What Column does

Column Content Limited is a London-based, founder-owned B2B technical messaging and content practice founded in 2023 by Mo Shehu, PhD. The firm operates as a professional services consultancy serving founders, VPs, and senior executives at well-resourced B2B companies in complex markets — including digital health, AI, utility infrastructure, and biosciences. Its three integrated service lines are: (1) Messaging and Positioning, covering audience clarity, positioning strategy, brand narrative, and website copy; (2) Content and Thought Leadership, producing white papers, executive reports, research briefs, and ghostwritten thought leadership; and (3) Campaigns and Brand, including website builds, landing pages, visual brand, LinkedIn content, and SEO, delivered through a network of specialist designers and developers.

The company is not a software or AI firm; its core capability is research-led editorial production supplemented by original survey data and policy analysis. Column has published over 30 original research reports covering quantum computing, AI policy in Africa, African governance, fintech, and related technical subjects, and has produced documented outcomes including 21,058% LinkedIn impression growth for Alafair Biosciences, $40k+ pipeline for Momentum.io, and 1.68M YouTube views for KodeKloud. Business is acquired entirely through inbound channels — the website contact form, calendar booking, and thought leadership content — with no self-serve product or partner channel. The firm operates with a 7-person team across London and global client engagements spanning the UK, EMEA, Africa, and North America.

Name

Column

Legal name

Column Content Limited

Website

https://columncontent.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Column is a London-based B2B technical messaging and content consultancy founded in 2023, producing research-led thought leadership, positioning strategy, and brand assets for founders, VPs, and senior executives at well-resourced B2B companies in complex markets.

Ownership category

akta.pro rank

Product category

B2B Content Marketing Services

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Management Services (8741)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• B2B content marketing
• Messaging positioning strategy
• Thought leadership content
• Research-led content services
• Brand strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services — Messaging and Positioning: Consulting and strategy engagements covering audience clarity, positioning strategy, brand narrative, and website messaging for B2B companies navigating a launch, repositioning, or new market. Revenue is generated through project-based professional services fees, scoped and quoted per engagement.
2. Professional Services — Content and Thought Leadership: Production of white papers, executive reports, research briefs, long-form editorial programmes, and ghostwritten thought leadership. Revenue is project or retainer-based, priced per deliverable or content programme.
3. Professional Services — Campaigns and Brand: Website builds, landing pages, visual brand, campaign assets, LinkedIn content, and SEO services. Delivered through a trusted network of specialist designers and developers. Revenue is project-based, scoped per deliverable.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Column is a research-led B2B content consultancy that helps complex, technical companies produce thought leadership, executive reports, messaging, positioning, and brand assets. The firm starts with foundational messaging and positioning work, then builds integrated content, campaigns, and brand systems for B2B audiences who already understand the technical fundamentals of their markets.

Product overview

Column is a B2B technical messaging and content consultancy, not a software product company. The company offers a unified suite of professional services centered on strategic messaging, positioning, and research-led content production. Its three core service lines—Messaging and Positioning Services, Content and Thought Leadership Production, and Campaigns and Brand Services—work together as an integrated offering. Supporting capabilities include LinkedIn ghostwriting, technical documentation, and PR services. The company's primary deliverables include proprietary research reports from its Research Library covering topics such as quantum computing, AI policy in Africa, African governance, fintech, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Messaging and Positioning Foundational strategic work that defines how a B2B company communicates its value proposition, differentiators, and market position to technical and complex-market audiences.
• Research-Led Thought Leadership Original, research-backed thought leadership content for B2B companies, built on primary research and editorial rigor rather than repackaged commentary.
• Executive Reports and Research Library Long-form research reports and executive-level publications for B2B clients, designed to establish authority in technical markets.
• Content and Campaign Production
• Brand Systems and Visual Identity
• LinkedIn Ghostwriting and Executive Content
• Technical Documentation

Quantifiable outcome

• $40k+ pipeline in 6 months; contributed to $5m seed round (Momentum.io)
• +8 more outcomes

Named customers13 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Specialist Designers and Developers (Network)supportingImplementation/ SI/ Consulting PartnerColumn works with a trusted network of specialist designers and developers for website builds, landing pages, visual brand, and campaign assets. These are contracted specialist partners who support Column's delivery of campaigns and brand work, not formal equity or strategic partnerships.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Velocity Partners: Velocity Partners is a UK-based B2B content marketing agency specialising in technology and complex markets. Closely comparable to Column on positioning (B2B, complex markets, project-based engagements) and London geography.
• Grow and Convert: Grow and Convert is a content marketing consultancy that produces research-driven content programmes for B2B SaaS companies. Comparable to Column on the SEO-led, consultative, project-based model and target customer (B2B SaaS founders/marketers).
• Animalz: Animalz is a leading B2B content marketing agency focused on SaaS and tech companies, producing research-led content, thought leadership, and SEO programmes. Direct competitor to Column in segment, business model, and target buyer (founders/VPs at high-growth B2B tech firms).
• Foundation Marketing: Foundation Marketing is a B2B content marketing agency serving fintech, MarTech, and SaaS companies with research-driven content programmes. Closely comparable to Column on audience (founders/VPs), editorial rigour, and integrated content + brand positioning.
• Scribly: Scribly is a content marketing agency that produces research-driven articles and SEO content for B2B SaaS companies. Comparable to Column on the project-based SEO and thought leadership content production model targeting complex B2B buyers.
• Tilt Metrics: Tilt Metrics is a B2B content marketing agency offering content production, SEO, and demand generation for SaaS and tech companies. Comparable to Column on consultative positioning, project-based programmes, and B2B SaaS target market.
• Kalungi: Kalungi is a B2B SaaS marketing agency offering fractional CMO, content production, and demand generation services. Comparable to Column on targeting B2B tech clients with project-based, high-touch engagements and content-as-deliverable.
• Column Five: Column Five is a content marketing and design agency producing research reports, infographics, and brand storytelling for tech-forward B2B and enterprise clients. Comparable to Column on the integration of research-led content with visual brand and campaign assets.

Broad incumbents

• Skyword: Skyword is an enterprise content marketing platform with associated services for content strategy, production, and distribution. A broader incumbent in the same category as Column, operating at enterprise scale rather than a founder-led boutique.
• Contently: Contently is an enterprise content marketing platform combined with professional services for content strategy and production. Larger incumbent serving enterprise B2B clients with a broader portfolio than Column's specialist boutique offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/columncontent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Column