Course Connect

What Course Connect does

Course Connect, operated by Adway Institute of Management Education Pvt. Ltd., is a Bengaluru-based online education marketplace and career support platform founded in 2023 that aggregates 1,067+ courses from 50+ UGC and AICTE-approved Indian universities — including NMIMS, Amity, VIT, Manipal Jaipur, Shoolini, Mangalayatan, Chandigarh, and others — across Online MBA, BBA, BCom, MCA, MSc, and Executive MBA programs. The platform combines a guidance-first discovery experience (course catalog, university catalog, personalized recommendation engine, psychometric/career aptitude assessments) with bundled post-enrollment services including Career Catalyst, Career Counseling, Mock Interviews, Resume & LinkedIn Building, and a Course Connect Elite employee referral program. Technology components include the recommendation engine, a partner-facing dashboard with real-time lead/admission/payout tracking, and an alumni network layer (CC Connect); no published API, SDK, or proprietary AI models were disclosed in source materials.

The business model is primarily affiliate/referral commissions on verified student admissions to partner universities, supplemented by direct professional service fees — Career Catalyst at INR 19,995 and Career Counseling at INR 2,999 — packaged as one-time engagements. Go-to-market is a hybrid of sales-led free counseling (phone + WhatsApp, Mon–Sat 10:00–19:00 IST), content marketing across blogs/news and six-plus social channels, and a three-tier partner channel program (Referral, Affiliate, Admission Partners) targeting freelancers, education consultants, and coaching institutes. Primary customer segments are working professionals pursuing online management degrees, fresh graduates seeking affordable accredited online programs, and education consultants/freelancers acting as referral partners; employer-side logos (Goldman Sachs, JPMorgan, Deloitte, Oracle, Qualcomm, PwC, etc.) are surfaced as outcome proof rather than as paying customers.

The company is privately held with no disclosed funding rounds, parent, or institutional investors in source data, and the firmographics indicate a 13-person team operating from a single Bengaluru headquarters.

Name

Course Connect

Legal name

Adway Institute of Management Education Pvt. Ltd.

Website

https://courseconnect.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Course Connect is a Bengaluru-based online education marketplace and career support platform that aggregates 1,067+ courses from 50+ Indian universities and serves working professionals, fresh graduates, and education partner-consultants seeking guided online degree enrollment and placement services.

Ownership category

akta.pro rank

Product category

Online Education Marketplace

NAICS

Educational Support Services (61171), Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industries

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB), Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA), Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)

Keywords

• Online education marketplace
• University admission counseling
• Career support services
• Online degree aggregator
• Student enrollment platform

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. University Course Referral & Admission Fees: Course Connect earns commissions on verified student admissions to partner universities through its Referral, Affiliate, and Admission Partner models. The platform acts as an aggregator, connecting students with universities and earning a share of tuition or fixed referral commissions.
2. Career Services (Career Catalyst): Priced career development service at INR ₹19,995 covering 3-step counseling, industry expert sessions, resume/LinkedIn building, mock interviews, and placement opportunities for 1 month with 1-on-1 mentorship.
3. Career Counseling Sessions: Individual career counseling sessions priced at INR 2,999, including psychometric testing and career aptitude assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Course Connect is an online education marketplace and career support platform that aggregates 1067+ degree courses from 50+ UGC and AICTE-approved Indian universities and connects prospective students with those programs through personalized counseling, enrollment support, and paid career services. Its core product includes a searchable university and course catalog, a course recommendation engine, and add-on career services such as Career Catalyst, Career Counseling, mock interviews, resume and LinkedIn building, and an employee referral program (Course Connect Elite).

Product overview

Course Connect is an online education marketplace and career support platform that connects students with accredited Indian universities offering online degree programs. The platform aggregates 1067+ courses from 50+ UGC and AICTE-approved universities including Mangalayatan, Shoolini, Amity, NMIMS, Jain, VIT, and others. The core offering includes Online MBA, Online BBA, Online BCom, Online MCA, Online MSc, and Executive MBA programs. The platform differentiates through integrated career services including Career Catalyst (₹19,995 career package), Career Counseling (₹2,999), Mock Interviews, Resume & LinkedIn Building, and Employee Referral programs. University partners range from Mangalayatan University (43 courses) to Symbiosis University (31 courses), offering specializations in Digital Marketing, Finance, Information Technology, Analytics & Data Science, Healthcare, Operations & Supply Chain, and emerging fields like AI & ML and Cybersecurity. The company also operates a Partner Dashboard for education consultants offering Referral, Affiliate, and Admission partnership models with real-time lead tracking and commission management.

Differentiator

Problem solved

Functional benefit

Products and services

• Course Connect Platform (Online Education Marketplace) Online education marketplace that aggregates online degree programs (Online MBA, BBA, BCom, MCA, MSc) from 50+ UGC/AICTE-approved Indian universities and connects prospective students with those programs through guided counseling and enrollment support.
• Course Catalog
• University Catalog
• Career Catalyst

Quantifiable outcome

• 97% of students report receiving the right course match
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

27 partnerships are on record, tiered core and minor.

• NMIMS UniversitycoreStrategic or Co-development PartnerNMIMS (Narsee Monjee Institute of Management Studies) is one of Course Connect's flagship university partners, offering online MBA, BBA, B.Com, and Executive MBA programs. Course Connect promotes NMIMS programs prominently, including specific specializations like Leadership & Strategy, Operations & Supply Chain Management, and HR Management.
• Amity UniversitycoreStrategic or Co-development PartnerAmity University is a key university partner offering 30+ online courses through Course Connect, including Online MBA in Hospitality Management, Online BBA, and other undergraduate programs.
• VIT UniversitycoreStrategic or Co-development PartnerVIT University offers online programs including MBA in Marketing, Operations and Supply Chain, and MCA in AI/ML and Cybersecurity through Course Connect's platform.
• Shoolini UniversitycoreStrategic or Co-development PartnerShoolini University offers 41+ online courses through Course Connect. It is one of the top-listed universities on the platform by course count.
• Mangalayatan UniversitycoreStrategic or Co-development PartnerMangalayatan University is listed as a top university partner offering 43 courses on Course Connect — the highest course count among listed university partners.
• Manipal University JaipurcoreStrategic or Co-development PartnerManipal University Jaipur offers online degree programs through Course Connect, including Online MBA and other postgraduate programs.
• DY Patil University MumbaicoreStrategic or Co-development PartnerDY Patil University Mumbai offers 25 online courses on the platform including Online MBA, BBA, and other programs.
• Chandigarh UniversitycoreStrategic or Co-development PartnerChandigarh University partners with Course Connect to offer online degree programs accessible through the platform's catalog and counseling services.
• Jain UniversitycoreStrategic or Co-development PartnerJain University offers online courses on the Course Connect platform, providing students with accredited online degree options.
• UPEScoreStrategic or Co-development PartnerUPES (University of Petroleum and Energy Studies) partners with Course Connect for online program distribution.
• Kakatiya UniversityminorStrategic or Co-development PartnerKakatiya University offers 36 courses through Course Connect, including various undergraduate and postgraduate online programs.
• Kuvempu UniversityminorStrategic or Co-development PartnerKuvempu University offers 31 courses on the Course Connect platform.
• Symbiosis UniversitycoreStrategic or Co-development PartnerSymbiosis University offers 31 courses on Course Connect, providing students access to its online degree programs.
• MIT School of Distance EducationminorStrategic or Co-development PartnerMIT SDE offers 28 courses on the Course Connect platform.
• LP UniversityminorStrategic or Co-development PartnerLP University offers 27 courses on the platform.
• Hindustan UniversityminorStrategic or Co-development PartnerHindustan University offers 26 online courses through Course Connect.
• Bharati Vidyapeeth University OnlineminorStrategic or Co-development PartnerBharati Vidyapeeth University Online partners with Course Connect for online program distribution.
• SRM Sikkim University OnlineminorStrategic or Co-development PartnerSRM Sikkim University Online is listed as a university partner on the Course Connect platform.
• Shiv Nadar University OnlineminorStrategic or Co-development PartnerShiv Nadar University Online partners with Course Connect to offer online degree programs.
• Savitribai Phule Pune University OnlineminorStrategic or Co-development PartnerSavitribai Phule Pune University Online partners with Course Connect for online program distribution.
• Jagannath University OnlineminorStrategic or Co-development PartnerJagannath University Online partners with Course Connect for online program distribution.
• Sastra University OnlineminorStrategic or Co-development PartnerSastra University Online is listed as a partner university on Course Connect's platform.
• Maharishi Markandeshwar University OnlineminorStrategic or Co-development PartnerMaharishi Markandeshwar University (MMU) Online partners with Course Connect for online program distribution.
• Chaudhary Charan Singh University OnlineminorStrategic or Co-development PartnerCCS University Online partners with Course Connect for online program distribution.
• Alliance UniversityminorStrategic or Co-development PartnerAlliance University offers 12 courses on Course Connect, including Online BBA in Finance.
• Employer & Alumni Recruitment NetworkcoreStrategic or Co-development PartnerCourse Connect maintains an alumni and recruiter network spanning 50+ Fortune 500 and Indian companies (Goldman Sachs, JPMorgan, Deloitte, Accenture, TCS, Infosys, HDFC, PwC, Oracle, Qualcomm, etc.) to facilitate employee referrals and placement opportunities for graduates through its Course Connect Elite program.
• Course Connect Elite (Employee Referral Program Partners)coreChannel Partner/ Reseller/ DistributorThe Course Connect Elite employee referral program connects graduates with partner companies through placement coordinators. The Elite tier provides 10 referrals (vs. 2 for regular students), resume/LinkedIn makeover, 3-step counseling, and mock interviews. Partners include a broad network of companies across sectors including banking, IT, consulting, manufacturing, and e-commerce.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CollegeDunia: Indian college discovery and comparison platform aggregating programs and providing admissions guidance. Overlaps with Course Connect's online-degree aggregator and counseling-led GTM.
• CollegeDekho: India's largest college and online-program aggregator connecting students with universities. Directly competes with Course Connect in the online MBA and higher-education discovery layer, with a similar referral/commission revenue model.
• Leverage Edu: Edtech platform offering university admissions guidance, online program discovery, and career counseling with a strong India presence. Overlapping GTM (sales-led counseling) and course-aggregator positioning.
• Careers360: Education marketplace and college-discovery platform offering program listings, comparison tools, and counseling across Indian universities. Comparable aggregator model and target audience of prospective online-degree buyers.

Broad incumbents

• Simplilearn: Established online professional-certification and degree provider (owned by Blackstone). Competes for the same working-professional learner seeking upskilling and management credentials, though more certification-focused.
• Shiksha.com: InfoEdge-owned education portal providing program listings, reviews, and admissions information for Indian and online programs. Comparable aggregation and discovery function at larger scale.
• upGrad: Large, well-funded online higher-education provider offering its own online MBA and degree programs in partnership with universities. Operates as both a competitor (own catalog) and a partial substitute for pure aggregators.
• Great Learning: Professional upskilling platform offering online MBA, data science, and technology programs in partnership with universities. Comparable learner persona (career switchers/upskillers) and university-partnership model.
• Emeritus: Global online executive education provider partnering with top universities (including Indian institutions) to deliver online MBA and certificate programs. Comparable university-partner distribution model.

Emerging players

• Unstop (formerly Dare2Compete): Indian student-engagement platform with growing presence in university discovery and career services for students. Adjacent to Course Connect's career-services and campus-recruitment positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/courseconnect__
• YouTubeyoutube.com/channel/UCJgIMDTyAtpLHv3UdyD9wPA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/course-connect
• Instagraminstagram.com/courseconnect_
• Pinterestin.pinterest.com/course_connect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Course Connect