Crans-Montana 2027

What Crans-Montana 2027 does

Crans-Montana 2027 is a Swiss non-profit association (Association Crans-Montana 2027) established in 2022 and operational since January 1, 2023, to organize the FIS Alpine World Ski Championships scheduled for February 1-14, 2027, in Crans-Montana, Valais, Switzerland. The organization is hosting the event for the second time, returning 40 years after the legendary 1987 edition when Switzerland won 14 medals including 8 of 10 gold medals. Core products include race tickets across multiple categories (tribunes at Barzettes stadium, Vermala natural zone, full event passes, week passes), VIP hospitality through the Cisalpin Lounge, indoor entertainment at The Music Hall concert venue (featuring Barbara Hendricks, Anthony Kavanagh, and others), the Fanzone Ycoor outdoor festival area, official merchandising via the Swiss-Ski store, media accreditation services, and accommodation booking assistance through Crans-Montana Tourisme & Congrès. Technical infrastructure includes FIS CO₂ Calculator for environmental footprint measurement, GPS timing systems for race management, and ISO 20121:2024-certified sustainability management.

The association operates with a 42 million CHF cost base funded by a guarantee credit from local municipalities (30M for construction, 12M for operations), premium tier sponsorships (Audi, Azerbaijan, Raiffeisen), national partnerships (Rivella, Valaisanne), official suppliers (PistenBully, TechnoAlpin, Stoeckli, Bartholet, Electrolux, Reusch, Air-Glaciers, Twerenbold), and direct revenue from ticket sales, hospitality packages, festival tickets, and merchandise. Distribution runs primarily through the official Swiss-Ski ticketing platform (cransmontana2027.swiss.ski.ch) with cashless-only payment, plus a dedicated resale platform launching autumn 2026. Operational leadership comprises CEO Didier Défago and COO Daniel Bollinger, with a 7-person core staff supplemented by nearly 1,500 volunteers recruited through the Team27 program (managed via Qoezion platform and Valais-based startup HooRa).

The event serves multiple customer segments: international ski sports enthusiasts and spectators (over 200,000 expected across 14 days), corporate clients and VIP guests seeking premium hospitality experiences, people with disabilities (offering 50% discount, Easy Access Zone, and designated parking), and festival/concert attendees. Marketing leverages a multilingual website (French, German, English), LinkedIn, Instagram, Facebook, email newsletters via CleverReach, press releases managed by Head of Media & PR Sophie Clivaz, and an ambassador program featuring five Swiss ski athletes (Aline Danioth, Luca Aerni, Michelle Gisin, Franjo von Allmen, Malorie Blanc). The association has no parent company, no venture funding, no subsidiaries, and is governed by a board chaired by Claude-Alain Schmidhalter with representation from Swiss-Ski, Canton of Valais, Association des Communes de Crans-Montana, and Vail Resorts Switzerland.

Name

Crans-Montana 2027

Legal name

Association Crans-Montana 2027

Website

https://cransmontana2027.ch

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Association Crans-Montana 2027 is a Swiss non-profit organizing the FIS Alpine World Ski Championships (February 1-14, 2027) in Crans-Montana, Valais, generating revenue through ticket sales, premium sponsorships, VIP hospitality, and festival programming for an expected 200,000+ spectators.

Ownership category

akta.pro rank

Product category

Sports Event Organization

NAICS

Skiing Facilities (713920)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Alpine ski championships
• Sports event organization
• Winter sports competitions
• Ski race hosting
• Major sporting events

Headquarters

HQ city

Crans-Montana

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from selling tickets for races, passes, tribunes, and ski area zones. Tickets are sold through Swiss-Ski official platform with various categories including standard tickets, passes, and zone-specific access.
2. Hospitality Packages: VIP and hospitality offerings including the Cisalpin Lounge for exclusive corporate experiences, premium seating, and catering services.
3. Festival & Music Hall Tickets: Concert and entertainment tickets for The Music Hall performances featuring artists like Barbara Hendricks, Anthony Kavanagh, and Schlager Night.
4. Merchandising: Official merchandise sold through the Swiss-Ski store including branded apparel and ski equipment.
5. Sponsorship & Partnerships: Revenue and in-kind support from premium partners (Audi, Azerbaijan, Raiffeisen), national partners (Rivella, Valaisanne), official suppliers, and institutional partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Crans-Montana 2027 organizes and hosts the FIS Alpine World Ski Championships from February 1-14, 2027, on the Mont Lachaux and Nationale pistes in Crans-Montana, Valais. Its core commercial offering is race-day access — standard tickets, week passes, tribunes, and ski-area zone passes — supplemented by premium hospitality (Cisalpin Lounge), an indoor concert venue (The Music Hall), an outdoor festival hub (Fanzone Ycoor), official merchandising, media accreditation, and accommodation booking assistance.

Product overview

Crans-Montana 2027 is a major sporting event organizer hosting the FIS Alpine World Ski Championships February 1-14, 2027. The core offering consists of race tickets (standing room, tribunes, and ski-area zones) for competition access. The portfolio includes VIP hospitality through the Cisalpin Lounge, entertainment via The Music Hall concert series and Fanzone Ycoor with live broadcasts and ceremonies, official merchandising, volunteer programs (Team27), media services, and accommodation booking assistance. The event also manages pre-championship World Cup races in 2024-2026 as build-up events, plus a prize draw competition running through October 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• World Championships Tickets
• Cisalpin Lounge (VIP Hospitality)
• The Music Hall
• Official Merchandising Store
• Ski Race Tickets (World Cup 2024-2026)

Quantifiable outcome

• Over 200,000 spectators expected to attend the World Championships
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

24 partnerships are on record, tiered national, official supplier, core, premium, supporter and minor.

• ValaisannenationalStrategic or Co-development Partner · 18 December 2025Valaisanne Brewery partnership announced December 18, 2025. Local Swiss brewery supporting the event.
• Provinsofficial supplierStrategic or Co-development Partner · 15 July 2025Official supplier of the event announced July 15, 2025. Part of the official supplier tier.
• RivellanationalStrategic or Co-development Partner · 15 June 2025Iconic Swiss brand becomes National Partner of the event, strengthening its presence in alpine skiing through flagship 2027 involvement. Announced June 15, 2025.
• FIS (International Ski Federation)coreStrategic or Co-development Partner · 1 May 2022International governing body awarding the 2027 World Championships to Crans-Montana. Provides official event certification, rules, and technical standards for alpine ski competitions.
• Swiss-SkicoreStrategic or Co-development Partner · 1 January 2022National ski federation providing resources, expertise, and organizational support. CEO Didier Défago and COO Daniel Bollinger serve as operational leadership. Steering committee chaired by Urs Lehmann.
• AudipremiumStrategic or Co-development PartnerPremium partner of the World Championships. Premium partners represent the highest tier of commercial partnership.
• AzerbaijanpremiumStrategic or Co-development PartnerPremium partner providing international support for the event. Associated with Azerbaijan tourism promotion.
• RaiffeisenpremiumStrategic or Co-development PartnerPremium partner - Swiss banking and financial services group supporting the event.
• SRG SSRcoreStrategic or Co-development PartnerOfficial broadcaster of the event - Swiss Broadcasting Corporation providing television and radio coverage.
• Canton of ValaiscoreStrategic or Co-development PartnerRegional government providing institutional support. State Councillor Frédéric Favre actively promoting the event's positive impact.
• Municipality of Crans-MontanacoreStrategic or Co-development PartnerLocal municipality providing guarantee credit of 42 million CHF and supporting stadium renovation project. President Nicolas Féraud serves as vice-president of Crans-Montana 2027.
• CMA (Crans-Montana Amincissement)coreStrategic or Co-development PartnerLocal ski lift company providing infrastructure access and operational support for ski area zones.
• Air-Glaciersofficial supplierOthersOfficial supplier - helicopter and aviation services for the event.
• Bartholetofficial supplierOthersOfficial supplier - Swiss company providing infrastructure solutions.
• Electroluxofficial supplierOthersOfficial supplier - home appliances for event hospitality and catering operations.
• PistenBullyofficial supplierOthersOfficial supplier - piste preparation vehicles and snow management equipment.
• Reuschofficial supplierOthersOfficial supplier - ski gloves and winter sports gloves.
• Stoeckliofficial supplierOthersOfficial supplier - Swiss ski equipment manufacturer.
• TechnoAlpinofficial supplierOthersOfficial supplier - snowmaking systems for piste preparation.
• Twerenboldofficial supplierOthersOfficial supplier - transportation services for the event.
• AmmetersupporterOthersSupporter of the event - local or regional business supporter.
• Sirop MorandsupporterOthersSupporter of the event - Swiss syrup producer.
• MartisupporterOthersSupporter of the event - construction/development company.
• HooRaminorGTM or Marketing PartnerValais-based start-up helping organizations attract, engage, and recruit talent. Partnered with Crans-Montana 2027 for volunteer recruitment under Team27 program.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Others

• FIS (International Ski Federation): Governing body that awards the event, sets technical standards, and owns the CO2 Calculator used by CM27. Acts as the upstream regulator and certification authority for the championships.
• Swiss-Ski: National ski federation and CM27's parent governance body, providing technical direction, ticketing platform, and operational leadership (CEO/COO roles).
• Infront Sports & Media: Major sports media rights and event management company frequently involved in marketing, sponsorship sales, and broadcast rights for FIS World Championships. Operates as a peer event-services supplier in the same venue.

Broad incumbents

• Milano Cortina 2026: Organizing committee for the 2026 Winter Olympics in Italy. Comparable winter-sports mega-event organizer in the same Alpine region, with overlapping venues, sponsors, and broadcast relationships.
• Vail Resorts (Crans-Montana): Owner of the Crans-Montana ski resort via Vail Resorts Switzerland. Board representation on CM27 (Mike Goar) and shared infrastructure economics make it a closely linked incumbent operator.

Emerging players

• Crans-Montana Amincissement (CMA): Local ski lift operator and core partner providing the uphill infrastructure for the Championships. Shares the Crans-Montana skiing footprint and is integrated into the event's operational delivery.

Direct peers

• Courchevel Méribel 2023: Organizing committee for the 2023 FIS Alpine World Ski Championships in France. Same event category, similar legacy-host narrative, comparable hospitality and entertainment programming.
• Åre 2019: Organizing entity for the 2019 FIS Alpine World Ski Championships in Sweden. Direct predecessor in the event cycle, comparable in scale, governance, and lifecycle.
• Saalbach-Hinterglemm 2025: Organizing association for the 2025 FIS Alpine World Ski Championships in Austria. Most directly comparable peer - same FIS event, same scaled ski championship format, similar two-week race window, similar host village profile.

Regional players

• St. Moritz 2017 Organizing Committee: Previous Swiss FIS Alpine World Ski Championships organizer (2017). Same country, same federation, comparable resort community, offers a directly relevant Swiss precedent for the 2027 event.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CransMontana2027
• LinkedInlinkedin.com/company/crans-montana-2027
• Instagraminstagram.com/cransmontana2027

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crans-Montana 2027