incumbents

• Sea Shepherd Conservation Society: Sea Shepherd is a large international marine conservation organization focused on ocean defense, species protection, and cleanup operations. Operates a much broader portfolio of marine activism than Clean Boating's boater-focused niche.
• The Ocean Cleanup: The Ocean Cleanup is a major nonprofit developing advanced technology to remove ocean plastic. Operates at a much larger scale with proprietary river and ocean cleanup systems, contrasting with Clean Boating's grassroots volunteer cleanups.
• Plastic Pollution Coalition: Plastic Pollution Coalition is a global nonprofit coalition working to end plastic pollution through advocacy, education, and policy. Shares Clean Boating's plastic-pollution focus but operates at a broader advocacy level rather than grassroots community events.
• Project AWARE (PADI): Project AWARE is a scuba diving nonprofit focused on ocean conservation, including Dive Against Debris cleanup events. Shares Clean Boating's underwater and shoreline cleanup approach and Mediterranean operations.

Others

• European Boating Industry Association: European Boating Industry Association is a trade body representing recreational boating in Europe and promoting sustainability in the sector. Relevant adjacent organization sharing Clean Boating's boating-sector audience and sustainability messaging, though not a direct NGO peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clean-boating

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Boating