Club Atlético Unión de Santa Fe

What Club Atlético Unión de Santa Fe does

Club Atlético Unión de Santa Fe is a member-owned civil sports institution (Institución Civil) founded on April 15, 1907, and headquartered at Av. López y Planes 3513 in Santa Fe, Argentina. The club operates a multi-discipline sports portfolio anchored by a professional men's football team competing in the Argentine Primera División and a professional basketball team in the Liga Nacional de Básquet, supplemented by an extensive amateur and youth program covering women's football, futsal, beach football, volleyball, swimming, athletics, gymnastics (artistic, rhythmic, aerial), hockey, rugby, roller skating, karate, and a structured football school for ages 4-13. Infrastructure includes the historic Estadio 15 de Abril (capacity 26,000-30,000), Estadio Ángel Malvicino (basketball arena), La Tatenguita multi-sport complex, natatorio, fitness gymnasium, Casa del Jugador residential youth development facility (housing ~45 players with full support staff), and the IPEI 'Leonardo da Vinci' private school (Initial through Secondary, operating since 1986).

The club operates under a cooperative membership model with no external shareholders: full members (socios plenos) elect the Comisión Directiva every three years. Revenue streams include recurring membership dues across 8 categories (Activo, Vitalicio lifetime, Contribuyente, Cadete, Infantil, Foráneo, Jubilado/Pensionado, Adherente), match-day ticket sales (online only via caunion.boleteriavip.com.ar), official merchandise sales through Tienda Unión (tiendaunion.com.ar and stadium store), sponsorships (with Givova as core kit supplier alongside Coca-Cola, Quilmes, Lotería de Santa Fe, Sanatorio Santa Fe, Gigared, and others), player transfer fees on federative/economic rights, IPEI tuition, and gym/event revenue. Distribution combines digital channels (website, online ticketing, e-commerce, email) with physical channels including the in-person Oficina de Socios, 200+ Bica Agil payment points across Santa Fe province, and regional Filiales branches.

Commercially and competitively, Unión has achieved 7 promotions to Primera División (most recently in 2014), finished runner-up in the 1979 Nacional championship, and qualified for the Copa Conmebol Sudamericana in 2018 and 2019. The club has begun exporting academy talent internationally (2026 transfers to Racing Club de Strasbourg and Kharkiv FC). The technology stack is conventional for the segment: a WordPress-based website, third-party ticketing vendor (boleteriavip), payment point network, and active social media — with no proprietary AI/ML capabilities or developer-facing APIs.

Name

Club Atlético Unión de Santa Fe

Legal name

Club Atlético Unión

Website

https://clubaunion.com.ar

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Club Atlético Unión de Santa Fe is a member-owned multi-sport civil institution founded in 1907 in Santa Fe, Argentina, operating professional football (Primera División) and basketball (Liga Nacional), 15+ amateur sports, a private K-12 school, and member-funded stadium infrastructure serving its socio community.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Multi-sport membership
• Sports academy programs
• Private sports education
• Sports stadium operations

Headquarters

HQ city

Santa Fe

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues (Cuota Societaria): Monthly subscription fees from club members (socios) across multiple categories including Activo, Vitalicio, Contribuyente, Cadete, Infantil, Foráneo, Jubilado/Pensionado, with varying fee structures based on age, residency distance from Santa Fe, and membership type.
2. Ticket Sales (Entradas y Plateas): Match-day revenue from general admission tickets, preferred seating (plateas), and box seats (palcos). Prices vary by seating category and include discounts for seniors (jubilados) and children.
3. Merchandise (Tienda): Sale of official club merchandise through the Tienda Unión storefront at the stadium and online at tiendaunion.com.ar, including jerseys (Givova as kit sponsor), accessories, and memorabilia.
4. Stadium Revenue: Revenue from stadium facilities including box seats (palcos), preferred seating (plateas), and general admission. Contributors include entrance fees, box and seating rentals from matches, events, and other spectacles held at the stadium.
5. Player Transfers: Revenue from the transfer of federative and economic rights over professional and amateur athletes inscribed to the club. Historical examples include transfers of players to international clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Club Atlético Unión de Santa Fe operates as a member-owned civil sports institution delivering professional football and basketball teams, multi-discipline amateur sports programs, youth academies, and a private educational institute (IPEI). Its commercial offerings center on recurring membership dues (cuota societaria), match-day ticket sales, official merchandise, corporate sponsorships, and player transfers, all delivered through Estadio 15 de Abril and a network of regional branches (filiales) in Argentina.

Product overview

Club Atlético Unión de Santa Fe is a sports institution founded April 15, 1907, offering a comprehensive portfolio of sporting and recreational services. The club operates as a multi-discipline sports organization featuring professional football (Primera División), professional basketball (Liga Nacional de Básquet), and extensive amateur programs including football school (ages 4-13), women's football, basketball associative programs, swimming, karate, beach football, futsal, athletics, gymnastics, hockey, rugby, roller skating, volleyball, and fitness. Infrastructure includes Estadio 15 de Abril (main football stadium with 26,000-30,000 capacity), Estadio Ángel Malvicino (basketball arena), La Tatenguita multi-sport complex, natatorio, Casa del Jugador residential player development facility, and Sede Social administrative headquarters. The club also operates IPEI private educational institute (Initial, Primary, Secondary). Digital services include online ticketing via caunion.boleteriavip.com.ar, merchandise e-commerce via tiendaunion.com.ar, and member services including digital ID cards. The club's colors are red and white (rojiblanco).

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football (Primera División) The club's professional football team competing in Argentine Primera División, including professional squad, reserve team, and youth categories. Plays home matches at Estadio 15 de Abril.
• Liga Nacional de Básquet Team

Quantifiable outcome

• Free match attendance for members with ticket costs covered through membership dues
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• GivovacoreOEM/ Whitelabel/ Licensing PartnerOfficial kit supplier and technical sponsor for Club Atlético Unión. Provides official match jerseys, training apparel, and club merchandise products. The partnership is prominently displayed on the club website's sponsor section.
• Coca-Cola ArgentinaminorOthersSoft drink sponsor with Bonaqua (water brand) and Powerade (sports drink) sub-brands featured on the club website as sponsors.
• QuilmesminorOthersBeer brand sponsor of the club.
• Lotería de Santa FeminorOthersProvincial lottery corporation featured as a sponsor on the club website.
• Sanatorio Santa FeminorOthersHealthcare/medical services sponsor providing medical support to the club.
• Julio CrocminorOthersConfectionery brand featured as a sponsor on the club website.
• GigaredminorOthersTelecommunications and connectivity sponsor.
• Red Mutual / OspatminorOthersHealth insurance/medical prepayment organization sponsors.
• DuracrilminorOthersConstruction/materials company featured as sponsor.
• Transporte PedritominorOthersTransportation services sponsor.
• MultiledminorOthersLED lighting company sponsor.
• VAMAminorOthersFeatured as sponsor on the club website.
• VidalacminorOthersConstruction/building materials sponsor.
• Sv SolarminorOthersSolar energy company featured as sponsor.
• Flecha BusminorOthersBus transportation services sponsor.
• Inspección General de Personas Jurídicas de Santa FeminorOthersGovernment regulatory body that approves and oversees the club's statutes and governance.
• Liga Nacional de BásquetcoreOthersThe professional basketball league in which Club Atlético Unión competes. The club participates in the national professional basketball competition with its professional team.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Club Atlético Banfield: Greater Buenos Aires club of comparable scale with a strong academy tradition that has produced exportable talent. Comparable on multi-sport offering scope and on the mid-tier Primera División commercial profile.
• Club Atlético Lanús: Greater Buenos Aires professional football club with member-owned association structure and consistent top-flight participation. Comparable operating profile in terms of squad investment, sponsor mix, and youth-development emphasis.
• Club Atlético Colón: Direct local rival based in Santa Fe city. Colón is a fellow Argentine Primera División/B Nacional football club with a comparable member-owned civil association structure, similar stadium capacity, and identical multi-sport and youth-development orientation — the most directly comparable peer.
• Club Atlético Rosario Central: Rosario-based Argentine Primera División club with civil-association governance, comparable squad scale, and similar revenue mix (membership dues, ticket sales, transfers, sponsorships). Closely comparable on sporting and commercial dimensions.
• Club Atlético Newell's Old Boys: Mid-tier Argentine professional club based in Rosario. Comparable civil-association ownership model, similar stadium scale, and overlapping corporate-sponsor mix — frequently mentioned alongside Unión in mid-tier Argentine football commercial comparisons.
• Club Atlético Huracán: Buenos Aires-based professional club with similar mid-tier Primera División positioning, member-owned association structure, and comparable stadium scale — a frequently cited comparable for valuation benchmarking.
• Club Atlético Estudiantes de La Plata: La Plata-based club with civil-association governance, comparable top-flight presence, and an analogous multi-sport portfolio including youth development — comparable on both sporting and member-owned operating dimensions.
• Club Atlético Vélez Sarsfield: Buenos Aires-based club with similar civil-association structure and historically comparable scale, though operating at a slightly larger commercial footprint. Often used as an upper-bound benchmark for mid-tier Argentine club valuations.

Broad incumbents

• Club Atlético River Plate: Largest Argentine club by sporting success and brand value. Same civil-association structure with extensive multi-sport operations, but with materially larger stadium, sponsor base, and player-trading economics — serves as the upper-bound incumbent peer.
• Club Atlético Boca Juniors: Largest Argentine football club by fan base and revenue. Operates the same civil-association model with multi-sport programming, but at substantially greater scale — relevant as a broad incumbent benchmark for valuation ceiling and broadcast economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/clubaunion
• YouTubeyoutube.com/user/PrensaClubUnion
• Facebookfacebook.com/clubaunion
• Instagraminstagram.com/clubaunion
• LinkedInlinkedin.com/company/club-atl%C3%A9tico-uni%C3%B3n-de-santa-fe

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atlético Unión de Santa Fe