Festival Country Lotbinière

What Festival Country Lotbinière does

Festival Country Lotbinière (FCL) is a Quebec-based non-profit organization that operates an annual three-day country music festival in St-Agapit, in the MRC Lotbinière region approximately 30 minutes from Quebec City. Founded in 2015, it is the only festival in Quebec exclusively dedicated to new country music and has entered its 11th edition in 2026 (August 27-29). The festival draws on its stated cumulative attendance of 300,000+ spectators since inception, with 20+ artists performing across two stages over nearly 11 hours of daily programming, plus on-site camping (500+ unserviced sites across Camping Principal and Camping Le Champ), a four-route shuttle network, and complementary amenities including the Saloon Fromagerie Victoria, a 6,000+ sq ft dance floor (La Grange), and the Espace Gourmet food court.

The business model is multi-stream: tiered ticket sales (single-day GA at $95 CAD to VIP Zone at $880 CAD per person, plus 3-day passes), camping packages ($105–$425 CAD), shuttle passes ($15–$30/day), on-site food/beverage/merchandise, and sponsorship revenue. Major sponsors include Loto-Québec as Presenting Partner, alongside Promutuel Assurance, Distillerie Appalaches, Labatt, Vidéotron, Twisted Tea, Hydro-Québec, and SODEC. Ticket distribution is exclusively through Lepointdevente.com. The festival employs RFID-embedded wristbands for access control, tier validation, and age verification. Festival production is delegated to Gestev (Producteur Délégué). The organization has 7 direct employees and operates as a non-profit with documented community contributions of approximately $45,000 to local causes in 2025.

Name

Festival Country Lotbinière

Legal name

Festival Country de Lotbinière

Website

https://countrylotbiniere.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival Country Lotbinière is a Quebec non-profit operating an annual three-day country music festival in St-Agapit, the only event in the province exclusively dedicated to new country music, drawing 300,000+ cumulative attendees across 11 editions since 2015.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Arts, Entertainment, and Recreation (71), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Country music festival
• Live entertainment events
• Outdoor camping festival
• Festival shuttle services
• Music event ticketing

Headquarters

HQ city

Saint-Agapit

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from multi-day and single-day show wristbands/tickets sold at various price tiers (general admission, front stage, mezzanine, VIP lounge, terrace) and shuttle passes. Primary revenue stream.
2. Camping Packages: Revenue from on-site camping package sales across two campgrounds (Camping Principal and Camping Le Champ) with tiered options for tents, trailers, and RVs. 3-night stay bundled with festival access.
3. Shuttle Transportation: Revenue from shuttle bus services connecting festival-goers from Quebec City, Lévis, St-Apo/Laurier, and Lotbinière-Beauce regions. Daily round-trip passes.
4. Food, Beverage & Merchandise: On-site food trucks, bars, and vendor kiosk sales (Saloon Fromagerie Victoria, Espace Gourmet) contribute additional revenue. FCL official currency (tokens) used on-site.
5. Volunteer Exchange & Hospitality: Volunteers receive meals, snacks, 15% discount on boutique merchandise, and a free 3-day general admission ticket after 12 hours of service in exchange for festival support roles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels14 records

Core offering

Festival Country Lotbinière produces an annual three-day country music festival in Saint-Agapit, Quebec, featuring 20+ artists across two stages with tiered admission wristbands (General Admission, Front Stage, Mezzanine, Lounge Vidéotron, Twisted Tea Terrace, and VIP Zone), on-site camping across two campgrounds (Camping Principal and Camping Le Champ), and round-trip shuttle services from four regional hubs. Supporting amenities include the Saloon Fromagerie Victoria vendor area, La Grange 6,000+ sq ft dance floor, and the Espace Gourmet food court with 10+ food trucks, with RFID wristbands used for admission and access control.

Product overview

Festival Country Lotbinière (FCL) is an annual three-day country music festival held in St-Agapit, Quebec, founded in 2015 and entering its 11th edition in 2026. The core product is the festival event itself, centered on the Kepler GIN main stage and a secondary stage, hosting over 20 artists across three days. The event's admission is structured around tiered wristband options — General Admission, Front Stage, Mezzanine, Lounge Vidéotron, Terrasse Twisted Tea, and VIP Zone — each providing escalating levels of access and amenities. These core admission tiers are supplemented by on-site camping options (Camping Principal with tent/RV/VR Premium spots and Camping Le Champ for compact setups), shuttle services connecting from Quebec, Lévis, St-Apo/Laurier, and Lotbinière-Beauce, and free-access amenity areas including the Saloon Fromagerie Victoria (vendor kiosks and entertainment), the Espace Gourmet (food court with food trucks), and La Grange (large dance floor). RFID-equipped wristbands serve as the access-control mechanism for all admission tiers and camping.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Country Lotbinière (FCL) - Annual 3-Day Country Music Festival Annual three-day country music festival held in Saint-Agapit, Quebec, featuring 20+ artists across two stages (main Kepler GIN Stage presented by Distillerie Appalaches and a secondary stage), nearly 11 hours of daily performances, on-site camping, shuttle services, Saloon, La Grange dance floor, Espace Gourmet food court, and RFID wristband access for attendees.
• Festival Admission Wristbands (3-Day and Single-Day Passes) Tiered admission products for the festival site offering escalating access levels: 3-Day General Admission ($185 CAD), 3-Day Front Stage ($320 CAD), 3-Day Mezzanine ($370 CAD), 3-Day Lounge Vidéotron, 3-Day Twisted Tea Terrace, 3-Day VIP Zone ($880 CAD per person for private table of 8 with catering), plus Single-Day General Admission ($95 CAD), Single-Day Front Stage ($155 CAD), and Single-Day VIP Zone ($405 CAD). Wristbands are RFID-enabled for site access, age verification, and ticket validation.
• Camping Principal and Camping Le Champ Two on-site campgrounds adjacent to the festival grounds providing more than 500 unserviced campsites with tiered options: Camping Principal offers Tent Without Car ($105), Large Trailer or RV ($350), and VR Premium ($425, sold out); Camping Le Champ offers Tent With Car ($180) and Compact Trailer or RV ($255). All camping packages include a 3-night stay bundled with festival access, plus access to toilets, showers, and first aid station.
• FCL Shuttle Service Round-trip daily shuttle bus service transporting festival-goers from four regional hubs to the festival site: Lévis ($30 CAD/day), Québec City, St-Apo/Laurier ($25 CAD), and Lotbinière-Beauce. Stops near hotels within specified distance of transit. Sustainable transport initiative that removes up to 75 vehicles from roads per festival day.
• Saloon Fromagerie Victoria Free-access entertainment venue at the heart of the festival featuring vendor kiosks selling local and original products, games, activities, special events, and private event bookings. Presented by Fromagerie Victoria, a local Quebec cheese maker.
• Espace Gourmet Food Court Free-access food court area at the festival featuring more than 10 food trucks and caterers offering diverse food and beverage options ranging from vegetarian poke bowls to Texas-style BBQ, with complementary activities and entertainment.
• La Grange Dance Floor and Zone Fan FCL La Grange offers over 6,000 square feet of dedicated dance floor space with country music programming open from morning until late at night, described as Footloose-style for both experienced dancers and casual visitors. Zone Fan FCL is a designated fan zone where festival-goers relax, share meals, and enjoy games, activities, and entertainment designed for all ages between performances.

Quantifiable outcome

• 300,000+ cumulative festival-goers since 2015, averaging approximately 30,000+ per edition
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Loto-QuébecflagshipGTM or Marketing PartnerPresenting Partner of the festival. Loto-Québec provides major financial support and governmental backing as Quebec's provincial lottery corporation, lending significant credibility and reach to the festival's promotional efforts.
• Promutuel AssurancecoreGTM or Marketing PartnerCollaborator Partner contributing financial and promotional support. Promutuel Assurance is a major Quebec insurance company with deep regional roots, aligning with the festival's community focus.
• Distillerie AppalachescoreGTM or Marketing PartnerMajor Partner and sponsor of the Kepler GIN Stage. Local Quebec gin distillery providing stage sponsorship and exclusive gin-based beverage offerings at the festival.
• Labatt / BudweisercoreGTM or Marketing PartnerMajor Partner – national beer brand providing alcoholic beverage sponsorship, branding presence, and marketing support for the festival.
• VidéotroncoreGTM or Marketing PartnerMajor Partner – Quebec telecommunications and media company sponsoring the Lounge Vidéotron premium viewing area. Provides large-screen display infrastructure and technology sponsorship.
• Fromagerie VictoriacoreGTM or Marketing PartnerOfficial Partner presenting the Saloon venue. Local Quebec cheese maker providing brand activation, exclusive products, and promotional presence in the Saloon area.
• Twisted TeacoreGTM or Marketing PartnerOfficial Partner sponsoring the Twisted Tea Terrace premium viewing area. Provides flavored malt beverage offerings and exclusive terrace branding.
• Yuzu SushiminorGTM or Marketing PartnerOfficial Partner providing food services and restaurant presence at the festival.
• Hydro-QuébeccoreGTM or Marketing PartnerOfficial Partner – Quebec public utility corporation providing electricity infrastructure support and promotional backing. Aligns with the festival's sustainable development commitments.
• Tourisme QuébeccoreGTM or Marketing PartnerPublic and Tourism Partner – official Quebec government tourism body promoting FCL as a key cultural and tourism event on bonjourquebec.com platform.
• Government of CanadacoreGTM or Marketing PartnerPublic partner providing federal government recognition and financial support for the festival as a major cultural event.
• Municipalité de Saint-AgapitcoreGTM or Marketing PartnerLocal host municipality providing community support, venue access, and local promotion. The festival is the primary economic driver for the municipality during its annual run.
• MRC de LotbinièrecoreGTM or Marketing PartnerRegional county municipality partner supporting the festival as a major regional economic and cultural event, collaborating on sustainable development initiatives and community engagement.
• Jacques Gourde (MP)minorGTM or Marketing PartnerFederal Member of Parliament for Lotbinière–Chutes-de-la-Chaudière-Appalaches, providing political support and visibility for the festival.
• Isabelle Lecours (MNQ)minorGTM or Marketing PartnerMember of National Assembly for Quebec, providing provincial political support and visibility.
• Arsenal Media / Hit Country 95.7coreGTM or Marketing PartnerMedia Partner – Quebec radio station and media group providing country music radio coverage, artist interviews, and promotional airtime for the festival.
• WKND FMminorGTM or Marketing PartnerMedia Partner – Quebec radio station providing promotional coverage and audience reach for the festival.
• TVA GroupcoreGTM or Marketing PartnerMedia Partner – major Quebec media conglomerate providing television and digital editorial coverage of the festival.
• Quoi faire à QuébecminorGTM or Marketing PartnerMedia Partner – Quebec events and lifestyle platform providing editorial coverage of the festival.
• Journal de QuébecminorGTM or Marketing PartnerMedia Partner – regional newspaper providing editorial coverage and event promotion in the greater Quebec City area.
• GestevflagshipImplementation/ SI/ Consulting PartnerDelegated Producer – full-service event production company managing all aspects of festival production, logistics, artist booking, and operations. Contact: [email protected]. Also handles year-round employment recruitment for the festival.
• AmigoExpressminorGTM or Marketing PartnerCarsharing (covoiturage) platform partner enabling festival-goers to share rides. Discount code FCL25 available for free membership. On-site parking available for $10 per vehicle for carpooling participants.
• SODEC (Société de développement des entreprises culturelles)coreGTM or Marketing PartnerGovernment cultural development agency providing financial support for emerging artist programming. Helps finance and accompany Quebec creators in their artistic development, supporting the festival's commitment to showcasing local talent.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boots and Hearts Music Festival: Canada's largest country music festival held annually in Oro-Medonte, Ontario, featuring multi-day camping, multiple stages, and major U.S. country headliners. Direct peer in format, genre, and target audience, but at materially greater scale than FCL.
• Big Valley Jamboree: Long-running country music festival in Camrose, Alberta, featuring camping and multi-stage programming similar to FCL. Directly comparable on genre, camping-integrated format, and Western Canadian country audience, though serving a different regional market.
• Country Thunder: Multi-day country music festival with editions across Canada (Alberta, Saskatchewan) and the U.S., featuring major headliners and on-site camping. Comparable in programming depth, scale ambition, and touring-artist relationships, but operating in Western Canadian and U.S. geographies.
• Cavendish Beach Music Festival: Major multi-day country music festival held in Cavendish, PEI, with camping and headlining U.S. country artists. Highly comparable in business model, customer segment, and festival format to FCL, though serving an Atlantic Canada audience.
• Festival Western de St-Tite: Iconic Quebec rodeo and country/western festival held annually in St-Tite, QC, with strong country music programming. Comparable as a Quebec-based country/western event with similar target audience and rural festival setting, though rooted more in rodeo than pure new-country format.

Broad incumbents

• Stagecoach Festival: Premier U.S. country music festival held in Indio, California, featuring major headliners and camping experiences. Comparable in genre, scale ambition, and camping-integrated format, but serves a U.S. audience with substantially larger addressable market.
• CMA Fest: The largest country music festival globally, held annually in Nashville, Tennessee, featuring the genre's biggest headliners and fan experiences. Comparable in genre and headliner ambitions but operates at massive scale and serves as the global benchmark for country festival production.
• Live Nation Entertainment: Global live entertainment conglomerate operating festivals, venues, and artist tours worldwide. Relevant as the dominant promoter across the live music industry and a key competitor for marquee country artist touring relationships that feed FCL's programming.
• Festival d'été de Québec: Quebec City's flagship multi-genre summer music festival, drawing massive attendance and international headliners. Not exclusively country, but competes for the same Quebec festival-goer audience, sponsor dollars, and government tourism support as FCL.

Others

• Evenko: Montreal-based concert promoter and event producer operating major Quebec live entertainment events. Adjacent ecosystem participant; comparable as a Quebec live-events operator competing for the same artists, sponsors, and audiences, though not a country-specific festival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights9 records

Customer concentration

• YouTubeyoutube.com/@festivalcountrylotbiniere
• Facebookfacebook.com/festivalcountrylotbiniere
• LinkedInlinkedin.com/company/festivalcountrylotbiniere
• Instagraminstagram.com/festivalcountrylotbiniere
• TikToktiktok.com/@festcountrylotbiniere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Country Lotbinière