Cool Family Solutions

What Cool Family Solutions does

Cool Family Solutions is a Calgary, Alberta-based family mental-health coaching practice founded in 2008 by Mona Cooley, built on her personal experience supporting her daughter through a bipolar diagnosis since 1995. The company delivers a CCPC-accredited 10-week Families Helping Families peer support program, individual coaching sessions ($175/hour), guided family meetings ($300), and a catalog of 'Cool Tips' digital books and home study modules, with recurring access via a Cool Family Membership. Its methodology combines the Flourishing Life Model (integrated through a 2024 partnership with Dr. Wayne Hammond), Motivational Interviewing (OARS), the Stages of Change model, and a proprietary LUV communication framework.

The business operates with a 6-person team led by the founder, using a hybrid go-to-market: community-led peer groups (historically through CMHA Calgary, 1998-2016), event-driven speaking and 'Talk Ask Listen' workshops (notably via the Do More Agriculture Foundation since 2020), and a sales-led discovery session funnel. Revenue is generated through professional services (in-person Calgary sessions and Zoom), one-time digital product sales via an e-commerce storefront, and subscription membership bundles, with program access subsidized for qualifying families through The Thumbs Up Foundation.

In 2024 the company expanded into workplace mental health with Cool Corp Solutions and added a structured assessment layer through Flourishing Life. It is a privately held, founder-owned, bootstrapped business with no institutional capital, serving families, individuals, employers, and rural/agricultural communities across Canada through facilitator-led delivery rather than a technology platform.

Name

Cool Family Solutions

Legal name

Cool Family Solutions

Website

https://coolfamilysolutions.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Cool Family Solutions is a Calgary-based, founder-led coaching practice that delivers the CCPC-accredited Families Helping Families program, individual and family coaching, and digital self-study modules to families supporting loved ones with mental health and substance-related disorders.

Ownership category

akta.pro rank

Product category

Family Mental Health Coaching Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Home Visiting & Parent Coaching Programs (EDACALAC), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Family mental health support
• Peer support coaching
• Caregiver coaching services
• Strength-based counseling
• Family resilience programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Coaching & Program Sessions: One-on-one and group coaching sessions including the flagship 10-week Families Helping Families program, individual sessions, and family meetings. Sessions conducted in-person or via Zoom.
2. Digital Products: Self-paced digital books and home study modules sold through the e-commerce shop. Products include 'Cool Tips Digital Book' ($10), 'Building Family Strengths Digital Book' ($15), and multiple 'Cool Tips' home study modules ($30 each).
3. Cool Family Membership: Subscription membership program that includes free access to all home study modules. Membership provides ongoing access to digital resources for continuous skill development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cool Family Solutions provides coaching programs, individual and family sessions, workplace support, and digital self-study resources for families of individuals living with mental health and substance-related disorders. The flagship offering is the CCPC-accredited Families Helping Families 10-Week Session, supplemented by Cool Corp Solutions workplace programs, a Cool Family Membership, and a digital storefront of Cool Tips and Building Family Strengths home-study modules and e-books.

Product overview

Cool Family Solutions is a mental health and family support services company offering a portfolio of coaching programs and digital products. The core offering is the CCPC-accredited Families Helping Families 10-Week Session, complemented by individual and family coaching sessions, workplace programs (Cool Corp Solutions), and a suite of 'Cool Tips' home study modules covering topics like communication, anxiety management, boundary setting, self-care, and emotional wellness. Digital products include two e-books and various self-paced modules, all available for individual purchase or bundled through a Cool Family Membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Families Helping Families 10-Week Session
• Individual Sessions
• Family Meeting
• Discovery Session
• Cool Corp Solutions
• Cool Family Membership
• Cool Tips Digital Book
• Building Family Strengths Digital Book
• Cool Tips Home Study Module - Communication, Boundaries & Healthy Relationships
• Cool Tips Home Study Module - Loneliness, Connection & Mental Health
• Cool Tips Home Study Module - Self-Care & Personal Sustainability
• Cool Tips Home Study Module - Understanding & Supporting Recovery
• Cool Tips Home Study Module - Grieving the Life You Imagined
• Cool Tips Home Study Module - Creating Calm in the Storm
• Cool Tips Home Study Module - Setting Limits with Love
• Cool Tips Home Study Module - LUV Listening Activity
• Cool Tips Home Study Module - The Power of Questions
• Free Community Session

Quantifiable outcome

• 91% satisfaction rate with Family Support Program
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Flourishing Life (Dr. Wayne Hammond)coreStrategic or Co-development Partner · 1 January 2024Dr. Wayne Hammond, founding Partner/CSO of Flourishing Life, became official partner in 2024. Provides the Flourishing Life Model and strength-based questionnaire assessment used in Cool Family Solutions programs. Partnership delivers outcome reports measuring program effectiveness and sustainable personal growth.
• Do More Agriculture FoundationminorGTM or Marketing Partner · 1 January 2020Mona Cooley hired as facilitator for 'Talk Ask Listen' mental health sessions targeting agricultural and rural communities across Canada. Sessions empower communities to build connection and talk about mental health. Sponsored by Farm Credit Canada.
• Alex Pathways to HousingminorStrategic or Co-development Partner · 1 January 2013Weekly group sessions (8-12 clients) conducted over 4 years engaging clients in motivational conversations supporting mental health and addiction recovery. Client referred to Cool Family Solutions through this program.
• Canadian Mental Health Association (CMHA)coreStrategic or Co-development Partner · 1 January 1998Mona Cooley was contracted by CMHA Calgary from 1998-2016 to lead weekly Family Support Peer Groups (10-15 participants per session). This partnership established Cool Family Solutions' foundational methodology and community presence. CMHA referred the founder to their family when her daughter was diagnosed in 1995.
• Your Holistic EarthminorOthersListed as a preferred partner on the Partners page. Holistic health and wellness partner.
• The Financial GuidesminorOthersListed as a preferred partner on the Partners page. Financial planning partner.
• Tenacious Living NetworkminorOthersListed as a preferred partner on the Partners page. Wellness/lifestyle network partner.
• Helga BenderminorOthersListed as a preferred partner on the Partners page.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Lyra Health: Workplace mental health platform providing employer-sponsored therapy and coaching to employees and their families; directly comparable to Cool Corp Solutions' workplace lunch-hour group sessions and to Cool Family's family-focused mission at the employer-purchaser layer.
• Spring Health: Workplace mental health platform offering therapy, coaching, and mindfulness programs to employees and dependents; comparable to Cool Corp Solutions in targeting employer buyers and to the family-inclusive mental health positioning.
• Modern Health: Global workplace mental health platform combining 1:1 therapy, coaching, and digital self-guided content funded by employers; comparable to the Cool Corp Solutions offering and to Cool Family's blended digital-plus-coaching product structure.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform offering 1:1 licensed counseling via subscription; comparable as a broad incumbent in remote mental health support, though focused on individual therapy rather than family coaching.

Direct peers

• Strongest Families Institute: Canadian organization delivering evidence-based, distance-delivered mental health programs for families and children; comparable because it operates in the same family-focused mental health coaching space with measurable outcomes and remote delivery.
• Kids Help Phone: Canada's national e-mental health service for young people offering counseling, information, and referral; comparable as a Canadian mental health support brand with a national footprint and similar nonprofit/funder-backed delivery model.
• 7 Cups: Global online platform offering emotional support and peer coaching with both free listener communities and paid therapy; comparable because it combines peer support with low-friction digital coaching, mirroring Cool Family's blended human-coaching plus digital product model.
• Canadian Mental Health Association (CMHA): National Canadian nonprofit delivering mental health programs including family peer support groups; Cool Family Solutions' founder ran CMHA Calgary family groups from 1998–2016, and the partnership relationship, mission alignment, and family-support focus make CMHA the most direct comparable.
• Family Support Institute of BC: Canadian nonprofit providing information, resources, and peer support to families of persons with disabilities and mental health challenges; directly comparable in mission (family caregiver support) and audience (families navigating mental health systems).

Others

• Do More Agriculture Foundation: Canadian nonprofit dedicated to mental health in agricultural communities; included because it is both a Cool Family Solutions partner (delivering Talk Ask Listen sessions) and an adjacent enabling organization with shared rural-mental-health audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/coolfamilysol/status/774302480746283009
• Facebookfacebook.com/CoolFamilySolutions
• LinkedInlinkedin.com/company/cool-family-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool Family Solutions