Bérubé audioprothésistes

What Bérubé audioprothésistes does

Bérubé audioprothésistes is a family-owned audiology practice headquartered in Québec, Canada, operating a network of 10 retail clinics across the Quebec region (Québec, Sainte-Foy, Lebourgneuf, QG Sainte-Foy, Lévis, Loretteville, Saint-Georges, Beauport, Donnacona, and Cap-Rouge opening January 2027). Founded in 1994 by Joël Bérubé and Josée Brassard as Bérubé Brassard Audioprothésistes, the company rebranded in 2023 and is now co-owned by Bérubé alongside his daughters Alex-Ann and Raphaëlle. Its core services include free hearing screening tests, comprehensive audiological evaluations (pediatric, adult, tinnitus, auditory processing disorder), hearing aid sales across six form factors (RIC, CIC, IIC, BTE, ITC, ITE) and three technology tiers, fitting and adjustment services, in-house repair (since the 2026 Prévost acquisition), custom earplugs, and maintenance products.

The practice distributes and services — rather than manufactures — hearing aids from third-party vendors that incorporate Bluetooth connectivity, rechargeable lithium-ion batteries (20-hour life), Auracast broadcast capability, mobile companion apps, and AI-powered sound processing chips trained on millions of sound scenes. Bérubé monetizes primarily through hearing aid hardware sales supplemented by professional services revenue (evaluations, fittings, adjustments) and accessories. Material revenue is tied to Quebec public and federal payors including RAMQ, CNESST, SAAQ, Veterans Affairs Canada, and Indigenous Services Canada, alongside private insurance and direct patient payments; the primary end-patient segment is seniors with age-related hearing loss, complemented by noise-exposed workers (CNESST), pediatric patients, tinnitus sufferers, and family caregivers.

Distribution is direct-to-consumer via the owned clinic network and telehealth-enabled remote adjustments, supported by a multi-channel marketing approach (website, blog, Facebook, LinkedIn, podcast, radio, TV, earned media, community events, and healthcare professional referrals). The company's most consequential recent actions are the May 2026 acquisition of Prévost Audioprothésistes (lifting the network from 8 to 10 clinics and adding in-house repair), a ~$500,000 expansion of the Campanile clinic in June 2026, and the planned January 2027 opening in Cap-Rouge.

Name

Bérubé audioprothésistes

Legal name

Bérubé audioprothésistes

Website

https://cliniquesberube.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Bérubé audioprothésistes is a family-owned audiology practice operating 10 clinics across Quebec, delivering hearing screenings, audiological evaluations, hearing aid sales and fittings, custom earplugs, and repair services to primarily senior and government-funded patients.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Audiology services
• Hearing aid sales
• Hearing assessments
• Custom earplugs
• Hearing healthcare

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hearing aid sales: Sale of hearing aids across multiple models (RIC, CIC, IIC, BTE, ITC, ITE) and three technology tiers (basic, intermediate, complete). Revenue is primarily one-time with device purchase, though follow-up services included.
2. Hearing evaluation services: Hearing screening tests (offered free as introductory service), complete audiometric evaluations, pediatric assessments, auditory processing disorder evaluations, tinnitus evaluations. Services billed through RAMQ, CNESST, insurance, or directly to patients.
3. Fitting and adjustment services: Professional fitting, calibration, and ongoing adjustment of hearing aids using audiometric results and state-of-the-art equipment.
4. Hearing aid maintenance products: Sale of hearing aid care products including dehumidifiers, lubricants, cleaning sprays, air bulbs, and battery testers.
5. Custom earplugs: Custom-molded earplugs for noise protection, swimming, musicians, and sleeping, made from ear impressions.
6. Government and insurance funding: Revenue from government programs including RAMQ (Quebec health insurance), CNESST (workplace safety), SAAQ (auto insurance), Veterans Affairs Canada, and private insurers covering hearing aids and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Bérubé audioprothésistes operates a network of 10 audiology clinics in the Quebec region providing hearing healthcare services including free hearing screening tests, complete audiological evaluations, hearing aid sales across multiple form factors and technology tiers, professional fitting and adjustment, in-house repair, custom-molded earplugs, hearing aid maintenance products, and accessories for the hearing-impaired. Revenue is driven by professional audiology services bundled with hearing aid hardware sales.

Product overview

Bérubé audioprothésistes is a healthcare service provider offering comprehensive hearing health services through a network of 10 clinics in the Quebec City area. The core offering includes hearing screening tests, audiological evaluations, and hearing aid sales across multiple technology tiers and form factors (RIC, CIC, IIC, BTE, ITC, ITE). The company complements these with adjustment and repair services, custom earplugs for various applications (noise protection, swimming, musicians, sleep), and a complete line of maintenance products. Hearing aid models are available in three technology tiers (basic, intermediate, complete needs) and include rechargeable options with 20-hour battery life. Accessories include Bluetooth receivers, amplified phones, adapted alarm clocks, personal amplifiers, TV wireless systems, and remote controls. The company has expanded through acquisition (Prévost Audioprothésistes in 2026) and organic growth, with a new Cap-Rouge clinic planned for January 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Test de dépistage (Hearing Screening Test) Free initial hearing screening test performed by licensed audioprothésistes in a soundproof booth to determine whether hearing falls within normal range. Includes preliminary questions about hearing needs followed by an audiometric evaluation. Intended for prospective patients as a first point of contact.
• Évaluation auditive (Audiological Evaluation) Comprehensive audiological assessment including pediatric evaluation (9 months to 4 years), adult and elderly evaluation, central auditory processing disorder assessment, and tinnitus or hypersensitivity evaluation. Meets Quebec and Canadian government program documentation requirements.
• Vente d'appareils auditifs (Hearing Aid Sales) Sale of hearing aids across three technology tiers (basic, intermediate, and complete needs) and multiple form factors (RIC, CIC, IIC, BTE, ITC, ITE), with or without rechargeable options. Includes professional fitting and follow-up adjustment services.
• Ajustement et réparation (Adjustment and Repair) Professional fitting and calibration of hearing aids based on audiometric results using advanced technology equipment. Includes ongoing adjustment services and in-house hearing aid repair capability acquired from Prévost Audioprothésistes in 2026.
• Produits d'entretien (Maintenance Products) Complete line of hearing aid care products including dehumidifiers, lubricants, aerosol cleaners with brushes, cleaning and disinfecting sprays, air bulbs, and battery testers.
• Bouchons personnalisés (Custom Earplugs) Custom-molded earplugs made from ear canal impressions for noise protection, swimming (medical silicone), musicians (flat attenuation across frequencies), sleeping, and other custom applications. Available in silicone or acrylic with various filter options.
• RIC/Rite (Receiver In Canal) Hearing Aid Miniature hearing aid with housing behind the ear connected by thin wire to a speaker in the ear canal. Adapts to mild to severe hearing loss. Discrete and available in various styles, designs, and colors.
• CIC/IIC (Completely In Canal / Invisible In Canal) Hearing Aid Almost invisible miniature prosthesis lodged deep in the ear canal with thin nylon filament for easy removal. Available in multiple skin tones. Suited for mild to moderate hearing loss; contraindicated for small ear canals, high deafness levels, or excessive earwax production.
• BTE (Behind The Ear) Hearing Aid Behind-the-ear hearing aid adapting to all degrees of hearing loss with a custom-made ear mold, electronic component behind the ear, and connecting tube. Made from ear impression for perfect fit.
• ITC/HS (In The Canal / Half Shell) Hearing Aid Custom-made discrete and effective single-piece (monocoque) hearing aid adapted to ear canal shape. Located completely in the ear concha and ear canal. Smaller versions are placed inside the ear canal and are practically invisible.
• ITE (In The Ear) Hearing Aid Hearing aid located completely within the ear concha. Larger format than ITC models.
• Rechargeable Hearing Aid Hearing aid equipped with lithium-ion battery allowing recharging. Various charger formats compatible with hearing aids. 20-hour battery life, eliminating the need for disposable batteries.
• Bluetooth Receiver Captures signals from modern communication devices (cell phones, home phones, television, computer, Spotify) to send sound directly into hearing aids. Enables wireless communication centralized between both hearing prostheses for synchronized bilateral audio processing.
• Amplified Phones Phones adapted for hearing-impaired people with amplified sound. Available in black or white, with or without larger numbers, with or without display. Amplification up to 50 dB.
• Telephone Amplifier Amplifies sound from conventional wired telephones. Small and portable. Plugs into any wired phone. Amplification up to 50 dB.
• Personal Pocket Amplifier Ideal for one-on-one conversations. Reduces background noise. Designed for non-autonomous people who cannot wear hearing aids.
• Adapted Alarm Clock Vibrating pad placed under pillow or mattress. Designed for hearing-impaired people. Alarm volume is louder than conventional alarm clocks.
• Remote Controls for Hearing Aids Controls hearing aid volume and selects programs according to sound environment in one click.

Quantifiable outcome

• Free hearing screening test available permanently at all clinics
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Prévost AudioprothésistesmajorStrategic or Co-development PartnerBérubé Audioprothésistes acquired all clinics of Prévost Audioprothésistes effective May 1, 2026. Transaction ensures continuity of services and maintenance of clinics in their communities while respecting the legacy of founder and former OAQ president Patrice Pelletier. Acquisition expanded Bérubé from 8 to 10 clinics and brought in-house hearing aid repair services. Hélaine Prévost (daughter of founder) joined the team.

Scale indicators5 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• Amplifon: World's largest hearing aid retail chain with global and Canadian operations. Competes with Bérubé in clinic-based hearing-aid dispensing and offers similar bundled service-and-device revenue, but at vastly larger scale.
• Sonova (Phonak / Unitron retail): Global hearing aid manufacturer-owner of multiple retail brands (Phonak, Unitron, Connect Hearing). Competes with Bérubé vertically through owned retail clinics and indirectly via manufacturer-supplied devices sold at Bérubé clinics.
• Costco Hearing Aid Centers: Membership-club hearing aid retail with locations in Quebec. Disrupts the regional clinic model with lower pricing and convenient co-location; competes with Bérubé for value-oriented hearing aid customers in the same region.

Direct peers

• Groupe Forget: Quebec-based audiology and speech-language pathology clinic network with multiple locations across the province. Competes directly with Bérubé in hearing evaluations, hearing aids, and ENT-coordinated care in Quebec.
• Polyclinique de l'Oreille: Quebec-based audiology clinic specializing in hearing assessments, hearing aid fitting, and ENT-related services. Direct competitor in the Quebec regional market with similar service scope and patient demographic.
• Lobe Santé auditive et communication: Quebec-headquartered audiology and hearing-aid clinic network offering hearing tests, hearing aid fitting, and related services. Direct competitor in the same Quebec regional market with multiple clinic locations, similar multidisciplinary model, and comparable government program billing (RAMQ, CNESST).
• Miracle-Ear Canada: Franchised hearing aid retailer in Canada with a Quebec presence. Services include hearing tests, hearing aid sales, and ongoing adjustments — comparable retail audiology model, with deeper franchise capital and brand marketing.
• Attune Hearing: Canadian audiology clinic chain offering hearing assessments, hearing aid fitting, and ENT referrals. Comparable service model with multi-location presence, though operating in different provincial markets.
• Hear-Canada: Major Canadian hearing care clinic chain with strong presence in Quebec. Provides hearing assessments, hearing aid sales, and ongoing support — directly comparable product offering and patient experience, though backed by significantly larger national scale.

Regional players

• Centre Audiosanté: Quebec audiology clinic network offering hearing services. Regional competitor in the same Quebec market with comparable services (hearing tests, hearing aids, custom earplugs).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BerubeAudioprothesistes
• LinkedInlinkedin.com/company/b%C3%A9rub%C3%A9-audioproth%C3%A9sistes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bérubé audioprothésistes