Campervan and Motorhome Club of Australia Limited

What Campervan and Motorhome Club of Australia Limited does

Campervan and Motorhome Club of Australia Limited (CMCA), founded in 1986 by Don and Erica Whitworth and headquartered in Wickham, NSW, is Australia's largest RV club and the sixth-largest such organisation globally. It operates as a company limited by guarantee (non-profit mutual structure) serving 64,000–66,000 members with 31,000+ registered vehicles across Australia and internationally (including members from New Zealand, the UK, the USA and Europe). The organisation is member-governed through nearly 100 regional Chapters and Special Interest Groups.

CMCA's core products and services span an annual membership programme with tiered dues ($55–$84/year across Ordinary, Ordinary Plus, Associate, and Introductory categories), the CMCA Traveller navigation app (covering 220,000+ points of interest via the GeoWiki mapping platform and integrated with Apple CarPlay and Android Auto), The Wanderer monthly magazine, the CMCA Insurance referral programme (partnered with NM Insurance), the Member Stop Over reciprocal hosting network, the Dollar Wise Park Network, the CMCA Parks portfolio, and a safari/Tagalong Tour programme operated with Xpedition Tagalong Tours. The CMCA/KEA Dump Point Program, developed with state government support, has installed nearly 500 free public dump points across Australia.

The revenue model is primarily annual membership dues, supplemented by referral commissions from NM Insurance, advertising and editorial revenue in The Wanderer, commission and booking income from CMCA Parks and Dollar Wise parks, partnership revenue from tour operators (Xpedition Tagalong Tours) and service partners (24/7 Roadservices, KEA Campers), and ancillary product sales. The customer base is overwhelmingly individual consumer-RV owners rather than enterprise accounts, with international expansion achieved organically through membership sales and digital channel distribution.

Name

Campervan and Motorhome Club of Australia Limited

Legal name

Campervan and Motorhome Club of Australia Limited

Website

https://cmca.net.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Australia's largest RV club and sixth largest globally, CMCA has served 66,000+ members since 1986 through tiered annual memberships, a 220K-POI Traveller app, parks and dump point networks, insurance referrals, and roughly 100 community Chapters.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Club Membership Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Tour Operators (561520), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• RV club membership
• Recreational vehicle travel
• Caravan parks network
• Motorhome travel app
• RV community services

Headquarters

HQ city

Wickham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees in two tiers: Ordinary Membership (for motorhome/campervan owners) at $60/year digital or $84/year with hard copy magazine; and Associate Membership (for caravan/camper trailer owners) at $55/year digital or $79/year with hard copy. This is the primary revenue stream.
2. Insurance Referrals: CMCA refers members to CMCA Insurance (underwritten by NM Insurance) and receives a referral fee for each customer sent to the insurance provider. CMCA is not authorised to deal in general insurance products directly.
3. CMCA Parks Bookings: Revenue from managing a growing network of RV parks and caravan parks across Australia. Members enjoy exclusive rates from $5/night. The club also manages caravan parks and campgrounds.
4. Safari and Tour Fees: Members pay for organized group tours and safari experiences in partnership with Xpedition Tagalong Tours. Pricing varies by safari length and destination, ranging from approximately $2,050-$8,050 per person depending on trip duration and type.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

CMCA operates Australia's largest recreational vehicle (RV) club, selling annual memberships that bundle travel, community and lifestyle benefits for caravan, campervan and motorhome owners. The core offering includes access to the CMCA Traveller app with over 220,000 RV-specific points of interest, a growing CMCA Parks network with rates from $5/night, The Wanderer monthly magazine, nearly 100 Chapters and Special Interest Groups, specialist RV insurance referrals, roadside assistance, member-only discounts, and organized events such as National Rallies and Safaris.

Product overview

CMCA operates a unified membership platform serving Australia's largest RV club (over 66,000 members) through a portfolio of interconnected products. The core offering combines the CMCA Traveller mobile app (providing 200,000+ points of interest, route planning, and voice-guided navigation on Apple CarPlay/Android Auto), CMCA Parks network (low-cost RV and caravan park accommodation), and The Wanderer monthly magazine. These are supported by member services including CMCA Insurance, 24/7 Roadservices roadside assistance, the Member Stop Over Facility (free stays at members' properties), Dollar Wise and Friendly Caravan Parks discount networks, and the Member Advantages discount program. Community engagement features include nearly 100 Chapters and Special Interest Groups, annual National Rallies, and organized Safaris (via Xpedition Tagalong Tours partnership). Additional services encompass Members' Market vehicle marketplace, the CMCA/KEA Dump Point Program, rvSafe road safety resources, and the RV Friendly Towns advocacy initiative. The CMCA Connect app provides member self-service functionality for profile management and membership renewal.

Differentiator

Problem solved

Functional benefit

Brands

• The Wanderer: Exclusive monthly digital publication for CMCA members, also available in hard copy format. A 124-page magazine filled with travel features, member stories, vehicle reviews and club news.
• CMCA Traveller
• CMCA Parks
• CMCA Insurance
• CMCA Connect App

Products and services

• CMCA Traveller App An RV travel companion app for CMCA members providing route planning, turn-by-turn voice-guided navigation, and access to over 200,000 RV-friendly points of interest including campgrounds, caravan parks, national parks, dump points, and fuel stations. Available on web, iOS, Android, Apple CarPlay, and Android Auto.
• CMCA Parks A growing network of low-cost RV parks and caravan parks across Australia offering exclusive CMCA member rates from $5 per night, with water, dump points, rubbish disposal, and onsite custodians.
• The Wanderer Magazine A monthly 124-page magazine included with CMCA membership featuring travel destination guides, member stories, vehicle reviews, and club news. Available in digital format (included) or hard copy for $24/year additional.
• CMCA Connect App A member management mobile app that lets CMCA members manage their profiles, renew memberships, read The Wanderer magazine, and access member resources.
• CMCA Insurance Specialist RV insurance referred to members through NM Insurance Pty Ltd for caravans, campervans, and motorhomes, featuring agreed value policies, 3 years new-for-old replacement, and a dedicated CMCA support team.
• Member Stop Over Facility A peer-to-peer network where CMCA members open their private properties for free overnight accommodation, providing no-cost stays and local knowledge across Australia.
• CMCA Dollar Wise Park Network A partner network of caravan parks offering CMCA members accommodation for $20 or less per night at participating parks across Australia.
• CMCA Friendly Caravan Parks A network of over 200 caravan parks offering CMCA members discounts of 10% or more off standard rates across Australia.
• Roadside Assistance Bespoke roadside assistance packages for CMCA members through 24/7 Roadservices, with over 700 service partners across Australia available 24/7, 365 days a year.
• Member Advantages Program An exclusive discount program offering CMCA members savings on fuel, vehicle accessories, entertainment, and everyday essentials from partner retailers across Australia.
• National Rally CMCA's flagship annual event bringing together over 1,000 members for an eight-day program of seminars, entertainment, trade exhibits, tours, and activities in a different Australian location each year.
• Member Safaris Organized group tours including tagalong tours operated in partnership with Xpedition Tagalong Tours, ranging from short regional getaways to extended cross-country adventures across Australia, priced from approximately $2,050–$8,050 per person.
• Chapters and Special Interest Groups Nearly 100 local chapters and special interest groups operating across Australia, offering regular social gatherings, day trips, overnighters, and local events for members.
• Members' Market A dedicated members-only marketplace for buying and selling recreational vehicles exclusively available to CMCA members.
• CMCA/KEA Dump Point Program A partnership program with KEA Campers subsidizing nearly 500 public dump points installed across Australia to encourage self-contained RV tourism. Initiated in 2006 and supported by Queensland, NSW and SA governments.
• RV Friendly Towns An advocacy program recognizing and promoting RV-friendly towns across Australia that welcome recreational vehicle tourists.
• CMCA Membership Subscription Annual CMCA membership subscription available in two tiers — Ordinary Membership ($60/year digital or $84/year hard copy) for motorhome and campervan owners, and Associate Membership ($55/year digital or $79/year hard copy) for caravan and camper trailer owners — providing access to the full portfolio of CMCA benefits.

Quantifiable outcome

• Australia's largest RV club with over 66,000 active members and 31,000+ registered vehicles
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NM InsurancecoreChannel Partner/ Reseller/ DistributorNM Insurance (ABN 34 100 633 038, AFSL 227186) provides CMCA Insurance, specialist cover for caravans, campervans and motorhomes designed for CMCA members. CMCA receives a referral fee for customers sent to CMCA Insurance. CMCA is not authorised to deal in general insurance products directly.
• 24/7 RoadservicescoreChannel Partner/ Reseller/ Distributor24/7 Roadservices provides bespoke roadside assistance packages to CMCA members through a partnership arrangement. Started as single van operation in Newcastle over 20 years ago, now with over 700 service partners across Australia. National Operations Centre open 24/7, 365 days a year.
• Xpedition Tagalong TourscoreStrategic or Co-development PartnerPartnership for organizing and running CMCA Safari programs. Xpedition Tagalong Tours operates CMCA safaris including Top End, Kimberley & Beyond, Outback to Gulf, Flinders Ranges, Eyre Peninsula, and Great Tasmanian Adventure tours.
• KEA CampersminorStrategic or Co-development PartnerJoint initiative for the CMCA/KEA Dump Point Subsidy Program. Nearly 500 public dump points installed across Australia, initiated in 2006 and supported by Queensland, NSW and SA governments.
• State Government Partners (QLD, NSW, SA)minorOthersQueensland, NSW and South Australian governments have supported the CMCA/KEA Dump Point Subsidy Program since 2006, enabling installation of nearly 500 public dump points across Australia.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• RACQ: Royal Automobile Club of Queensland is a large Australian member-based motoring club offering roadside assistance, insurance, travel discounts and member benefits—a structural analogue to CMCA's membership, insurance-referral and roadside-assistance model for a wider motoring membership.
• RACV: Royal Automobile Club of Victoria is a large Australian membership organisation offering travel, insurance, roadside assistance, parks/resort discounts, and a magazine—closely mirroring CMCA's bundle of benefits for a broader motoring rather than RV-only audience.
• NRMA: NRMA is Australia's largest member-based motoring and travel club, with a comparable subscription/loyalty model, owned parks network, magazine, roadside assistance and discount partner ecosystem. It is broader than CMCA (motoring rather than RV-specific) but operates the same Australian membership-club playbook.

Emerging players

• Camplify: Camplify is an Australian-headquartered peer-to-peer marketplace for hiring campervans, motorhomes and caravans. It overlaps with CMCA's audience of self-contained RV travellers and competes for the discovery and trip-planning layer, though it monetises rentals rather than memberships.
• WikiCamps Australia: WikiCamps is a community-driven Australian camping and RV directory app covering campgrounds, caravan parks, free camps and dump points. It competes with the CMCA Traveller app for the same self-contained traveller discovery and planning use case.
• CamperMate: CamperMate is an Australasian camping and RV travel app providing free and paid overnight stop information, dump points, and trip planning. It directly overlaps with CMCA Traveller's POI and trip-planning functionality for the same RV traveller audience.

Direct peers

• Good Sam Club: Good Sam is the largest RV membership club in the United States, offering tiered annual memberships, a trip-planning/RV park directory, roadside assistance, insurance products, and a magazine. It is the closest direct functional peer to CMCA in the RV-club category globally.

Regional players

• Tourism Holdings Limited (THL): THL is a New Zealand-listed RV rental and tourism company (Britz, Maui, Mighty) operating across Australia and NZ. It addresses the same self-contained RV traveller customer base as CMCA but through rental rather than subscription.
• Apollo Motorhome Holidays: Apollo is one of the largest RV rental operators in Australia and New Zealand, operating branded motorhome rental fleets. It targets overlapping self-contained RV travellers in the same geographies but monetises rental rather than membership.

Others

• Caravan Industry Association of Australia: CIAA is the peak national body representing Australia's caravan, campervan and motorhome industry. It is adjacent rather than competitive to CMCA, but overlaps in RV advocacy, industry data, and policy engagement with government—making it a relevant ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cmcaaustralia
• LinkedInlinkedin.com/company/campervan-and-motorhome-club-of-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campervan and Motorhome Club of Australia Limited