CMB

What CMB does

CMB (Christian Music Broadcasters, legal name Christian Music Broadcasters) is a U.S.-headquartered nonprofit trade association, founded in 2002 and based in Little Rock, Arkansas, that serves as the primary industry body for the Christian radio sector across the U.S. and internationally. The organization is operated by a small professional staff of approximately 10 employees led by Executive Director Michelle Younkman (with the organization since 2011), and serves hundreds of member stations and networks in 50+ countries, including major networks such as K-LOVE/Air1 (Educational Media Foundation), Hope Media Group, Northwestern Media, Moody Radio, and Capitol CMG.

CMB's core offerings center on industry convening and professional development. Flagship products include the annual Momentum conference (drawing 5,000+ attendees at venues such as Universal Orlando's Sapphire Falls Resort) and the CMB Summit masterclass, complemented by the Gold Member Gathering, CMB Webinars, and CMB University. The organization distributes research assets including CMB Techsurvey (produced with Jacobs Media), Mediabase Charts, TroyResearch, and Finney's Fast 5, and runs a portfolio of services including the CMB Mentoring program, internship directory, job board, podcast directory, industry awards (Station of the Year, Special Awards, Fun Awards), and email forums. Technology is not built in-house; instead, CMB resells or redistributes third-party platforms (Mediabase, RCS scheduling software, Futuri AI tooling, jacapps) through membership access.

The revenue model is a hybrid of subscription recurring membership dues (Gold $1,289/yr, Silver $289/yr) and event-driven transactional revenue across Momentum, Summit, and ancillary registrations, plus monetization of digital on-demand content ($99 for attendees, $399 for non-attendees) and donations processed through RegFox. Go-to-market is community-led: acquisition and retention run primarily through event participation, member referrals, and peer networks within the tightly knit Christian broadcasting industry. The organization has no parent company, no institutional investors, and operates under typical nonprofit/board governance.

Name

CMB

Legal name

Christian Music Broadcasters

Website

https://cmbonline.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CMB (Christian Music Broadcasters) is a nonprofit trade association serving Christian radio stations, networks, and broadcasters through membership tiers, annual conferences (Momentum, CMB Summit), industry research (CMB Techsurvey, Mediabase Charts), awards, mentorship, and professional development across 50+ countries.

Ownership category

akta.pro rank

Product category

Broadcasting Industry Association

NAICS

Radio Broadcasting Stations (51611), Religious Organizations (8131)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAF

Religious Radio Broadcasting

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABALAN

Religious Music & Worship Broadcasting

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

Keywords

• Trade association services
• Christian radio broadcasting
• Industry membership programs
• Professional development events
• Media industry research

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues at Gold ($1,289) and Silver ($289) tiers, providing access to events, resources, and member benefits for Christian radio stations and broadcasters.
2. Event Registrations: Revenue from Momentum conference, CMB Summit, and other event registrations including various pricing tiers for different attendee categories (students, international, spouses).
3. On Demand Content: Momentum On Demand video and audio content available for purchase at $99 for attendees and $399 for non-attendees.
4. Donations: CMB accepts donations through its RegFox platform for supporting the organization's mission and scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Christian Music Broadcasters (CMB) is a nonprofit trade association that serves Christian radio broadcasters through annual conferences (Momentum, CMB Summit), membership tiers (Gold and Silver), educational programs (CMB University, webinars, mentoring), industry research services (Mediabase Charts, CMB Techsurvey), and recognition programs (CMB Awards). The organization functions as a professional community and resource hub for stations, networks, record labels, and emerging broadcasters in the Christian media sector.

Product overview

CMB (Christian Music Broadcasters) is a membership-based industry organization serving Christian radio broadcasters through a portfolio of events, educational programs, research services, and professional development resources. The organization operates primarily as an event and membership platform rather than a software product company. Its core offerings include the annual Momentum conference and CMB Summit (flagship events), CMB University and CMB Webinars (educational programs), Gold and Silver membership tiers (with exclusive benefits and discounted event access), and research services including CMB Techsurvey and Mediabase Charts. Additional services include the CMB Awards recognition program, Industry News coverage, Job Openings directory, Podcast Directory, and the CMB Mentoring program.

Differentiator

Problem solved

Functional benefit

Products and services

• Momentum Conference Annual flagship conference of CMB featuring main stage speakers, worship sessions, networking events, and multiple breakout sessions covering leadership, programming, sales, digital/social media, and industry trends, targeted at Christian radio professionals.
• CMB Summit Immersive masterclass experience offering seven focused learning tracks tailored to roles and opportunities in Christian broadcasting, targeted at industry professionals seeking deeper skill development.
• CMB University Educational initiative providing professional development resources for Christian broadcasting professionals, including mentorship programs pairing students with industry leaders.
• CMB Webinars Online educational sessions covering topics such as leadership, programming, revenue, technology, and industry best practices for Christian radio professionals.
• CMB Awards Annual awards program recognizing excellence in Christian broadcasting, including Station of the Year Awards, Special Awards, and Fun Awards.
• Gold Membership Premium membership tier ($1,289/year) providing access to exclusive events, industry resources, networking opportunities, and discounted rates for CMB conferences.
• Silver Membership Standard membership tier ($289/year) offering foundational access to CMB resources, events, and industry networking.
• CMB Techsurvey Annual comprehensive research study examining how listeners engage with media and technology, providing insights for broadcasters on audience behavior and digital trends.
• Mediabase Charts Music charting service providing industry-standard rankings for Christian music radio airplay and audience measurement.
• Job Openings Directory Job board connecting Christian radio stations with broadcasting professionals seeking employment opportunities in the industry.
• CMB Mentoring Mentorship initiative pairing emerging Christian broadcasting professionals with experienced industry leaders for career guidance and development.
• Momentum On Demand Video and audio recordings from Momentum conferences available for self-paced consumption at $99 for Momentum attendees and $399 for non-attendees.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Red Street RecordsminorGTM or Marketing Partner · 1 January 2023Red Street Records is presented as a sponsor for the Momentum Wednesday Evening Event at the 2023 conference, featuring artist performances.
• Gotee RecordsminorGTM or Marketing Partner · 1 January 2023Gotee Records is presented as sponsor for the Momentum Thursday Evening Event at the 2023 conference, featuring performances by Renee and Ryan Stevenson.
• Finney MediacoreStrategic or Co-development PartnerFinney Media, led by Chuck Finney and Jon Hull, provides audience research and consulting specifically for Christian radio. Chuck Finney presents the annual 'Why Listen Survey' at CMB events, providing crucial listener data.
• Jacobs Media / jacappscoreStrategic or Co-development PartnerJacobs Media provides research and digital consulting for CMB and member stations, creating the annual CMB Techsurvey. Fred and Paul Jacobs are frequent speakers at CMB events. jācapps, founded by Paul Jacobs, creates mobile apps for Christian broadcasters.
• Coleman InsightscoreStrategic or Co-development PartnerColeman Insights provides quantitative and qualitative research including perceptual research, music testing, content testing, focus groups, and online discussion groups for CMB member stations.
• MediabasecoreTechnology or IntegrationCMB provides access to Mediabase Charts for member stations, enabling music chart tracking and analysis for Christian radio.
• Dunham+CompanycoreStrategic or Co-development PartnerRick Dunham's Dunham+Company conducts P1 listener research studies for Christian radio and presents fundraising best practices at CMB events.
• RCS (Radio Computer Software)coreTechnology or IntegrationRCS provides music scheduling software and services, with Nate Mumford hosting sessions on empowering music schedulers at CMB events.
• Edison ResearchcoreStrategic or Co-development PartnerEdison Research provides audio listening trend data including The Infinite Dial and Share of Ear studies, with Megan Lazovick presenting at CMB on audio trends.
• That Sounds Fun NetworkminorGTM or Marketing PartnerAnnie F. Downs' podcast network is partnered with CMB, featuring Matthew West's podcast and cross-promotional content for Christian media.
• Sapphire Falls Resort & Convention CenterminorOthersUniversal Orlando's Sapphire Falls Resort serves as the host venue for Momentum 2023 conferences, providing convention facilities and room blocks for attendees.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Association of Broadcasters (NAB): Primary US trade association for the entire broadcast industry across radio and television. Comparable in serving radio broadcasters and running major conventions (NAB Show) but at vastly larger scale and secular scope.
• Country Music Association (CMA): Larger, broader music-industry trade association for country music across radio, recorded music, and live. Analogous membership-and-events model to CMB but in a larger commercial genre and at significantly greater scale.

Regional players

• Society of Broadcast Engineers (SBE): Professional association for broadcast engineers with membership, certification, and educational programming. Comparable membership-services structure to CMB, but focused on engineering rather than programming and content leadership.
• Association of Music Broadcasters of Australia: Industry association for music broadcasters in Australia. Comparable radio-association model to CMB but serving a different geography, providing a regional reference point for CMB's international expansion thesis.

Direct peers

• Radio Television Digital News Association (RTDNA): Trade association serving broadcast and digital journalists, with similar membership tiers, awards, and educational programming model. Direct structural parallel in membership-and-events design for a radio-adjacent vertical.
• Country Radio Broadcasters (CRB): Trade association dedicated specifically to country radio broadcasters with annual events (CRS - Country Radio Seminar) and member services. Direct structural parallel to CMB's radio-vertical trade association model.
• National Religious Broadcasters (NRB): Trade association serving Christian broadcasters across radio, TV, and digital media. Closest direct peer to CMB in mission and member base, with broader scope across television and digital formats rather than radio-only focus.
• Gospel Music Association (GMA): Faith-based music industry association for the Gospel music community, including the Dove Awards. Highly comparable to CMB in its faith-music intersection, awards programming, and member services.

Others

• Broadcast Music, Inc. (BMI): Music rights organization providing licensing and royalty services to broadcasters and creators. Functions as an industry-enabling partner rather than a direct competitor, but interacts with CMB's music-chart and research services for Christian radio.
• Capitol Christian Music Group (Capitol CMG): Major Christian music record label that is both a CMB member/partner and a counterparty in the Christian audio value chain. Useful as an adjacent ecosystem participant rather than a competing trade association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cmbonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMB