What Country Supplier does

C-A-L Ranch Stores is a privately held, family-founded rural lifestyle retailer operating 34 brick-and-mortar locations across the American West from its Idaho Falls, Idaho headquarters. Founded in 1959 by Clint, Allen, and L. Wayne Murphy originally as C-A-L Stores, the company sells a broad assortment spanning farm and ranch supplies, shooting and firearms, clothing and western apparel, footwear, lawn and garden, pet and animal care, horse and livestock supplies, outdoor living, automotive, tools, home improvement, sporting goods, fireplaces and stoves, and home and gift items. Core branded vendors include Ariat, STIHL, Milwaukee, Wrangler, Winchester, Springfield, Purina, Nutrena, Coleman, Husqvarna, Georgia Boot, Glock, and Manna Pro.

The company monetizes primarily through one-time retail merchandise sales across both physical stores and a direct e-commerce storefront at calranch.com, supported by a 'Best Price Guarantee' price-match policy and free shipping on orders over $99. Its go-to-market emphasizes community engagement through 4-H, FFA, humane society, and food bank partnerships, plus loyalty mechanisms such as the C-A-L Rewards Mastercard issued through First National Bank of Omaha (FNBO) and the Country Club rewards program. A Pro Sales B2B program extends the model to commercial and large-project accounts, while a partnership with VIP Petcare brings in-store veterinary clinics to select locations. The technology footprint is conventional retail plus standard e-commerce, with no disclosed proprietary AI, platform, or data capabilities beyond standard point-of-sale and online storefront functionality.

Name

Country Supplier

Legal name

C-A-L Ranch Stores

Website

https://countrysupplier.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

C-A-L Ranch Stores is a privately held rural lifestyle retailer operating 34 stores across the American West, selling farm and ranch supplies, shooting, apparel, footwear, tools, home improvement, and pet and animal products to Western US consumers, ranchers, and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Rural and Western Lifestyle Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Sporting Goods Retailers (45911)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

Keywords

• Farm and ranch supplies
• Western apparel retail
• Shooting and firearms
• Outdoor sporting goods
• Rural lifestyle retail

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Traditional retail store sales model across 34 physical locations and online storefront, selling farm & ranch supplies, clothing, footwear, sporting goods, tools, home improvement, and outdoor living products to consumers in the Western United States.

Distribution channels3 records

Marketing channels5 records

Core offering

C-A-L Ranch Stores is a farm, ranch, and western lifestyle retail chain that sells agricultural supplies, firearms and ammunition, western apparel and footwear, lawn and garden equipment, pet and livestock supplies, tools, home improvement goods, outdoor recreation gear, and home/gift items through 34 brick-and-mortar stores and an e-commerce storefront across the American West. The company also operates a Pro Sales program supporting B2B customers with bulk quotes for large-scale ranch, farm, and property projects.

Product overview

C-A-L Ranch operates as a retail chain with 34 locations offering a comprehensive country lifestyle product portfolio organized across multiple departments. The core offering spans Farm & Ranch supplies (fencing, tanks, pumps, tractor parts), Shooting & Firearms (guns, ammunition, optics, safes), Clothing & Apparel (workwear, western wear, hunting apparel), Footwear (work boots, western boots, outdoor shoes), Lawn & Garden (plants, mowers, tools), Pet & Animal supplies, Horse supplies (feed, tack, grooming), Livestock supplies, Outdoor Living (grills, furniture, shelters), Automotive, Tools (power and hand tools, welding), Home Improvement, Sporting & Outdoor recreation gear, Fireplaces & Stoves, and Home & Gift items. Top branded partners include Ariat, Nutrena, Milwaukee, STIHL, Wrangler, Winchester, Springfield, Purina, Coleman, Husqvarna, Georgia Boot, Glock, and Manna Pro. The company also offers business/pro sales services, 4-H/FFA youth programs, VIP Petcare clinics, and a rewards credit card through FNBO.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm & Ranch Supplies Complete farm and ranch supply department including fencing, gates, tanks, pumps, tractor and 3-point attachments, ag chemicals, sprayers, haying and harvesting equipment, livestock handling equipment, propane, and tractor parts/accessories for ranchers and farmers.
• Shooting & Firearms Firearms department offering handguns, rifles, shotguns, muzzleloaders, ammunition, gun safes, scopes and optics, magazines, shooting accessories, air rifles, gun cases, reloading supplies, and targets for gun owners, hunters, and shooting sports participants.
• Clothing & Apparel Workwear, western apparel, jeans, shirts, outerwear, hunting apparel, and accessories (hats, gloves, eyewear, belts) for men, women, big & tall, and kids.
• Footwear Casual shoes, hiking boots, hunting boots, western boots, rubber boots, sandals, work boots, and shoe care accessories for men, women, and kids.
• Lawn & Garden Plants, flowers, seeds, hoses, sprinklers, lawn mowers, outdoor power equipment, tillers, trimmers, edgers, landscaping supplies, planters, greenhouses, pest control, and snow removal equipment for homeowners and property caretakers.
• Pet & Animal Supplies Dog, cat, small pet, and bird supplies including food, treats, toys, beds, grooming, health products, kennels, leashes, collars, litter boxes, cages, feeders, and birding accessories.
• Horse Supplies Horse feed, treats, feeders, waterers, stall mats, farrier equipment, blankets, fly masks, boots, grooming supplies, health products, riding gear, trailering supplies, and tack/saddlery.
• Livestock Supplies Livestock feed, feeders, waterers, bedding, health products, vaccines, dewormers, fly control, grooming, identification supplies, show supplies, stalls, shelters, and beekeeping equipment for cattle, sheep, goats, and other livestock.
• Outdoor Living Coolers, patio furniture, outdoor decor, pools, grills, smokers, outdoor pizza ovens, fire pits, outdoor heating, lighting, shelters, sheds, and canopies for backyard and outdoor entertaining.
• Automotive Auto winter preparation, batteries, tools, cleaning supplies, exterior and interior accessories, fuel handling, jacks, ramps, lighting, electrical, RV and trailer supplies, towing, tire repair, and vehicle maintenance products.
• Tools Power tools (drills, saws, grinders, sanders), hand tools, air compressors, air tools, measuring tools, tool storage, welding equipment, and woodworking tools for DIY and professional users.
• Home Improvement Appliance parts, cleaning supplies, electrical, garage essentials, hardware, heating & cooling, ladders, painting, plumbing, and moving/lifting equipment for home repair and improvement projects.
• Sporting & Outdoor Camping and hiking gear, hunting equipment, fishing tackle, boating and watersports supplies, powersports (ATVs, go-karts), and outdoor safety products.
• Fireplaces & Stoves Electric, gas, pellet, and wood fireplaces; wood, pellet, gas, and electric stoves; firebricks, gaskets, hearth accessories, venting, and heating fuel.
• Home & Gift Candles, food and beverages, candy, canned goods, jerky, food preservation supplies, gifts, indoor decor, kitchen and dining, personal care, and toys.
• Poultry Supplies Poultry feed, treats, feeders, waterers, health products, vitamins, bedding, chicken coops, nesting boxes, incubators, brooders, and poultry processing equipment.
• Pro Sales B2B Service Dedicated sales representatives providing quotes and account support for commercial-scale ranch, farm, property, and contractor purchases across the company's product range.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Happy Paws & Humane SocietyminorOthersC-A-L Ranch partners with local humane societies to host adoption events, food & toy drives, and community outreach. The Happy Paws program brings furry friends to stores for adoption events and register donations to support local animal shelters.
• 4-H and FFA Youth OrganizationscoreOthersC-A-L Ranch supports youth agricultural organizations through free move-in day BBQs at county fairs, purchasing at market auctions, supporting conventions and clinics, and their annual Show Animal Discount Program for youth exhibitors.
• Local Food BanksminorOthersAnnual tradition of supporting local food banks through holiday food drives, collecting donations and supplies for community members. Participation extends beyond holidays with support at grand openings and events throughout the year.
• FNBO (First National Bank of Omaha)minorChannel Partner/ Reseller/ DistributorC-A-L Ranch offers branded credit cards through FNBO including C-A-L Ranch Credit Card and C-A-L Rewards Mastercard, providing financing options for customers and driving customer loyalty through the rewards program.
• VIP Petcare ClinicminorOthersIn-store veterinary clinic services provided through VIP Petcare, offering basic health services for pets at select C-A-L Ranch locations.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rural King: Farm and home retail chain with 90+ stores across the Midwest and Southeast. Comparable multi-department format serving rural customers with farm supplies, tools, automotive, firearms, and outdoor goods at value-oriented price points.
• Runnings: Farm, ranch, and home retail chain with 80+ stores across the Midwest and Mountain West. Similar multi-department format and rural lifestyle customer focus, operating in geographies adjacent to C-A-L's Western US footprint.
• Boot Barn: Western and work footwear and apparel retailer with 400+ stores. Directly comparable on the western wear, work boots, and country apparel portions of C-A-L's assortment, with similar brand positioning around western lifestyle.
• Murdoch's Ranch & Home Supply: Regional farm, ranch, and home supply chain operating across Western and Mountain US states. Closest direct peer given similar store count, product mix, family ownership profile, and Western US geographic focus.
• Atwoods Ranch & Home: Farm, ranch, and home retailer with 60+ stores across the South Central US. Similar product mix spanning farm supplies, livestock, firearms, hardware, and rural lifestyle goods, serving an analogous customer segment.
• Mills Fleet Farm: Multi-category rural retailer with 48 stores across the Midwest. Comparable product breadth including farm supplies, hunting, footwear, automotive, and home improvement, serving rural customers in a different geography.
• Orscheln Farm and Home: Farm and home retailer with 175+ stores across the Midwest, Plains, and Southeast. Comparable in product mix and rural customer focus, though operating primarily in geographies adjacent to C-A-L's Western US footprint.
• Tractor Supply Co. The largest farm and ranch retail chain in the US with 2,200+ stores. Directly comparable in product mix (farm supplies, livestock, tools, firearms, apparel) and target customer (rural lifestyle), though national in scale versus C-A-L's regional Western US footprint.
• Big R Stores: Family-owned farm and ranch retailer serving the Western US. Similar product mix and regional focus to C-A-L Ranch, including farm supplies, workwear, firearms, automotive, and outdoor goods across multiple store locations.
• Blain's Farm & Fleet: Farm and fleet retailer serving the Midwest with similar multi-department format. Comparable in product breadth including farm supplies, hunting, automotive, workwear, and rural lifestyle merchandise under one roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/country-supplier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Supplier