Country Home Cooking

What Country Home Cooking does

America's Test Kitchen (ATK), operating the Cook's Country and Cook's Illustrated brands, is a privately held U.S. multimedia cooking content company founded in 1992 and headquartered in a 15,000-square-foot test kitchen at 21 Drydock Avenue in Boston's Seaport District. The company employs 50+ full-time test cooks, editors, and product testers who develop recipes through a rigorous scientific methodology — each recipe averages $10,000 in development cost, undergoes up to 40 iterations, and is validated by a community of 70,000+ volunteer home testers, requiring an 80% "make-again score" for publication. ATK also produces independent equipment and ingredient reviews marketed under the "ATK Recommended" seal.

The company monetizes through six distinct revenue streams: digital subscription memberships (ATK Essential), magazine subscriptions (Cook's Illustrated and Cook's Country, print and digital), cookbook publishing, television licensing across PBS, Netflix, Amazon Prime Video/Freevee, and Xumo, e-commerce via the ATK Shop, and an online cooking school. Core products span three TV shows (America's Test Kitchen, Cook's Country across 18 seasons, and America's Test Kitchen: The Next Generation), two flagship magazines, a podcast (Proof), FAST channels, and the ATK Kids sub-brand. Distribution spans owned digital (americastestkitchen.com, YouTube with 2M+ subscribers achieved August 2023, Instagram, TikTok, Facebook) plus earned media on Good Morning America, NPR Morning Edition, CBS Sunday Morning, WSJ, and Washington Post.

ATK was acquired by Marquee Brands in February 2023 and is led by CEO Dan Suratt (six-time Emmy Award winner). Under Marquee Brands ownership the company has accelerated both organic expansion (Culinary Residency Program launched March 2025; The Grill Next Door on Xumo July 2025; Season 2 of ATK: The Next Generation on Prime Video April 2025; a sustained 2025-2026 cookbook cadence including titles in health, vegetarian, baking, and cocktails) and inorganic expansion, contracting to acquire Food52 assets in December 2025. The company has earned a 2023 National Magazine Award, 2023 IACP recognition, and benefits from a James Beard Award-winning Editor-in-Chief at Cook's Country.

Name

Country Home Cooking

Legal name

America's Test Kitchen

Website

https://cookscountry.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

America's Test Kitchen is a privately held multimedia cooking content company, founded in 1992 and owned by Marquee Brands, that produces scientifically tested recipes, TV shows, magazines, and digital subscriptions for U.S. home cooks.

Ownership category

akta.pro rank

Product category

Culinary Media and Education

akta.pro primary industry

Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG)

Keywords

• Tested recipe publishing
• Cooking education content
• Kitchen equipment testing
• Culinary media subscriptions
• Cookbook publishing services

Headquarters

HQ city

Boston, MA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: ATK Essential Membership providing digital access to all recipes, equipment reviews, classes, shows, and exclusive content. Additional membership tiers for premium content.
2. Magazine Subscriptions: Cook's Illustrated and Cook's Country magazine subscriptions, both print and digital editions.
3. Cookbook Publishing: Cookbook sales including titles like The Science of Good Cooking, The New Vegetarian, and Cocktails Illustrated.
4. Television Licensing: TV shows (America's Test Kitchen, Cook's Country, America's Test Kitchen: The Next Generation) aired on PBS and distributed via Netflix, Prime Video, and Xumo.
5. E-commerce Shop: Online store selling kitchen equipment, merch, and cookbooks.
6. Online Cooking School: Online cooking school with courses and educational content.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels12 records

Core offering

Country Home Cooking's supplied material centers on Cook's Country and America's Test Kitchen, a culinary media and education portfolio built around extensively tested recipes. The company produces and distributes magazines, digital memberships, online cooking courses, cookbooks, television and streaming programs, podcasts, equipment reviews, and related shop merchandise to home cooks.

Product overview

America's Test Kitchen is a multimedia cooking resource offering a unified portfolio of products centered on failproof recipe development and cooking education. The core offerings include three TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), two magazines (Cook's Illustrated and Cook's Country), an ATK Essential Membership for digital access, cookbooks, a podcast (Proof), FAST channels, and short-form video series. A distinguishing feature is the Recipe Tester Program with 70,000+ volunteer home cooks who must approve recipes with an 80% 'make-again score' before publication. The company also conducts rigorous equipment and ingredient testing through ATK Reviews. Founded in 1992, ATK is headquartered in a 15,000-square-foot test kitchen in Boston's Seaport District with 50 full-time test cooks, editors, and product testers.

Differentiator

Problem solved

Functional benefit

Brands

• America's Test Kitchen Kids: Kids-focused cooking content and recipe tester program
• Proof
• ATK Essential Membership

Products and services

• ATK Essential Membership A digital membership providing home cooks with access to ATK recipes, equipment reviews, classes, shows, exclusive content, and online cooking-school material.
• Online Cooking School An online learning platform offering cooking courses and educational instruction to home cooks.
• Cook's Illustrated Magazine Subscription A print and digital magazine subscription featuring thoroughly tested recipes, ingredient ratings, and cooking-technique guides.
• Cook's Country Magazine Subscription A print and digital magazine subscription featuring regional American recipes, on-the-road food stories, and failproof cooking instructions.
• America's Test Kitchen TV A television cooking program featuring recipe testing, kitchen-equipment reviews, and instruction from test cooks.
• Cook's Country TV A television series about regional American home cooking that demonstrates practical techniques, regional dishes, and stories about American cooks.
• America's Test Kitchen: The Next Generation A competition-style cooking program in which home cooks learn from ATK experts, with a second season distributed through Prime Video.
• The Grill Next Door A cooking series hosted by Morgan Bolling and distributed through Xumo.
• FAST Channels Free ad-supported streaming television channels that provide ATK cooking content to viewers.
• The Science of Good Cooking A cookbook presenting culinary science and cooking techniques, sold through the company's publishing and retail channels.
• The Complete Anti-Inflammatory Cookbook A cookbook featuring more than 400 anti-inflammatory recipes.
• Cocktails Illustrated A guide to classic and contemporary cocktail making.
• Umma: A Korean Mom's Kitchen Wisdom and 100 Family Recipes A family cookbook presenting Korean cooking knowledge and 100 family recipes.
• Mostly Meatless A cookbook focused on plant-based and mostly meatless cooking.
• Baking for Two A cookbook designed for smaller-portion baking.

Quantifiable outcome

• 80% make-again score required for recipe publication
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• Food52minorStrategic or Co-development Partner · 30 December 2025America's Test Kitchen announced it is under contract to acquire Food52 assets as of December 30, 2025, expanding its culinary media portfolio.
• American Cruise LinesminorGTM or Marketing PartnerSponsor of ATK's mission and content, featured in the site's sponsor acknowledgment section.
• Black + DeckerminorGTM or Marketing PartnerKitchen appliance sponsor featured in ATK's sponsor acknowledgment section.
• Green PanminorGTM or Marketing PartnerCookware sponsor featured in ATK's sponsor acknowledgment section.
• Monument GrillsminorGTM or Marketing PartnerGrill manufacturer sponsor featured in ATK's sponsor acknowledgment section.
• PlugràminorGTM or Marketing PartnerButter sponsor featured in ATK's sponsor acknowledgment section.
• Smithey IronwareminorGTM or Marketing PartnerCast iron cookware sponsor featured in ATK's sponsor acknowledgment section.
• Magrino PRminorGTM or Marketing PartnerPublic relations firm handling ATK's media inquiries, led by Executive Vice President Mary Ogushwitz.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serious Eats: Cooking publication focused on the science of cooking and rigorously tested recipes. Closely aligned with ATK's scientific recipe testing methodology and editorial positioning.
• Simply Recipes: Dotdash Meredith's cooking brand featuring tested recipes and cooking guides. Comparable to ATK in recipe publishing, equipment reviews, and cooking education content.
• Taste of Home: Reader's Digest-affiliated cooking media brand focused on home cooking, regional recipes, and a community of home cooks. Comparable to Cook's Country in regional American home cooking positioning.
• Food52: Direct competitor in cooking media, recipes, and kitchen e-commerce marketplace. ATK announced acquisition of Food52 assets in December 2025, formally recognizing the two as direct peers in the curated cooking content + commerce category.
• Epicurious: Condé Nast's flagship cooking brand offering tested recipes, cooking videos, and product reviews. Directly comparable to Cook's Illustrated/Cook's Country in editorial cooking content targeting home cooks.
• New York Times Cooking: The New York Times' subscription-based cooking product, featuring rigorously tested recipes, equipment reviews, and a premium subscriber base — same horizontal cooking-media business model as ATK.
• Bon Appétit: Condé Nast cooking brand spanning magazine, YouTube video series, and digital recipes. Directly comparable to ATK in multi-platform editorial cooking media.
• Allrecipes: Largest user-submitted recipe community in the U.S., owned by Dotdash Meredith. Directly comparable as a top-of-funnel cooking content platform.

Regional players

• BBC Good Food: BBC's flagship cooking brand and the U.K.'s leading food media platform with magazine, digital subscription, and tested recipes. Comparable in editorial cooking media model, but serves a primarily U.K. audience.

Emerging players

• Yummly: Digital recipe and meal planning app with smart appliance connectivity. Adjacent to ATK in digital cooking content but with stronger focus on app-based meal planning rather than editorial testing.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AmericasTestKitchen
• Facebookfacebook.com/americastestkitchen
• Instagraminstagram.com/testkitchen
• TikToktiktok.com/@testkitchen
• LinkedInlinkedin.com/company/country-home-cooking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Home Cooking