Crane Chiropractic

What Crane Chiropractic does

Crane Chiropractic is a privately held, single-location chiropractic practice founded in 2006 by Dr. Stephen Crane and headquartered at 9762 W. State Street, Star, Idaho, serving Star and surrounding communities including Eagle, Middleton, and Emmett. The practice is built around Dr. Crane as the principal provider, with a support staff sized at 2–10 employees, and operates under the DBA 'Star Chiropractic, dba Crane Chiropractic.' It is a sole proprietorship with no external investors, parent company, or acquisitions disclosed.

The clinical service line combines manual spinal and extremity adjustments (Diversified, Gonstead, and Activator techniques) with advanced device-based therapies: KDT (Kennedy Decompression Technique) spinal decompression for disc conditions, Multi Radiance Super Pulsed Cold Laser therapy using three-wavelength Cascading Energy Effect technology, and PiezoWave 2 acoustic wave therapy for tendinitis, plantar fasciitis, and tennis elbow. The practice runs a three-phase care model — Relief Care (2–3 visits/week for 4–12 weeks), Corrective Care (4–8 visits/month for 6–24 months), and Wellness Care (1–4 visits/month) — alongside supplementary offerings of corrective exercises, manual therapy, custom orthotics, nutritional counseling, lifestyle coaching, and community-based postural screenings.

Revenue is generated through fee-for-service chiropractic care, insurance billing (private, workers compensation, collision injury, and Medicaid), direct out-of-pocket payment with flexible programs, and retail supplements and orthotics sold through wellness product partners (Standard Process, Metagenics, Douglas Labs, ChiroFlow, Dee Cee Labs). Patient acquisition is primarily word-of-mouth referral, supplemented by an extensive educational content footprint including a 39-page newsletter library, Wellness4Kids children's program, and a 3D Spine Simulator interactive tool. Pricing is not publicly disclosed and the practice offers insurance benefit verification at no charge.

Name

Crane Chiropractic

Legal name

Crane Chiropractic

Website

https://cranechiropractic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Crane Chiropractic is a privately held, single-location chiropractic practice in Star, Idaho, founded in 2006 by Dr. Stephen Crane. It serves local communities in the Treasure Valley region, offering spinal and extremity adjustments plus advanced therapies including spinal decompression, cold laser, and acoustic wave treatment.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAB

Sports Chiropractic & Performance Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic care
• Spinal adjustment
• Musculoskeletal therapy
• Pain management
• Wellness services

Headquarters

HQ city

Star

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Services: Direct service fees for spinal adjustments, therapeutic treatments, and wellness care. Services include initial consultations, examination, X-rays when needed, spinal adjustments, physical therapy, and soft tissue massage.
2. Insurance Billing: Most insurance plans accepted including private insurance, workers compensation, collision injury insurance. Participates with Medicaid.
3. Out-of-Pocket Payments: Direct patient payments for those without insurance coverage or chiropractic benefits. Flexible payment programs available.
4. Products and Supplements: Sale of nutritional supplements, custom orthotics, and wellness products recommended by the practice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crane Chiropractic provides hands-on chiropractic care centered on spinal and extremity adjustments using Diversified, Gonstead, and Activator techniques. The practice layers advanced non-surgical modalities on top of manual care, including KDT spinal decompression for disc conditions, Super Pulsed Cold Laser Therapy, and PiezoWave 2 acoustic wave therapy. Care is delivered as a three-phase progression (Relief, Corrective, Wellness) and supported by corrective exercises, manual therapy, nutritional counseling, and custom orthotics.

Product overview

Crane Chiropractic offers a comprehensive suite of chiropractic wellness services centered around spinal and extremity adjustment care. The practice provides multiple treatment phases (Relief Care, Corrective Care, and Wellness Care) as well as specialized therapies including KDT Spinal Decompression, Super Pulsed Cold Laser Therapy, and PiezoWave 2 Acoustic Wave Therapy. Additional offerings include nutritional counseling, corrective exercises, manual therapy, custom orthotics, and posture screenings. The practice operates on a three-phase care model progressing from initial symptom relief through corrective treatment to ongoing wellness maintenance. Educational tools such as a 3D Spine Simulator and Wellness4Kids program complement the clinical services.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Spinal and extremity adjustment services using multiple techniques (Diversified, Activator, Gonstead) combined with modern chiropractic equipment and technology, for patients with musculoskeletal pain and injuries.
• Spinal Decompression Therapy (KDT) Non-invasive KDT (Kennedy Decompression Technique) spinal decompression using computerized controls to relieve pressure on spinal discs, encourage healing, and alleviate pain from bulging, herniated, or degenerating discs.
• Super Pulsed Cold Laser Therapy Multi Radiance Super Pulsed Laser therapy combining three clinically proven wavelengths to deliver light energy to tissue for pain reduction and increased circulation.
• PiezoWave 2 Acoustic Wave Therapy Non-invasive procedure using high-energy acoustic waves to reduce pain, promote tissue regeneration, and accelerate healing for tendinitis, plantar fasciitis, tennis elbow, and similar conditions.
• Corrective Exercises Specialized exercises taught to patients to strengthen and correct unique problems, performed at home to support spinal correction outcomes.
• Nutritional Counseling Specific recommendations on nutritional supplements and healthy food choices tailored to individual patient needs, provided by Dr. Stephen Crane.
• Manual Therapy Natural conservative treatment approach relieving musculoskeletal pain and adhesions through specific muscular therapy tailored to patient conditions and injuries.
• Spinal and Postural Screenings Posture and spinal screenings conducted at area malls, community events, health fairs, and places of employment to reveal health information and promote well-being.
• Custom Orthotics Tailor-made custom orthotics created from patient casting in a professional laboratory with over 30 years of experience, designed to address foot position issues affecting posture, knees, hips, and back.
• Lifestyle Advice Coaching on activities to avoid or do differently to prevent aggravating specific health challenges, helping patients achieve a fulfilling lifestyle.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• Standard ProcessminorOthersNutritional supplement partner providing whole food nutritional products to support patient wellness and recovery.
• MetagenicsminorOthersNutritional supplement partner offering professional-grade vitamins, minerals, and nutritional supplements for patient wellness programs.
• Douglas LabsminorOthersNutritional supplement partner providing professional-grade supplements and health products.
• ChiroFlowminorOthersWellness product partner providing sleep and comfort products.
• Dee Cee LabsminorOthersNutritional supplement partner providing health and wellness products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise operating retail walk-in clinics offering spinal adjustments and wellness plans. Directly comparable to Crane Chiropractic on core service (chiropractic adjustments, wellness subscriptions) and recurring care model, though operating at much larger multi-site scale.
• Chiropractic First: Local/regional chiropractic clinic group offering adjustments and corrective care. Comparable on small-clinic chiropractic service delivery and direct-to-consumer patient acquisition.
• ChiroOne Wellness Centers: Multi-site chiropractic practice group offering spinal adjustments and wellness plans with a recurring-care model. Directly comparable on chiropractic service delivery and wellness subscription revenue model.
• 100% Chiropractic: Chiropractic franchise offering adjustments, massage therapy, and corrective care across multiple US locations. Comparable on full-service chiropractic care model with phased relief/corrective/wellness programs.
• HealthSource Chiropractic: Franchise network of chiropractic clinics providing adjustments, corrective exercises, and wellness care. Comparable on core chiropractic offering, phased treatment approach, and local-clinic GTM.

Others

• Activator Methods International: Provider of the Activator adjusting instrument and training protocol used by Crane Chiropractic. Adjacent enabling relationship as the technique/tool supplier for one of the practice's core methods.
• ChiroTouch: Leading practice-management software vendor for chiropractic offices. Comparable as a software/operations infrastructure provider commonly used by small chiropractic clinics like Crane Chiropractic.
• Standard Process: Whole-food nutritional supplement partner of Crane Chiropractic supplying recommended products. Comparable as the supplier of the practice's nutrition/supplement retail stream.
• Multi Radiance Medical: Manufacturer of the Super Pulsed Cold Laser technology used by Crane Chiropractic. Adjacent relationship as a technology supplier enabling the practice's therapeutic laser offering.
• Palmer College of Chiropractic: Premier chiropractic education institution (Dr. Crane received training in Dallas, TX). Comparable as a feeder pipeline of chiropractic practitioners into practices like Crane Chiropractic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crane-chiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crane Chiropractic