Torque Motorsports

What Torque Motorsports does

Torque Motorsports is a privately held automotive dealership and custom build center headquartered at 6185 Fire Station Rd, Osage Beach, Missouri, operating from a 14,000 sq ft facility on a Monday-Friday schedule with approximately 7 employees. The company operates a horizontal automotive services platform that combines vehicle sales (new and pre-owned trucks, cars, SUVs, boats, and UTVs, including consignment), a custom build center (suspension lifts, engine builds, paint and bodywork, performance upgrades, and complex resto-mods such as LS engine swaps and supercharger installations), ceramic coating services (System X certified for automotive and marine applications with registered warranty), full-service auto and diesel repair, and parts and accessories retail. It is an authorized dealer for 11 premium aftermarket brands including American Force, JTXForged, Liberty Forged, Wicked Lift Kits, FASS, Fittipaldi, Horn Blasters, VP Fuel, Striker, Geny, and KG1.

The company's core technology centers on physical fabrication capabilities, certified installation processes (notably the aerospace-grade System X ceramic coating that bonds at molecular level to paint, wheels, plastics, and trim), and expertise with complex drivetrain and suspension integrations. A sub-brand, Torque Supply Co., handles branded merchandise and apparel through a separate online storefront. Torque Motorsports has been recognized as Missouri's Best Custom Built Cars and Trucks for three consecutive years (2023, 2024, 2025), establishing regional brand leadership in the custom automotive niche.

The business model is primarily transactional and project-based. Vehicle sales generate revenue through dealer markup and financing. Custom builds and ceramic coating are professional services priced per project (pricing is quote-based and not publicly disclosed). Parts and accessories retail generates hardware sales, while repair services generate labor and parts revenue. Consignment vehicles produce transaction-fee income. Go-to-market is sales-led through direct dealership interaction at the single Osage Beach location, supported by website listings, local SEO (Google Business Profile), and earned media from community awards. The customer base is exclusively consumer/SMB, with no enterprise or contract revenue disclosed.

Name

Torque Motorsports

Legal name

Torque Motorsports

Website

https://torquemotorsports.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Torque Motorsports is a privately held automotive dealership and custom build center in Osage Beach, Missouri, offering vehicle sales, custom fabrication, System X ceramic coating, and auto/diesel repair to consumer and SMB customers across the truck, classic car, and marine segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Osage Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Vehicle Sales: Dealership selling new and pre-owned trucks, cars, SUVs, and boats with financing options available. Revenue generated from vehicle markup and dealer fees.
2. Custom Build Services: Custom vehicle modification services including suspension lifts, engine builds, paint/body work, performance upgrades, and specialty fabrication. Revenue generated through labor and parts markup.
3. Ceramic Coating Services: System X ceramic coating application for automotive and marine vessels. Includes multi-surface protection packages with certified installation.
4. Parts and Accessories: Sales of truck accessories including lift kits, wheels, tires, amp steps, bed covers, lighting, and airbags. Also includes merchandise and apparel through Torque Supply Co.
5. Auto and Diesel Repair: Repair and maintenance services for automobiles and diesel vehicles, generating revenue through labor rates and parts sales.
6. Consignment Services: Accepting consignment vehicles for sale, generating revenue through commissions on successful sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Torque Motorsports operates a full-service automotive dealership and custom build center in Osage Beach, Missouri. The company sells new and pre-owned trucks, cars, SUVs, boats, and UTVs with on-site financing and consignment services, and runs a Custom Build Center that designs, fabricates, and installs lift kits, suspension upgrades, performance engine builds, custom paint and bodywork, and resto-mod restorations. It also offers certified System X ceramic coating for automotive and marine surfaces, full-service auto and diesel repair, and aftermarket parts and accessories installation.

Product overview

Torque Motorsports operates as a full-service automotive dealership and custom build center in Osage Beach, Missouri. The company offers three core service pillars: vehicle sales (trucks, cars, SUVs, boats, UTVs) with financing; a Custom Build Center voted Missouri's Best for 2023-2025 offering design, fabrication, and modification services; and Ceramic Coating Packages using System X technology for both automotive and marine applications. Supporting services include auto and diesel repair, truck accessories installation (lift kits, wheels, tires, lighting, bed covers), and performance upgrades. A separate merchandise brand (Torque Supply Co.) handles branded apparel.

Differentiator

Problem solved

Functional benefit

Brands

• Torque Supply Co: Merchandise and apparel brand operated by the company, accessible via torquesupplyco.net

Products and services

• Vehicle Sales (Dealership)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• JTXForgedcoreTechnology or IntegrationAuthorized dealer for JTXForged wheels and components. JTXForged is a premium forged wheel manufacturer. Torque Motorsports installs and sells JTXForged products as part of custom builds and retail.
• GenycoreTechnology or IntegrationAuthorized dealer for Geny products (wheels/components). Geny is a wheel manufacturer. Torque Motorsports sells and installs Geny products on custom builds.
• KG1coreTechnology or IntegrationAuthorized dealer for KG1 wheels and components. Torque Motorsports offers KG1 products for custom vehicle builds.
• Wicked Lift KitscoreTechnology or IntegrationAuthorized dealer for Wicked Lift Kits - a premium suspension lift kit manufacturer. Featured extensively on custom builds including 2020 F250 Godzilla (10" Wicked Superduty lift) and 2023 F250 (6" Wicked MFG lift kit).
• FASScoreTechnology or IntegrationAuthorized dealer for FASS (Fuel Air Separation Systems) - fuel system products. Featured on custom builds requiring enhanced fuel delivery systems.
• Fittipaldi WheelscoreTechnology or IntegrationAuthorized dealer for Fittipaldi Wheels - Brazilian wheel manufacturer known for motorsports heritage. Featured on builds like the 2024 Badlands Bronco with Fittipaldi 22x12 wheels.
• Horn BlasterscoreTechnology or IntegrationAuthorized dealer for Horn Blasters air horn systems. Featured on multiple custom builds including 2024 Custom F350 (Hornblaster S6 with 10 gallons of air) and 2023 Custom F250.
• VP FuelcoreTechnology or IntegrationAuthorized dealer for VP Racing Fuels - specialty fuel manufacturer. VP fuels are used in high-performance custom builds and racing applications.
• StrikercoreTechnology or IntegrationAuthorized dealer for Striker products (suspension/components). Striker is a suspension manufacturer featured on custom builds.
• American ForcecoreTechnology or IntegrationAuthorized dealer for American Force wheels - premium custom forged wheels. Featured on builds like 2023 Custom F250 (Concave American Force Frost 24x12 wheels) and 2024 Custom F350 (American Force Independence 22x12).
• Liberty ForgedcoreTechnology or IntegrationAuthorized dealer for Liberty Forged wheels - premium forged wheel manufacturer. Offers high-end wheel options for custom builds.
• System XcoreTechnology or IntegrationCertified installer for System X Ceramic Coating - official coating of West Coast Customs. System X is an aerospace-grade ceramic coating technology. Torque Motorsports is certified to apply System X products with registered warranty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ringbrothers: High-end restomod builder specializing in custom classic car and truck builds with modern drivetrains and performance upgrades. Directly comparable in resto-mod craftsmanship, custom fabrication, and enthusiast customer base, though operating at a more premium scale.
• West Coast Customs: Iconic custom automotive shop offering vehicle modifications, custom builds, and aftermarket upgrades to enthusiast consumers. Directly comparable as a custom vehicle modification business serving the same truck/SUV enthusiast customer base; uses System X ceramic coatings as its official coating partner, the same supplier Torque Motorsports is certified with.
• Gas Monkey Garage: Famous custom automotive build shop and used vehicle dealership (also operates Gas Monkey Bar and Grill). Comparable as a combined custom-build and dealership model selling custom-modified vehicles to enthusiasts, with similar revenue streams in custom work and vehicle sales.
• Truck Country: Multi-location commercial and consumer truck dealer across the Midwest with new/used truck sales, parts, and service. Comparable dealer model focused on trucks (a core Torque Motorsports segment), though heavier on commercial fleet vs. custom enthusiast work.
• Lifted Trucks: Multi-location lifted truck dealership in the Southwest US offering custom builds, lift kits, wheels, tires, and accessories. Highly comparable business model (truck-focused dealer + custom build center) operating in adjacent geography, targeting the same lifted truck enthusiast segment.

Others

• BDS Suspension: Manufacturer and distributor of suspension lift kits and off-road components for trucks and SUVs. Comparable as a key product category Torque Motorsports installs (suspension/lift kits), and operates in the same aftermarket supply chain Torque draws from via dealer partnerships.
• Rough Country: Aftermarket manufacturer of suspension lift kits, wheels, tires, and off-road accessories. Adjacent supplier relationship—Torque Motorsports sells/installs comparable aftermarket products (Wicked Lift Kits) in the same category, addressing the same lifted truck and off-road customer.

Broad incumbents

• AutoZone: National auto parts retailer and service provider with thousands of locations. Broadly comparable in aftermarket parts retail and DIY/installer service offerings, though much larger scale and not specialized in the high-end custom truck segment Torque Motorsports serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/torque-motorsports-mo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torque Motorsports