Tranquil Tails

What Tranquil Tails does

Tranquil Tails is a Wisconsin-based pet wellness brand and division of Vaportek, Inc., founded in 2025 by John and Lisa Bryson. The company produces and sells pheromone-based calming products for dogs and cats, including the PET ZEN spray line, the Silver Tails spray line targeted at senior pets (with 40% higher pheromone concentration), and wall-plug dry vapor diffusers. Its core technology is a proprietary petroleum-free, alcohol-free dry vapor diffusion system that delivers nature-identical pheromone isolates through plant-based carrier oils, eliminating the isoparaffinic hydrocarbons used by most competitors; the platform is inherited and adapted from Vaportek's 110-year odor-management IP.

The business operates a direct-to-consumer go-to-market via its own e-commerce store (tranquiltails.us), complemented by listings on Amazon and Chewy, a wholesale B2B channel with case-pack pricing and MAP policy enforcement, and trade show presence at SuperZoo and Global Pet Expo for retail and veterinary buyer acquisition. Pricing is unit-based across the SKU range ($9.99–$79.99), with bundle kits and refill products engineered to drive repeat purchasing; a co-branded gift box with sister Vaportek brand Laroma extends into human-pet wellness gifting. Primary customer segments are US pet owners seeking drug-free anxiety solutions for their animals, with secondary demand from holistic practitioners, veterinary clinics, grooming salons, and pet retailers. Tranquil Tails serves only the continental US market and is privately held with no disclosed external funding.

Name

Tranquil Tails

Legal name

Vaportek, Inc.

Website

https://tranquiltails.us

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Tranquil Tails, a division of Vaportek, Inc., produces petroleum-free pheromone diffusers and sprays (PET ZEN and Silver Tails lines) that deliver drug-free anxiety relief for dogs and cats across the continental US via DTC e-commerce, Amazon, Chewy, and wholesale B2B channels.

Ownership category

akta.pro rank

Product category

Pet Calming Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Calming & Behavioral Support Supplements (HLAMALAD)

Keywords

• Pet calming products
• Pheromone diffusers
• Pet anxiety relief
• Dog calming sprays
• Cat calming solutions

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through the company's website tranquiltails.us, including diffusers, sprays, refill pads, and combo/gift packages.
2. Marketplace Sales: Distribution through Amazon and Chewy online marketplaces, reaching customers through third-party retail channels.
3. Wholesale B2B: Wholesale pricing offered to retailers and pet industry businesses through bulk case purchases, including vaporizers and refill pads at discounted case rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tranquil Tails manufactures and sells pheromone-based calming products for dogs and cats, including wall-plug dry vapor diffusers, water-based calming sprays, and refill pads. The products deliver nature-identical pheromone isolates via a proprietary petroleum-free, alcohol-free delivery system to provide drug-free anxiety relief for pets experiencing stress from separation, thunderstorms, travel, vet visits, and aging-related anxiety.

Product overview

Tranquil Tails is a pet wellness brand and division of Vaportek, Inc., offering a three-product pheromone-based calming system for dogs and cats. The product portfolio consists of two core product lines: (1) Pet Zen Calming Sprays for dogs and cats (standard 2 oz sprays at $24.99, 4 oz refills at $44.98), and (2) Silver Tails Calming Sprays for senior pets (2 oz at $27.99 with 40% higher pheromone concentration, 4 oz refills at $49.98). Supporting these sprays are Calming Pheromone Diffusers for both dogs and cats ($26.99 standalone), Combo Vaporizer and Refills Packs ($48.99 with 24 pads), and Dog/Cat Calming Kits combining diffuser and spray ($48.99). The system uses proprietary pheromone isolates blended with essential oils (lemon oil, cedarwood, jasmine, valerian root) delivered through either water-based sprays or dry vapor diffusion pads. All products are free of isoparaffinic hydrocarbons and petroleum-based carriers. The company also offers gift boxes combining Tranquil Tails with Laroma aromatherapy products ($79.99), and a variety of scented and unscented refill pad options ($9.99-$24.99).

Differentiator

Problem solved

Functional benefit

Brands

• PET ZEN: Pheromone-based calming spray product line for dogs and cats, offering alcohol-free and petroleum-free calming solutions.
• Silver Tails

Products and services

• Calming Pheromone Diffuser for Dogs Continuous pheromone diffuser unit for dogs that releases calming signals into the environment via a petroleum-free, no-liquid, no-leak dry vapor system. Dual pad holders with adjustable output and heat settings, with each pad providing 24-72 hours of continuous comfort.
• Calming Pheromone Diffuser for Cats Continuous pheromone wall-plug diffuser unit for cats that creates a calming atmosphere via a petroleum-free dry vapor system with no liquids, no leaks, and adjustable settings.
• Pet Zen Pheromone Calming Spray for Dogs Water-based pheromone calming spray for dogs that mimics natural dog-appeasing pheromones (DAP) to reduce anxiety, barking, and stress without sedation. Alcohol-free, petroleum-free formula with distilled water, aloe vera, and plant-based ingredients.
• Pet Zen Pheromone Calming Spray for Cats Water-based pheromone calming spray for cats that mimics natural calming feline signals to reduce stress and anxiety. Alcohol-free, petroleum-free formula suitable for sensitive pets.
• Silver Tails Pheromone Calming Spray for Senior Dogs Pheromone calming spray for senior dogs featuring 40% higher pheromone concentration than the Pet Zen Spray. Made with 7% pheromone oil blend, aloe vera, and Leucidal SF Max. Unscented, alcohol-free, petroleum-free formula.

Quantifiable outcome

• 40% higher pheromone concentration in Silver Tails vs original PET ZEN Spray
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fido Friendly MagazinecoreGTM or Marketing Partner · 3 August 2026Tranquil Tails partnered with Fido Friendly Magazine on the 'Get Your Licks on Route 66' pet adoption tour to raise awareness and help more pets find their forever homes. The partnership supports animal shelters and pet adoption initiatives across America in 2026.
• VaportekcoreOEM/ Whitelabel/ Licensing PartnerTranquil Tails is a division and brand of Vaportek, Inc., leveraging the parent company's 110-year entrepreneurial journey and innovative odor management delivery system. The company repurposed Vaportek's dry vapor diffusion technology for pet relaxation delivery.
• Global Pet ExpocoreGTM or Marketing PartnerTranquil Tails showcased their three-product pheromone-based calming system at Global Pet Expo in Orlando, Florida. The company celebrated its first anniversary at the 2026 event.
• SuperZoocoreGTM or Marketing PartnerTranquil Tails exhibited at SuperZoo in Las Vegas, hosting Meet & Greet events with Mr. Ollie and Pickles star pets at their booth. The company had a 2nd annual SuperZoo show presence in August 2026.
• Pet Business Disruptors PodcastminorGTM or Marketing PartnerFounders John and Lisa Bryson appeared on the Pet Business Disruptors podcast hosted by Clayton Payne for a second time, discussing building an authentic pet brand beyond buzzwords.
• LaromaminorStrategic or Co-development PartnerTranquil Tails collaborated with Laroma (another Vaportek brand) to create gift boxes combining pet calming products with human aromatherapy products including Laroma bath salts and shower steamers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pet Naturals of Vermont: Pet Naturals (NaturVet sister brand) offers behavioral calming chews and sprays (Calm, Daily Calming). Comparable target customer, natural-positioning products, and overlapping Amazon/retail distribution.
• NaturVet: NaturVet manufactures a range of pet supplements including calming/behavioral support chews and sprays (Quiet Moments, Pet-Calm). Comparable pet wellness positioning with multi-channel retail distribution including Amazon and Chewy.
• Zesty Paws: Zesty Paws is a leading DTC pet supplement brand offering calming soft chews and behavioral support products. Comparable target market (anxious pet owners), premium positioning, and direct-to-consumer-plus-marketplace distribution.
• Pet Honesty: Pet Honesty offers natural pet supplements including calming chews and behavioral support products. Comparable clean-label/natural positioning, similar price points, and overlapping Amazon/Chewy/retail distribution.
• Ceva Santé Animale (Adaptil, Feliway): Ceva manufactures Adaptil (dog-appeasing pheromone) and Feliway (cat facial pheromone), the global category-defining pheromone calming brands. They are the most direct competitor to Tranquil Tails, offering plug-in diffusers, sprays, and collars with overlapping use cases.
• VetriScience (Composure): VetriScience's Composure line is a veterinarian-formulated calming supplement for dogs and cats, sold through vet clinics and pet retail. Comparable behavioral support use case with stronger veterinary-channel distribution.
• ThunderEase (Synergy Labs): ThunderEase is a competing pheromone calming brand for dogs and cats, sold widely through Amazon, Chewy, and big-box retail. Directly comparable product category, target customer (anxious pet owners), and distribution strategy.
• Pet Remedy: Pet Remedy offers natural valerian-based calming sprays, diffusers, and wipes for pets. Comparable natural/alternative positioning and product format (sprays + plug-in diffusers) targeting the same anxiety use cases.
• Comfort Zone (Sergeant's Pet Care): Comfort Zone by Sergeant's offers pheromone-based calming diffusers and sprays for cats and dogs under the Feliway-licensed technology. Direct competitor in the same category, with extensive retail distribution.

Emerging players

• Bach Rescue Remedy Pet: Bach Rescue Remedy Pet offers flower essence-based calming drops and sprays for pets. Comparable natural/alternative behavioral support category with overlapping use cases (separation, travel, storms), but a different (non-pheromone) mechanism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tranquiltails.us
• Instagraminstagram.com/tranquiltails.us

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tranquil Tails