TVA Group
TVA Group is a UK-based SaaS company that provides passive, live audience-measurement services for broadcasters, brands, advertisers, music labels, programme makers, and ad-insertion partners, using data from connected TVs and set-top boxes across the UK Freeview platform.
- Company typePrivate
- Founded2017
- HeadquartersWareham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TVA Group does
TVA Group is a UK-based, privately held company founded in 2017 and headquartered in Wareham, providing an audience-measurement service for the television and radio sectors. The company targets broadcasters, brands, advertisers, music labels, programme makers, and ad-insertion partners, with its service made available to all broadcasters on the UK Freeview platform.
The company's core offering is the TVA Audience Measurement Service, which collects live, second-by-second viewing data passively from connected TVs and set-top boxes without requiring hardware changes on the viewer side. Supporting products include the TVA Dashboard, Overnight Reports, a Daily Overnights Email product, demographic cuts for overnight reporting, and Live Demographics for Ad-Insertion to support dynamic ad-decisioning workflows. The system is designed to be GDPR-compliant under UK and EU data-protection law.
TVA Group operates a subscription-based B2B SaaS model, with audience-measurement outputs delivered into subscriber workflows. The company publicly launched at IBC 2017 in Amsterdam and has since iterated on its reporting and demographic products, including the addition of demographic cuts and an email-delivered overnight report format. No funding rounds, named customers, or revenue figures are disclosed in the available input.
TVA Group firmographics
Firmographics- Name
- TVA Group
- Legal name
- TVA Group
- Website
- https://tva-group.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TVA Group is a UK-based SaaS company that provides passive, live audience-measurement services for broadcasters, brands, advertisers, music labels, programme makers, and ad-insertion partners, using data from connected TVs and set-top boxes across the UK Freeview platform.
- Ownership category
- akta.pro rank
TVA Group industry classification
Industry- Product category
- TV and Radio Audience Measurement
- akta.pro primary industry
- Local TV Audience Measurement (DMA/Station-Level Ratings) (MPABAOAB)
- akta.pro secondary industries
- National TV & Cross-Platform Audience Measurement Panels (MPABAOAA), Radio Audience Measurement & Analytics (Ratings, Attribution) (MPAIAEAK), Ad Campaign Measurement, Reach/Frequency & Attribution (TV/CTV/Radio) (MPABAOAG), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
Keywords
Where TVA Group is headquartered
LocationHeadquarters
- HQ city
- Wareham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
TVA Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: TVA operates on a subscription-based SaaS model for business customers, providing access to dashboards and live audience measurement data. The service is available to all broadcasters on Freeview, both TV and Radio, with subscription fees for accessing the measurement platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | B2B SaaS subscription for broadcasters and advertisers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
TVA Group product offering
Product offeringCore offering
TVA Group provides a live audience measurement system for TV and radio broadcasters, advertisers, and programme makers. It uses the installed base of connected TVs and set-top boxes on the Freeview platform to capture second-by-second viewing data and build weighted demographic and audience predictions. Deliverables include live dashboards, daily overnight email reports, and live demographics for ad-insertion partners.
Product overview
TVA Group offers a unified television and radio audience measurement platform. The core TVA Audience Measurement Service uses connected TVs and set-top boxes to collect live second-by-second viewing data. This feeds into the TVA Dashboard for real-time audience monitoring, with Overnight Reports providing detailed next-day analysis including demographic breakdowns by channel. Live Demographics for Ad-Insertion augments the offering for advertising partners. The service is available on Freeview for all broadcasters.
Differentiator
Problem solved
Functional benefit
Products and services
- TVA Audience Measurement Service Core audience measurement service for TV and Radio broadcasters on Freeview that uses connected TVs and set-top boxes to collect second-by-second viewing data and deliver weighted demographic and audience predictions.
- TVA Dashboard Live data dashboard for programme makers, presenters, channels and stations providing real-time audience viewing information via secure login.
Companies that use TVA Group
Customer profileSegments5 records
Ideal customer profiles4 records
TVA Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TVA Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
TVA Group competitors and assessment
Company assessmentBroad incumbents
- GfK: Global market research company with consumer media measurement and audience analytics capabilities; competes with TVA indirectly via media research offerings sold to broadcasters and advertisers.
- Nielsen: Global leader in audience measurement including TV ratings (Nielsen TV Ratings), cross-platform measurement, and advertising effectiveness; competes with TVA across the same buyer segments (broadcasters, advertisers) but at vastly greater scale.
- Comscore: Cross-platform audience and advertising measurement company with TV, radio, and digital measurement products serving the same broadcasters, advertisers, and agencies that TVA targets.
- Kantar (Kantar Media): Major audience measurement and media intelligence firm with established currency relationships (e.g., BARB in the UK) and global TV/radio/advertising measurement offerings that overlap directly with TVA's value proposition.
Direct peers
- Samba TV: Connected-TV audience measurement and analytics provider using smart-TV ACR data — the closest technological analogue to TVA's connected-device measurement approach, though operating at greater scale and geographic breadth.
- BARB (Broadcasters' Audience Research Board): The official UK television audience measurement currency jointly funded by broadcasters; the most directly comparable peer as it provides TV audience ratings that TVA aims to supplement or compete with in the UK.
- iSpot.tv: TV ad measurement and attribution platform providing real-time, second-by-second ad-performance data — directly comparable to TVA's real-time broadcast measurement and ad-insertion demographic services.
- Triton Digital: Digital audio and radio audience measurement/analytics provider for the radio industry — directly comparable to TVA's radio audience measurement offering for music labels and broadcasters.
Regional players
- AudienceProject: Nordic-based cross-media audience measurement company offering TV, radio, and digital measurement to broadcasters and advertisers — a regional peer with comparable product scope to TVA, though focused on Scandinavian markets.
Emerging players
- TVision: TV attention measurement company using sensor and ACR data to measure actual viewer engagement second-by-second — a technological analogue to TVA's real-time measurement approach, focused on CTV/linear TV in the US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TVA Group social profiles
Digital presenceTVA Group compliance and trust
Trust signalCompliance1 record
TVA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
TVA Group leadership team
Management profileNumber of profiles
Profiles1 record
TVA Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TVA Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TVA Group
What does TVA Group do?
TVA Group provides a live audience measurement system for TV and radio broadcasters, advertisers, and programme makers. It uses the installed base of connected TVs and set-top boxes on the Freeview platform to capture second-by-second viewing data and build weighted demographic and audience predictions. Deliverables include live dashboards, daily overnight email reports, and live demographics for ad-insertion partners.
Is TVA Group a public or private company?
TVA Group is a private company. It is classified as unknown and is currently operating.
When was TVA Group founded?
TVA Group was founded in 2017. It employs 1 to 10 people.
Where is TVA Group based?
TVA Group is headquartered in Wareham, United Kingdom, in the Europe region.
How does TVA Group make money?
One revenue line is on record: subscription SaaS.
Who are TVA Group's main competitors?
Broad incumbents on record are GfK, Nielsen, Comscore and Kantar (Kantar Media). Direct peers are Samba TV, BARB (Broadcasters' Audience Research Board), iSpot.tv and Triton Digital. AudienceProject is listed as a regional player. TVision is listed as an emerging player.
Does TVA Group have an API?
No public API is recorded for TVA Group.
What industry is TVA Group in?
TVA Group's product category is TV and Radio Audience Measurement. Its primary akta.pro industry code is MPABAOAB, Local TV Audience Measurement (DMA/Station-Level Ratings), with a secondary code of MPABAOAA, National TV & Cross-Platform Audience Measurement Panels.