What Couleur Café Tarn does

Couleur Café Tarn is a French specialty coffee roaster founded in 1999 in Castres, in the Tarn department (Occitanie). The company operates two physical coffeeshop-boutiques — the Castres headquarters at 6 rue Henry le Châtelier and a second location in Albi — alongside the D2C e-commerce storefront couleurcafe81.fr, which delivers free to point-relay across metropolitan France from €65. Product offerings span freshly roasted whole-bean and ground specialty coffees (SCA 80+), single-serve capsules and pods compatible with Nespresso® and Senseo® systems, a full tea/infusion/rooibos/matcha range, brewing equipment (V60, Chemex, AeroPress, manual grinders, Jura maintenance, Brita filters, Caps Me reusable capsules), the patented Delissea drinkware line, and ancillary gift items. Core technology is in-house artisanal roasting in Castres and Albi workshops, with medium roast profiles calibrated for both espresso and filter and a medium-roast methodology refined over 25+ years.

The business model combines D2C e-commerce unit sales (one-time purchases across ~196 SKUs at €4.90–€14.90 for coffee, €4.40–€17.00/100g for tea), retail transactions through the two boutiques, and a dedicated B2B "Espace Pro" division selling pro-grade supply, percolator/coffee-machine rental, and dedicated delivery to HORECA and office customers on monthly managed-service contracts. Customer segments are split between individual coffee and tea enthusiasts, professionals (restaurants, hotels, offices) in the Tarn region, and a secondary gourmet/food pairing segment. Sourcing is differentiated by direct-trade relationships with named producers and cooperatives across Ethiopia, Kenya, Nicaragua, Honduras, Rwanda, Brazil, Colombia, India, Indonesia, and Korea, plus a 2019 partnership with Anatae for Japanese ceremonial matcha.

Couleur Café Tarn is privately held and family-run, with no external investors or parent entity identified. The Delissea sub-brand (designed in the Tarn by Arnaud Baratte and protected by a granted industrial design on the double-turbulence system) earned both a Silver and a Gold medal at the Concours Lépine International Paris 2023, representing the company's primary industrial-design IP. Distribution is limited to mainland France for D2C and the Tarn region for professional services; there is no evidence of international footprint, software platform, API, or mobile app. Marketing relies on organic content — blog, "Carnet de voyages" sourcing journals, newsletter, organic social, and in-store coffee workshops (ateliers cafés) — with no paid advertising channels disclosed.

Name

Couleur Café Tarn

Legal name

Couleur Café

Website

https://couleurcafe81.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Couleur Café Tarn is a privately held, family-run French specialty coffee roaster founded in 1999 in Castres, operating two coffeeshop-boutiques (Castres and Albi), a national D2C e-commerce storefront, and a regional B2B "Espace Pro" supply and percolator-rental division serving individual coffee enthusiasts and HORECA/office customers in metropolitan France and the Tarn department.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting & Retail

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee roasting
• Specialty coffee retail
• Coffee equipment sales
• Tea retail
• B2B coffee supply

Headquarters

HQ city

Castres

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Coffee & Tea Sales: Direct sale of freshly roasted specialty coffee (whole bean and ground), teas, infusions, and rooibos through 2 physical coffeeshops and the e-commerce website. Revenue is generated per unit at point of sale.
2. Specialty Coffee Beans & Ground: Sale of specialty coffee in 125g to 1kg formats, with optional grinding to match preparation method. Includes pure-origin and blended house blends.
3. Equipment & Accessories: Sale of coffee and tea brewing equipment including V60 drippers, Chemex, Aeropress, grinders (Melitta, Timemore), Jura cleaning/detarging products, mugs, and espresso glasses. Accessories include jute coffee sacks repurposed for upcycling.
4. Professional Services & Percolator Rental: Dedicated B2B delivery service for professionals (restaurants, offices, hotels) with percolator/coffee machine rental and pro-grade coffee supply.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Couleur Café Tarn is a specialty coffee roaster and retailer that roasts its own coffee in-house at its Castres workshop and sells freshly roasted specialty-grade coffee (whole bean, ground, Nespresso®-compatible capsules, Senseo®-compatible pods) along with loose-leaf and bagged teas, matcha, infusions, rooibos, brewing equipment, and accessories. The company distributes through two physical coffeeshop/boutiques (Castres, Albi), a D2C e-commerce website (couleurcafe81.fr), and a dedicated B2B division (Espace Pro) that supplies restaurants, hotels, and offices with professional coffee and rents espresso machines.

Product overview

Couleur Café Tarn is a specialty coffee roaster and retailer founded in 1999, operating two coffee-boutiques (coffeeshops) in Castres and Albi, France. The company offers a unified portfolio of products and services organized into several categories: (1) Core beverages — freshly artisanally roasted specialty coffees in whole bean/ground format and single-serve capsules/pods compatible with Nespresso® and Senseo® systems, plus a diverse loose-leaf and bagged tea range including green, black, white, oolong, rooibos, mate, and matcha; (2) Food & indulgence — chocolates and biscuits for pairing; (3) Equipment & accessories — coffee brewing tools (V60, Chemex, AeroPress, manual/electric grinders, ROK lever espresso machines, Jura maintenance products, Brita filters, Precise Brew reusable filters, Caps Me reusable capsules, Delissea drinkware with patented turbulence design), tea accessories (chasen whisks, sabliers, infusettes), and recycled jute coffee sacks; (4) Professional services — espresso machine rental and dedicated professional supply/delivery with a Pro login portal; (5) Education — in-person coffee workshops. The company does not operate a software platform; all product pages use SVG placeholder images with no actual product photography URLs.

Differentiator

Problem solved

Functional benefit

Brands

• Delissea: A brand of coffee cups and glasses designed by Arnaud Baratte in the Tarn region, featuring patented double turbulence technology. Products include espresso glasses, tea cups, mugs, and saucers. The Pure and Soft collections won silver and gold medals at the Lépine International Paris 2023 competition.

Products and services

• Whole Bean & Ground Specialty Coffee (Café Grains et Moulus)
• Nespresso®-Compatible Capsules (Capsules Compatibles Nespresso®)
• Senseo®-Compatible Pods (Dosettes Compatibles Senseo®)
• Loose Leaf Teas, Infusions and Rooibos (Thés Vrac)
• Individual Tea Sachets / Infusettes (Thés Sachets Individuels)
• Matcha (Japanese Ceremonial Grade)
• Iced Teas (Thés Glacés)
• Chocolates (Chocolats)
• Biscuits and Cookies (Biscuits)
• Coffee Brewing Equipment (Équipement Café)
• Tea Brewing Equipment (Équipement Thé)
• Coffee Machines (Machines à Café)
• Delissea Coffee & Tea Drinkware Collection
• Capsules Réutilisables Caps Me (Reusable Capsules)
• Recycled Jute Coffee Sacks (Toiles de Jute)
• Espresso Machine Rental (Location Percolateurs Café)
• Professional B2B Coffee Supply Service (Service Professionnel)
• Coffee Workshops (Ateliers Café)
• Gift Ideas (Idées Cadeaux)

Quantifiable outcome

• All specialty coffees scored 80+ SCA, with Nicaragua Maragogype at 86+, Kenya Bahati Blue at 84, Ethiopia Gogogu, Rwanda Taba, and Honduras Ceiba at 83–86.
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AnataecoreStrategic or Co-development Partner · 1 January 2019Anatae is a French brand founded in 2019 that sources matcha directly from Japanese producers in Nishio, Japan. Anatae works with passionate producers committed to environmentally respectful cultivation. Couleur Café retails Anatae's ceremonial matcha bio (30g), which was named Best Organic Product 2022 and is hand-harvested and stone-ground without bitterness.
• Olman Valladarez (Finca Buenos Aires)coreOthersOlman Valladarez is a second-generation coffee producer from Dipilto, Nueva Segovia, Nicaragua. With over 40 Cup of Excellence participations and 5 first-place wins, he is one of Nicaragua's most celebrated specialty coffee producers. Couleur Café has a direct sourcing relationship since 2019, with Bastien completing a placement at the Buenos Aires farm. Valladarez attended the opening of Couleur Café's Albi boutique. Multiple microlots sourced: Maragogype (Diamond Coffee range), Toston, and others.
• COMSA (Café Orgánico Marcala)minorOthersCOMSA is a cooperative founded in 2001 in Honduras with over 1,200 producers. Based in Marcala, La Paz region, it supports producers in transitioning to organic and sustainable agriculture. COMSA also runs a local plastic recycling factory that turns waste into construction materials. Couleur Café sources the Honduras Ceiba BIO through this cooperative.
• Coffee Village / Taba Community (Rwanda)minorOthersCoffee Village in Rwanda operates on a quality-environment-community philosophy. The Taba community has implemented housing, medical insurance, goat-rearing programs, and women's coffee initiatives. Couleur Café sources the Rwanda Taba Urunana BIO (score SCA 83+) through this community-based model.
• Adena Coffee / Fahman Yoga (Indonesia)minorOthersFahman Yoga, through Adena Coffee, collaborates with the village of Kenawat in Gayo, Aceh, Sumatra — an area affected by decades of conflict and tsunami. The project supports young people through quality coffee production. Couleur Café sources Indonesia Mera, a wet-hulled coffee from this post-conflict community.
• Abdurahman Mahdi / Kolla Trading (Ethiopia)minorOthersAbdurahman Mahdi has 30+ years of experience in coffee between Ethiopia and Europe. Through his company Kolla Trading, he exports specialty coffees from the Kolla terroir in the Sidama region since 2008. Couleur Café sources Ethiopia Nyala and Ethiopia Gogogu from this direct relationship.
• Hoysala Farm / Shanivar (India)minorOthersHoysala Farm in the Baba Budan Hills, Karnataka, India, has been family-managed for four generations since 1889. Spanning 90 hectares at 1,050m altitude, the farm cultivates coffee under shade in a biodiverse ecosystem with over 200 animal species. Couleur Café sources India Shanivar (washed process, notes of cocoa, nuts, and spices) from this historic farm.
• Bahati Blue Coffee Estate / Sheila & Alkis (Kenya)minorOthersBahati Blue Coffee Estate is a 7-hectare family farm near Lake Nakuru, northwest of Nairobi, Kenya. Cultivated by Sheila and Alkis at 2,030m altitude, the farm grows Batian and Ruiru 11 varieties under shade of avocado trees and acacias. Shade-grown coffee under acacias is rare in Kenya. SCA score 84.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Terres de Café: Paris-based specialty coffee roaster with multiple retail shops and an e-commerce site, offering direct trade single-origin coffees. Directly comparable to Couleur Café as a French specialty roaster combining cafés, D2C, and B2B supply, but operating at larger scale in Paris.
• Belleville Brûlerie: Paris-based specialty roaster with cafés and a roasting bar, focused on traceability and seasonal microlots. Closely matches Couleur Café's origin storytelling and roastery-cafe hybrid model.
• MOKA Specialty Coffee Roasters: French specialty roaster and café operator with multiple locations, offering direct trade coffees and barista training. Directly comparable as a French artisanal roaster with retail and education.
• Brûlerie Caron: French specialty roaster founded in 1928 with multiple boutiques across France, offering artisanal roasted coffees, tea, and equipment. Directly comparable as a multi-location French specialty roaster with cafés and B2B service.
• Cafés Lugat: Paris-based specialty coffee roaster and online retailer offering single-origin and blended coffees with a strong D2C focus. Comparable as a French specialty roaster competing in the same national e-commerce channel.
• La Caféothèque: Paris specialty roaster and coffee school with a flagship café, focused on direct trade and education. Comparable to Couleur Café's workshop-led, origin-trip-narrative model and small-batch artisanal roasting.
• L'Arbre à Café: Paris specialty roaster with a café and workshops, sourcing single-origin lots with strong producer relationships. Comparable artisan roaster-cafe with education focus and B2B supply.

Regional players

• Coutume Café: Paris specialty coffee roaster and café with strong focus on direct trade and barista training. Operates primarily in the Paris market so competes with Couleur Café's specialty positioning but in a different geography.

Emerging players

• Kawa Coffee Roasters: Smaller French specialty roaster with online sales and limited retail, focused on microlot sourcing. Similar artisanal roastery profile to Couleur Café but at a smaller, emerging scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/couleur-caf%C3%A9-tarn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Couleur Café Tarn