Coex Vina

What Coex Vina does

Coex Vina is a MICE (Meetings, Incentives, Conferences, and Exhibitions) platform operator headquartered in Ho Chi Minh City, Vietnam, and the wholly-owned Vietnamese subsidiary of Coex (Korea), a convention and exhibition group with more than 40 years of industry heritage. The company organizes 15 exhibitions and events annually across at least seven verticals including maternity and baby products (VIETBABY), education (VIETEDU), consumer goods (VIPREMIUM, VIETCONSUMER), electrical automation (ELECS Vietnam), apparel (AW Vietnam), coffee and F&B (Coffee Expo Vietnam), and franchising (VIETFRANCHISE), serving more than 1,000 exhibitors each year.

Its operations are built on four service lines: exhibition organization, venue management, event management, and B2B matching, the last of which is supported by a dedicated Buyer Marketing Center and a verified buyer database. The company distributes events across multiple venues, including SECC (Ho Chi Minh City), VEC (Hanoi), WTC Binh Duong (which it has operated under an entrusted management agreement since 2021), and Coex Hall C Seoul, indicating a multi-market footprint spanning Vietnam and Korea. Coex Vina also leverages partnerships with Korean trade promotion agencies (KOTRA, KOIMA, KITA) and the Vietnam Chamber of Commerce and Industry (VCCI) to facilitate cross-border B2B trade flows.

The business model is anchored on exhibition booth rental and sponsorship revenue from B2B exhibitors, augmented by recurring venue management fees from WTC Binh Duong and B2B matching service revenue. Customer segments span enterprise brands, educational institutions, industry associations, and consumer-facing businesses across the named verticals. Coex Vina entered the Vietnamese market in 2009 via the VISIS and VIFS exhibitions, established a Representative Office in 2013, and was formally incorporated as Coex Vina Co., Ltd. in 2022, signaling an evolution from event organizer to integrated venue and trade platform operator.

Name

Coex Vina

Legal name

Coex Vina Company Limited

Website

https://coex.vn

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Coex Vina is the Vietnam subsidiary of Coex (Korea), organizing 15+ annual exhibitions across maternity, education, consumer goods, automation, energy, and F&B sectors. It serves enterprise brands, educational institutions, and consumers through exhibition organization, venue management, event management, and B2B matching services.

Ownership category

akta.pro rank

Product category

Trade Show & Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• B2B exhibition organization
• MICE event management
• Convention venue management
• Trade fair organization
• B2B buyer matching

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Organization: Coex Vina develops and delivers proprietary exhibitions across key sectors, overseeing strategy, exhibitor acquisition, and full-scale event execution. They organize more than 10 events annually in Vietnam and the region as a principal organizer.
2. Venue Management Services: Professional venue consulting and management services backed by over four decades of convention center operations experience. Services include operational planning, facility coordination, workflow optimization, and stakeholder management.
3. Event Management Services: Professional management services for corporate, governmental, and official events, as well as B2B and B2C programs, from strategic planning to operational execution with full regulatory compliance.
4. B2B Matching Services: Structured buyer recruitment and business matching programs supported by an extensive and verified buyer database. Dedicated in-house Buyer Marketing Center oversees targeted outreach, qualification, and engagement processes.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Coex Vina organizes and delivers proprietary B2B exhibitions and trade fairs across Vietnam in sectors including maternity/baby, education, premium consumer goods, electric energy, industrial automation, food & beverage, and franchising, organizing 10+ events annually. Complementing the exhibitions, the company provides four professional services: B2B Matching (structured buyer recruitment through an in-house Buyer Marketing Center), Venue Management (consulting and operational management of convention venues), Event Management (corporate, governmental, and B2C event delivery), and Exhibition Organization (principal organizer of industry-specific events).

Product overview

Coex Vina operates a unified MICE (Meetings, Incentitions, Conventions, Exhibitions) platform organizing 15 exhibitions and events annually across Vietnam and the region. The portfolio centers on industry-specific exhibitions including VIETBABY (maternity and baby products), VIETEDU (education), VIPREMIUM (premium lifestyle), VIETCONSUMER (consumer goods), ELECS Vietnam (electric energy), AW Vietnam (automation), Coffee Expo Vietnam (food & beverage), and VIETFRANCHISE (franchising). These exhibitions are complemented by four core services: Exhibition Organization (proprietary event delivery), Venue Management (consulting and operations), Event Management (B2B and B2C event delivery), and B2B Matching (buyer recruitment and business matching programs). The company serves as principal organizer overseeing strategy, exhibitor acquisition, and full-scale execution.

Differentiator

Problem solved

Functional benefit

Products and services

• VIETBABY (Vietnam International Maternity Baby & Kids Fair) International exhibition for maternity, baby, and children products and services, featuring local and international brands showcasing baby care products, nutrition, toys, fashion, healthcare, and education services. Held at SECC (Ho Chi Minh City) and VEC (Hanoi).
• VIETEDU (Vietnam International Education Fair) International education exhibition connecting students, parents, schools, and educational organizations, featuring educational institutions, language centers, international schools, and educational technology.
• VIPREMIUM (Vietnam International Premium Products Fair) Premium lifestyle exhibition showcasing high-quality products, premium brands, and luxury consumer experiences including beauty products, wellness items, fashion, and home living products.
• VIETCONSUMER (Vietnam Consumer Goods and Living Fair) Consumer-focused exhibition featuring a wide range of products and services for modern lifestyles, including food & beverage, household goods, beauty, health, and daily consumer products.
• ELECS Vietnam (Electric Energy Conference & Show) Electric energy conference and exhibition bringing together industry professionals and companies in the energy sector.
• AW Vietnam (Automation World Vietnam) Industrial automation exhibition connecting businesses with automation solutions, technologies, and partner networks.
• Coffee Expo Vietnam Coffee industry exhibition providing an ideal platform for Vietnamese businesses to showcase new products, solutions, and experiences to customers in Vietnam's F&B sector.
• VIETFRANCHISE (Vietnam International Franchise) International franchising exhibition connecting franchisors and potential franchisees for business investment opportunities.
• B2B Matching (Buyer Recruitment & Business Matching) Structured buyer recruitment and business matching programs supported by an extensive and verified buyer database, including targeted outreach, qualification, and engagement processes.
• Venue Management (Consulting & Operation) Professional venue consulting and management services spanning operational planning, facility coordination, workflow optimization, and stakeholder management, backed by over four decades of convention center operations experience within the Coex network.
• Event Management (Professional B2B & B2C Event Delivery) Professional management services for corporate, governmental, and official events, including B2B and B2C programs, from strategic planning to operational execution with full regulatory compliance.
• Exhibition Organization (Industry-Focused Exhibitions & Conventions) Development and delivery of proprietary exhibitions across key sectors, organizing more than 10 events annually in Vietnam and the region, overseeing strategy, exhibitor acquisition, and full-scale event execution.

Quantifiable outcome

• 1000+ exhibitors
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor, moderate and moderate "partnership_info": "association promoting international trade and supporting korean businesses in global markets.".

• WTC Binh Duong (World Trade Center Binh Duong)coreStrategic or Co-development Partner · 1 January 2021Coex Vina was entrusted with the operational management of WTC Binh Duong, expanding capabilities into venue operations and advisory services. This partnership demonstrates Coex Vina's expertise in venue management.
• VISIS - Vietnam International Shop Industry ShowminorStrategic or Co-development Partner · 1 January 2009One of the first specialized B2B exhibitions launched by Coex upon entering the Vietnamese market in 2009.
• VIFS - Vietnam International Franchise ShowminorStrategic or Co-development Partner · 1 January 2009One of the first specialized B2B exhibitions launched by Coex upon entering the Vietnamese market in 2009.
• KOTRA - Korea Trade-Investment Promotion AgencymoderateGTM or Marketing PartnerKorean trade promotion agency supporting Korean businesses in Vietnam through exhibition and business matching services.
• KOIMA - Korea Importers AssociationmoderateGTM or Marketing PartnerAssociation supporting Korean importers and facilitating international trade connections.
• KITA - Korea International Trade Associationmoderate "partnership_info": "association promoting international trade and supporting korean businesses in global markets."GTM or Marketing Partner
• VCCI - Vietnam Chamber of Commerce and IndustrymoderateGTM or Marketing PartnerLeading business association in Vietnam, collaborating with Coex Vina on industry platforms and cross-border business collaboration.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Informa Markets: Global B2B exhibition organizer with a significant Southeast Asia presence organizing industry-specific trade shows. Directly comparable to Coex Vina in business model (proprietary exhibitions across verticals), but with vastly greater scale, geographic reach, and exhibitor base.
• Koelnmesse: German trade fair organizer expanding into Southeast Asia with industry-specific exhibitions (food, furniture, lifestyle). Comparable business model to Coex Vina as a principal organizer of vertical-focused B2B exhibitions, with growing presence in ASEAN markets.
• Hyve Group: UK-headquartered global exhibition organizer running industry-specific B2B trade shows across multiple verticals worldwide. Comparable to Coex Vina in its principal-organizer model with cross-vertical portfolio, though with broader geographic and scale footprint.
• RX Global (Reed Exhibitions): Global exhibition organizer running industry-specific B2B trade shows across multiple verticals worldwide, including in Vietnam and ASEAN. Comparable in its principal-organizer model and vertical specialization to Coex Vina, but at significantly larger scale.
• Messe Frankfurt: German-headquartered global trade fair organizer with a strong Asia presence, running industry-specific B2B exhibitions across verticals (textiles, automotive, consumer goods, lighting). Comparable to Coex Vina's industry-specific trade show model and B2B matching capabilities.
• VNU Exhibitions Asia: Vietnam-based exhibition organizer operating industry-specific B2B and B2C trade shows across multiple verticals in Vietnam and Southeast Asia. Most direct local competitor to Coex Vina with overlapping coverage of consumer and industry exhibitions in the same venues.
• DMG Events: Global B2B exhibition organizer with industry-specific events across energy, construction, hospitality, and consumer verticals. Comparable business model to Coex Vina's vertical-specialized trade show approach, including in Asia-Pacific.
• Clarion Events: Global B2B event organizer running industry-specific exhibitions and conferences across defense, energy, gaming, retail, and other verticals. Comparable to Coex Vina's diversified vertical portfolio and event-driven model.

Regional players

• Messe Düsseldorf Asia: German trade fair group's Asian subsidiary organizing industry-specific B2B exhibitions (packaging, printing, medical, wine) across Southeast Asia. Comparable vertical-specialized exhibition model to Coex Vina, but primarily serving ASEAN through Singapore-based operations.
• Constellar (formerly Singapore EXPO): Singapore-headquartered MICE platform operator running exhibitions, conferences, and venue operations across ASEAN. Comparable to Coex Vina as a regional MICE organizer with venue management capabilities, but primarily Singapore-anchored rather than Vietnam-anchored.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CoexVietnam/videos
• Facebookfacebook.com/official.coexvina
• Instagraminstagram.com/official.coexvina
• TikToktiktok.com/@official.coexvina
• LinkedInlinkedin.com/company/coexvina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coex Vina