Connect & Thrive Psychology

What Connect & Thrive Psychology does

Connect & Thrive Psychology is a private psychology practice headquartered in Toronto, Ontario, founded in 2022 by Dr. Natalie Michel. The firm delivers virtual mental health care to Ontario residents, with a core service mix of individual therapy and couples therapy, and supplementary offerings including clinician consultation and supervision/mentorship and community-based mental health seminars and workshops. The practice operates in a direct-to-consumer model supplemented by healthcare-provider referrals, and currently lists approximately nine team members across clinicians and administrative staff.

The underlying technology stack is intentionally minimal and tailored to regulated Canadian telehealth: clients are served via a PHIPA-compliant videoconferencing platform, while bookings, intake, and records are managed through Owl Practice, a practice-management product used by regulated Canadian health practitioners. There is no proprietary technology, no custom platform, and no AI/automation layer disclosed. The practice has publicly flagged two forthcoming service lines — formal psychological Assessment and a CBT for Insomnia program — which would modestly broaden the clinical offering within the same Ontario virtual-care footprint.

The business model is straightforward fee-for-service billing for therapy hours, with published session rates of approximately $150–$320 per hour depending on clinician and service type. There is no disclosed insurance-billing infrastructure, no enterprise contracts, and no third-party payor relationships referenced. Revenue is therefore a function of clinician headcount, session volume, and rate mix; ancillary revenue from clinician consultation/supervision and community workshops is small but diversifying. As a recently founded, single-jurisdiction private practice, the firm is exposed to concentration in Ontario regulation, clinician supply, and consumer demand for virtual therapy.

Name

Connect & Thrive Psychology

Legal name

Connect & Thrive Psychology

Website

https://connectandthrive.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Connect & Thrive Psychology is a Toronto-based private psychology practice founded in 2022 that delivers virtual individual and couples therapy to Ontario residents via a PHIPA-compliant platform, with ancillary clinician supervision services and community mental health workshops.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Virtual therapy services
• Individual psychotherapy
• Couples counseling
• Evidence-based mental health
• Clinician supervision services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Session Fees: The practice generates revenue through fee-for-service therapy sessions. Clients pay per session via credit card, debit, or e-transfer at the end of each session. Session rates vary by clinician and range from $150 to $320 per hour. Some clinicians offer services at a reduced rate for a limited number of clients. Receipts are issued for reimbursement claims through extended health insurance plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Connect & Thrive Psychology is a private psychology practice that delivers evidence-based individual and couples therapy to Ontario residents entirely through secure, PHIPA-compliant virtual care (videoconferencing or phone). In addition to direct client therapy, the practice provides clinician support services such as supervision, consultation, drop-in groups, and mentorship, and offers community seminars and workshops on mental-health topics for academic, workplace, and community organizations.

Product overview

Connect & Thrive Psychology operates as a private psychology practice offering a portfolio of mental health services delivered primarily through virtual care. The core service offerings include Individual Therapy and Couples Therapy, with additional services including Assessment and CBT for Insomnia (both coming soon). The practice differentiates through Virtual Care, a secure PHIPA-compliant remote delivery mode that provides flexibility for Ontario clients. Complementing direct client services, the portfolio includes Clinician Support Services (supervision, consultation, mentorship) and Community Seminars and Workshops for academic, workplace, and community organizations. The practice also offers professional development Training and Workshops for other mental health clinicians in CBT and DBT approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest global virtual talk-therapy subscription platform; competes broadly for the same consumer mental health dollars and is often the default search result for Ontario consumers shopping for online therapy.
• Maple: Canadian virtual care platform offering video consultations with physicians and mental health specialists; an incumbent virtual health brand whose mental health offering partially overlaps with Connect & Thrive's services to Ontario residents.
• Talkspace: Public US telehealth therapy platform serving individuals and enterprises; overlaps with Connect & Thrive on clinical model and pay-per-session / subscription pricing, but operates at much greater scale through employer and insurer contracts.
• TELUS Health MyCare (Vivacity): Large Canadian incumbent offering virtual mental health counselling as part of a broader employer and insurer digital health portfolio; competes for the same Ontario payer and employer dollars with much greater scale and integration.

Direct peers

• Joon Care: Canadian virtual care company providing same-day, per-session therapy with licensed clinicians across Canada; similar fee-for-service model and digital onboarding pathway makes it a comparable emerging peer in the Canadian virtual talk-therapy market.
• Wellin5: Vancouver-based virtual therapy platform connecting Canadians to registered therapists with per-session pricing; comparable in virtual-delivery model, clinical focus, and direct-to-consumer GTM motion.
• Inkblot Therapy: Canadian virtual therapy platform matching clients with licensed therapists across provinces; operates a similar direct-to-consumer, pay-per-session model with extended health insurance receipts, and is the closest direct comparator in size and target market to Connect & Thrive.
• MindBeacon (KAI Innovations): Pioneering Canadian internet-based cognitive behavioural therapy (iCBT) platform serving Ontario residents via direct pay and employer contracts; offers a virtual mental health product with overlapping clinical focus (anxiety, depression, OCD) and similar demographic base.

Regional players

• Lyra Health: US-focused mental health benefits platform offering therapy, coaching, and medication management through employer contracts; comparable business model emphasis on evidence-based virtual care and clinician quality, but operating in a different geography.
• Two Chairs: US hybrid in-person and teletherapy practice emphasizing matching and evidence-based care; comparable in clinical quality focus and per-session virtual delivery but serves US, not Canadian, markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ConnectAndThrivePsychology.ON
• LinkedInlinkedin.com/company/connect-and-thrive-psychology
• Instagraminstagram.com/connectandthrivepsychology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect & Thrive Psychology