Coach Hire Australia

What Coach Hire Australia does

Coach Hire Australia, operating under the legal entity Bus Hire Comparison Pty Ltd (ACN 638 081 188), is a nationwide Australian ground transportation marketplace and transport management platform founded in 2016. The company connects customers seeking group transportation with a vetted network of supply partner operators across all major Australian cities including Sydney, Melbourne, Brisbane, Gold Coast, Sunshine Coast, Adelaide, Cairns, Canberra, Perth, and Tasmania. Its service portfolio spans charter coach, bus, and minibus hire with drivers; self-drive bus rental across seven cities; corporate staff shuttles; conference and event transport; wine tours; school and student transport; and specialised mine-spec transport for mining, energy, and engineering projects. Enterprise clients referenced in case studies include ANZ, John Holland, RACQ, Adecco (on a Toyota contract), RCR Tomlinson (solar farm projects), Pacific School Games, and EF International Language Schools.

The company's core technical asset is a proprietary in-house technology stack comprising the TripBooker booking and quotation platform, a Supply Partner Portal where operators register, bid on jobs, and store compliance documentation (accreditations, fleet insurances, public liability insurances, private hire licences), the School Travel Manager (STM) tracking system, driver and passenger smartphone applications, GPS geo-tracking, scan-on/off passenger technology, and a live reporting platform. This stack is developed and maintained by an internal technical team. Adjacent software products include TripBooker Business (corporate), StudentRide AU (a wholly-owned subsidiary for student transport), and standalone school travel tracking.

Coach Hire monetises through transaction fees on charter bookings (each individually quoted), self-drive vehicle rental, an affiliate/online partner program paying 5% commission to embedders, and managed services for large enterprise contracts. The go-to-market is sales-led across three dedicated phone lines for general, corporate, and education enquiries, supported by a dedicated 3-person tender team for national contracts, an affiliate widget program across entertainment and activity partners, content marketing and SEO, targeted PPC, social media engagement, and event sponsorships (including Miss World Australia 2018 and Starlight Children's Foundation). The company currently has approximately 16 direct employees plus additional support staff, growing from a founding team of 6 in 2016.

Name

Coach Hire Australia

Legal name

BUS HIRE COMPARISON PTY LTD

Website

https://coachhire.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Coach Hire Australia is a nationwide Australian marketplace and transport management platform connecting customers with charter coaches, buses, and minibuses through proprietary TripBooker software, a vetted supply partner network, and dedicated enterprise sales across corporate, education, mining, and leisure segments.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Charter Bus Industry (48551), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

SIC

Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Charter & Tour Coach Operators (TLAFAFAB)

akta.pro secondary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

Keywords

• Charter bus services
• Coach hire Australia
• Group transportation services
• Corporate shuttle transport
• School transport solutions

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Charter and Coach Hire Services: Revenue generated from hiring out coaches, buses, and minibuses with drivers across Australia. Services include charter bookings, airport transfers, wine tours, corporate transport, school transport, and event transport. Pricing is individually quoted for each trip.
2. Self-Drive Bus Hire: Revenue from renting minibuses, coaches, and buses to customers who drive themselves. Vehicles available in Sydney, Melbourne, Adelaide, Perth, Cairns, Brisbane and Sunshine Coast.
3. Online Partner Program / Affiliate Commission: Partners promote Coach Hire via booking widgets, adverts, quote request buttons on their websites. Coach Hire pays commission of 5% of the booking value to affiliate partners.
4. Supply Partner Network Management: Coach Hire acts as a platform connecting supply partner bus/coach operators with end customers. Partners gain access to national contracts, tenders and bookings they would not normally be able to participate in.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Coach Hire Australia is a nationwide ground transportation platform that hires out coaches, buses, and minibuses with professional drivers across all major Australian cities and regions, and offers self-drive bus rentals in select cities. The company operates as a marketplace and booking platform that connects end customers with a vetted network of supply partner operators through proprietary technology including the TripBooker booking system, Supply Partner Portal, and live tracking and reporting tools. Services span charter, corporate shuttles, education transport, mining/energy staff transfers, conference and event transport, and wine tours.

Product overview

Coach Hire is a nationwide Australian ground transportation platform and marketplace that connects customers with charter coaches, buses, and minibuses. The core offering consists of Charter Services (professional driver hire) and Self Drive Hire (vehicle rental without driver). These are supported by specialized modules including TripBooker and StudentRide AU for education transport, Trip Booker Business and Staff Shuttle for corporate clients, Conference and Events transport, and Wine Tours for leisure. The company operates proprietary technology including TripBooker for bookings, School Travel Manager (STM) for school transportation tracking, and driver/passenger smartphone apps with live reporting and GPS tracking capabilities. Mine Spec Transport Solutions serve the mining, energy, engineering, and solar industries with purpose-built vehicles. Coach Hire acts as a software platform facilitating bookings for ODBS (On Demand Bus Service) operators across Australia, operating under BUS HIRE COMPARISON PTY LTD (ACN 638 081 188).

Differentiator

Problem solved

Functional benefit

Brands

• TripBooker: Software platform for booking and managing group transportation
• School Travel Manager (STM)
• Trip Booker Business
• StudentRide AU
• TripBooker Software Services

Products and services

• Charter Services
• Self Drive Hire
• Wine Tours
• Staff Shuttle
• Conference and Events Transport
• Trip Booker Business
• StudentRide AU
• TripBooker (Schools)
• School Travel Manager (STM)
• Transport Management Solutions
• Mine Spec Transport Solutions

Quantifiable outcome

• Last 12 months: millions of passengers transported, millions of kilometres travelled, hundreds of thousands of journeys covered

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Starlight Children's FoundationcoreGTM or Marketing PartnerCoach Hire is an official supporter of Starlight Children's Foundation, providing ongoing support through free transport services for sick children and their families. CoachHire is proud to be associated with Starlight and helps create positive memories for those that need them most.
• National Zoo & Aquarium CanberraminorGTM or Marketing PartnerAffiliate partner through the Online Partner Program. Uses Coach Hire booking widgets on their website, earning 5% commission on bookings generated.
• World Series Splatball / PaintballminorGTM or Marketing PartnerAffiliate partner through the Online Partner Program. Uses Coach Hire booking widgets on their website.
• Funfields ThemeparkminorGTM or Marketing PartnerAffiliate partner through the Online Partner Program. Uses Coach Hire booking widgets on their website.
• Queensland Conference & Camping Centres (QCCC)minorGTM or Marketing PartnerAffiliate partner through the Online Partner Program. Uses Coach Hire booking widgets on their website.
• Woodhouse Activity CentreminorGTM or Marketing PartnerAffiliate partner through the Online Partner Program. Uses Coach Hire booking widgets on their website.
• Miss World AustraliaminorGTM or Marketing PartnerOfficial sponsor and transport provider for Miss World Australia 2018. Provided all group transportation needs including trips to Warner Bros Movie World and sports challenges with the Gold Coast Titans, culminating in the Crowning Ceremony at Palazzo Versace Gold Coast.
• Gold Coast TitansminorGTM or Marketing PartnerSports team partner for Miss World Australia 2018 event. Provided sports challenge activities for Miss World Australia contestants.
• Variety - The Children's CharityminorGTM or Marketing PartnerCoach Hire donated $500 AUD to Variety - The Children's Charity as part of Miss World Australia 2018 Pre-Vote competition prize. Taylah Cannon (Miss World Australia 2018 winner) also supports Variety and raised $13,000 AUD.
• Adelaide Haunted HorizonsminorChannel Partner/ Reseller/ DistributorGhost tour operator partnership for group transportation services in and around Adelaide. Coach Hire provides transport for people who wish to take advantage of Adelaide Haunted Horizons' ghost tours, including Ghost Tours, Ghost Hunts, Dark History tours and special paranormal investigation tours.
• RCR TomlinsoncoreImplementation/ SI/ Consulting PartnerMajor mining/energy transport contract. Transport planning, management and charter services for solar farm construction projects. Haughton Solar Farm: 4 coaches, 200 passengers per day. Daydream and Hayman Solar Farm: 12 dry hire mining spec vehicles, 600 passengers per day.
• RACQcoreImplementation/ SI/ Consulting PartnerTransport planning, management and charter services including assistive technologies for RACQ. Daily staff transfers with initial contract period to assess utilisation, passenger safety, convenience and viability. Technologies provided include scan on/off, tracking system, driver smartphone app, management platform, and staff smartphone app.
• Adecco (Toyota contract)coreImplementation/ SI/ Consulting PartnerTransport planning, management and provision of service for staff contracted to Toyota by Adecco. Approximately 100 staff per day over a 2 month period.
• John HollandcoreImplementation/ SI/ Consulting PartnerTransport planning, management and provision of service for interstate workers arriving from all over the country to project sites. Approximately 350 staff movements per month.
• ANZcoreImplementation/ SI/ Consulting PartnerTransport planning, management and provision of service for regular corporate events nationwide. Events generally require transport for 150 guests per event.
• Pacific School GamescoreImplementation/ SI/ Consulting PartnerTransport planning, management and provision of service for future Olympians events. Daily shuttle runs and transfers for all staff, competitors and spectators for the duration of the event. Hundreds of movements for thousands of passengers over the event period.
• Altonia Productions / World ProjectscoreImplementation/ SI/ Consulting PartnerTransport planning, management and provision of service for approximately 30 student groups throughout July each year. Around 150 movements per day utilising up to 30 vehicles between 15 different locations.
• EF International Language SchoolscoreImplementation/ SI/ Consulting PartnerTransport planning, management and provision of service for regular inbound student educational group tours.
• Starlight Children's Foundation (Official Partner)coreGTM or Marketing PartnerOfficial partner proudly supporting Australia's Starlight Children's Foundation. Coach Hire provides ongoing support through free transport services as required for sick children and their families.
• Adventure Park GeelongminorGTM or Marketing PartnerPreferred client destination partnership with Victoria's biggest theme park. Coach Hire provides group transportation for visitors to Adventure Park in Geelong.
• Team Building Made EasyminorGTM or Marketing PartnerPartnership with Australia's first genuine team building retailer. Coach Hire provides transportation services as part of comprehensive team building packages arranged by Team Building Made Easy.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BusBank: North American online charter bus marketplace that aggregates operators and provides instant quoting and booking. Comparable to Coach Hire in acting as an intermediary between customers and a network of coach operators with proprietary technology.
• Busify: Australian online charter bus comparison and booking marketplace. Direct domestic competitor targeting the same Australian customer base with a similar aggregator model.
• CharterUP: US-based charter bus marketplace connecting customers with vetted operators through a proprietary booking platform. Closest international analogue to Coach Hire's platform-led charter model with similar self-service booking, operator portal, and enterprise focus.
• GoGoCharter: US charter bus booking platform that aggregates charter quotes from multiple operators. Directly comparable to Coach Hire's quote-based, marketplace-style charter booking experience.
• GetTransport: Global transport marketplace covering buses, coaches and freight. Operates a similar aggregator model to Coach Hire with operator bidding and online booking across multiple geographies.

Regional players

• Murrays Coaches: Long-established Australian coach operator providing charter and airport transfer services in major cities. Comparable as a charter operator in Australia, though asset-heavy rather than platform-led.

Others

• Webjet: Major Australian online travel agency covering flights, hotels and ground transport. Relevant as a potential distribution/partner channel for Coach Hire's affiliate program and a comparable Australian travel brand with technology-led booking.
• Flight Centre Travel Group: Large Australian-headquartered travel retailer with corporate and leisure divisions. Relevant as a potential enterprise distribution partner or competitor in corporate group travel and as a benchmark for scaled Australian travel businesses.

Broad incumbents

• RedCoach: US premium intercity and charter coach operator. Relevant as a benchmark operator in the broader charter/coach industry, though asset-heavy and US-focused rather than a marketplace platform.
• Greyhound Australia: Australia's largest intercity coach operator, now owned by Flix. Operates scheduled services rather than charters, but is the dominant incumbent brand in Australian bus transport and a benchmark for nationwide reach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/travel__safe
• YouTubeyoutube.com/channel/UCyYAornEWoKaqq7033-f9OQ
• Facebookfacebook.com/travelsafebushire
• Instagraminstagram.com/travelsafebushire
• Pinterestpinterest.com/travelsafebushire
• LinkedInlinkedin.com/company/coach-hire-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Hire Australia