COMA

What COMA does

COMA is a privately held contemporary art gallery headquartered in Sydney, Australia, representing a roster of 30+ internationally recognized artists from Australia, New Zealand, South Korea, Ghana, Mexico, the United States, Japan, and other regions. Founded by Sotiris Sotiriou, the gallery operates three physical spaces in greater Sydney — a flagship venue in Marrickville opened in 2025 (37 Chapel Street), a Chippendale location opened in August 2022 (2/27-39 Abercrombie Street), and an additional exhibition space in Darlinghurst. The gallery serves private collectors seeking contemporary artworks for personal collections, museums and cultural institutions acquiring works for permanent collections or exhibitions, and corporate collectors building curated programs.

COMA generates revenue primarily through commission-based primary-market sales of contemporary artworks by its represented artists, supplemented by participation in major international art fairs including Sydney Contemporary, Art Basel Hong Kong, Felix Art Fair Los Angeles, and Taipei Dangdai. Its product surface consists of curated physical exhibitions, an online store supporting seven currencies (USD, AUD, CHF, CNY, JPY, GBP, EUR) powered by Stripe, and a presence on the Artsy marketplace. Technology infrastructure is built on the Artlogic gallery management platform for website, inventory, and exhibition scheduling. The gallery maintains marketing channels including Instagram, Facebook, WeChat, an email newsletter, and earned media coverage in outlets such as Artnet, Artsy, Hyperallergic, TimeOut, Vogue, and the Wall Street Journal.

The gallery's commercial position is reinforced by institutional validation of its artists: the Museum of Contemporary Art Australia acquired Justin Williams' work for its permanent collection; represented artist Teresa Baker was included in the 2026 Whitney Biennial and Made in L.A. 2023 at the Hammer Museum and received a 2025 Guggenheim Fellowship; Lu Yang was named Deutsche Bank Artist of the Year 2022 and presented at Espace Louis Vuitton Venezia during the Venice Biennale; and Young-jun Tak received the 2024 Love At First Sight Prize at St Moritz. These placements create a reputational flywheel supporting both primary sales and long-term artist market value.

Name

COMA

Legal name

COMA

Website

https://comagallery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

COMA is a Sydney-based privately held contemporary art gallery representing 30+ international artists across three physical locations, serving private collectors, museums, and institutions through exhibitions, international art fairs, and a multi-currency online store.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Contemporary art gallery
• Artist representation
• Artwork sales
• Art exhibition curation
• Art fair participation

Headquarters

HQ city

Marrickville

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Art Sales: Primary revenue through sale of contemporary artworks by represented artists. Gallery earns commission on sales.
2. Art Fair Participation: Revenue generated through booth presence at art fairs such as Sydney Contemporary, Felix Art Fair Los Angeles, and Taipei Dangdai.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

COMA is a Sydney-based contemporary art gallery that represents a roster of 30+ international artists and sells their works through curated exhibitions at three physical gallery spaces, an online store, and international art fair booths. The gallery earns commission on primary market artwork sales and generates additional revenue through art fair participation, while also providing artist representation, exhibition opportunities, and institutional placement services for collectors, museums, and cultural institutions.

Product overview

COMA is a contemporary art gallery operating from Sydney, Australia, offering a portfolio of interconnected services: physical gallery exhibitions showcasing represented and invited artists in solo and group presentations at their Marrickville venue; an e-commerce online store for direct artwork sales powered by Stripe with multi-currency support; and artist representation services providing career development, exhibition opportunities, and institutional placement. The gallery maintains additional touchpoints including a mailing list newsletter and WeChat channel for collector engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• COMA Gallery Exhibitions Curated physical contemporary art exhibitions featuring represented and invited artists, including solo presentations and group shows at the gallery's Sydney spaces (Marrickville flagship, Chippendale, and Darlinghurst). Designed for collectors, curators, and museum acquisition teams visiting in person.
• COMA Online Store E-commerce platform for purchasing artworks directly from the gallery, powered by Stripe payment processing and supporting multiple currencies including USD, AUD, CHF, CNY, JPY, GBP, and EUR. Targets international collectors and first-time buyers of smaller works and editions.
• Artist Representation Long-term gallery representation of a roster of international contemporary artists, providing exhibition opportunities, career development, market access, and placement into museum and private collections. Aimed at emerging and mid-career artists seeking international market access.

Quantifiable outcome

• Gallery artists regularly featured in major international biennials and museum collections
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and major.

• ArtlogiccoreTechnology or IntegrationArtlogic provides gallery management software and website hosting for COMA. The gallery website (comagallery.com) is built on Artlogic's platform, providing inventory management, exhibition scheduling, and e-commerce functionality.
• StripecoreTechnology or IntegrationStripe provides payment processing for the gallery's online store, enabling multi-currency transactions across USD, AUD, CHF, CNY, JPY, GBP, and EUR.
• ArtsycoreChannel Partner/ Reseller/ DistributorArtsy serves as COMA's primary online marketplace partner, listing gallery artists and artworks on their platform for global collector access. COMA maintains an active presence on Artsy with artist profiles and available works.
• Sydney ContemporarymajorStrategic or Co-development PartnerCOMA participates annually in Sydney Contemporary art fair, the premier contemporary art fair in the Asia Pacific region, showcasing represented artists at booth E04.
• Felix Art FairmajorStrategic or Co-development PartnerCOMA participated in Felix Art Fair in Los Angeles with a group show, expanding reach to the US market.
• Taipei DangdaimajorStrategic or Co-development PartnerCOMA participated in Taipei Dangdai art fair, expanding presence in the Asian market with director Chengyang Yu quoted in ARTnews about Taiwanese collector interest.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Marian Goodman Gallery: Established international contemporary gallery with multi-continent presence (New York, Paris, London, Los Angeles) representing historically significant contemporary artists — broader incumbent peer relevant for institutional placement comparisons.
• Hauser & Wirth: Global mega-gallery with extensive international footprint and a roster that includes contemporary artists regularly featured alongside COMA's artists at biennials and major museum shows.
• Galerie Perrotin: Major international contemporary gallery with multiple global locations, deep Asian footprint (Hong Kong, Tokyo, Shanghai), and art-fair dominance — same business model at much larger scale, the relevant incumbent peer.
• Pace Gallery: Global contemporary gallery with major locations in New York, London, Hong Kong, Seoul, Tokyo, Geneva, and Los Angeles — represents blue-chip and emerging contemporary artists and competes for the same international art-fair slots.
• David Zwirner: Global mega-gallery with New York, London, Paris, Hong Kong, and Los Angeles locations; represents blue-chip contemporary artists who regularly headline the same biennials and museums COMA's roster is being placed into.
• König Galerie: Berlin/London-based contemporary gallery known for representing international contemporary artists and running large-scale exhibition programming — comparable mid-tier international contemporary player with similar fair presence.

Direct peers

• STPI: Singapore-based contemporary art institution/gallery with strong Asia-Pacific artist representation and international museum partnerships — directly comparable regional peer with cross-continental fair activity.
• Sullivan+Strumpf: Australian contemporary art gallery with comparable size, international artist roster, art-fair participation, and multi-city Australian presence. Closest direct comparable in the Sydney contemporary market.
• Roslyn Oxley9 Gallery: Sydney-based contemporary gallery with an established international artist roster and museum placement track record — a comparable mid-size Australian contemporary gallery competing for similar collectors and fair slots.
• James Cohan Gallery: Mid-size international contemporary gallery with multi-city presence (New York, Shanghai) and a roster spanning established and emerging artists — directly comparable in scale, fair participation, and artist-development strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/comagallery
• Instagraminstagram.com/comagallery/?hl=en
• LinkedInlinkedin.com/company/coma-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMA