Kawa.Coffee
Tanat Coffee is a Paris-based specialty coffee roaster serving D2C subscribers, Parisian retail customers through four shops, and B2B offices and hospitality via its Kawa sub-brand, with an SCA-certified training academy.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kawa.Coffee does
Tanat Coffee (legal entity: VAYGA SAS, founded 2016 in Paris) is a French specialty coffee roaster and vertically integrated retail brand, operating under the Tanat consumer brand and the Kawa professional sub-brand. The company's core activity is sourcing green coffee directly from producer farms and cooperatives, then roasting it to order in its Paris facility using custom-developed, precision-calibrated roast profiles refined through cupping sessions. The product portfolio spans single-origin specialty beans (categorized by brewing method, flavor profile, and SCA score from 80 to 90+), a curated range of specialty brewing equipment from brands such as Hario, Fellow, Orea, Cafec, and La Marzocco, and complementary consumables and accessories.
Tanat generates revenue across six streams: D2C e-commerce retail of specialty coffees, three-tier subscription services (Discovery at €13.90+/month, Heavy Drinker at €30+/month, Rarities 90+ at €29.90+/month), four branded Paris coffee shops, the Kawa B2B "Coffee-as-a-Service" operation (bean supply plus machine rental, installation, and maintenance in partnership with Jura, De'Longhi, and Franke, with regional branches in Lille, Nantes, and Marseille), the SCA-certified Tanat Academy training programs, and an events coffee service. Go-to-market combines direct-to-consumer e-commerce with same-day shipping and 48-hour domestic delivery, omnichannel physical retail in central Paris, and a regional B2B field-sales motion targeting offices, hospitality, and events.
The company operates as a privately held, founder-controlled entity with no disclosed institutional funding or external parent, led by co-founders Antoine Vayson de Pradenne (President of VAYGA SAS) and Alexis Gagnaire, with Thomas Clément as Head Roaster. The team includes multiple French AeroPress champions and a World AeroPress podium finisher, providing an unusual depth of in-house competition-level expertise that anchors the brand's specialty coffee authority. Tanat was named Best Independent Coffee Shop in Europe in 2024 and ranks 7th in the World's 100 Best Coffee Shops.
Kawa.Coffee firmographics
Firmographics- Name
- Kawa.Coffee
- Legal name
- VAYGA SAS
- Website
- https://tanat.coffee
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tanat Coffee is a Paris-based specialty coffee roaster serving D2C subscribers, Parisian retail customers through four shops, and B2B offices and hospitality via its Kawa sub-brand, with an SCA-certified training academy.
- Ownership category
- akta.pro rank
Kawa.Coffee industry classification
Industry- Product category
- Specialty Coffee Roaster and Retail
- NAICS
- Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Kawa.Coffee is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Kawa.Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Retail (Specialty Coffees): Direct-to-consumer online sales of specialty coffees with various roast profiles, origins, and processing methods. Freshly roasted to order with same-day shipping.
- Coffee Subscriptions: Three subscription tiers: Discovery (€13.90+/month), Heavy Drinker (€30+/month), and Rarities 90+ (€29.90+/month). Recurring revenue with free shipping in France above €30.
- Coffee Shop Retail: Four retail coffee shop locations in Paris offering specialty coffee beverages, whole beans, and brewing accessories. Also generates brand awareness and customer acquisition.
- Professional B2B (Kawa): Coffee-as-a-Service solution for offices and businesses including specialty coffee supply, professional machine rental, installation, maintenance, and day-to-day support.
- Training Academy: SCA-certified barista training programs including Home Barista (2-hour session), Barista (7-hour intensive), and Advanced Barista (14-hour intensive) courses.
- Equipment Sales: Resale of specialty coffee equipment including grinders, espresso machines, drippers, filters, scales, kettles, and accessories from brands like Hario, Fellow, Orea, Cafec, and La Marzocco.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Discovery Subscription - Entry-level specialty coffee subscription with SCA scores 84-87 |
| Subscription | Pay-as-you-go | Heavy Drinker Subscription - Bulk subscription for regular coffee drinkers |
| Subscription | Monthly | Rarities 90+ Subscription - Premium tier featuring exclusive 90+ SCA rated coffees |
| Unit Pricing | Pay-as-you-go | Specialty Coffee Products - Individual coffee bags from various origins |
| Unit Pricing | Pay-as-you-go | Coffee Equipment - Accessories and brewing tools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Kawa.Coffee product offering
Product offeringCore offering
Kawa.Coffee, operating under the Tanat Coffee brand (legal entity VAYGA SAS), is a Paris-based specialty coffee roaster that sources green coffee directly from producers and roasts it to order in its Paris workshop. The company sells freshly roasted coffee beans directly to consumers via an e-commerce store and four Parisian coffee shops, offers subscription tiers (Discovery, Heavy Drinker, Rarities 90+), runs an SCA-certified barista training academy, resells specialty coffee equipment, and operates a separate B2B 'Coffee-as-a-Service' division under the Kawa brand serving offices, restaurants, hotels, and events.
Product overview
Kawa.Coffee operates under the Tanat Coffee brand (legal entity: VAYGA SAS), offering a vertically integrated specialty coffee portfolio centered on freshly roasted beans, coffee equipment, and subscription services. The core offering is Tanat specialty coffee — whole bean coffees sourced directly from producers globally, roasted to order in the Paris workshop — sold alongside a curated selection of specialty brewing equipment and gear (drippers, grinders, espresso machines, scales, filters). The product line is structured across retail (individual coffee bags and gear), subscriptions (Discovery, Heavy Drinker, Rarities 90+ tiers), professional B2B services (Kawa office/coffee-as-a-service, events barista service), education (Tanat Academy barista training with SCA certification), and physical retail (four Paris coffee shop locations). The Kawa professional brand serves as a separate B2B channel for offices and businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Tanat Specialty Coffee (Cafés) Freshly roasted specialty coffee beans sourced directly from producers globally and roasted to order at the Paris workshop. Coffees are categorized by brewing method (Espresso, Filter, Moka Bialetti, Automatic Machine, Competition), flavor profile (Terroir, Funky & Fruity), and SCA quality score (80-84, 84-87, 87-90, 90+). Sold in retail packs with whole bean or various grind options for individual consumers.
- Coffee Equipment & Gear A curated retail selection of specialty coffee equipment including drippers (Cafec Flower Dripper, V60, Orea, Chemex), grinders (electric and manual), espresso machines (DeLonghi, Moccamaster, La Marzocco, Jura), filters, scales, kettles, tampers, milk jugs, Aeropress brewers (Clear, Go), and maintenance accessories. Sold to individual consumers via the e-commerce store.
- Discovery Subscription (Abonnement Découverte) Monthly coffee subscription delivering 1-2 limited-edition specialty coffees per month, customized to the subscriber's brewing method (Espresso, Aeropress, Filter, or Whole Bean). Available in a Classic tier (SCA 84-87) for budget-conscious buyers and a Micro-Lot tier (SCA 87+) for early releases and exclusive offerings. Starting at €13.90/month with free shipping in France on orders over €30.
- Heavy Drinker Subscription (Gros Buveur) High-volume subscription delivering 1 kg (€30) or 2 kg (€58) of coffee every 2 or 4 weeks, with different origin delivered each month. Coffees are roasted to match the subscriber's brewing method. No commitment required; free shipping in France.
- Rarities 90+ Subscription Premium subscription delivering exceptional coffees rated 90+ on the SCA scale every four weeks, sourced from among the world's rarest micro-lots and roasted with master craftsman precision to reveal aromatic complexity. Priced from €29.90 per delivery.
- Kawa Professional B2B Coffee Service Turnkey 'Coffee as a Service' solution under the Kawa brand for offices and businesses. Includes specialty coffee supply (whole bean, ground, or custom blends), professional machine rental, installation, and maintenance. Operating nationwide with branches in Lille, Nantes, and Marseille, in partnership with Jura, De'Longhi, or Franke. Includes 24-hour delivery and responsive on-site technicians.
- Events Coffee Service On-site barista coffee service for events including product launches, trade shows, culinary residencies, pop-ups, and corporate events. Offerings include on-site barista service, machine rentals, filter coffee, custom menus, branded cups, and personalized messaging.
- Tanat Academy Barista Training SCA-certified barista training programs offered in small groups. Programs include Home Barista (2-hour session), Barista (7-hour intensive), Advanced Barista (14-hour intensive), and Latte Art. SCA training tracks include Introduction to Coffee, Barista Skills, Brewing, Sensory Skills, Roasting, and Green Coffee.
- Tanat Coffee Shop Retail Locations Four Tanat-branded coffee shop locations in Paris offering specialty coffee beverages (espresso, lattes, filter coffee), whole bean retail, and brewing accessories. Locations include Archives (Le Marais), Victoria (Châtelet), Tiquetonne (Montorgueil), and Château d'Eau (République).
Quantifiable outcome
- 48-hour delivery in France for orders from roasting workshop
- +2 more outcomes
Companies that use Kawa.Coffee
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Kawa.Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kawa.Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- JuracoreProfessional espresso machine partner for B2B (Kawa) division. Equipment selection, installation, and maintenance services for office coffee solutions.
- De'LonghicoreProfessional coffee machine partner for B2B (Kawa) division. Equipment rental and maintenance for professional settings.
- FrankecoreProfessional coffee equipment partner for B2B (Kawa) division. Full-service coffee solutions for businesses.
- Kawa (B2B Brand)coreSister brand dedicated to professional settings. 'Coffee as a Service' solution for offices with specialty coffees, equipment rental, installation, maintenance, and support. Two brands with one philosophy.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Kawa.Coffee competitors and assessment
Company assessmentDirect peers
- La Colombe Coffee Roasters: Philadelphia specialty roaster with cafés, D2C subscriptions, and a major B2B/draft latte channel. Comparable vertical integration across retail, subscription, and on-premise wholesale.
- Verve Coffee Roasters: Santa Cruz-origin specialty roaster with flagship cafés, subscriptions (Coffee Club), and direct-trade sourcing. Comparable premium positioning, subscription tiers, and café-led brand building.
- Square Mile Coffee Roasters: London specialty roaster with cafés, training academy, and wholesale to London restaurants/offices. Closely comparable as a European specialty roaster combining cafés, academy, and B2B wholesale.
- Counter Culture Coffee: Durham, NC specialty roaster with direct-trade sourcing, training programs (Counter Culture Coffee Lab), and wholesale to cafés and offices. Comparable in emphasis on education, traceability, and training-led growth.
- Blue Bottle Coffee: Oakland-born specialty coffee roaster with flagship cafés, D2C subscriptions, and wholesale/B2B operations. Directly comparable in vertical integration (roasting, cafés, subscriptions) and premium positioning, though at materially larger scale.
- Workshop Coffee: London specialty roaster with cafés, training programs, and B2B wholesale. Comparable European specialty operator combining roastery, cafés, and education-driven brand building.
- Belleville Brûlerie: Paris-based specialty coffee roaster with multiple cafés and direct-trade sourcing. Comparable French specialty competitor with parallel café and roastery footprint in Paris.
- Tim Wendelboe: Oslo specialty roaster and café with global barista/roasting reputation, training school, and direct sourcing. Comparable in champion-led brand, European specialty café + roastery model, and emphasis on education.
- Coutume Café: Parisian specialty roaster and café pioneer with multiple locations and wholesale. Closest direct French competitor operating specialty cafés and B2B wholesale in the same Paris market.
- Stumptown Coffee Roasters: Portland-based specialty roaster with cafés, D2C subscriptions (Hair Bender, Holler Mountain), and wholesale. Closely mirrors Tanat's direct-to-origin sourcing, café-plus-subscription model, and third-wave positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kawa.Coffee social profiles
Digital presenceKawa.Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kawa.Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Kawa.Coffee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kawa.Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kawa.Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kawa.Coffee
What does Kawa.Coffee do?
Kawa.Coffee, operating under the Tanat Coffee brand (legal entity VAYGA SAS), is a Paris-based specialty coffee roaster that sources green coffee directly from producers and roasts it to order in its Paris workshop. The company sells freshly roasted coffee beans directly to consumers via an e-commerce store and four Parisian coffee shops, offers subscription tiers (Discovery, Heavy Drinker, Rarities 90+), runs an SCA-certified barista training academy, resells specialty coffee equipment, and operates a separate B2B 'Coffee-as-a-Service' division under the Kawa brand serving offices, restaurants, hotels, and events.
Is Kawa.Coffee a public or private company?
Kawa.Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kawa.Coffee founded?
Kawa.Coffee was founded in 2016. It employs 11 to 50 people.
Where is Kawa.Coffee based?
Kawa.Coffee is headquartered in Paris, France, in the Europe region.
How does Kawa.Coffee make money?
Six revenue lines are on record. E-commerce Retail (Specialty Coffees) is the primary driver. The others are coffee Subscriptions, coffee Shop Retail, professional B2B (Kawa), training Academy and equipment Sales.
Who are Kawa.Coffee's main competitors?
Direct peers on record are La Colombe Coffee Roasters, Verve Coffee Roasters, Square Mile Coffee Roasters, Counter Culture Coffee, Blue Bottle Coffee, Workshop Coffee, Belleville Brûlerie, Tim Wendelboe, Coutume Café and Stumptown Coffee Roasters.
Does Kawa.Coffee have an API?
No public API is recorded for Kawa.Coffee.
What industry is Kawa.Coffee in?
Kawa.Coffee's product category is Specialty Coffee Roaster and Retail. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2080.