What compramostucoche.es does

compramostucoche.es is the Spanish regional brand of AUTO1 Group GmbH, a privately held Berlin-based digital car commerce company. The platform enables individual car owners in Spain to sell used vehicles through a three-step process: (1) entering vehicle specifications into a free online valuation tool that calculates an offer based on make, model, year, mileage, condition, and optional extras; (2) receiving a real, binding purchase offer by email; and (3) completing the sale at one of 105+ physical branches across Spain, where inspection, contract signing, bank-transfer payment, and title-transfer paperwork are handled on the seller's behalf. The company is headquartered in Rincón de la Victoria and is supported operationally by Madrid-area IT and administrative offices and a vehicle workshop in Seseña (Toledo).

The core revenue mechanism is the spread between the price paid for acquired used vehicles and their resale value, primarily through the related Autohero B2C platform operated by AUTO1 Group, complemented by a commission-based affiliate program distributed via the Zanox marketplace. The product surface has been extended beyond the core valuation and purchase flow into specialized verticals including vans, classic cars, damaged or non-ITV vehicles, and Plan Renove (MOVES) government-subsidy advisory. Distribution is hybrid: a digital funnel (organic search, content marketing, email, affiliate widgets and APIs) feeds a physical branch network that performs final inspection and transaction completion. The entity sits inside a larger multi-country AUTO1 Group platform (Germany, France, Italy, Netherlands, Sweden, Portugal, Austria, Belgium) that supplies technology, capital, and cross-brand inventory channels.

Name

compramostucoche.es

Legal name

AUTO1 Group GmbH

Website

https://compramostucoche.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

compramostucoche.es is the Spanish online car-buying brand of AUTO1 Group, letting individual owners sell used vehicles via a free online valuation tool and complete the sale at 105+ physical branches across Spain, generating revenue from the buy-to-resale spread.

Ownership category

akta.pro rank

Product category

Used Car Buying Service

NAICS

Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Used car buying
• Online vehicle valuation
• Car selling service
• Vehicle purchase platform
• Second-hand car marketplace

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Used car purchase and resale: The company buys used cars directly from consumers at the offered price and resells them, primarily through its Autohero platform. Revenue comes from the margin between purchase and resale price.
2. Affiliate program commission: Commission-based affiliate program where partners earn commissions for referring customers who complete car sales. Commission models include cost per lead, cost per booking, and cost per show.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

compramostucoche.es purchases used vehicles directly from individual consumers in Spain through a digital-first process. Customers enter vehicle details online to receive a real (non-estimated) purchase offer by email, then finalize the sale at one of 105+ physical branches across Spain where the car is inspected, the title transfer is handled, and payment is made via secure bank transfer. Acquired vehicles are resold primarily through the related Autohero platform.

Product overview

compramostucoche.es is a digital car buying platform operated by AUTO1 Group, Europe's largest used car buyer. The company's primary offering is an online valuation tool (Tasador Online) that provides real purchase offers for vehicles based on detailed specifications. This core product is supported by a network of 105+ physical branches across Spain where vehicles are inspected in person before completing sales. The platform also offers specialized services including Vender Coche Viejo for old/damaged vehicles, Plan Renove for government subsidy guidance, and niche valuation tools for vans (Tasar Furgoneta) and classic cars (Cotización Coches Clásicos). Related brand Autohero provides the complementary used car purchasing option. All services include free valuation, ownership transfer handling, and secure bank transfer payments.

Differentiator

Problem solved

Functional benefit

Brands

• Autohero: Premium used car sales platform operated by AUTO1 Group
• wirkaufendeinauto.de
• wijkopenautos.nl
• vendezvotrevoiture.fr
• noicompriamoauto.it
• vikoperdinbil.se
• compramososeucarro.pt

Quantifiable outcome

• Sale completed in under 24 hours after branch visit
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AUTO1 GroupcoreOthersAUTO1 Group is the parent company and operator of compramostucoche.es. The company is based in Berlin, Germany and operates multiple European car buying platforms under different country-specific brands. AUTO1 Group provides the technology platform, operational infrastructure, and capital for vehicle purchases.
• AutoherocoreStrategic or Co-development PartnerAutohero is the company's B2C platform for selling second-hand cars. Vehicles acquired through compramostucoche.es are often resold through Autohero, creating an integrated buy-sell ecosystem. The Autohero platform offers 21-day return guarantee on purchased vehicles.
• Zanox MarketplaceminorGTM or Marketing PartnerZanox is the affiliate network platform used to manage the company's affiliate partner program. Affiliate partners integrate company widgets and banners to generate leads, earning commission on successful referrals.
• Affiliate partners (websites, blogs, automotive portals)minorChannel Partner/ Reseller/ DistributorThird-party website owners who integrate the company's valuation tools and marketing content. They earn commissions for each lead, booking, or completed car sale they refer. The company provides API, widgets, native ads, and banners for integration.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Milanuncios: Spanish classifieds platform owned by Adevinta with a strong vehicles category. Direct peer in Spanish C2C vehicle sales; competes for the same seller audience but via listings rather than direct purchase.
• Coches.net: Major Spanish online marketplace for new and used vehicles, owned by Adevinta. Direct peer in the Spanish used-car transactions space, though the model is marketplace (C2C/B2C listings) rather than direct buyer.
• Autohero: AUTO1 Group's sister B2C platform for selling high-quality used cars with a 21-day return guarantee. Direct peer because vehicles acquired through compramostucoche.es are typically resold via Autohero, creating an integrated buy-sell ecosystem within the same parent.
• Reezocar: French online used-car platform enabling consumers to sell and buy used vehicles. Direct European peer with similar online-led GTM and consumer focus, but operating in France rather than Spain.
• Wirkaufendeinauto.de: AUTO1 Group's German car-buying brand, operating the identical online-valuation-plus-branch model as compramostucoche.es but in Germany. Closest functional peer: same parent, same tech stack, same GTM, different geography.

Broad incumbents

• CarNext: LeasePlan's B2C used-car retail platform operating across Europe. Broad incumbent with similar omnichannel used-car retail model, but sourced primarily from lease returns rather than consumer sellers.
• Wallapop: Spain's leading C2C classifieds platform, with a dedicated vehicle category (Wallapro). Indirect competitor that enables direct peer-to-peer vehicle sales, narrowing the convenience gap that compramostucoche.es relies on.
• AutoScout24: Europe's largest online car marketplace, operating in Spain via autoscout24.es. Broad incumbent offering listings, evaluations, and dealer software; overlaps with compramostucoche.es in used vehicle listings and consumer auto search demand.

Emerging players

• Carsome: Southeast Asia's largest online used-car platform with inspection centers. Emerging player with the same core model (online valuation → in-person inspection → direct purchase → reconditioned resale) but operating in SEA rather than Europe.
• Cars24: India and MENA-based online used-car platform with inspection hubs and auction/resale channels. Emerging player with the same inspection-driven buying model; comparable in operating model, though geographic footprint differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/compramostucoche.es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about compramostucoche.es